Incast vs Stargazer

Why brands look at these two influencer agencies

Brand and ecommerce teams often weigh Incast against Stargazer when they want structured influencer campaigns without building everything alone. Both companies position themselves as done-for-you partners, but their strengths, cultures, and client fit are not identical.

Before choosing one, you probably want clarity on results, day-to-day support, creator access, and how each will treat your budget.

Table of Contents

• What global influencer marketing support really means
• What each agency is mainly known for
• Inside Incast and how it tends to work
• Inside Stargazer and how it tends to work
• How their styles and focus really differ
• Pricing approach and how work is structured
• Strengths and limitations to keep in mind
• Who each agency is usually best for
• When a platform like Flinque may make more sense
• FAQs
• Conclusion: choosing the right partner for your team
• Disclaimer

What global influencer marketing support really means

The primary focus here is global influencer marketing support. In practice, that means strategy, creator sourcing, negotiation, creative coordination, reporting, and usually paid amplification layered on top of organic content.

Most brands exploring these agencies want a mix of reach, content creation, and actual sales lift, not just vanity metrics.

What each agency is mainly known for

Both Incast and Stargazer operate as influencer-focused agencies rather than pure software tools. They build campaigns for consumer-facing brands that need social proof and content at scale.

Even so, they have different backgrounds, regional strengths, and approaches to creators, especially around YouTube, TikTok, and emerging platforms.

Inside Incast and how it tends to work

Incast has roots in connecting brands with creators across several regions, often with a strong presence in Latin America and global campaigns that cross borders. It positions itself as a bridge between international brands and local audiences.

The agency focuses on end-to-end campaign management rather than self-serve software, so most work is handled through account managers and producer-style teams.

Services Incast commonly offers

Exact offerings evolve, but public information suggests that Incast typically covers a full campaign lifecycle with services like:

• Influencer strategy aligned to product launches or evergreen growth
• Creator discovery, vetting, and shortlisting in multiple regions
• Contracting, negotiation, and compliance support
• Creative coordination and content calendars
• Cross-channel campaigns on YouTube, TikTok, Instagram, and more
• Reporting on reach, engagement, and often basic sales signals

Some initiatives may also include user-generated content campaigns or creator whitelisting to boost posts with paid media.

How Incast tends to run campaigns

Incast usually assigns a team to structure the entire flow. You share objectives, budget, and markets, then they propose creators and content concepts. After approvals, they manage outreach, logistics, and delivery.

Most communication goes through your dedicated contacts rather than directly through software dashboards, so coordination feels like working with a classic agency.

Creator relationships and network style

From public case studies, Incast appears to work with a wide mix of mid-sized and larger creators, often tailoring rosters to markets like Brazil, Mexico, and other global hubs. They may also collaborate with micro-influencers where it fits.

Relationships are typically non-exclusive, meaning creators can work with multiple brands, but Incast develops repeat collaborations where results justify it.

Typical client fit for Incast

Incast frequently attracts brands that want cross-border presence or need help understanding specific regional audiences. Consumer apps, ecommerce brands, and entertainment or gaming projects are often visible in public examples.

It can suit marketing teams that want strong support across languages and regions, without creating their own multi-country influencer operations.

Inside Stargazer and how it tends to work

Stargazer grew up around performance-driven influencer work, particularly on platforms like YouTube and TikTok, where storytelling and measurable user actions matter. It often promotes a creator-first angle, with campaigns shaped heavily around the influencer’s style.

The company frames itself as a blend of creative shop and performance partner, focused on both brand lift and user acquisition.

Services Stargazer commonly offers

Based on public positioning, Stargazer often supports brands with services including:

• Campaign strategy centered on measurable goals like installs or sales
• Creator matchmaking with strong emphasis on content fit
• Negotiation, contracting, and usage rights management
• Creative direction and script or talking-point support
• Video-focused campaigns, especially on YouTube and short-form platforms
• Performance tracking tied to links, codes, or attribution setups

In some cases, Stargazer may also integrate paid amplification and creative testing to scale what works.

