InBeat Agency vs Pulse Advertising

Why brands weigh up these two influencer agencies

Many marketing teams end up choosing between boutique influencer partners and larger international shops. That’s where the choice between InBeat Agency and Pulse Advertising usually shows up.

You’re often trying to answer simple questions: Who really understands creators, who will move sales or installs, and who fits your brand size and speed?

Table of Contents

• What influencer agency choice really means
• What each agency is known for
• Inside InBeat Agency
• Inside Pulse Advertising
• How the two agencies differ
• Pricing approach and how work is scoped
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform like Flinque might be better
• FAQs
• Conclusion: choosing the right fit
• Disclaimer

What influencer agency choice really means

The primary theme here is influencer marketing agency choice. At its core, your decision is about how you want to work with creators and what role you want a partner to play.

Some brands want a nimble team that lives in short-form content and performance. Others want a bigger shop that can handle brand fame, global ideas, and cross-channel storytelling.

What each agency is known for

Both InBeat and Pulse work in influencer marketing, but they’ve built different reputations over time. Understanding that reputation is often the quickest way to see if either one fits your needs.

How InBeat tends to be viewed

InBeat is generally seen as a performance-driven influencer partner with roots in micro-influencers and user generated content. It leans heavily into TikTok, Instagram, and short-form video for brands that want measurable outcomes.

They’re also associated with having a strong creator search engine and an emphasis on testing, optimizing, and scaling what works instead of only running one-off awareness campaigns.

How Pulse Advertising tends to be viewed

Pulse is usually recognized as a global influencer and social agency working with high-profile brands. It often emphasizes brand storytelling, creative concepts, and larger collaborations across regions.

They’re known for working with major consumer names, lifestyle brands, and entertainment clients, often executing multi-market or multi-channel pushes that go beyond a single social platform.

Inside InBeat Agency

InBeat positions itself as a performance-focused influencer partner that blends creator discovery, creative strategy, and ongoing optimization. The team often works closely with growth and performance marketers inside brands.

Services you can expect from InBeat

The agency typically offers services centered on influencer activations and content that can be reused across paid social. That mix suits brands that care about both reach and cost per result.

• Influencer sourcing with a focus on micro and mid-tier creators
• Creative direction for TikTok, Instagram Reels, and short videos
• User generated content production for ads and social feeds
• Campaign management and creator coordination
• Reporting tied to performance goals like installs, signups, or sales

How InBeat tends to run campaigns

Campaigns often start with a clear performance goal and a testing mindset. Rather than betting on a few stars, InBeat usually activates a larger group of creators and then doubles down on the strongest content.

The content from those creators is frequently repurposed into paid ads on platforms like TikTok, Meta, or other social channels, which helps stretch the value of each video or photo.

Creator relationships and style

InBeat historically focuses on creators who feel relatable and native to the platform, not just the biggest names. This often means micro-influencers with tight communities and above-average engagement.

The tone of the content tends to be casual and “lo-fi”, with creators talking directly to camera, showing real use of products, and leaning into platform trends rather than polished studio work.

Typical clients that match InBeat well

InBeat is often a match for growth-focused brands or teams that treat influencer marketing as a performance channel. You’ll commonly see direct-to-consumer and mobile app brands in this space.

• Direct-to-consumer brands selling online-first products
• Mobile apps and games focused on installs or in-app actions
• Ecommerce brands wanting scalable creatives for paid social
• Startups and mid-market companies needing quick testing

Inside Pulse Advertising

Pulse presents itself as a global influencer and social agency, working across multiple markets and social platforms. It tends to partner with larger brands looking for broad impact and polished creative.

Services you can expect from Pulse

While details vary by region and client, Pulse usually supports broader marketing goals, not just performance metrics. That can mean broader campaign ownership.

• Influencer strategy and creative ideation
• Talent casting from macro creators to celebrities
• End-to-end campaign management across markets
• Content production and on-set support where needed
• Measurement around brand lift, reach, and engagement

How Pulse tends to run campaigns

Pulse generally leads with a central creative idea and then matches creators who can bring that idea to life across different audiences and countries. The process can feel similar to working with a traditional creative agency.

Campaigns frequently include hero creators, supporting influencers, and sometimes offline elements such as events or out-of-home content that connect back to social.

Creator relationships and style

Pulse often works with more established creators, including macro influencers and celebrities. Content can range from high-production shoots to polished social-first videos that still feel premium.

The result is typically visually strong content designed to boost brand perception and cultural relevance rather than only chasing the lowest cost per acquisition.

Typical clients that match Pulse well

The agency commonly partners with household-name brands, lifestyle and luxury players, and entertainment or consumer goods companies wanting wide reach.

• Global consumer brands with multi-country presence
• Lifestyle, fashion, and beauty labels seeking aspirational content
• Entertainment and media brands promoting launches
• Large companies needing integrated social and influencer work

How the two agencies differ in feel and focus

This is where many marketers pause: both teams offer influencer services, but the practical experience of working with each can be quite different.

Scale and type of creators

InBeat leans toward larger pools of micro and mid-tier creators and prioritizes testing volume. You’ll often see dozens or hundreds of content pieces from smaller accounts.

Pulse often works with fewer but more recognizable names, sometimes including celebrities, and invests heavily in the campaign idea behind those partnerships.

