inCast vs Fanbytes: Which to Pick
One of these specialises in a region. The other specialises in an age group. inCast runs influencer campaigns across Latin America and the US. Fanbytes reaches Gen Z across TikTok and Snapchat, now inside Brainlabs. A geographic specialist against a demographic one.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose inCast if
- Your campaign targets Latin America or the US
- You want creators who land in those markets
- Region matters more than a single age group
Choose Fanbytes if
- Your target is a Gen Z audience
- You want TikTok and Snapchat native work
- Demographic fit matters more than a region
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
inCast vs Fanbytes vs Flinque
Fourteen factors across all three, from a LatAm regional agency to a Gen Z specialist. Flinque is the flat-price software option on the right.
| Factor | inCast | Fanbytes | Best valueFlinque |
|---|---|---|---|
| Best for | Latin America and US campaigns | Gen Z social campaigns | Teams running discovery in-house |
| Type | Full-service influencer agency | Gen Z influencer agency | Self-serve software |
| Specialism | A region, LatAm and US | A demographic, Gen Z | Any niche you filter for |
| Headquarters | Sao Paulo, HQ uncertain | London, UK | Remote, serving 25+ countries |
| Reach | Latin America and the US | Gen Z across markets | 25+ countries |
| Ownership | Independent | Part of Brainlabs since 2022 | Independent |
| Reported clients | Heineken, BMW and Amazon | Nike, Deliveroo and H&M | Self-serve, no client gate |
| Platforms | Broad social | TikTok, Snapchat and Instagram | 4 platforms |
| Creator pool | LatAm and US relationships | Gen Z creators | 10M+ verified creators |
| Signature | Regional market fluency | Gen Z cultural fluency | 200 data points per creator |
| Published pricing | None | None | Free $0, Starter $49, Enterprise $150 |
| Self-serve search | No | No | Yes |
| Free tier | No | No | Yes, no card |
| Data per creator | Not published | Not published | 200 data points reported |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is inCast
inCast specialises by geography. A full-service influencer agency working out of Sao Paulo, it runs campaigns across Latin America and the US, so what you hire is fluency in those markets: which creators land in Brazil or across LatAm and how a campaign should read in the region rather than in a generic global cut. Reported clients like Heineken, BMW, Amazon and Samsung fit an agency that large brands trust for regional reach. If your brief is Latin America or the US, that local knowledge is the reason to look here.
One detail is worth confirming rather than assuming. inCast's headquarters is reported inconsistently, listed as Sao Paulo in some places and Los Angeles in others, which reflects a business that spans Brazil, the US and wider LatAm rather than a contradiction. Its strength is regional, so it is a weaker fit for a campaign that has nothing to do with those markets. Ask which specific LatAm or US markets it has run work in and how it sources creators in each, since regional value lives in that market-by-market detail.
What inCast does well
- Genuine reach across LatAm and the US
- Regional market fluency, not a global cut
- Reported clients are major brands
- Full-service delivery in those markets
Where it falls short
- Headquarters reported inconsistently
- Weaker fit outside LatAm and the US
- No published client detail per market
- No published pricing and no self-serve search
What is Fanbytes
Fanbytes specialises by age group instead of region. A London agency now part of Brainlabs, its expertise is Gen Z, meaning it understands how under-25s behave on platforms like TikTok and Snapchat and builds work to match, wherever those young people are. Reported clients like Nike, Deliveroo, Samsung and H&M hired it for that demographic reach rather than for a particular territory. Since 2022 it has sat inside the Brainlabs group, so the Gen Z specialism now comes with a larger agency's resources behind it.
That demographic focus is a strength when your target really is Gen Z, since the expertise travels across markets with the audience. It is less useful when your campaign is defined by a region rather than an age group, because knowing Gen Z is not the same as knowing a specific country's creator scene. Being inside Brainlabs adds resources while placing the specialism within a bigger structure, so confirm how the Gen Z team runs within Brainlabs today and who leads your account. For a genuinely youth-focused brief, that demographic depth is the draw.
What Fanbytes does well
- Deep Gen Z expertise across markets
- Native on TikTok and Snapchat
- Reported clients are major consumer brands
- Group resources via Brainlabs since 2022
Where it falls short
- Built around an age group, not a region
- Less useful for a region-defined brief
- Specialism now sits inside a larger group
- No published pricing and no self-serve search
inCast vs Fanbytes head to head
The two specialise on different axes, so the choice follows your brief. inCast knows Latin America and the US, running creators who land in those markets. Fanbytes knows Gen Z, reaching under-25s across markets on TikTok and Snapchat. If your campaign is defined by where it runs, the regional agency fits even if the audience is mixed in age. If it is defined by who it targets, meaning young people wherever they are, the demographic specialist does. The mistake is assuming a LatAm brief and a Gen Z brief want the same agency, since one is about place and the other about age.
There is a way to serve either axis without committing to one agency's lens. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points including audience location and age, at $0 to start and $49 a month after, so you can filter for a LatAm market or a Gen Z audience yourself and vet the creators before hiring a specialist on either axis.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
Your campaign is LatAm or US
You want creators who land in Latin America or the US, chosen by people who know those markets. That is inCast.
→ Pick inCastYour target is Gen Z
You want under-25s reached natively on TikTok and Snapchat, wherever they are. That is Fanbytes, inside Brainlabs.
→ Pick FanbytesYou want to filter yourself
By region or by age, on data. Flinque reports 200 data points per creator including location and age, free to start with no card.
→ Pick FlinqueYou want a knowable price
Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about inCast and Fanbytes
What is the difference between inCast and Fanbytes?
Which suits a Latin America campaign?
Which suits a Gen Z audience push?
Why is inCast's headquarters listed differently?
What changed for Fanbytes under Brainlabs?
Do they overlap at all?
How much do they cost?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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