How Stargazer tends to run campaigns

Stargazer usually starts with your growth targets, then backs into creator and content plans. The team may suggest specific channels or content styles based on your funnel, not just brand aesthetics.

Campaigns often run in waves, with initial tests followed by scaling phases, especially when working with user acquisition or subscription-based products.

Creator relationships and network style

Stargazer’s network appears diverse, covering gaming, lifestyle, tech, finance, and more. A lot of work is centered on storytellers and hosts who can integrate an offer naturally into their content.

They may also create hybrid deals with fixed fees plus performance incentives, depending on the creator and brand needs.

Typical client fit for Stargazer

Stargazer often works with mobile apps, games, fintech products, and other consumer services that care about trial, installs, signups, or subscriptions. Direct-to-consumer brands looking for trackable results also show up in reports.

It’s generally suited to teams that want to connect influencer content to measurable performance, not just awareness.

How their styles and focus really differ

While both are influencer-focused, you will likely feel a different flavor when working with each. One tends to lean more into geographic reach and local nuance, while the other is often described as leaning hard into performance storytelling.

Your choice may come down to whether your priority is multi-region awareness or measurable growth in a few core markets.

Approach to strategy and goals

Incast often frames work around market entry, cultural resonance, and building a presence with creators people already trust locally. Strategy centers on which voices will move awareness and consideration.

Stargazer, by contrast, commonly frames strategy in terms of funnels, where influencer content is a way to drive signups, sales, or installs, and is judged heavily on those outcomes.

Scale and reach across markets

Incast tends to emphasize its ability to execute in multiple countries, particularly where language and culture barriers make DIY outreach costly. That can be a strong fit for multinational brands.

Stargazer frequently focuses on depth within key channels and verticals, often building larger deals with creators whose audiences align tightly with niche products.

Client experience and communication style

Feedback shared publicly suggests Incast feels like a more classic agency relationship, with campaign managers taking care of many moving parts on your behalf.

Stargazer can feel more experimental and performance-oriented, with conversations often circling back to metrics, testing, and optimization as campaigns run.

Pricing approach and how work is structured

Neither agency follows a simple one-size-fits-all pricing table. Costs usually depend on creator fees, production expectations, regions targeted, and how much ongoing support you need.

Instead of monthly software subscriptions, you can expect quotes built around campaigns, retainers, or multi-month scopes.

How Incast typically charges

Incast is likely to build custom budgets that combine creator fees with management costs. Some brands work on project-based campaigns, while others sign retainers for always-on influencer activity.

Factors that influence cost include number of markets, creator tier mix, content volume, and whether paid media support is included.

How Stargazer typically charges

Stargazer also uses custom pricing, often tied to campaign scope and performance expectations. Deals can involve fixed fees for creator work plus agency management, and sometimes additional investment in paid amplification.

Variables include platforms used, attribution setup complexity, and how aggressively you plan to test and scale campaigns across creators.

What to ask both agencies about pricing

To get a clear picture, ask each team how much of your budget goes to creators versus management, how they handle platform fees, and whether performance incentives are ever part of the offer.

Also ask how they treat smaller pilots, so you understand if they are open to testing before you commit more budget.

Strengths and limitations to keep in mind

Both partners can drive solid results, but they are not perfect for every brand. It helps to think in terms of strengths versus trade-offs rather than hunting for a flawless option.

A common concern brands have is whether they will feel like a priority client or just another name on a roster.

Where Incast often shines

• Access to creators across multiple countries, especially in Latin America
• Ability to localize messages and content formats for different cultures
• Strong support for brands that want awareness and credibility in new regions
• Full-service support when internal teams are lean

These strengths are especially helpful if you run global campaigns with regional nuances and need a partner comfortable with those complexities.

Where Incast may be less ideal

• Teams seeking heavy in-house control or self-serve tools may feel constrained
• Brands focused purely on direct-response performance might want more granular testing
• Very small budgets can struggle to unlock multi-country depth

None of these are deal-breakers, but they are worth weighing against your priorities and stage of growth.

