Incast vs Pulse Advertising

Why brands compare influencer marketing agencies

When brands look at Incast and Pulse Advertising, they usually want clarity on one thing: who will actually move the needle on sales, awareness, and trust without wasting budget.

The shorthand primary keyword for this topic is global influencer marketing partners, because both firms work across markets and social channels to match brands with creators.

Most marketers are trying to understand which partner fits their goals, how each one runs campaigns day to day, and what kind of client experience to expect.

What each agency is known for

Both Incast and Pulse Advertising operate as full service influencer marketing agencies, not self serve tools. They connect brands with creators, manage collaborations, and report on outcomes.

They differ in markets, culture, and the way they blend creators with broader brand or media work.

At a high level, global influencer marketing partners like these try to solve the same problems: picking the right creators, handling contracts, and keeping campaigns on track.

From there, each agency pulls in its own strengths, such as deeper presence in certain regions, stronger ties to particular platforms, or more integration with brand strategy and production.

Inside Incast as an agency partner

Incast positions itself as a creator first influencer agency with global reach and strong roots in digital talent. It tends to lean into social native formats and performance.

Many brands look at Incast when they want campaigns that feel organic inside platforms like Instagram, YouTube, TikTok, or emerging social spaces.

Services and core focus

Incast generally focuses on building and running end to end influencer programs. That means helping with planning, creator selection, content briefing, and delivery.

Typical services may include:

• Influencer discovery and vetting across different regions and niches
• Campaign strategy aligned with launches or seasonal moments
• Content planning and creative guidance for posts, videos, and stories
• Contracting, approvals, and compliance checks
• Ongoing coordination between brand teams and creators
• Reporting based on reach, engagement, and conversions

Because Incast is service focused, brands usually hand over much of the operational work while still steering high level goals.

How Incast runs campaigns

Incast tends to emphasize authentic storytelling from creators. Campaigns often revolve around long term creator relationships rather than one off sponsored posts.

You can expect help shaping campaign ideas that feel native to the creator’s style while still tying back to brand goals like app installs, awareness, or e commerce sales.

The agency usually coordinates briefs, content drafts, and posting schedules, so your internal team avoids daily back and forth with dozens of creators.

Creator network and relationships

Incast works with a wide mix of creators, from smaller niche profiles to larger personalities. The exact roster and depth of exclusive relationships may change over time.

What stands out is a focus on matching brand tone with personality driven content, often leaning into lifestyle, gaming, tech, entertainment, or youth oriented segments.

The agency typically handles negotiations, usage rights, and disclosure requirements, which saves in house teams from legal and local compliance headaches.

Typical client fit for Incast

Brands that gravitate toward Incast usually want campaigns rooted in social culture rather than traditional media planning. They care strongly about relevance with younger or digital native audiences.

Good fits often include:

• Consumer apps and tech products needing user growth
• Entertainment, streaming, or gaming brands chasing buzz
• Fashion and beauty labels targeting global youth markets
• Challenger brands that want to punch above their size via creators

Global or regional teams looking for support across multiple countries may also appreciate Incast’s international experience.

Inside Pulse Advertising as an agency partner

Pulse Advertising is widely known as a global social and influencer agency that often works with household name brands. It tends to lean into premium positioning and polished execution.

Where Incast might be seen as more creator native, Pulse sometimes feels closer to a hybrid between influencer shop and broader brand communications partner.

Services and core focus

Pulse Advertising generally offers a wide range of social and creator services, often wrapping influencer work into a larger brand or campaign picture.

Brands usually consider them for:

• Full funnel influencer strategies around product launches or tentpole events
• Creative direction and content production with high visual polish
• Paid amplification layered on top of organic creator posts
• Always on ambassador programs for bigger brands
• Market entries where local creator voices drive trust

The agency tends to be comfortable working across departments like media, PR, and brand to line everything up.

How Pulse manages campaigns

Pulse Advertising is often associated with structured campaign builds, from clear strategy documents through to detailed reporting decks.

Campaigns might include hero creators, mid tier influencers, and micro creators all working under a central idea, such as a seasonal theme or brand platform.

The team typically handles planning, influencer casting, contracting, content reviews, and coordinating paid boosts where needed.

Creator relationships and talent

Pulse has experience working with a spectrum of talent, including fashion, travel, beauty, lifestyle, and luxury aligned creators. The roster will change as platforms evolve.

The emphasis often sits on strong brand fit and visual quality. That can mean more curated casting rather than sheer volume of profiles.

For brands that care about premium feel, this approach can be reassuring, though it may reduce experimentation with niche creators.

Typical client fit for Pulse Advertising

Pulse tends to attract larger or more established brands, including global names across fashion, beauty, automotive, travel, and consumer goods.

Ideal fits often look like:

• Brands with clear positioning wanting polished, on brand creator work
• Marketing teams used to working with agencies of record
• Companies planning multi country launches or integrated social campaigns
• Luxury or premium brands needing tighter control of visuals and messaging

Smaller brands can still work with Pulse, but they should be ready for structured processes and campaign level budgets.

How these influencer partners differ

The clearest difference between the two agencies lies in style, client profile, and how closely they sit to broader brand work.

Incast often feels more rooted in digital native culture, leaning into creators who live inside the platforms where your audience spends time.

