Incast vs AAA Agency

Why brands weigh different influencer agencies

Choosing the right influencer partner can make the difference between a forgettable campaign and a channel that drives steady sales. Many brands looking at Incast and AAA Agency want clarity on fit, pricing style, and how each will actually run the work day to day.

You might be asking who brings better creator relationships, who fits your budget, and who can handle your growth plans without losing the human touch.

What each agency is known for

The primary keyword behind this comparison is influencer agency services. That is what most teams are really evaluating when they stack these names against each other.

Both outfits operate as service based influencer partners, not self serve software. They help brands plan campaigns, pick creators, and manage the messy execution work.

From public information and typical positioning, you can usually expect these themes.

Reputation and market impression

Incast is often associated with structured influencer programs, cross platform campaigns, and a data minded approach to creator selection.

AAA Agency tends to be talked about more for hands on creative direction, content polish, and tailored storytelling, especially for lifestyle and consumer brands.

Services both tend to offer

While details vary, both commonly focus on core influencer services such as:

• Influencer discovery and vetting across social platforms
• Campaign strategy and creative concepts
• Contracting and negotiations with creators
• Campaign management and communication
• Content approvals and brand safety checks
• Reporting on performance and next steps

The real difference is usually not what they offer, but how they deliver it and which brands they serve best.

Inside Incast and how it works

Based on how this kind of agency typically presents itself, Incast often leans into structured process, data, and scalable campaign workflows.

Services you can expect from Incast

The exact menu may vary, but most brands looking at Incast will see services such as:

• End to end influencer campaign planning
• Creator research with audience and content checks
• Multi platform campaigns on Instagram, TikTok, YouTube, and more
• Usage rights and content licensing support
• Reporting that covers reach, engagement, and basic sales signals

For many marketers, the appeal is having one team own everything from outreach to final report.

Incast’s approach to campaigns

Agencies with this profile usually build campaigns in clear stages. First they align on goals like awareness, content volume, or sales lift.

Next they shortlist creators based on demographics, content style, and previous results. Then they handle outreach, briefing, approvals, and posting schedules.

This type of structure works well for brands that want predictability and a clear process they can show leadership.

How creator relationships are usually handled

Incast is likely to work with a mix of long term partners and new creators discovered per campaign. They often prioritize:

• Keeping communication centralized through the agency team
• Providing clear briefs and timelines to avoid confusion
• Balancing brand demands with creator creative freedom

For creators, this can feel organized but may sometimes feel less flexible if guidelines are strict.

Typical client fit for Incast

From a practical standpoint, Incast usually suits brands that:

• Want to run campaigns at national or multi country scale
• Care about organized reporting and measurable outcomes
• Prefer email and project style workflows over casual chats
• Have budgets to run several influencers at once, not just one off posts

If your leadership expects clear decks and structured updates, this type of partner can be reassuring.

Inside AAA Agency and how it works

AAA Agency is generally perceived as a more creative driven influencer shop, with a strong focus on content quality and storytelling.

Services you can expect from AAA Agency

Many of the services overlap, but the emphasis sometimes shifts toward creativity and brand voice. Common offerings include:

• Influencer campaign planning with strong creative themes
• Creator casting based on brand fit and style, not just numbers
• Content direction, mood boards, and concept development
• On going content series with select creators
• Campaign reporting focused on brand impact and sentiment

This approach resonates with marketers who care deeply about how their brand looks and feels in creator content.

AAA Agency’s approach to campaigns

AAA Agency is often more hands on with creative direction. They might:

• Spend extra time refining campaign narratives and storylines
• Co create content ideas with creators rather than handing over rigid briefs
• Focus on fewer but stronger creator relationships per campaign

That can mean slightly slower planning but tighter creative results.

How AAA Agency works with creators

Agencies with this flavor tend to position themselves as creator friendly. That can include:

• More flexible briefs that let talent express their own style
• Direct feedback loops with creators during content development
• Interest in building recurring partnerships, not just one offs

For brands, this often leads to more authentic content, though it can be less predictable than rigid scripts.

Typical client fit for AAA Agency

AAA Agency is often best for brands that:

• Value aesthetics and storytelling over raw reach alone
• Are in lifestyle, beauty, fashion, travel, or similar verticals
• Want to build recognizable creator faces for their brand
• Can give a bit more creative freedom and time to creators

If you want scroll stopping content that feels less like ads, this style of agency can be very appealing.

How the two agencies really differ

On the surface they both run influencer campaigns. The differences show up in day to day experience, scale, and tone of work.

Approach and mindset

Incast leans into structure, repeatable processes, and scaling campaigns without chaos.

AAA Agency tends to lean into creative shaping, visual polish, and brand storytelling, even if that means fewer creators per wave.

