Influencer Marketing Factory vs Cloutboost

Choosing between influencer agencies can feel confusing when pitch decks all sound the same. You want partners who actually move product, protect your brand, and work well with your team, not just pretty reports and buzzwords.

Here you are likely weighing two full-service shops that both specialize in social creators, yet approach campaigns differently. The real question is simple: which one fits your goals, budget, and way of working?

Table of Contents

• Why brand marketers compare these agencies
• What each agency is known for
• Inside The Influencer Marketing Factory style
• Inside Cloutboost style
• How their approaches really differ
• Pricing and how work is scoped
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

Why brand marketers compare these agencies

The primary theme here is influencer campaign agency choice. Brands rarely lack creator options; they lack trusted partners who can turn those creators into measurable growth.

Marketers usually want clarity on a few things before signing:

• Which agency understands their industry and target customer
• How much of the work the agency truly handles
• Expected campaign outcomes beyond vanity metrics
• How budgets are used across creators, content, and fees
• What day-to-day communication feels like

This is less about fancy case studies and more about fit: style, expectations, and how comfortable you feel trusting them with your brand voice.

What each agency is known for

Both businesses operate as influencer marketing agencies, not self-serve tools. They design and run campaigns, manage creators, and report back on results.

What The Influencer Marketing Factory is usually associated with

This agency is widely linked with social-first campaigns on platforms like TikTok, Instagram, and YouTube. They often highlight:

• End-to-end influencer campaign management
• Work across consumer categories, from apps to CPG
• Performance focus, especially for installs, sign-ups, or sales
• Support for both one-off launches and longer programs

They commonly showcase work with larger consumer brands and digital products looking for scale and reach.

What Cloutboost is usually associated with

Cloutboost is best known for campaigns in gaming and entertainment. They lean heavily into YouTube and Twitch talent, with a focus on:

• Influencer partnerships tailored to game launches and live streams
• Long-form YouTube content and sponsorships
• PC, console, and mobile game marketing
• Working closely with publishers and game studios

Outside gaming, they can also support tech and entertainment brands that want to tap into gamer communities.

Inside The Influencer Marketing Factory style

While every campaign is custom, this agency tends to follow a repeatable rhythm that keeps things structured yet flexible.

Services they typically provide

You can expect a full-service approach, often including:

• Audience and platform recommendations based on your goals
• Creator discovery, outreach, and contract negotiation
• Brief development and creative direction
• Influencer coordination, content approvals, and go-live tracking
• Usage rights guidance and whitelisting support
• Reporting, optimization, and learnings for next rounds

Some brands use them for one-time launches, while others rely on them as an ongoing extension of the marketing team.

How they tend to run campaigns

A typical process might look like this:

• Kickoff call to clarify target audience, budget, and KPIs
• Platform mix suggestion, often with TikTok and Instagram Reels
• Creator list and angles shared for client feedback
• Messaging, do’s and don’ts, and tracking links prepared
• Content reviewed and adjusted to stay on-brand yet authentic
• Performance monitored and summarized in clear dashboards or reports

Their style suits brands wanting both creative ideas and measurable outcomes such as app installs, sign-ups, or eCommerce sales.

Relationships with creators

Because they work across many consumer categories, they often maintain a wide network rather than a tiny closed roster.

This broad reach helps when you need large scale or many micro-creators in multiple markets. It also supports testing different types of creators quickly.

That said, if you want exclusive, ongoing ambassadors in one niche, you’ll want to ask how they build longer relationships, not just one-off posts.

Typical client fit

Brands that often see strong fit here include:

• Consumer apps and tech products seeking downloads or sign-ups
• DTC and retail brands launching on TikTok or Instagram
• Lifestyle, beauty, and fashion brands wanting large creator pools
• Marketers who need clear reporting but can trust the creative process

If you prefer TikTok-first storytelling with structured campaign management, this style usually feels comfortable.

