Incast vs MG Empower

Why brands weigh up influencer marketing agencies

When you look at influencer partners like Incast and MG Empower, you’re usually trying to turn social media attention into real business results. You want more than pretty content. You want sales, brand love, and trustworthy reporting.

The toughest part is knowing which partner fits your goals, budget, and internal team. Both agencies sound similar on the surface: global reach, multi-platform campaigns, and access to creators. Underneath, their strengths, styles, and ideal clients can be quite different.

In this overview, we’ll walk through how each agency tends to work, what they’re best at, where they may not be ideal, and how to choose an option that matches your stage of growth.

Why influencer marketing agency choice matters

The shortened primary keyword for this topic is influencer marketing agency choice. Picking the right partner affects almost every part of your campaign: creators, creative, measurement, and long-term brand impact.

Choose the wrong fit and you might get lovely content that never reaches the right buyers. Or you may feel locked into an approach that doesn’t match your culture or timelines.

Choosing well usually comes down to four questions: how hands-on you want to be, the markets you need, the depth of creative support you expect, and how comfortable you are with flexible budgets and changing creator fees.

What each agency is known for

Both agencies position themselves as global influencer marketing partners, but they lean into different strengths and histories. Understanding this helps you filter which is worth a deeper conversation.

What Incast is broadly associated with

Incast is commonly linked with social-first campaigns that tap into creator communities across multiple platforms. They tend to emphasize data-led influencer selection and performance-focused campaigns.

Brands often turn to them for support when they want measurable impact from creators, rather than simply one-off brand awareness.

What MG Empower is broadly associated with

MG Empower is usually associated with culturally aware, storytelling-driven work. The agency is known for leaning into community, inclusion, and deeper creator relationships.

Global brands often look to them for help building long-term presence in new regions while staying sensitive to local culture and trends.

Inside Incast

Think of Incast as a partner keen on matching data with creative execution. Their offering generally sits at the intersection of discovery, campaign management, and performance tracking.

Services and support you can expect

As a service-based influencer agency, Incast typically helps brands with end-to-end campaign management. That usually covers:

• Strategy planning around campaign goals and audiences
• Creator identification based on reach, relevance, and performance
• Negotiation and contracting with influencers
• Creative coordination, timelines, and approvals
• Reporting and optimization based on agreed metrics

They often prioritize measurable outcomes like clicks, app installs, signups, or sales, depending on the vertical and brief.

How Incast tends to run campaigns

Campaigns with Incast usually begin with a discovery phase. You define your goals, then they shortlist creators that match your audience, tone, and budget.

You can typically expect a mix of content types: short-form video, static posts, stories, or longer content depending on platform. They’ll usually coordinate messaging, brand dos and don’ts, and content calendars.

Reporting often focuses on standard campaign performance indicators: impressions, engagement rates, clicks, and conversions where tracking is properly set up.

Creator relationships and network style

Incast works with a wide variety of creators across follower tiers, from micro to larger names. Rather than being limited to one region, they often operate across multiple markets.

They may work repeatedly with certain creators in specific niches, but they typically don’t rely on a single closed roster. This helps them tailor creator lists more flexibly to your brief.

Typical client fit for Incast

Incast often appeals to brands that:

• Need performance-oriented influencer campaigns
• Operate in competitive digital categories like apps, ecommerce, or consumer services
• Want measurable results tied to clear goals
• Prefer a partner comfortable with multi-market or multi-language activations

If your team is used to performance marketing and wants to plug influencer work into an existing funnel, this type of partner can slot in well.

Inside MG Empower

MG Empower leans more visibly into storytelling, culture, and community building. While they also track performance, the emotional side of brand building often takes center stage.

Services and support you can expect

MG Empower generally offers a mix of strategic, creative, and influencer-related services. These typically include:

• Brand and campaign storytelling strategy
• Influencer and creator partnerships across multiple platforms
• Creative ideation, content formats, and messaging
• Local market adaptation for new regions or communities
• Campaign measurement with focus on both reach and sentiment

They increasingly work in areas such as community-driven activations, brand experiences, and longer-term creator partnerships.