Pulse Advertising, on the other hand, may come across as closer to a full service social or brand partner that uses creators as one part of a wider picture.

Another difference sits in perception. Incast is sometimes seen as agile and scrappy, while Pulse is seen as premium and structured.

Neither is right or wrong; it depends whether your team wants speed and experimentation or prefers tight control and glossy execution.

Finally, geographic strengths may differ. Each agency builds relationships in particular markets, so your primary regions should influence your choice.

Pricing approach and engagement style

Both agencies price work as services, not as software subscriptions. Instead of seats or credits, you can expect budget planning around campaigns and ongoing support.

Common pricing pieces include:

• Influencer fees, based on reach, engagement, and content rights
• Agency management fees for planning and coordination
• Creative production or editing support where relevant
• Paid media budgets to boost creator content
• Retainers for long term brand support, if agreed

Incast may be more flexible with smaller or mid sized budgets, especially for focused campaigns or performance oriented tests.

Pulse Advertising is often associated with larger campaign budgets and more involved scopes, especially when creators plug into broader brand or social plans.

In both cases, exact pricing comes through custom quotes. You’ll usually share goals, regions, and timelines, then receive a proposal with options.

When evaluating proposals, it helps to look beyond total cost and focus on structure: how much is going to talent, how much to management, and what level of reporting you’ll receive.

Strengths and limitations of each agency

Every influencer agency has strong points and tradeoffs. The key is to match those to your stage, category, and team capacity.

Key strengths of Incast

• Strong focus on digital creators and social native content
• Comfortable working with emerging formats and platforms
• Good match for brands wanting agile, creator led storytelling
• Often perceived as approachable for growth focused teams

A potential limitation is that highly corporate teams may want more robust integration with big brand processes and offline channels.

Some marketers worry whether a creator first agency can handle complex internal approvals or strict brand rules at scale.

Key strengths of Pulse Advertising

• Polished, brand aligned creative and visual standards
• Experience with global or multi market campaigns
• Ability to link creators to wider social and brand efforts
• Comfortable with large, multi layered client organizations

Potential limitations include a higher minimum investment for meaningful work and less flexibility for brands that want to test quickly with small budgets.

More structured processes can also slow things down if your team prefers rapid experimentation or frequent pivots.

Who each agency is best suited for

Instead of looking for a single winner, it’s more helpful to ask which setup matches your needs right now.

When Incast is often a better fit

• Digital first brands that live inside social platforms
• Startups and scale ups that want performance and growth
• Marketing teams comfortable with bolder creator voices
• Brands wanting to test new formats like short form video quickly

If you need a partner that understands how creators actually talk to their audience day to day, Incast can be appealing.

When Pulse Advertising is often a better fit

• Established brands with clear positioning and visual rules
• Luxury or premium labels that value tightly controlled creative
• Companies planning multi region launches or global waves
• Teams accustomed to working with integrated agency partners

If your main concern is brand protection, cross market consistency, and tying influencer work into big picture campaigns, Pulse may align more closely.

When a platform like Flinque makes more sense

Full service agencies are powerful, but not every brand is ready for them. Some teams prefer more control and lower overhead.

Flinque fits that gap as a platform based alternative, letting brands handle influencer discovery, outreach, and campaign tracking themselves.

Instead of paying ongoing retainers, you use software to find creators, manage collaborations, and collect performance data in house.

This can make sense if:

• You already have marketing staff able to run campaigns
• Your budget is tight, but you still want structured workflows
• You prefer direct relationships with creators without an agency in between
• You want to test influencer efforts before committing to big retainers

Some brands even pair both approaches, using a platform like Flinque for smaller markets while leaning on agencies for key regions.

FAQs

How should I brief an influencer agency for the first time?

Keep it simple but clear. Share your goals, target audience, main markets, past wins or failures, and non negotiable brand rules. A concise deck or document helps agencies design realistic campaigns and budgets around what truly matters to you.

Do I always need a long term contract with an influencer agency?

Not always. Many agencies will run one off campaigns or pilot projects first. Long term retainers usually make sense once you trust the partner and want consistent activity across the year or across multiple markets.

Can I work with creators directly while using an agency?

Yes, but you should set clear boundaries. Decide which creators or regions the agency handles and which your team manages. This avoids confusion over ownership, contracts, and reporting while keeping relationships healthy on all sides.

What should I look for in influencer campaign reports?

Go beyond vanity reach. Ask to see engagement quality, audience demographics, saves or shares, traffic to your site or app, and any tracked sales or signups. Also review learnings on which content themes and creators performed best.

How long does it take to see results from influencer marketing?

Awareness can lift quickly during a campaign, but deeper results usually take multiple waves. Plan for at least one to three months for early signals and six to twelve months for stronger impact, especially if you build ongoing creator relationships.

Conclusion: choosing the right partner

Both Incast and Pulse Advertising can deliver strong influencer campaigns when matched with the right brand profile and goals.

If you value agility, social native storytelling, and close ties to digital culture, Incast may feel more natural.

If you need polished global campaigns, tight alignment with brand guidelines, and integration with wider marketing, Pulse could be a safer choice.

Start by clarifying three things: your main goal, your budget range, and how hands on you want to be. Then speak openly with each agency about what success would look like.

From there, you can compare proposals side by side or even run small pilots before committing to a longer partnership.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.