InBeat Agency vs NewGen

Why brands look at these two influencer partners

When brands weigh InBeat Agency vs NewGen, they are usually trying to figure out who will turn influencer marketing into real sales instead of just likes and views.

You might be asking which partner will understand your product, protect your budget, and manage creators without draining your time.

The core question is simple: who will find the right voices for your brand and turn that attention into repeat customers, not one-off spikes?

This is where choosing the right influencer marketing partner becomes a long-term growth decision, not just a campaign choice.

What these influencer agencies are known for

The primary keyword for this topic is influencer marketing agency choice, because that is what you are really trying to solve: who should you trust with your brand and budget.

Both teams are service-based influencer marketing specialists, not self-serve software tools, and they focus on running campaigns for brands that want outside help.

InBeat is often associated with micro-influencer campaigns and user-generated content that can feed ads on TikTok, Instagram, and paid social.

They typically lean into creator volume and testing many pieces of content, making them attractive to direct-to-consumer brands and performance-focused marketers.

NewGen tends to be perceived as a more creative or youth-focused influencer partner, aiming for brand storytelling, community, and relevance with younger audiences.

They are often linked with lifestyle, fashion, beauty, or entertainment driven campaigns where aesthetics and culture matter as much as direct sales.

So while both run influencer work, the feel of their output can be very different, from performance-first content to culture-first brand storytelling.

InBeat Agency: services and ideal clients

InBeat positions itself around micro-influencers and content creation at scale, usually for brands that care deeply about measurable outcomes.

If you are a growth marketer thinking in terms of cost per acquisition and testing creative variations, their structure can feel familiar.

Services InBeat typically offers

Like most modern influencer partners, InBeat tends to focus on a mix of strategy, creator management, and performance-driven content production.

• Influencer discovery and vetting across TikTok, Instagram, and YouTube
• Micro-influencer and nano-influencer campaign management
• User-generated content sourcing for paid ads and organic social
• Creative briefs, content coordination, and approvals
• Reporting on reach, engagement, and performance metrics
• Ongoing creator programs for always-on content

Instead of just a few big names, they often aim for many smaller creators, giving you a broad set of assets to test and reuse.

How InBeat tends to run campaigns

InBeat generally approaches influencer work like a structured marketing channel, not just a one-off creative exercise.

They start with your goals, like sales, app installs, or leads, and then work backward to creators, content angles, and channels.

Micro-influencers are often chosen for their specific audience fit and content style, not just follower count or fame.

Content is usually repurposable, meaning it can live as whitelisting ads, Spark Ads, or brand-owned posts beyond the original collaboration.

This focus on repurposing gives performance brands more value, because every creator post can become an ad test later.

Creator relationships and communication style

Because InBeat leans heavily on micro-influencers, their process usually involves a high volume of outreach and relationship building.

They vet creators for brand safety, audience quality, and past partnerships, aiming to avoid fake followers and unengaged communities.

Creators are typically given clear briefs but some room to use their own voice, so content feels native to their audience.

For you, that usually means a more consistent yet still authentic stream of content, rather than chaotic one-offs.

Typical brands that work well with InBeat

InBeat tends to be a match for marketers who think in performance terms and want high volumes of creator content.

• DTC brands in beauty, skincare, and wellness
• Consumer apps, fintech, and subscription products
• Challenger brands aiming to out-test bigger competitors
• Teams with strong paid social budgets needing constant creative

If you already have media buyers and are hungry for ad-ready videos and photos, this type of partner can plug in quickly.

NewGen: services and ideal clients

NewGen, as the name suggests, is usually seen as a partner for brands wanting to connect with the next generation of consumers.

They may emphasize culture, aesthetics, and storytelling, working with creators who feel like lifestyle leaders in their scenes.

Services NewGen typically offers

NewGen tends to mix influencer execution with creative support and brand positioning tailored to younger audiences.

• Influencer casting and campaign planning
• Concept development and creative direction
• Social content production with creators and small crews
• Brand campaigns across TikTok, Instagram, and YouTube
• Events or experiential elements involving influencers
• Reporting focused on brand lift, reach, and engagement

Instead of trying to produce hundreds of assets, they may focus on fewer, more crafted creator moments that fit your brand image.

