Incast vs Fanbytes

Why brands look at these two influencer partners

Brands often hear about Incast and Fanbytes when they start taking influencer marketing more seriously. Both offer done-for-you services, but they show up differently in regions, creator networks, and creative style.

Before choosing, you probably want clarity on results, budgets, and how hands-on you’ll need to be.

What each agency is known for

The shortened primary keyword for this topic is influencer agency choice. That phrase captures what you are really trying to figure out: which partner will move the needle for your brand without wasting budget.

Incast is mainly known as a global influencer marketing agency with strong ties to Latin America and multicultural audiences. It works across social platforms and often supports brands entering new regions.

Fanbytes has built its name around Gen Z and youth culture, especially in the UK and Europe. It focuses heavily on TikTok, Snapchat, and other short-form channels, with a reputation for playful, trend-led campaigns.

Both teams help brands with creator sourcing, campaign strategy, content production, and reporting. The overlap can be confusing, so it helps to look at how each one usually works in practice.

Incast: services and client fit

Incast runs full service influencer programs for brands that want reach in multiple countries or diverse communities. It generally suits marketers who value local knowledge and end-to-end support more than doing everything in-house.

Incast services in plain language

Here’s how Incast typically helps brands based on public information and common agency patterns:

• Identifying influencers that match your audience and region
• Managing outreach, negotiation, and contracts with creators
• Designing campaign concepts and content angles with influencers
• Coordinating content production and approval flows
• Tracking performance across social channels
• Reporting on reach, views, clicks, and basic outcomes

The exact services change by project, but the goal is simple: you brief the agency, it turns that into a campaign with the right mix of creators and content.

How Incast tends to run campaigns

Agencies like Incast usually start with a discovery call to understand your goals, audiences, and regions. After that, they propose a campaign idea, suggested platforms, and an influencer shortlist.

Once you sign off, they handle the day-to-day work: talking with creators, refining briefs, and making sure content goes live on schedule. Reporting follows after each flight or at the end of a campaign.

You can usually decide whether you want to review every piece of content or trust the agency to approve within agreed guidelines. That choice affects how much time you personally spend on the campaign.

Creator relationships and style

Incast typically works with a broad network of creators rather than only a tiny roster. This gives more flexibility in matching niche markets, languages, and cultural nuances.

Campaign style tends to be a mix of brand-safe content and local flavor. For example, a global beauty brand might run influencer programs in Brazil, Mexico, and the US, each feeling native to the region.

This approach is valuable when you want consistency on brand messaging but don’t want every piece of content to feel copy-pasted across markets.

Typical clients that gravitate toward Incast

Brands that often lean toward agencies like Incast usually fall into a few patterns:

• Consumer brands expanding into Latin America or multicultural audiences
• Global companies that need coordinated campaigns across several countries
• Performance-focused marketers who still care about brand storytelling
• Teams without in-house influencer specialists who need guidance end to end

If you see influencer marketing as a long-term channel across regions, this kind of partner can work well, especially when you don’t want to build big internal teams in each market.

Fanbytes: services and client fit

Fanbytes built its reputation by focusing on younger audiences on platforms like TikTok, Snapchat, and Instagram Reels. It is often considered when brands want to feel culturally relevant, not just visible.

Fanbytes services in everyday terms

Based on public positioning and common agency structures, Fanbytes usually offers:

• Strategy focused on Gen Z and youth culture
• Influencer sourcing with creators known on TikTok and similar channels
• Creative concepts built around trends, memes, and short-form video
• Campaign execution, including posting calendars and content delivery
• Measurement of views, engagement, and basic brand lift indicators

The emphasis tends to be more on cultural fit and entertainment value than on strictly polished, traditional ads.

How Fanbytes tends to run campaigns

Work often starts with understanding what Gen Z segment you want: students, gamers, streetwear fans, music fans, and so on. From there, Fanbytes designs content ideas that feel like native social entertainment.

Instead of just product placements, campaigns may revolve around challenges, filters, remixes, or storylines that invite interaction. The creative angle is usually bolder and more playful.

Brands are encouraged to give some freedom so creators can tap into current trends. Tight control can make content feel stiff, which hurts performance with younger audiences.