Inside Cloutboost style

Cloutboost leans into gaming culture and long-form creator talent, especially across YouTube and Twitch.

Services they typically provide

You can expect services such as:

• Campaign planning tailored to game or content launches
• Channel research and creator selection based on game genre
• Negotiation of video integrations, dedicated videos, and streams
• Coordination of key beats like launch day or seasonal events
• Measurement around installs, watch time, and community engagement

They may also assist with sponsorships around esports or gaming events, depending on your needs and budget.

How they tend to run campaigns

Campaigns are often built around content formats that gamers already consume daily.

• Pre-launch planning timed to trailers, betas, or updates
• Scripted talking points aligned with gameplay footage
• Dedicated videos, integrations, or stream segments
• Codes or tracked links for installs and purchases
• Follow-up content to keep momentum beyond launch week

If your core audience spends hours watching creators play and review titles, this style can feel very native.

Relationships with creators

Because gaming is tight-knit, repeat partnerships matter. Many mid-tier and large creators prefer working with partners who understand schedules, embargoes, and platform rules.

Cloutboost’s focus in this space usually means better instincts around which creators will genuinely enjoy a game instead of just reading talking points.

This often results in more authentic content, but it also means creator availability can get competitive around big release windows.

Typical client fit

Ideal fits tend to be:

• PC, console, or mobile game publishers
• Gaming hardware and accessory brands
• Tech and entertainment products aimed at gamer audiences
• Teams that care about channel fit and community trust

If your main hero platforms are YouTube and Twitch and your product speaks to gamers, this path often makes sense.

How their approaches really differ

On paper both run influencer campaigns, but the feel on your side can be quite different.

Platform and audience focus

The Factory tends to spread across major social platforms, often leaning hard into short-form video and lifestyle content.

Cloutboost leans toward long-form, commentary, and live streams, where creators can spend more time inside your game or product.

Your choice should follow your buyers. If they scroll TikTok between tasks, one style wins. If they watch multi-hour streams, the other does.

Creative style and storytelling

One favors quick, punchy storytelling and trends. The other often builds narratives around gameplay, reviews, and sponsored segments.

If you need many bite-size pieces that can be repurposed into ads, short-form heavy campaigns are useful. If you want deep dives and tutorials, YouTube and Twitch talent shine.

Industry specialization

One agency stretches across industries, helpful if your portfolio spans multiple products.

The more gaming-focused shop can feel sharper and more fluent when you live in that world every day.

*A common concern is whether a generalist can really “get” a niche audience, or whether a niche agency can handle future category expansion.*

Pricing and how work is scoped

Both agencies usually price around campaign scope, creator fees, and how heavily you lean on their team.

How influencer agency pricing often works

Expect pricing built from several parts:

• Creator compensation for content and usage rights
• Agency fees for planning and management
• Optional paid amplification of creator content
• Extra services such as strategy workshops or creative testing

Instead of flat SaaS plans, you’ll see custom proposals aligned to your goals, markets, and timelines.

Engagement styles you may encounter

Common setups include:

• Single-campaign engagements around launches or key moments
• Quarterly or multi-quarter retainers for ongoing work
• Test campaigns with the option to scale after proof of performance

Ask how each agency handles budget allocation: what percent usually goes to creators versus agency time and paid media.

What drives cost up or down

Your spend is shaped by:

• Number and size of creators involved
• Markets and languages covered
• Length of contracts and usage rights needed
• Need for complex reporting or integrations
• Timeline pressure and rush requirements

Be open about your ceiling. Experienced agencies can recommend realistic mixes instead of overselling.

Strengths and limitations to keep in mind

No agency is perfect for every brand and every moment. The key is matching their strengths to your current needs.

Where The Influencer Marketing Factory often shines

• Cross-industry experience with consumer-focused brands
• Strong comfort with TikTok and Instagram campaigns
• Capacity to coordinate many creators at once
• Useful for brands testing influencer marketing for the first time

They can be especially valuable if you also plan to repurpose influencer content into paid social ads.