How NewGen tends to run campaigns

NewGen often starts from the brand story and the culture you want to tap into, then looks for the right creators to express that.

Campaigns might be built around themes, trends, or cultural moments rather than only direct-response goals.

They may encourage creators to lean into their own style, which can lead to content that feels more like entertainment than ads.

For lifestyle and fashion brands, this can be powerful for building desirability and long-term affinity.

Creator relationships and communication style

Because NewGen often works with lifestyle and culture-driven creators, relationships can be more partnership-like than transactional.

Creators may be involved earlier in brainstorming, which can lead to more buy-in and more original executions.

The tradeoff is that timelines and approvals may need more care, since creative ideas can evolve as they are produced.

If you value fresh, on-trend content and are comfortable with some creative flexibility, this style suits well.

Typical brands that work well with NewGen

NewGen’s strength usually shows when a brand wants to be part of youth culture, not just show up in ad slots.

• Fashion, streetwear, and accessories brands
• Beauty and cosmetic labels targeting Gen Z and young millennials
• Music, entertainment, and event-related projects
• Lifestyle and beverage brands building a “cool factor”

Marketing leaders focused on brand perception and cultural relevance often gravitate toward this type of agency partner.

How their approach to influencer work differs

Even though both run influencer campaigns, their day-to-day focus can feel very different when you are the client.

Think of one as performance-heavy with lots of testable content, and the other as more narrative-driven and style-focused.

Performance focus versus storytelling focus

InBeat typically aims to give you many creator assets you can measure in direct response channels like paid social.

Creative decisions are often tied to click-through rates, conversions, and cost per result, and they iterate quickly.

NewGen is more likely to emphasize moments that build brand perception and emotional connection with your target audience.

They may still watch metrics closely, but the core idea is often about how people feel about your brand, not just what they do.

Scale of creators and content volume

InBeat tends to leverage larger rosters of micro-influencers and user-generated content creators in a single campaign.

This can mean dozens or even hundreds of pieces of content to test, remix, and reuse over time.

NewGen may work with a smaller set of more visible or curated creators whose personal brands align strongly with yours.

Campaigns may have fewer posts but more focus on quality, production value, and the “big picture” concept.

Client experience and communication

Performance-driven partners often use more structured reporting and clear testing plans, which can feel reassuring to analytical teams.

You might receive frequent updates on which content angles and creators are winning.

Story-led partners may spend more time on moodboards, creative decks, and explaining the cultural ideas behind campaign themes.

This can be energizing for creative and brand leaders who want to shape the look and feel of every touchpoint.

Pricing and engagement style

Neither partner usually works like a cheap self-serve tool; they are service businesses that build campaigns around your needs.

That means pricing is normally custom, dependent on scope, markets, and creator tiers rather than flat public packages.

Common pricing structures you may see

• Project-based fees for specific campaigns or launches
• Monthly retainers for ongoing influencer programs
• Creator fees covered within or separate from agency fees
• Management costs for briefing, negotiation, and reporting
• Production budgets for higher-end shoots or edits

InBeat’s performance emphasis often leads to budgets that blend creator costs with predictable management fees, built around testing volume.

If you want a high number of creators and content pieces, expect that to be a key driver of your quote.

NewGen’s pricing is often influenced by the types of creators involved, desired production quality, and any event or experiential elements.

A campaign with a few well-known lifestyle creators and polished video content can cost more per piece but less in total volume.

How engagement style affects your workload

With a performance-focused agency, you may be asked to give clear goals, brand rules, and feedback on results but not micro-manage creative.

Your internal workload centers on approvals and aligning campaigns with your wider marketing calendar.

With a culture-focused partner, you might be more involved in shaping storylines, creative ideas, and mood, especially at the start.

Your team may join more creative calls and reviews, which can be enjoyable but time-consuming if you are lean.

Strengths and limitations of each agency

Every influencer partner makes tradeoffs. What feels like a strength to one brand may feel like a limitation to another.

*A common concern is picking an agency that looks great on paper but does not fit your way of working.*

Where InBeat tends to shine

• Strong for brands wanting lots of testable content and clear performance goals
• Helpful when you already run paid ads and need more creative fuel
• Efficient for scaling micro-influencer programs without hiring a full internal team
• Good fit if you value detailed performance reporting

Limitations can appear if your main focus is high-concept brand storytelling or visually polished hero content.