How MG Empower tends to run campaigns

Campaigns often begin with an in-depth discovery of your brand story, purpose, and audience culture. You can expect heavier emphasis on the “why” behind the campaign, not just the target metrics.

From there, they shape narratives and creative routes, then match creators who fit not only on numbers, but on shared values and resonance with your audience.

Campaigns may include multi-channel storytelling: social content, events, live streams, or other touchpoints that make the influencer involvement feel more authentic.

Creator relationships and network style

MG Empower tends to treat creators as long-term partners rather than one-time media slots. This often leads to more collaborative ideation and deeper involvement of creators in campaign direction.

They’re also known for emphasizing diverse voices and inclusive representation, which can be vital for brands sensitive to cultural nuance.

Typical client fit for MG Empower

MG Empower typically suits brands that:

• Care strongly about brand story, community, and culture
• Operate in lifestyle, beauty, fashion, or premium consumer categories
• Want to build long-term presence in specific regions or communities
• Value emotional connection and brand equity as much as immediate conversions

If you’re building a lifestyle-oriented brand and want creators to become genuine champions, this style of partnership can be appealing.

How the two agencies differ

On paper, both agencies offer influencer campaign planning, creator management, and reporting. In practice, their emphasis and tone often feel different for clients.

Approach and philosophy

Incast tends to foreground performance KPIs and measurable outcomes. They often speak the language of data, metrics, and growth.

MG Empower leans more into brand and human stories. They put heavy weight on cultural alignment, inclusive narratives, and community building.

Neither is “better” by default. The right match depends on whether your internal stakeholders prioritize short-term numbers or long-term brand impact.

Scale and global focus

Both agencies have an international outlook, but their historical strengths and core markets differ. Incast is often associated with broad, multi-platform performance-led campaigns across various geographies.

MG Empower is commonly recognized for strong presence in markets like Latin America and other growth regions, paired with local cultural expertise for global brands entering those audiences.

Client experience and collaboration style

Working with a performance-leaning partner often means faster test-and-learn cycles, creative that adapts quickly to results, and more structured optimization paths.

Working with a storytelling-led partner often means deeper workshops, longer creative development phases, and more time spent aligning on brand values.

Your internal culture matters here. Some teams love intensive collaboration; others prefer a simple, metrics-focused process.

Pricing and engagement style

Both agencies typically operate on custom quotes rather than standardized public price lists. Costs vary widely based on scope, markets, and creator tiers.

How agencies like Incast usually price

Performance-oriented influencer partners often structure their pricing around campaign scope and management, plus influencer fees. Expect a mixture of:

• Campaign management or strategy fees
• Individual influencer payments based on reach and deliverables
• Production costs for higher-end content where needed

Some brands work on project-based engagements. Others may set up ongoing retainers covering multiple campaigns across a quarter or year.

How agencies like MG Empower usually price

Storytelling and brand-building campaigns often require more upfront strategy, creative development, and local market insight work. Pricing usually reflects that extra depth.

You might see:

• Strategic and creative development fees
• Influencer and talent payments, sometimes higher for premium storytellers
• Production, events, or experiential costs if campaigns go beyond social posts

As with any agency, the total investment is shaped by your ambitions: number of creators, markets, content formats, and timeline.

Key factors that drive cost with both

Regardless of partner, your budget is usually driven by:

• Number and tier of creators you want:
• Platforms involved: TikTok or YouTube may cost more than static posts
• Markets: some countries have higher creator rates than others
• Content volume and complexity
• Need for paid media or whitelisting on top of organic posts

*A common concern brands have is that influencer costs feel unpredictable.* Clear scopes, phased pilots, and open negotiation help manage that risk.

Strengths and limitations

No agency is perfect for every situation. The key is matching strengths to what matters most to your team and stakeholders.

Where Incast-style partners often shine

• Clarity around performance metrics and optimization
• Comfort working with growth-focused brands and digital products
• Scalability across multiple creators and platforms
• Structured campaign processes that suit performance marketers

Potential limitations can include less emphasis on deep brand storytelling, and campaigns that feel more tactical if not guided by a clear long-term narrative.

