Influencer Marketing Factory vs Audiencly

Why brands look at these two agencies

Many brands weighing influencer outreach end up comparing The Influencer Marketing Factory with Audiencly. Both specialize in turning creator partnerships into real results, but they serve needs in different ways.

Most marketers want clarity on services, expected outcomes, communication style, and how each partner fits their budget and team capacity.

Influencer agency selection overview

The primary search intent here revolves around influencer agency selection. You are likely trying to decide which partner can best plan and run campaigns with creators on YouTube, TikTok, Instagram, Twitch, or other channels.

You want to know who handles what, how hands on they are, and what type of brands they usually serve.

What each agency is known for

Both agencies operate globally and focus on connecting brands with creators across social platforms, yet they have different reputations and edges.

The Influencer Marketing Factory in simple terms

This agency is often known for structured, data informed campaigns and strong experience with large brands. They work heavily across TikTok, Instagram, YouTube, and other mainstream platforms.

They tend to emphasize full funnel thinking, from awareness and engagement to sign ups or sales, using creators as the main engine.

Audiencly in simple terms

Audiencly is widely recognized for deep roots in the gaming and entertainment space, especially with streamers and content creators on platforms like Twitch and YouTube.

Over time they have broadened to lifestyle, tech, and other verticals, but gaming remains a key strength.

Inside The Influencer Marketing Factory

To decide if this partner fits, it helps to understand how their services usually look from a brand’s point of view.

Core services you can expect

The agency typically supports end to end influencer work, including:

• Audience and platform research
• Influencer sourcing and vetting
• Creative concepting and campaign planning
• Contract negotiation and compliance
• Campaign management and communication
• Reporting and performance analysis

For some brands, they may also help with user generated content creation and paid amplification on social channels.

How they tend to run campaigns

Their approach is often structured. A brand and agency align on goals, such as app installs, e commerce sales, or product awareness, then work backwards to build the campaign.

Influencer selections are usually based on audience fit, content style, geography, engagement, and brand safety checks.

Relationships with creators

The Influencer Marketing Factory works with a broad network of creators but does not act as a talent agency in the traditional sense. Their focus is matching the right creators to each brief.

They often manage communication and logistics, so your internal team does not need to coordinate every detail with influencers.

Typical clients that fit well

This agency tends to resonate with:

• Consumer brands that want predictable, trackable campaigns
• Companies testing new markets or launching new products
• Brands needing cross platform campaigns, not just one channel
• Marketers looking for strong strategy support and reporting

If you already invest in paid media and want influencers to plug into that, this partner can be a strong match.

Inside Audiencly

Audiencly takes a somewhat different path, especially with its history in gaming and streaming communities.

Core services you can expect

Audiencly also works as a full service influencer partner, usually offering:

• Influencer matchmaking and campaign setup
• Creative coordination with streamers and creators
• Campaign management and reporting
• Support for sponsorships, brand deals, and integrations
• Event and launch support involving creators

They may get hands on with specific formats like livestream integrations, game launch pushes, and long term creator partnerships.

How they tend to run campaigns

Audiencly frequently leans into the culture of each creator community. For gaming, this can mean sponsored streams, in game integrations, or content series across YouTube and Twitch.

They usually aim to keep creator content feeling organic to avoid audience backlash.

Relationships with creators

Because of their background, Audiencly often has close ties with streamers, gaming creators, and entertainment focused influencers. That can speed up casting and negotiations.

They position themselves as a bridge between emerging creators and brands that want long term collaboration, not one off shoutouts.

Typical clients that fit well

Audiencly generally suits:

• Gaming studios and publishers launching new titles
• Hardware and tech brands targeting gamer audiences
• Entertainment, streaming, and pop culture brands
• Lifestyle companies that want a foothold in youth culture

If your ideal customer spends hours on Twitch or YouTube gaming channels, this agency can feel very native to that world.

How the two agencies truly differ

On the surface, both help you hire influencers and manage campaigns. The real difference lies in focus, style, and background.

Differences in focus and niche

The Influencer Marketing Factory often presents as more cross vertical, supporting everything from finance apps to consumer goods and services.

Audiencly leans more into gaming and entertainment, though it also works in lifestyle and tech.

Differences in creative approach

The first agency tends to stress data, structured planning, and measurable outcomes like sign ups and revenue.

Audiencly typically leans into community driven content, where the creator’s personality stays central and the brand feels like a natural extension.

Differences in client experience

Many marketers say they want responsive communication, clear timelines, and reliable reporting. Both agencies aim for this, but their tone can differ.

One may feel more corporate and process driven, the other more rooted in creator culture and community vibe.

Differences in international reach

Each partner works internationally, but coverage may be stronger in some regions, languages, or platform communities.

For example, if you need a heavy gaming presence in Europe vs a broader mainstream push in North America, that can guide your choice.

