Influencer Marketing Factory vs Arch: 2026 Pick
A broad TikTok-first agency against a gaming and apps performance specialist. One runs multi-vertical campaigns across short-form platforms for major brands, the other lives in games and apps chasing installs and ROAS. Here is which fits, plus a software option.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose The Influencer Marketing Factory if
- You want broad multi-vertical reach
- You want TikTok-first expertise
- You want full-funnel tracking
Choose Arch if
- You want a gaming and apps specialist
- You want installs and ROAS focus
- You want multi-language reach
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want lean discovery, not a managed agency
The Influencer Marketing Factory vs Arch vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | The Influencer Marketing Factory | Arch | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting broad reach | Game and app brands wanting installs | Teams running discovery in-house |
| Agency type | Broad TikTok-first agency | Gaming and apps performance agency | Self-serve software, not an agency |
| Engagement model | Custom, performance-led | Custom, install-led | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | TikTok Agency Partner, tracking codes | Installs, CPI, ROAS, retention | 10M+ verified, 200 data points each |
| Platforms covered | Global, multi-vertical | Global, games and apps only | Instagram, YouTube, TikTok, X |
| Services | Strategy, content, tracking, reporting | Performance influencer activations | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | $150M-plus tracked, 1,000-plus campaigns | 5,000-plus influencers, 14 languages | You negotiate directly with creators |
| Paid amplification | Clients Google, Snap, Universal Music | Clients Wargaming, Surfshark, Binance | Run your own whitelisting |
| Measurement and reporting | Miami, founded 2018 | Zagreb, founded 2019 | Audience and fake-follower data built in |
| Team and locations | After a discovery call | After a discovery call | Software with support included |
| Time to launch | Best for broad reach | Best for games and apps | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is The Influencer Marketing Factory
The Influencer Marketing Factory runs broad influencer campaigns with TikTok at the center. Founded in 2018 by Alessandro Bogliari and based in Miami, with a team across the US, Europe and Asia, it built its name as an early mover in TikTok influencer marketing and holds TikTok's official Agency Partner badge alongside Meta Business Partner status. Its model is full-service and multi-vertical: campaign managers and media experts handle a brand end to end across TikTok, Instagram, YouTube and Twitch, from KPIs and creator selection to execution and reporting, with unique tracking codes, pixels and promo codes feeding a full-funnel report. The pitch is ROI-driven campaigns across categories, with more than $150 million in tracked client revenue over 1,000-plus campaigns for brands like Google, Snap, Universal Music and Hilton. Against Arch's gaming focus, The Influencer Marketing Factory is the broad TikTok-first agency.
Pricing is custom and unpublished, built per brand rather than a fixed package, the agency norm. What you are buying is breadth plus tracking: TikTok-first multi-vertical campaigns, full-service execution across four platforms, plus unique codes and pixels feeding a full-funnel report. For a brand that wants influencer run across categories with measurement underneath, that range is the draw. The tradeoffs follow. It is a broad multi-vertical agency, so a game or app brand wanting Arch's install-and-ROAS specialism gets a different model, its general focus runs wider than a studio wanting deep gaming performance needs. And as a managed agency there is no open self-serve tier. For a brand that wants a gaming and apps performance specialist, Arch runs a different play.
What The Influencer Marketing Factory does well
- TikTok Agency Partner and Meta partner
- Full-service across four platforms
- Unique tracking codes and pixels
- Clients like Google, Snap, Universal Music
Where it falls short
- Broad multi-vertical, not gaming-deep
- Wider than install-and-ROAS work
- No open self-serve tier
- Custom pricing, scoping call required
What is Arch
Arch does one thing: performance influencer marketing for games and apps. Founded in 2019 by Ivan and Davorin Smit and based in Zagreb, Croatia, it focuses entirely on measurable outcomes for game and app brands, installs, cost per install, ROAS and retention rather than awareness. Its edge is specialism plus reach: it has worked with more than 5,000 influencers across the Americas, Europe, MENA and Australia, running multi-language campaigns at scale, including a RAID Shadow Legends activation that put over 2,000 influencers to work across 14 languages for 635 million views. Its role is the gaming-performance specialist: line up creators who fit a game, run the activation against install and revenue goals, then analyze the data to optimize. Its named clients include Wargaming, Surfshark, SuperPlay, Candivore and Binance. Next to the Factory's broad reach, Arch is the gaming and apps performance agency.
Pricing is custom and unpublished, scoped to managed gaming campaigns, given this is a single-vertical specialist rather than a broad product. A game or app brand gets focus plus scale: install, CPI and ROAS targeting, more than 5,000 influencers across regions, plus multi-language reach proven on large game launches. That gaming specialism is what pulls a studio after installs over broad awareness. The snags track the model. It is games and apps only, so a brand outside that space is the wrong fit, its install focus runs narrower than a brand wanting multi-vertical campaigns needs. And no self-serve option exists. For a brand that wants broad TikTok-first campaigns across categories, The Influencer Marketing Factory is the other route.
What Arch does well
- Installs, CPI, ROAS and retention focus
- Over 5,000 influencers across regions
- Multi-language reach on game launches
- Clients like Wargaming, Surfshark, Binance
Where it falls short
- Games and apps only, wrong fit elsewhere
- Narrower than multi-vertical campaigns
- No self-serve option
- Custom pricing, scoping call required
Head to head
The split here is broad TikTok-first reach versus gaming and apps performance. The Influencer Marketing Factory runs multi-vertical campaigns across four platforms with full-funnel tracking, a TikTok Agency Partner since 2018. Arch lives entirely in games and apps, chasing installs and ROAS across 5,000-plus influencers and 14 languages from Zagreb since 2019. One is broad reach with tracking. The other is a single-vertical performance specialist.
Pick by whether you want a broad TikTok-first agency or a gaming and apps performance specialist. There is also a leaner discovery middle: 10M verified creators across four platforms with a fake-follower score on each, at one published price, where you pick the creators yourself.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want broad multi-vertical reach
You want influencer run across categories on TikTok, Instagram and YouTube, with full-funnel tracking. The Influencer Marketing Factory is built for that.
→ Pick The Influencer Marketing FactoryYou want gaming installs and ROAS
You want a games and apps specialist chasing installs, CPI and ROAS across multi-language campaigns. Arch fits.
→ Pick ArchYou want lean discovery, not a retainer
No broad agency, no gaming specialist. You want 10M verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want verified creators without overhead
The Influencer Marketing Factory is a broad TikTok-first agency and Arch a gaming and apps specialist. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
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Common questions about The Influencer Marketing Factory and Arch
What is the main difference between The Influencer Marketing Factory and Arch?
Which is more affordable, The Influencer Marketing Factory or Arch?
Which should I pick for broad campaigns?
Which should I pick for a game or app?
How does each find creators?
What is The Influencer Marketing Factory best for?
Who should pick Arch over The Influencer Marketing Factory?
Is there a leaner alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.