Influencer.com vs inCast: Which to Pick in 2026
A global independent against an Americas experiential specialist. Influencer.com calls itself the largest independent, creator-founded out of London. inCast runs influencer and experiential campaigns across the US and Brazil. Worldwide independence versus US and LatAm reach. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Influencer.com if
- You want a global independent agency
- You want creator-founded, tech-led campaigns
- You run multi-market creator programs
Choose inCast if
- You want US and Brazil reach
- You want influencer plus experiential
- You want strong TikTok and LatAm credentials
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Influencer.com vs inCast vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Influencer.com | inCast | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting a global independent agency | Brands wanting US and Brazil reach | Teams running discovery in-house |
| Agency type | Creator-founded global independent agency | Influencer and experiential agency | Self-serve software, not an agency |
| Engagement model | Managed campaigns | Managed, tech and experiential | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Proprietary tech, 3,000+ campaigns | 6,000+ creators engaged, 180+ clients | 10M+ verified, 200 data points each |
| Platforms covered | TikTok, YouTube, Instagram and more | Instagram, YouTube, TikTok, experiential | Instagram, YouTube, TikTok, X |
| Services | Creator-first creative, media, commerce | Strategy, bookings, branded experiences | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign | Per campaign | You negotiate directly with creators |
| Paid amplification | Full-funnel, paid included | Real-time ROI reporting | Run your own whitelisting |
| Measurement and reporting | Waves AI operating system | Rainmakr app and Funcast experiences | Audience and fake-follower data built in |
| Team and locations | London, founded 2015, 200+ staff | Los Angeles and Sao Paulo, founded 2015 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Influencer.com
Influencer.com is the creator-founded global independent. Ben Jeffries launched it in London in 2015 with YouTube star Caspar Lee. Ten years on it claims the title of largest independent creator marketing agency anywhere, fielding a team beyond 200 that speaks 30 languages across North America, Europe and the Middle East. Its work spans creative, media and commerce with creators at the centre, run on an in-house system it calls Waves. It holds official marketing-partner status with TikTok, YouTube, Pinterest, Snap, Meta and Twitch.
More than 3,000 campaigns have run through it for names like Google, Coca-Cola, Amazon, Nike and Disney, with revenue close to 100 million pounds. Pricing stays private and the model is managed, full-funnel work. Against inCast, Influencer.com is the worldwide independent with proprietary tech, while inCast is the Americas experiential specialist. The next section covers inCast. A brand that would rather run its own creator search has a third route.
What Influencer.com does well
- Creator-founded, independent at scale
- 200+ staff across three regions
- Proprietary Waves operating system
- Official partner of the major platforms
Where it falls short
- No public pricing
- Enterprise-leaning engagements
- Managed only, no self-serve search
- Independent, no holding-company resources
What is inCast
inCast runs influencer marketing on three pillars at once: strategy, direct bookings and branded experiences. Founded in 2015 with offices in Los Angeles, Sao Paulo and Miami, it is an influencer and experiential agency that has worked with global brands across the US, Brazil, Europe and beyond, engaging more than 6,000 creators and celebrities for over 180 clients. Its edge is breadth plus technology and culture: a proprietary app called Rainmakr, Instagram-friendly experiences under the Funcast banner, plus a strong TikTok and Latin America position as an official TikTok partner.
Clients include BMW, Samsung, Visa, PepsiCo, Heineken and Ubisoft, with real-time ROI reporting across markets. Pricing is not published. So where Influencer.com is a worldwide creator-founded independent, inCast is the Americas-rooted experiential specialist with deep Brazil reach. One is global and tech-led. The other is experiential and LatAm-strong. For brands that would rather search creators themselves, there is a third path.
What inCast does well
- Influencer plus experiential campaigns
- Strong US and Brazil reach
- 6,000+ creators, 180+ clients
- Official TikTok partner, proprietary app
Where it falls short
- No public pricing
- Americas-weighted focus
- Managed only, no self-serve search
- Experiential lean adds cost
Head to head
Influencer.com and inCast split on scope and style. Influencer.com is a creator-founded global independent with 200-plus staff and its own Waves tech, calling itself the largest of its kind. inCast runs influencer and experiential campaigns across the US and Brazil, with a proprietary app and strong LatAm reach. One is worldwide, independent and tech-led. The other is Americas-rooted with an experiential edge. Your geography and format pick the side.
There is a route around both. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no scoping call and no retainer.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want a global independent agency
You want creator-founded, tech-led campaigns run across markets by an independent. Influencer.com works that way.
→ Pick Influencer.comYou want US and Brazil reach
You want influencer plus experiential campaigns with strong LatAm credentials. inCast fits.
→ Pick inCastYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led managed agencies. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Influencer.com and inCast
What is the difference between Influencer.com and inCast?
Who founded Influencer.com?
What is inCast known for?
Which is better for Latin America?
How much do they cost?
Does inCast do experiential work?
Can I find creators myself with either?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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