Influence Hunter vs Pulse Advertising

Choosing an influencer marketing partner can feel risky, especially when you are weighing different agencies with very different styles and strengths. You want real creators, real results, and a clear sense of what you are paying for.

This page walks through how two influencer marketing agencies typically work with brands, what they tend to focus on, and how to think about fit for your budget and goals.

Influencer campaign agency overview

The primary focus here is the keyword phrase influencer campaign agency. Brands search for this when they want a partner to plan, run, and track creator campaigns across social channels, without building everything in house.

Both agencies discussed here are service based firms, not self serve software. You are hiring people who plan strategy, recruit creators, manage content, and report back on performance.

That means your choice is less about features and dashboards, and more about their creative style, reach, past client types, and how hands on they are with you and with creators.

What each agency is known for

Both agencies operate in the same broad space, but they tend to be associated with different types of brands, budgets, and campaign styles.

How Influence Hunter is usually seen

This shop is often described as a performance focused influencer partner that leans into measurable results for growth minded brands. They tend to attract companies that care deeply about cost per acquisition, sales impact, and repeatable creator programs.

You will often hear them mentioned by consumer brands that want structured outreach, clear deliverables, and consistent reporting on how each creator performs.

How Pulse Advertising is usually seen

This agency is commonly recognized for high visibility social campaigns, brand storytelling, and partnerships with well known creators and global brands. They work across verticals like fashion, beauty, lifestyle, and entertainment.

They are often associated with polished creative, cross channel activations, and collaborations that build brand image as much as short term sales.

Inside Influence Hunter’s services and style

The first agency in this match up is typically positioned as a specialist in running influencer campaigns that lean towards measurable growth and structured creator relationships.

Core services you can expect

While exact offerings change over time, services usually fall into several buckets that many performance centered influencer firms share.

• Influencer discovery and outreach across Instagram, TikTok, YouTube, and more
• Negotiation of deliverables, usage rights, and posting timelines
• Campaign planning around launches, evergreen sales, or seasonal pushes
• Tracking links, discount codes, and performance reporting
• Ongoing creator relationship management for repeat campaigns

The emphasis is often on building a system that can be repeated and scaled rather than a one off stunt.

How campaigns are usually run

Most performance oriented influencer agencies tend to follow a similar rhythm, tailored to each client’s niche and budget.

First, they help you define who your ideal customer is, and what social platforms matter most for that audience. Then they search for creators whose content style and followers match that profile.

Outreach, negotiation, and content guidelines follow, with a strong focus on tracking clicks, signups, and sales so that you can reinvest in the best performing creators.

Creator relationships and communication

Agencies with a performance tilt usually build a roster of creators they trust, but they also run a lot of fresh outreach. That balance lets them test new voices while keeping relationships with consistent top performers.

Creators typically deal directly with agency account managers for briefs, feedback, and payment coordination, while you receive updates and performance snapshots.

Typical client fit

The brands that tend to be happiest with this type of agency share a few traits.

• Direct to consumer brands that track revenue by channel
• Ecommerce companies selling physical products or subscriptions
• Startups that need to prove creator campaigns are profitable
• Marketing teams that want data heavy reporting and iteration

If your main question is “How much revenue did influencers drive this month?” you are close to their sweet spot.

Inside Pulse Advertising’s services and style

The second agency here is broadly seen as a global influencer and social partner focused on branded storytelling, creative content, and large scale collaborations.

Core services you can expect

Services may differ by region and year, but they usually align with what full funnel social and creator agencies offer.

• Influencer strategy across markets and platforms
• Creator casting, contracting, and creative direction
• Campaign production, including concepts and content planning
• Paid social amplification of influencer content
• Reporting on reach, engagement, and brand impact

They often position themselves not just as influencer managers, but as partners in bigger social storytelling.

How campaigns are usually run

Campaigns with a more brand driven agency often begin with a creative idea or narrative that ties everything together. The team then casts creators who can bring that story to life in their own voice.

There can be more pre production, mood boards, and creative reviews, especially for larger launches or cross market projects.

Measurement still matters, but you may see more emphasis on reach, engagement, and content quality alongside sales or signups.

Creator relationships and communication

Global influencer agencies often maintain strong ties with established creators and talent managers, including macro and celebrity talents. This can simplify negotiations for brands that want high profile partners.

Creators typically receive detailed briefs and creative direction, but there is still room for their own voice to keep content authentic and trusted.

Typical client fit

The brands that usually fit well with this style of agency have broader goals than performance alone.

• Global or regional brands planning multi country launches
• Fashion, beauty, lifestyle, and entertainment companies
• Marketers focused on brand lift, awareness, and cultural relevance
• Teams that value polished creative and storytelling

If your main question is “How do we make a splash and stay memorable?” you are closer to their lane.

How the two agencies differ in practice

Although both firms live in influencer marketing, they tend to diverge in how they work with you and what success looks like.

Scale and types of creators

Performance focused shops often lean more heavily on micro and mid tier influencers, because they can stretch budgets further and drive cost efficient results.

Brand driven agencies often work across the full spectrum, including macro creators and celebrities, especially when a client wants major visibility for a launch or long term platform play.

Focus on performance versus storytelling

For some agencies, success is measured in clear numbers like return on ad spend and new customers. For others, success may center on buzz, press coverage, and social conversation.

Neither is right or wrong. The key is matching the agency’s natural strengths to your priority metrics.

Client experience and process feel

A growth centric influencer partner may feel lean, structured, and iterative, with frequent reporting and test and learn cycles. You might see regular updates about which creators to double down on.

