Influencer Marketing Factory vs NewGen

Why brands look at these two influencer partners

Many brands weighing influencer agencies end up comparing the Influencer Marketing Factory with NewGen. You might be doing the same if you want real results from creators, not just pretty content.

Most marketers are looking for clarity on fit, budget, and how hands-on each team will be with strategy and execution.

Table of Contents

• What each agency is known for
• Influencer Marketing Factory overview
• NewGen overview
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform option like Flinque makes sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

The primary keyword for this page is influencer agency selection. That’s really what this decision is about. You’re choosing a long term partner, not a one off vendor.

Both agencies focus on influencer campaigns, but they lean into different strengths, styles, and types of clients.

The Influencer Marketing Factory is widely associated with data driven creator campaigns, especially on social channels like TikTok, Instagram, and YouTube.

NewGen tends to be viewed as a modern, youth focused influencer partner, leaning into culture, social trends, and content that feels native to younger audiences.

Influencer Marketing Factory overview

The Influencer Marketing Factory is a full service influencer marketing agency that handles campaigns from strategy through reporting. It is often chosen by brands that want measurable performance and clear structure.

Services the Influencer Marketing Factory typically offers

Most brands work with this agency for end to end help, not just introductions to creators. Their work usually includes:

• Influencer strategy and channel planning
• Creator discovery and vetting
• Contracting and negotiations
• Content briefs and creative direction
• Campaign management and reporting
• Usage rights and whitelisting support

They tend to lean into platforms where short video and creator content drive performance, especially TikTok and Instagram Reels.

How they run campaigns and work with creators

The Influencer Marketing Factory normally starts with clear goals: awareness, installs, sign ups, or sales. They use that to define creator selection, content formats, and posting schedules.

Creators are usually chosen based on data, including audience demographics, engagement rates, and past performance with similar brands.

Campaigns often involve standardized briefs so brand messaging is consistent, while still giving influencers room to speak in their own voice.

Typical client fit for the Influencer Marketing Factory

This agency often attracts brands that want structure and scale. Common client types include:

• Consumer apps and tech products
• Ecommerce and DTC brands
• Global consumer brands testing TikTok at scale
• Companies needing clear reporting and KPIs

It suits teams that want a partner to “own” the channel, rather than heavily managing every creator relationship in house.

NewGen overview

NewGen, as the name suggests, positions itself around newer waves of culture, creators, and digital first audiences. Their appeal is usually about relevance and tapping into emerging trends.

Services NewGen usually provides

Like most influencer focused agencies, NewGen commonly supports brands with:

• Influencer strategy tied to culture and trends
• Creator scouting with a focus on up and coming talent
• Campaign ideation and concepting
• Creative direction and content review
• Campaign production support and coordination
• Performance tracking and insights

They tend to lean into social platforms where youth and niche communities gather, especially TikTok, Instagram, and sometimes emerging channels.

How NewGen manages campaigns and creators

NewGen often emphasizes content that feels native to each platform. That means looser creative formats, more humor, and ideas built from organic trends.

Creators are chosen not only by numbers, but also by style and community fit, especially within youth segments or specific online cultures.

Briefs may be more flexible, encouraging influencers to pitch their own angles so the content doesn’t feel like a standard ad.

Typical client fit for NewGen

NewGen tends to attract brands that want to stay culturally relevant and speak directly to younger audiences, including:

• Streetwear and fashion labels
• Music, entertainment, and lifestyle brands
• Emerging consumer brands wanting to feel “cool” first
• Marketers who value creative risk and trend adoption

It’s often a match for teams that care deeply about community perception and brand vibe, not just raw conversions.

How the two agencies really differ

When people say they’re comparing Influencer Marketing Factory vs NewGen, they are usually comparing structure and data focus against culture and trend focus.

Approach to strategy

The Influencer Marketing Factory often starts with performance goals and then builds campaign ideas around those targets. It’s more “numbers first.”

NewGen tends to begin with cultural insight or a creative idea, and then maps those into formats that could still drive performance.

Scale and process

The Influencer Marketing Factory usually leans into systematized processes: clear briefs, repeatable frameworks, and reporting templates.

NewGen may take a more boutique approach, focusing on creative individuality and strong relationships with specific talent clusters.

Client experience and communication style

With the Influencer Marketing Factory, you can expect clear timelines, defined milestones, and regular performance updates.

NewGen may feel more like working with a creative studio, with more back and forth around concepts, tone, and visual direction.

*A common concern from brands is balancing creative freedom with brand safety.* Both agencies try to manage this differently.

Pricing approach and engagement style

Neither agency typically publishes fixed menus of pricing because influencer work depends heavily on scope, talent, and deliverables.