Creator relationships and tone

Fanbytes has been widely associated with emerging social stars and creators active on short-form platforms. These influencers understand how to ride trends quickly while still hitting brand talking points.

Expect a tone that leans casual, funny, and fast-moving. This works well for launches, seasonal pushes, and moments where you want lots of chatter in a short time.

That same tone can be a drawback if your brand needs more formal messaging, like regulated financial services or serious healthcare topics.

Typical clients that lean toward Fanbytes

From publicly known work and similar agencies, Fanbytes usually fits:

• Entertainment, gaming, and mobile app brands chasing youth adoption
• Fashion, streetwear, and beauty labels targeting younger shoppers
• Consumer brands wanting a strong presence on TikTok or Snapchat
• Marketers open to faster, trend-led creative approaches

If your main question is “How do we become relevant to Gen Z quickly?” an agency with this kind of focus may be a strong candidate.

How the two agencies differ

Although both are influencer partners, the way they show up for brands can feel very different in practice. Understanding this makes your influencer agency choice much easier.

Regional focus and reach

Incast often leans into global and multicultural campaigns, especially with strength in Latin America. It’s a good match when you need country-specific insight but want unified coordination.

Fanbytes is more widely associated with UK and European markets and younger demographics worldwide. It often shines when your priority is youth communities more than geographic expansion.

Audience and platform priorities

Incast works across major platforms, including Instagram, YouTube, TikTok, and sometimes Twitch, depending on campaign needs. The mix balances awareness and performance goals.

Fanbytes places extra weight on short-form video platforms. TikTok often takes center stage, backed by platforms where younger audiences spend more time than older groups.

Creative style and risk appetite

Incast usually aims to combine brand safety with authentic local expression. Concepts are often closer to classic influencer work: tutorials, day-in-the-life videos, reviews, and themed content.

Fanbytes is more experimental and trend-driven. Campaigns may rely on challenges, dances, or memes that move quickly. This can win attention fast but sometimes dates content sooner.

Client experience and involvement

With Incast, you may see more structured processes around approvals and regional coordination. This often suits teams with internal stakeholders needing visibility.

With Fanbytes, you may encounter faster creative sprints and lighter formalities to keep pace with social trends. That can feel exciting but slightly less predictable for risk-averse brands.

Pricing and how engagements usually work

Neither agency publishes rigid price lists, which is standard for influencer partners. Costs change based on creator fees, campaign length, content volume, and how much strategic work is involved.

How agencies like Incast commonly charge

Incast will typically offer custom quotes after learning your goals and regions. Main pricing building blocks tend to include:

• Creator fees: what individual influencers charge for content
• Agency management: planning, coordination, and reporting
• Creative and production: extra editing, graphics, or shoots
• Paid amplification: optional media spend to boost content

For ongoing work, you may be offered retainers where you commit to a certain yearly or quarterly budget for multiple campaigns.

How agencies like Fanbytes commonly charge

Fanbytes structures pricing similarly, but the mix can lean more toward creative concepting for youth audiences and fast-turnaround content. Key components may include:

• Creator or talent fees, especially for strong TikTok or Snapchat profiles
• Campaign strategy and concept creation
• Execution and project management costs
• Optional extra analytics or reporting depth

Because trend-led campaigns may involve experimentation, you might run several shorter bursts of activity instead of a single long campaign.

What drives the final cost for both

For either agency, total budget is usually shaped by:

• The number of influencers and their follower size
• Which countries you activate
• How many pieces of content you need per creator
• Whether you license content for ads and how long for
• How detailed your reporting and brand lift tracking must be

A common concern is not knowing whether your budget is being used efficiently across creators, content, and agency fees. Asking for a clear cost breakdown for each component can help.

Key strengths and limitations

Every influencer agency has trade-offs. The right option for one brand can be wrong for another, even with similar industries or budgets.

Where Incast often stands out

• Strong support for multi-country or multicultural campaigns
• Broad creator access across regions and niches
• Balance between brand-safe messaging and local authenticity
• Useful for brands testing or scaling in Latin America

On the flip side, a broad geographic focus can mean campaigns feel more traditional compared to ultra-trend-led Gen Z concepts. That may be fine for some brands and less exciting for others.