Pricing approach and engagement style

Neither agency typically uses public flat rate packages like a software tool. Costs depend on your scope, markets, and influencer mix.

How budgets are usually set

Both partners often work off custom quotes built from:

• Number and size of creators you want to hire
• Preferred platforms and content formats
• Campaign length and number of deliverables
• Markets and languages you need covered
• Level of reporting, strategy, and creative support

You will usually share your objectives and target regions first, then get a proposal with a suggested budget range.

Common pricing structures

Most influencer agencies use a mix of:

• Campaign budgets that include creator fees and management
• Agency fees for strategy, project management, and reporting
• Retainer arrangements for ongoing, always on work

Very small budgets can be challenging, because influencer fees alone can consume most of the spend.

Engagement and communication style

With both agencies, you can usually expect a dedicated contact or team that manages creators, approvals, and delivery calendars.

Some brands prefer weekly calls; others work mostly over email or project tools. Clarify expectations before signing.

Strengths and limitations

Every agency has areas where it shines and others where it may not be ideal. Being realistic here helps avoid disappointment.

Strengths of The Influencer Marketing Factory

• Broad experience across multiple industries and regions
• Focus on measurable outcomes and performance tracking
• Ability to coordinate multi platform, multi creator campaigns
• Helpful for brands that want strategy and structure

A common concern is whether campaigns will still feel authentic and fun while staying tightly planned and measured.

Limitations of The Influencer Marketing Factory

• May feel process heavy for very small or casual campaigns
• Not always the most natural fit for niche subcultures
• Custom campaigns can be out of reach for tiny budgets

Strengths of Audiencly

• Deep roots in gaming, streaming, and youth culture
• Strong access to creators in entertainment focused niches
• Good for brands that want organic feeling sponsorships
• Experience with launches, events, and long term creator deals

Many marketers quietly worry whether gaming focused agencies can also support broader lifestyle or mainstream goals.

Limitations of Audiencly

• Best value often appears when gaming or entertainment is central
• May feel less tailored to highly regulated or B2B sectors
• As with any agency, very low budgets limit options

Who each agency is best for

Putting it all together, here is where each partner tends to fit naturally.

When The Influencer Marketing Factory is a better fit

• You want influencer work to line up with strict performance goals.
• Your brand operates in several countries or languages.
• You plan recurring campaigns and need a long term partner.
• Your team prefers clear, structured processes and documentation.

When Audiencly is a better fit

• Your core audience includes gamers or entertainment fans.
• You want a strong presence on Twitch or gaming focused YouTube channels.
• You care deeply about creator culture and community vibes.
• Your launches depend on hype within tight, vocal online groups.

When a platform like Flinque makes more sense

Full service agencies are ideal when you want experts to handle strategy, casting, and day to day operations. However, some brands want more direct control.

Why some brands choose platform based options

A platform such as Flinque lets you discover creators, manage outreach, and track campaigns without committing to ongoing agency retainers.

This suits marketers who are comfortable running campaigns internally but still want streamlined tools to find and manage influencers.

Scenarios where a platform shines

• Smaller brands testing influencer marketing for the first time
• Teams that want to build in house knowledge and control
• Companies running frequent micro campaigns or gifting programs
• Marketers experimenting with niche or local influencers at scale

In these cases, agencies can still be useful for strategy or special launches, while platforms handle the everyday work.

FAQs

Do I need an agency or can I just contact influencers myself?

You can definitely reach out yourself, especially for small tests. An agency becomes valuable when you scale, need multiple markets, or lack time to vet creators, negotiate, brief, and track performance internally.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show within days of content going live. Sales and long term brand lift usually require several waves of campaigns, creative testing, and repeated exposure to the same audience.

Can these agencies work with very strict brand guidelines?

Yes, but strict guidelines must still leave room for the creator’s style. Both agencies generally help translate brand rules into clear briefs that protect your image without making content feel like an ad script.

Are influencers guaranteed to bring sales?

No partner can guarantee sales, because results depend on product fit, price, offer, and creative. Influencers can drive attention, trust, and traffic, but the website and product must convert that interest.

What should I prepare before talking to an influencer agency?

Clarify your goals, target audience, main markets, budget range, must have platforms, and timeline. Having a clear value proposition and landing pages ready makes it easier for any agency to design a strong proposal.

Conclusion: choosing the right partner

Both agencies can run serious influencer campaigns. The right choice depends on your audience, category, internal resources, and comfort with creator culture.

If you want cross vertical structure and performance focus, The Influencer Marketing Factory may fit. If you live in gaming and entertainment worlds, Audiencly often feels more native.

Brands that want more hands on control can explore tools like Flinque, especially for ongoing smaller campaigns. In all cases, be open about budget, timing, and expectations so your chosen partner can design something realistic.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.