How pricing usually works with influencer agencies

Most influencer agencies quote based on a mix of factors, including:

• Number of influencers and their audience size
• Platforms, content formats, and posting frequency
• Usage rights, whitelisting, and paid amplification
• Geographies and languages covered
• Agency time for strategy, management, and reporting

Fees may be packaged into campaign based projects, ongoing retainers, or a mix with influencer costs passed through.

Influencer Marketing Factory pricing style

The Influencer Marketing Factory often structures work as defined campaigns or retainers with custom quotes. You’ll usually see:

• A strategic and management fee for the agency team
• Creator fees, sometimes itemized or rolled into a bundle
• Optional media and whitelisting costs

This tends to meet the needs of brands that want clear budgets aligned to specific goals.

NewGen pricing style

NewGen is likely to follow a similar custom quote setup, but with greater variation depending on how concept heavy or production heavy the campaign is.

Brands may see a larger creative or production share of the budget if the work includes shoots, complex concepts, or multi platform content.

Influencer fees, again, depend mostly on which creators are chosen and how many deliverables are required.

Strengths and limitations on both sides

Both agencies can run strong campaigns. The real question is which trade offs you’re more comfortable with.

Influencer Marketing Factory strengths

• Clear processes and reporting for teams that value structure
• Strong alignment with performance minded marketers
• Experience across many industries and campaign types
• Useful for scaling TikTok and short form video at volume

Influencer Marketing Factory limitations

• May feel more structured than some creative teams prefer
• Highly standardized processes can risk formulaic content
• Best suited for brands comfortable with data led decision making

NewGen strengths

• Strong focus on youth culture and emerging trends
• Creative ideas that feel rooted in real communities
• Flexible approach that lets influencers shape content
• Great for brands seeking cultural relevance and buzz

NewGen limitations

• Less process driven brands may love it, but some teams may want more structure
• Trend led work can date quickly if not managed carefully
• Performance measurement may feel softer if you want strict KPIs

Who each agency is best for

Instead of asking “who is better,” it’s more useful to ask “who is better for you right now.”

Best fit for the Influencer Marketing Factory

• Brands with defined growth or acquisition goals
• Teams that report closely on performance to leadership
• Companies wanting a repeatable influencer playbook
• Marketers who prefer structured timelines and deliverables

Best fit for NewGen

• Brands targeting Gen Z or younger millennials
• Labels and products rooted in culture, style, or entertainment
• Teams that prioritize creative edge over strict process
• Companies comfortable with trend driven experimentation

When a platform option like Flinque makes sense

Hiring a full service agency is not the only route. Some brands prefer to keep influencer work closer to home and use technology to support their team.

What Flinque offers as a platform alternative

Flinque is a platform based option that helps brands discover influencers and manage campaigns without committing to full agency retainers.

Instead of outsourcing everything, your team can search creators, organize outreach, and track campaigns themselves.

When a platform is a better fit than an agency

• Your team already has social expertise in house.
• You want to build long term creator relationships directly.
• You need ongoing work but don’t want agency markups.
• Budgets are tighter, especially for smaller or mid sized brands.

A platform like Flinque usually requires more internal time, but can offer greater control and lower marginal costs per campaign.

FAQs

How should I decide between these two agencies?

Start with your main goal. If you prioritize clear performance tracking and structure, lean toward more data driven partners. If you want bolder creative and cultural relevance, lean toward agencies centered on trends and community.

Can smaller brands work with these influencer agencies?

Some influencer agencies do take on smaller brands, but budgets still need to cover creator fees and management. If your budget is limited, consider starting with a smaller test, or using a platform to stretch your spend further.

How long does it take to launch a campaign?

Typical influencer campaigns take several weeks to plan, source creators, confirm contracts, and produce content. Allow more time if you need multiple markets, complex concepts, or high profile creators with busier schedules.

Do these agencies guarantee sales results?

No serious influencer agency can truly guarantee sales. They can aim for performance, optimize content, and choose creators carefully, but outcomes depend on many factors like product, pricing, and landing page quality.

Is an influencer platform enough without an agency?

It can be, if your team has time and experience. Platforms give you the tools but not the people. If you lack bandwidth or expertise, an agency or hybrid approach may still be the smarter choice.

Conclusion: choosing the right partner

Picking the right influencer partner comes down to your goals, risk comfort, and how involved you want to be.

If you value structure, measurable outcomes, and scalable operations, a more data led agency is likely to feel natural.

If your priority is cultural impact and speaking fluently to younger communities, a creatively led partner may align better.

Don’t overlook your internal capacity. If you have a strong marketing team, a platform like Flinque or a hybrid model can give you flexibility and control.

Whichever path you choose, insist on clarity around scope, expectations, creator selection, and how success will be measured from day one.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.