Where Fanbytes often stands out

• Deep focus on Gen Z and youth culture
• Strong creative ideas for TikTok and short-form video
• Campaigns that can build buzz quickly around launches
• Experience blending memes, music, and challenges into brand work

The main limitation is that this style may not match brands needing formal tone, long buyer journeys, or more conservative creative expectations.

Shared challenges both may have

• Influencer performance is never fully guaranteed
• It can be hard to attribute sales precisely, especially for offline products
• Internal stakeholders may expect TV-style certainty from social content
• You must maintain realistic expectations around testing and learning

Any agency partner should be willing to explain what is and isn’t predictable, and how they plan to learn from underperforming content.

Who each agency is best suited for

Matching your situation to the right partner matters more than debating who is “better” overall. Each agency has situations where it’s likely to be the stronger option.

When Incast is usually a better fit

• You are expanding into Latin American markets or diverse communities.
• You want coordinated campaigns across several countries or languages.
• Your leadership wants more structured processes and clear approvals.
• You see influencer work as a long-term, multi-market channel.
• You care about both brand storytelling and measurable performance.

When Fanbytes is usually a better fit

• Your primary goal is winning the attention of Gen Z.
• You want to lean hard into TikTok, Snapchat, or short-form video.
• Your brand voice is playful, bold, or entertainment-driven.
• You need buzz for a launch, event, or new product drop.
• You are comfortable with trend-led creative that moves fast.

Questions to ask yourself before choosing

• Is my main challenge geographic expansion or generational relevance?
• Do I want ongoing always-on programs or big campaign bursts?
• How comfortable am I with creative risk and looser scripts?
• How much internal time can my team invest in collaboration?

The clearer you are on these points, the easier it is to decide whether you lean more toward a global influencer partner or a youth-focused creative team.

When a platform like Flinque makes more sense

Sometimes, neither full service agency is the perfect answer. If you have a capable internal team and want deeper control, a platform option can be more practical.

What a platform-based alternative usually offers

Tools like Flinque are designed for brands that want to manage influencer discovery and campaigns themselves without committing to large agency retainers.

• Search and filter creators based on audience and content style
• Organize outreach, briefs, and content approvals in one place
• Track campaign performance centrally across influencers
• Build internal knowledge about what works over time

Instead of outsourcing strategy and execution completely, your own team becomes the campaign driver, with software supporting the workflow.

When a platform may suit you better

• You have at least one marketer ready to own influencer programs.
• You want to build direct relationships with creators over time.
• You expect to run frequent small or mid-sized campaigns.
• You’d prefer paying for software access rather than per-campaign agency fees.

In this setup, agencies like Incast or Fanbytes might still be used for big hero launches, while day-to-day influencer work stays in-house on a platform.

FAQs

How do I choose between these two agencies?

Start by clarifying whether your biggest need is geographic reach or youth audience relevance. Then look at where each agency is strongest, ask for relevant case studies, and check whether their creative style fits your brand comfort level.

Can I test them on a small campaign first?

Most influencer agencies accept pilot campaigns, though minimum budgets still apply. A smaller project lets you test workflows, communication, and early results before committing to longer-term engagements or multi-market programs.

How long does it take to see results?

Simple influencer campaigns can go live within four to eight weeks from briefing, depending on approvals and creator schedules. Stronger brand and sales impact usually appears over several campaigns as you refine messaging and creator selection.

Do these agencies work only with big brands?

While both often feature well-known companies in their public work, they may also support growing brands with appropriate budgets. The key is whether your planned spend matches their typical campaign size and scope.

What if I want more control over creators?

You can request to be more hands-on in creator selection and approvals with either agency. Alternatively, consider a platform like Flinque if you want to manage relationships directly and keep most decisions in-house.

Conclusion: choosing the right partner

The decision isn’t about which agency is better on paper. It’s about which one fits your goals, markets, and comfort with creative risk. Global reach and multi-market needs point one way, youth culture and trend-led content another.

Think about your target audience, priority platforms, and how closely you want to guide the process. Request detailed proposals, ask for transparent cost breakdowns, and look beyond big brand logos.

If you have an internal team ready to own influencer work, a platform like Flinque can give you control without ongoing agency retainers. If you prefer done-for-you support, choose the partner whose strengths line up best with your real challenges.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.