Because they emphasize volume and performance, campaigns may feel more like structured marketing than bold creative storytelling.

Where NewGen tends to shine

• Strong for brands wanting to feel culturally relevant with younger audiences
• Useful if you need creators who truly fit your lifestyle or fashion image
• Great when you value storytelling, aesthetics, and cultural alignment
• Often fits launch moments where you want buzz and brand love

Limitations can show if you judge success mainly on strict performance metrics like cost per acquisition.

Campaigns may deliver strong brand signals and engagement but require extra steps to convert that attention into tracked sales.

Who each agency fits best

To make this practical, think about your goals, your team, and how much creative risk you are willing to take.

Then map those realities to the strengths of each partner type.

When InBeat is likely a better match

• You run heavy paid social and need ongoing user-generated content for ads.
• You care most about measurable performance and can move fast on tests.
• Your internal team is lean and wants clear processes and reporting.
• You prefer micro-influencers and cost-efficient reach over a few stars.

In this setup, influencers become another performance channel alongside Meta Ads, TikTok Ads, or Google, not just a branding exercise.

When NewGen is likely a better match

• You want your brand to feel fresh, aspirational, and plugged into culture.
• You have appetite for creative ideas and visual experimentation.
• Your leadership cares deeply about brand image and aesthetic consistency.
• You judge success on awareness, engagement, and long-term brand equity.

Here, influencers look more like co-creators shaping your brand perception in the world, not just ad producers.

When a platform like Flinque makes more sense

Sometimes, neither a purely performance-focused agency nor a culture-led shop is exactly what you need.

If you want control and are ready to manage relationships directly, a platform-based route can be more flexible.

How Flinque fits into the picture

Flinque is a platform, not an agency. It is built for brands that want to handle influencer discovery, outreach, and campaign management themselves.

Instead of paying ongoing retainers, you use software features to find creators, track campaigns, and keep everything organized.

This model can make sense if you already have in-house marketing staff who can write briefs, negotiate, and manage creators day to day.

You keep strategic control and learn faster from direct contact with creators but also carry more responsibility and workload.

When a platform approach is a better fit

• You have at least one marketer focused on influencers or partnerships.
• You prefer to build long-term creator relationships in house.
• You want transparency into every message, contract, and deliverable.
• You are cost-conscious and willing to trade time for savings.

If you are still learning influencer marketing and want guidance, an agency can be safer at the start.

As you gain experience, moving to a platform like Flinque may give you more control and cost efficiency.

FAQs

How do I choose between a performance-focused and a brand-focused influencer partner?

Start with your main goal. If you need sales and measurable returns quickly, lean toward performance. If you are building a brand for the long term or entering new markets, a brand-focused partner may add more value.

Can I work with both types of influencer partners at the same time?

Yes, many brands do. You might use one partner for performance content and another for big creative moments. Just keep roles clear, share learnings between teams, and avoid overlapping briefs to the same creators.

How long should I commit to an influencer agency to see results?

Expect at least three to six months to learn what works, refine creators, and build repeatable playbooks. Single campaigns can work, but long-term relationships usually produce better content and lower costs over time.

Do I lose control of my brand voice when agencies manage influencers?

Not if the process is set up well. You should always approve briefs, brand rules, and sometimes content before it goes live. Make sure your partner respects non-negotiables and shares examples early in the process.

When is it too early for a small brand to hire an influencer agency?

If your product, pricing, or website is still changing weekly, it may be early. You will learn faster by testing small creator partnerships yourself, then bringing in an agency once you know who your best customers are.

Conclusion: choosing the right partner

Choosing between these influencer partners is really about aligning with the way your brand grows, not just picking a name.

If you live and breathe performance metrics and paid social, a micro-influencer and UGC heavy partner is often the natural fit.

If you are shaping a lifestyle brand and want to be part of culture, a more storytelling-driven partner can unlock deeper emotional impact.

You can also blend models over time, starting with an agency for learning, then layering in a platform like Flinque once you want more control.

Look honestly at your goals, budget, and internal capacity. Then choose the partner whose process and strengths match how you already win customers.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.