Where Stargazer often shines

• Story-driven campaigns that still aim for installs, signups, or sales
• Strong comfort with YouTube and TikTok creators in growth-focused categories
• Test-and-scale mindset for performance-led brands
• Blending brand storytelling with measurable outcomes

This can be powerful for apps, games, and ecommerce brands that care deeply about tying creator content to revenue.

Where Stargazer may be less ideal

• Purely top-of-funnel awareness campaigns with no performance pressure
• Brands whose main need is broad local presence across many countries
• Teams wanting very small, one-off influencer trials without follow-up

Again, these are general tendencies based on public information; fit can vary from one brief to the next.

Who each agency is usually best for

Rather than asking which agency is “better,” it’s more practical to ask which one is more aligned with your category, markets, and expectations for measurement.

Your internal resources and appetite for experimentation also matter a lot here.

When Incast is usually a good fit

• Consumer brands entering or scaling in Latin America or other non-domestic markets
• Companies needing local creators to make campaigns feel authentic in multiple languages
• Teams that prefer white-glove support and less day-to-day manual work
• Brands comfortable judging success on awareness, engagement, and regional traction

When Stargazer is usually a good fit

• Apps, games, and digital services that rely on measurable growth metrics
• Ecommerce brands investing in YouTube and TikTok as growth engines
• Teams that embrace testing and optimization to find winning creators
• Marketers who want to push beyond branding into hard performance goals

When a platform like Flinque may make more sense

Not every brand needs a full-service agency. If your team is ready to be hands-on and you prefer in-house control, a platform alternative may be smarter financially.

This is where a solution like Flinque can come into play as a technology-first option.

What a platform alternative usually offers

• Search and discovery tools to find creators using filters and data
• Messaging, workflow, and contracting tools you run yourself
• Campaign tracking and reporting that your team owns
• Typically lower ongoing costs if you manage more work internally

Flinque, for example, helps brands run creator discovery and campaigns without agency retainers, making it easier to scale programs under your own roof.

When a platform beats an agency for your needs

• You have a marketing team ready to manage outreach and relationships
• You want to keep costs down while testing many smaller collaborations
• You prefer owning all creator relationships long term
• You enjoy experimenting directly rather than delegating everything

If this sounds like your culture, you might start with a platform, then bring in agencies later for major launches or complex regional plays.

FAQs

Do I need an influencer agency if I already work with a few creators?

You might not. Agencies become useful when you want to scale across many creators, expand to new markets, or run complex launches. If you’re still testing with a handful of partnerships, a platform or in-house effort can be enough.

How much budget should I have before approaching these agencies?

Both tend to work best when you have meaningful campaign budgets, not small samples. Think in terms of multi-creator activations or multi-month efforts, rather than a single sponsored post, even though exact numbers will vary by scope.

Can I work with both agencies at the same time?

Yes, some brands split work by region, product line, or objective. Coordination becomes more complex, so it helps to set clear boundaries and expectations to avoid creator overlap or mixed messaging between partners.

How do I judge success with influencer campaigns?

Success depends on your goals. For awareness, track reach, impressions, and engagement quality. For performance, look at tracked sales, installs, or leads. Ideally, combine both views so you see brand impact and revenue impact together.

Should I sign a long-term agreement or start with a pilot?

Many brands prefer starting with a pilot to test collaboration, communication, and early results. Once you see what works, a longer agreement can lock in better planning, creator access, and more consistent campaigns.

Conclusion: choosing the right partner for your team

Your decision between these influencer agencies should come down to markets, goals, and how you like to work. If cross-border presence and local nuance are key, you may lean toward a partner with strong regional depth.

If measurable performance and test-and-scale storytelling matter more, a performance-focused shop might make more sense for your growth stage.

Take time to share clear briefs, ask about reporting, understand where your budget actually goes, and see sample work in your category. If you prefer in-house control, explore a platform like Flinque before locking into any long-term agency structure.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.