Potential limitations on that side

• May feel less specialized if your brand lives in a tight niche like hardcore gaming
• Large scale can mean more process, which not everyone likes
• Creative risk-taking varies by account team, so vet case studies closely

*Some marketers worry that larger agencies might feel less hands-on or personal once a contract is signed.*

Where Cloutboost often shines

• Deep understanding of gamer audiences and culture
• Strong relationships with gaming-focused creators
• Campaign formats suited to launches and live events
• Useful when YouTube and Twitch are priority channels

For titles competing in crowded release windows, a team that knows the space can help you stand out.

Potential limitations on that side

• Narrower focus can feel limiting if you need broad lifestyle coverage
• Long-form content takes more planning time than short clips
• Gaming-centered thinking may be overkill for simple lifestyle products

*Brands sometimes worry that heavy gaming focus might not translate if future products target wider demographics.*

Who each agency is best for

Thinking in terms of “best fit” instead of “best overall” makes the choice clearer.

When The Influencer Marketing Factory fits well

• Consumer brands wanting TikTok and Instagram as main growth drivers
• Apps and digital products targeting Gen Z and young millennials
• Companies wanting many diverse creators across interests and locations
• Teams who want a structured, process-driven partner

If your internal team is small and you need someone to “own” the channel, this route can feel reassuring.

When Cloutboost fits well

• Game publishers preparing for launches or major updates
• Hardware and peripheral brands speaking to PC and console players
• Entertainment and tech companies tied to gamer culture
• Teams that prioritise YouTube and Twitch over short-form feeds

If your main KPI is installs, active players, or time watched in gaming communities, their path is usually more direct.

When a platform like Flinque makes more sense

Not every brand needs or wants full-service agency support. Sometimes a platform-led approach is better.

What a platform alternative typically offers

Tools like Flinque let brands discover creators, manage outreach, and track campaigns inside one workspace, without committing to large retainers.

You keep more control, move at your own pace, and use your internal team to run the show.

When to consider a platform over an agency

• You already have people who can write briefs and negotiate deals
• Your budget is limited and you’d rather pay creators than agency fees
• You want to experiment quietly before scaling
• You prefer long-term direct relationships with creators

Think of agencies as added brains and hands, while platforms are more like power tools that your team operates.

FAQs

How do I choose between these influencer agencies?

Start from your audience, platforms, and goals. If your buyers live on TikTok and Instagram, a social-first generalist often fits. If your product is gaming or gamer-adjacent, a gaming-focused partner may feel sharper.

Can I work with both agencies at the same time?

Yes, if you clearly separate scopes. For example, one could handle gaming-focused YouTube content while the other manages broader TikTok or Instagram outreach. Just avoid overlapping creator lists and conflicting messages.

How much should I budget for influencer marketing?

Budgets depend on creator size, markets, and content volume. Start with what you can confidently invest for three to six months, then discuss realistic outcomes with agencies instead of chasing the lowest quote.

Do these agencies only work with big brands?

Both can work with mid-sized companies, but expectations must match budget. You may start with smaller test campaigns or fewer creators, then scale if performance is strong and internal stakeholders are aligned.

What should I ask on my first discovery call?

Ask about past work in your industry, how they pick creators, how communication works, and what they’d do if a campaign underperforms. You want honest answers about risk, not just highlight reels.

Conclusion

Instead of hunting for a “winner,” match agency strengths to your situation and comfort level.

If you need broad consumer reach on TikTok and Instagram with structured support, a social-first partner is likely best.

If your world revolves around gamers, streams, and YouTube deep dives, a gaming-centric shop usually delivers more relevant insight and relationships.

When budgets are tight or you want to stay close to the work, a platform such as Flinque can give you control without full-service costs.

Clarify your audience, platforms, and desired level of involvement, then talk openly with each option about what’s realistic. The right agency will be candid about fit, not just eager to pitch.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.