A creative heavy shop may feel more like a creative agency, with deeper dives into concepts, positioning, and cross channel storytelling, plus more time spent on production quality.

Market focus and geography

Some influencer partners are stronger in specific regions, such as North America or Europe, where their creator networks and cultural understanding are deepest.

If you plan to run campaigns in many countries, a larger global agency with local teams or partners may bring helpful on the ground insights and creator relationships.

Pricing approach and engagement style

Influencer agencies rarely publish fixed price menus. Instead, they price based on scope, creator fees, and how involved their team will be.

How pricing usually works

Both types of agency commonly use a mix of management fees and pass through creator costs. You are paying for two things: the creators themselves, and the team that plans, negotiates, and manages everything.

In many cases, you will see one of these models, or a blend.

• A project based fee for a specific campaign
• A monthly retainer that covers ongoing management
• Campaign budgets that include estimated influencer fees and production

Custom quotes are then built based on how many creators you want, which markets you target, and how complex the campaign is.

What drives costs up or down

Several factors have a big impact on what you will pay, regardless of which agency you choose.

• Number of creators and their follower size
• Platforms used and content formats
• Usage rights and how long you can reuse content
• Need for travel, events, or production crews
• Number of markets or languages involved

As a rule of thumb, more custom content, more markets, and more famous creators all drive higher budgets.

Engagement style and transparency

When you discuss pricing with each firm, it is worth asking how they separate their own fees from creator payments. Some clients prefer a clean breakdown.

You can also ask how they report on creator performance and whether they are willing to share benchmarks or case studies in your niche.

Strengths and limitations to keep in mind

No influencer campaign agency is perfect for every brand. Each style comes with trade offs that matter more or less depending on your goals.

Common strengths across both agencies

• Access to networks of vetted creators in different niches
• Relief from time consuming outreach and negotiation work
• Experience with contracts, disclosure rules, and brand safety
• Ability to scale campaigns beyond what in house teams can handle

Working with a specialist also means you are tapping into lessons from many campaigns, not just your own experiments.

Potential limitations with performance focused partners

• Creative concepts may feel more functional than groundbreaking
• Heavy focus on metrics can sometimes narrow the types of creators used
• Global, multi market storytelling may require extra coordination

Some brands worry that a pure performance focus might miss chances to build long term brand love, even when sales look strong in the short term.

Potential limitations with brand driven partners

• Budgets can rise quickly with big name creators and heavy production
• Attribution to sales may be less precise than pure performance setups
• Approvals and creative reviews can lengthen timelines

If you need high confidence return on every dollar, you will want to push for clear measurement plans from the start.

Who each agency is best for

Instead of asking which agency is better, it is more helpful to ask which is better for you right now.

When a performance leaning agency fits best

• You are a DTC or ecommerce brand with clear revenue targets
• You want to test dozens of smaller creators and scale up winners
• Your leadership expects detailed reports on spend and return
• You prefer a leaner, data driven structure over big productions

This style is especially strong when every marketing dollar is under scrutiny and you need quick learning cycles.

When a brand storytelling agency fits best

• You are planning a major launch or rebrand
• Brand awareness and cultural relevance matter as much as sales
• You are ready to invest in larger creators or cross market campaigns
• You want social content that looks and feels premium

This route is often chosen by established brands whose priority is to stay top of mind and shape how people see them.

When a platform like Flinque makes more sense

Not every brand needs a full service influencer agency right away. For some, a platform based approach is a better first step.

What Flinque offers in this landscape

Flinque is a platform that helps brands discover creators, manage outreach, and track campaigns without paying ongoing agency retainers. You keep more control over day to day decisions while still using tools built for influencer work.

This can be appealing if you have a scrappy team ready to learn, but do not yet have the budget or need for a full agency relationship.

When a platform makes more sense than an agency

• Your budget is limited and you want to test influencer marketing slowly
• You prefer to talk directly with creators instead of through a middle layer
• Your team has bandwidth to run outreach and approvals in house
• You want to build internal knowledge before committing to retainers

Later, once you know what works, you can still bring in an agency to scale your efforts or handle bigger productions.

FAQs

How do I know which influencer agency style is right for my brand?

Start with your main goal. If you must prove revenue quickly, lean toward performance focused partners. If your priority is brand visibility and storytelling, a creative heavy firm is often a better match.

Can one agency handle both performance and brand building?

Many claim to do both, and some truly can. Still, most have a natural bias. Ask for case studies in scenarios that look like your goals and judge them on those specific examples.

How long should I test an influencer agency before judging results?

Plan for at least one to three full campaign cycles. That gives time to test creators, refine messaging, and see whether performance trends are moving in the right direction.

Do I need a big budget to work with well known influencer agencies?

You do not always need a huge budget, but many global agencies focus on clients with meaningful spend. If your budget is modest, be open about it and consider phased or smaller scope projects.

Should I use a platform like Flinque and an agency at the same time?

Some brands do both, using a platform for smaller tests while agencies handle major launches. The key is making sure responsibilities are clear so creators are not confused by overlapping outreach.

Conclusion

Your choice of influencer campaign agency should reflect your goals, budget, and how involved you want to be in day to day work. There is no single best option, only the option that best fits your stage and priorities.

If sales attribution, tight budgets, and quick testing matter most, a performance leaning firm may serve you better. If you are chasing cultural impact and polished storytelling, a brand first partner could be the right move.

And if you are just starting or prefer more control, exploring a platform like Flinque can give you flexibility while you learn what works before committing to larger retainers.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.