Where MG Empower-style partners often shine

• Rich storytelling that connects emotionally with audiences
• Strong focus on community, culture, and inclusion
• Long-term creator relationships that feel more like ambassadors
• Expertise bringing global brands into new local markets

Potential limitations can include longer planning cycles, more complex creative processes, and sometimes higher costs for premium storytelling and talent.

Balancing expectations

Whichever partner you lean toward, alignment upfront is essential. Be clear about what success looks like internally, both in numbers and in brand health.

If your leadership expects direct sales from day one, say so. If your board wants long-term brand lift, make that explicit. Misaligned expectations create the biggest frustrations with any agency.

Who each agency suits best

To make the decision easier, it helps to think in terms of brand stage, category, and internal capacity.

When an Incast-style partner is usually a strong fit

• High-growth digital brands focused on user acquisition or ecommerce
• App-based businesses needing install or signup-driven influencer campaigns
• Teams that already track performance marketing closely and want influencer work to plug into that setup
• Brands experimenting with creators but wanting strong reporting

When an MG Empower-style partner is usually a strong fit

• Global brands expanding into new cultural or regional markets
• Beauty, fashion, lifestyle, and premium consumer brands
• Companies that see creators as long-term partners, not just media buys
• Marketing teams with time and appetite for workshops and deep storytelling

Questions to ask yourself before deciding

• Is my main goal sales, signups, or long-term brand love?
• Do I want fast, performance-style experimentation, or deeper creative build?
• How comfortable am I with flexible budgets and changing creator fees?
• Do I have internal people who can brief, approve, and collaborate effectively?

When a platform like Flinque makes more sense

Not every brand needs a full-service agency from day one. If your team is hands-on and comfortable learning as you go, a platform can be a practical alternative.

What a platform-based approach looks like

Flinque, for example, positions itself as a platform rather than an agency. It focuses on helping brands discover creators, manage outreach, and run campaigns more directly.

Think of it as a way to keep control in-house while still having tools to organize, track, and refine your influencer work.

When a platform can be a better fit

• Smaller or mid-sized brands testing creators for the first time
• Teams with strong in-house marketing talent but limited budget for agency retainers
• Brands wanting to build long-term creator relationships directly
• Companies that prefer transparency into every step and message with creators

If you have time and people to manage campaigns, software can stretch your budget further than a fully managed service.

FAQs

How do I know if I need an influencer agency at all?

If your team is overwhelmed by creator outreach, contracts, or campaign logistics, or if your results feel random, an agency can add structure, expertise, and reliable processes around your influencer marketing.

Can I work with micro influencers through these agencies?

Yes. Both performance-led and storytelling-led agencies commonly work with micro influencers. They often mix micro, mid-tier, and larger creators to balance cost, reach, and authenticity.

How long should I commit to an influencer partner?

Many brands start with a pilot project over one or two months, then move into quarterly or annual arrangements. Long-term partnerships usually improve performance as both sides learn and refine.

What should I prepare before speaking with agencies?

Have clarity on your goals, ideal audience, markets, budget range, internal approval process, timeline, and past influencer experiences. The more context you share, the better the proposal you’ll receive.

Can I combine an agency and a platform like Flinque?

Yes. Some brands use a platform for always-on creator work while engaging an agency for big hero campaigns or launches. It depends on your budget, workload, and internal skills.

Conclusion

Choosing between influencer partners should start with your own needs, not just their case studies. Think about your goals, your category, and how you like to work.

If your focus is measurable performance, structured campaigns, and scaling digital growth, an Incast-style agency can be appealing. If you prioritize deep storytelling, cultural insight, and long-term creator partnerships, an MG Empower-style partner may feel more natural.

For brands that prefer full control and have a capable internal team, a platform such as Flinque can provide the tools to manage discovery and campaigns without ongoing retainers.

Whichever direction you lean, start small, measure honestly, and treat influencer marketing as a long-term channel rather than a one-off experiment.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.