Performance versus brand storytelling

InBeat’s work usually hangs off clear performance targets. They care about metrics like CPI, CPA, and ROAS and will adjust creator mixes and creative formats to hit those goals.

Pulse’s strength is shaping how audiences feel about a brand. While they also measure performance, their focus leans more toward brand equity, buzz, and cultural presence.

Process and collaboration style

With InBeat, you’re likely to have quicker testing cycles and more agile changes to creative directions based on results. It often feels like working with a growth partner.

With Pulse, the process can be more structured, with clear phases for strategy, creative development, casting, production, and reporting. That suits teams used to agency workflows.

Pricing approach and how work is scoped

Neither agency typically operates on fixed SaaS-style pricing. Instead, costs shift based on campaign scope, creator fees, and the level of hands-on support you need.

How pricing is often structured

• Custom quotes tailored to your objectives and markets
• Separate budgets for creator fees versus agency management
• Retainer models for ongoing work across months or quarters
• Project-based fees for specific campaigns or launches

InBeat’s budgets can sometimes start lower, especially when working mainly with micro-influencers and repurposing content into performance ads.

Pulse’s campaigns, especially those with well-known creators or multiple markets, may require higher starting budgets to cover talent fees and production.

Factors that usually drive cost

Several elements push pricing up or down, regardless of which team you choose.

• Number of creators and their audience size
• Markets and languages involved
• Need for production crews or studio shoots
• Usage rights for paid media or TV
• Length and complexity of the campaign

A common concern for many brands is not knowing upfront what influencer work will really cost. The best first step is to share clear goals and constraints and ask both agencies to outline ranges rather than single numbers.

Strengths and limitations on both sides

Every partner has tradeoffs. Understanding them clearly helps you avoid surprises later, especially when your internal expectations are high.

Where InBeat tends to shine

• Strong focus on performance metrics and growth outcomes
• Efficient use of micro-influencers and user generated content
• Good fit for brands needing a lot of fresh ad creatives
• Often more flexible for fast-moving tests and iterations

The flip side is that brands seeking iconic, global brand moments might find this model more tactical than big-picture.

Where InBeat may feel limiting

• Less focus on celebrity-led, high-gloss campaigns
• May not offer the same depth of brand planning as large shops
• Better suited to social-first brands than complex offline ecosystems

Where Pulse tends to shine

• Strong track record with major consumer and lifestyle brands
• Ability to deliver global or multi-market initiatives
• Emphasis on brand storytelling and premium creative
• Comfort working with larger, higher-profile creators

This makes Pulse attractive to marketing leaders who want both scale and polish, especially for flagship launches or rebrands.

Where Pulse may feel limiting

• Campaign minimums and talent costs may be higher
• Process can feel heavier for very lean teams
• Performance marketers wanting daily optimization may need more granular control

Who each agency is best for

If you strip away logos and case studies, the decision often comes down to your stage, your goals, and how you measure success.

When InBeat is usually a better fit

• Brands with clear performance goals like sales, installs, or leads
• Teams that rely heavily on paid social and need constant new creatives
• Startups or mid-market companies with focused budgets and tight timelines
• Marketers who prefer smaller creators that feel authentic and native

When Pulse Advertising is usually a better fit

• Global or established brands needing multi-region campaigns
• Marketing teams who value brand storytelling alongside metrics
• Launches that call for celebrities or macro influencers
• Companies wanting a partner that can mirror traditional creative agencies

When a platform like Flinque might be better

Sometimes neither full-service route is ideal, especially if you want more control or your budget can’t cover large retainers. That’s where a platform-based approach can help.

Flinque is an example of a platform that lets brands handle creator discovery, outreach, and campaign management themselves while using software to organize the process.

This path often works for teams that already understand influencer workflows, want to keep relationships in-house, or prefer to spend most of the budget directly on creators instead of services.

FAQs

Which agency is better for small budgets?

For leaner budgets, a performance-focused team working mainly with micro-influencers will usually stretch your spend further. Still, the best move is to share your budget range with each agency and see how they’d structure a realistic plan.

Can I work with both agencies at the same time?

Yes, many larger brands use different partners for different regions, product lines, or goals. Just be clear about territories, responsibilities, and creator overlap so you avoid mixed messages or duplicated outreach.

Do these agencies only work with certain industries?

Both typically work across many consumer categories, with strengths in ecommerce, lifestyle, and entertainment. If your industry is highly regulated or B2B, ask for relevant case studies to see if they’ve navigated similar rules.

How long does it take to launch a campaign?

Timelines vary, but expect several weeks for creator casting, contracting, and content approvals. Performance-heavy tests can move faster, while global or celebrity-led launches usually require more planning and legal reviews.

What should I prepare before speaking to them?

Have clear goals, rough budget ranges, target markets, must-have platforms, and examples of brands or creators you like. This gives both teams enough direction to suggest realistic concepts and avoid vague proposals.

Conclusion: choosing the right fit for your brand

Your best influencer partner depends less on big names and more on alignment with your goals, budget, and working style. A performance-minded, micro-influencer-heavy model suits brands chasing measurable growth.

A global, creative-led model fits brands seeking cultural impact, polished storytelling, and multi-market presence. If you want more control, a platform-based route may give you the flexibility you need.

Start by writing down what success looks like for the next 12 months, then ask each option how they’d get you there. The team that answers in your language, not theirs, is often the right choice.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.