Neither is better in every case. It depends whether you value predictable operations or unique content more.

Scale and breadth of campaigns

Incast usually appeals to brands that want multi influencer waves, often across several regions or markets.

AAA Agency, by contrast, is often chosen for more curated groups of creators, where each one plays a clear storytelling role.

If you need volume, choose the more structured option. If you want a focused cast, the creative leaning one may fit better.

Client experience and communication

With Incast, expect structured timelines, defined milestones, and regular reports tuned to performance metrics.

With AAA Agency, expect more iterative creative calls, content previews, and discussions about how the brand feels in each post.

Think of it as operations first versus creative first, while both still care about results.

Pricing approach and how you engage them

Both influencer agencies usually avoid public flat pricing. Instead, they build custom quotes based on your needs and scope.

How pricing is typically built

Most influencer partners base costs on a mix of factors such as:

• Number of influencers and their size
• Content volume and formats needed
• Markets and languages involved
• Duration of the campaign or retainer
• Depth of research, reporting, and strategy work

Creator fees themselves often make up a large chunk of the budget, especially for bigger names.

Engagement styles you might see

Common ways brands hire these agencies include:

• Single campaign projects with a defined start and end
• Quarterly or yearly retainers for ongoing influencer work
• Pilot projects to test the relationship before going bigger

Incast may push for more program style engagements, while AAA Agency may be open to project based creative waves, especially at first.

What influences total cost most

Your biggest levers are usually:

• Creator size: micro versus macro or celebrity
• Content rights: organic only versus paid usage
• Markets: single country versus global spread
• Service depth: full service management versus lighter support

*A common concern is not knowing final cost until late in the process, so push for clear budget ranges early.*

Strengths and limitations on both sides

No influencer partner is perfect. Understanding where each shines and where they may struggle helps you avoid mismatched expectations.

Where Incast usually stands out

• Strong structure makes scaling campaigns more manageable
• Clear processes can reassure larger or regulated brands
• Reporting is typically detailed enough for internal decks
• Good fit for brands that already have performance targets

The tradeoff is that campaigns may sometimes feel more standardized, especially if you crave highly experimental creative.

Where AAA Agency usually stands out

• Content quality and storytelling often feel more unique
• Creators may feel more trusted and collaborative
• Strong fit for visual brands in lifestyle, beauty, or fashion
• Good for building long term ambassador style relationships

On the flip side, it can be harder to tightly predict performance metrics, especially when creativity is pushed.

Limitations to keep in mind

With Incast, limitations might include less flexibility on last minute creative shifts and potential for campaigns to feel formulaic if not carefully tailored.

With AAA Agency, limitations might include longer creative timelines and slightly less emphasis on performance dashboards or rigid testing frameworks.

*Many brands quietly worry they will end up overpaying for simple coordination, so ask exactly what parts of the budget fund strategy versus admin work.*

Who each agency is best for

Thinking about your brand size, category, and expectations makes this choice much easier.

When Incast is usually a strong fit

• Established brands needing multi country or multi market campaigns
• Teams that must report up to performance minded leadership
• Marketers who want a clear process and tight project management
• Companies testing influencer marketing as a serious, scalable channel

When AAA Agency is usually a strong fit

• Brands in fashion, beauty, lifestyle, travel, or culture spaces
• Teams that care deeply about aesthetics and brand voice
• Companies wanting a small group of recognizable creator partners
• Founders and marketers comfortable with looser creative boundaries

Questions to ask yourself before choosing

• Do we prioritize reach, content quality, or measurable sales first?
• How much creative control are we willing to share with creators?
• Do we want one big campaign or a long running program?
• Is our budget flexible enough for testing and learning?

Your honest answers to these questions often point naturally toward one direction.

When a platform option makes more sense

Full service agencies are not the only route to solid influencer results. Some brands want more control and lower ongoing management fees.

How a platform like Flinque fits in

Flinque is a platform based alternative that lets brands handle discovery, outreach, and campaign coordination themselves.

Instead of paying a large retainer, teams use the software to search creators, manage briefs, and track content in one place.

This appeals to marketers who are comfortable being more hands on and want to keep knowledge and relationships in house.

When a platform may beat an agency

• You already have someone on the team who understands influencer work
• Your budget is limited, but you still want consistent campaigns
• You want to build direct relationships with creators over time
• You dislike paying ongoing management fees for tasks you could handle

However, if you lack time, headcount, or confidence in campaign strategy, a platform alone may not be enough.

FAQs

How do I know if my budget is enough for these agencies?

If you can only afford a handful of small posts, a self managed platform may fit better. If you have budget for several creators plus management fees, talking to both agencies is realistic.

Should I start with a pilot campaign or a retainer?