InBeat Agency vs Incast

Why brands look at these two influencer partners

Many brands weighing up influencer marketing options end up comparing InBeat Agency and Incast because both focus on creator‑led campaigns, but in different ways.

Founders, marketers, and ecommerce teams usually want clarity on who will drive sales, who is better at awareness, and who truly understands their niche.

This often comes down to how each team finds creators, negotiates deals, handles content, and reports results. It also depends on whether you want lean experiments or large, multi‑market campaigns.

What “micro influencer marketing services” really means

The primary phrase that sums up this topic is micro influencer marketing services. Both teams help brands tap into social creators, but they lean on different types of influencers, workflows, and markets.

Understanding how each one tackles micro and mid‑tier creators will help you choose the right partner for your channels and goals.

What each agency is best known for

InBeat Agency is widely associated with performance‑driven influencer campaigns, especially for ecommerce and direct‑to‑consumer brands. They talk often about using many micro creators for testing and scaling winning angles.

Incast is better known for working with larger creators and celebrities, especially across Latin America, while also handling integrated brand campaigns across several social platforms.

Both help brands go beyond simple gifting deals into structured campaigns with contracts, briefs, and reporting.

Inside InBeat Agency

InBeat positions itself as a nimble influencer marketing partner that blends a large creator network with paid social expertise. Their angle is to treat creators as an engine for both content and performance.

Services you can expect from InBeat

While specifics vary by client, brands usually turn to InBeat for a mix of services around TikTok, Instagram, and short‑form video content.

• Influencer discovery and vetting, often focused on micro creators
• Campaign strategy and creative concepts for social content
• Negotiation, contracts, and influencer relationship management
• Content production with creators, including usage rights
• Repurposing creator content into ads for Meta, TikTok, and others
• Reporting around reach, engagement, and performance metrics

For many brands, a big draw is the ability to generate large volumes of creator content that can be tested in paid ads.

How InBeat usually runs campaigns

InBeat tends to favor campaigns with a high number of creators rather than a few big names. The focus is often micro and mid‑tier influencers with tightly defined audiences.

Campaigns usually follow a structured path: discovery, outreach, brief creation, content approvals, posting, and performance tracking. They also emphasize using creator posts as ad creative.

Brands with strong analytics stacks often appreciate this testing mindset, since it lines up with performance marketing habits already in place.

Typical brands that choose InBeat

InBeat often speaks to growth‑minded ecommerce and DTC brands that sell online first. These clients generally care about measurable sales and customer acquisition costs.

• Shopify and DTC brands wanting repeatable content and ad creative
• Mobile apps looking for user acquisition through TikTok and Instagram
• Brands that already run paid ads and want creator content to power them
• Marketers comfortable testing many creators with smaller budgets per person

The sweet spot is a team ready to move fast, test new angles, and read results often.

Inside Incast

Incast operates as an influencer and talent‑driven agency with strong roots in Brazil and broader Latin America, while also handling campaigns for global brands entering these markets.

Services you can expect from Incast

Incast’s work spans from upfront strategy to execution and reporting, with an emphasis on larger creators and integrated partnerships.

• Influencer identification, often including macro and celebrity talent
• Local market insights, especially across Brazil and Latin America
• Campaign planning that may include offline and online integrations
• Negotiations with creators, managers, and sometimes talent agencies
• Management of content timelines, approvals, and posting schedules
• Reporting on reach, engagement, and brand impact

Some brands also rely on Incast for help navigating language, culture, and regulations in new regions.

How Incast usually runs campaigns

Incast often designs campaigns around a smaller number of bigger names, sometimes combined with a broader layer of mid‑tier creators.

Campaigns may include launch moments, long‑term ambassadorships, or country‑specific pushes tied to holidays, sports events, or entertainment releases.

The process is usually more relationship‑driven, with a strong focus on managing expectations between brands and high‑profile creators.

Typical brands that choose Incast

Incast tends to attract larger brands or regional leaders looking for visibility in Latin America and beyond.

• Consumer brands entering Brazil or Spanish‑speaking markets
• Entertainment, gaming, and streaming companies wanting buzz
• Global advertisers planning multi‑city or multi‑country launches
• Marketers willing to invest in fewer but bigger creator partnerships

This is often a fit for teams that care about visibility, prestige, and cultural relevance in specific regions.

How these agencies really differ

Although both operate as influencer marketing partners, their flavor is quite different.

The simplest way to think about it: InBeat leans into performance and high volumes of micro creators, while Incast leans into influence, local culture, and larger names.

Approach to creators

InBeat tends to treat creators as a scalable content engine. They prioritize many partnerships, testing frameworks, and ad‑ready outputs.

Incast is more likely to build deeper relationships with a smaller number of influential personalities, where fit and local relevance matter more than volume.

Markets and reach

InBeat generally markets itself toward North American and European ecommerce brands, though it can work broader than that.

Incast emphasizes Latin America, especially Brazil, while also collaborating with global names entering or expanding within that region.

Client experience

Both provide done‑for‑you service, but the feel can be different. InBeat will often talk the same language as growth marketers and paid media teams.

Incast may feel closer to a talent and communications partner, especially for brands seeking big launches or entertainment‑style collaborations.

Pricing, budgets, and how you pay

Neither agency publishes simple price sheets for all work, because influencer marketing has many moving parts. Pricing usually depends on your goals, scope, and the types of creators you want.

How budgets usually work with InBeat

InBeat often structures work around campaign budgets or monthly retainers, covering strategy, coordination, and reporting. On top of that, you pay creator fees and sometimes media spend if content is turned into ads.

Because they favor micro creators, your budget might be spread across many smaller collaborations rather than a few large fees.

How budgets usually work with Incast

Incast typically prices around campaign scope, talent level, and geography. Larger names and celebrities drive much higher creator fees, and coordination can be more complex.

You may see a mix of agency fees, influencer fees, and production costs if there are shoots or offline components such as events.

Factors that influence cost with both partners

• Number of creators you want to work with
• Size and fame of those creators
• Number of markets and languages involved
• Whether you need content usage rights for ads or TV
• How much strategy, creative direction, and reporting is required
• Whether you prefer one‑off projects or longer retainers

Always ask how agency fees are separated from creator fees, so you can see what drives the total spend.

Strengths and limitations to keep in mind

Every partner has trade‑offs. The key is matching those to your goals, budget, and internal bandwidth.

Where InBeat tends to shine

• Strong use of micro influencer marketing services for testing and scaling
• Good fit for brands that already run paid ads and want creator content
• Campaign structures that suit ecommerce and app growth targets
• Ability to generate large volumes of content quickly

One recurring concern brands mention is whether they can handle the volume of incoming creator content and data once testing really ramps up.

Where InBeat may feel less ideal

• Not focused on celebrity‑driven campaigns or splashy endorsements
• May feel too performance‑oriented for purely branding‑led teams
• Less natural fit if you want one or two iconic faces only

Where Incast tends to shine

• Deep knowledge of Brazilian and Latin American influencer ecosystems
• Experience with big campaigns involving large creators or talent
• Useful for brands expanding into culturally specific markets
• Strong for launches where visibility and prestige matter most

A common worry is whether heavy spending on a few big names will translate into measurable sales or mostly soft awareness.

Where Incast may feel less ideal

• Not necessarily optimized for small, highly experimental budgets
• More complex for teams wanting only self‑serve or in‑house control
• May lean more toward awareness than precise performance metrics

Who each agency is best suited for

Both agencies can create impact, but for different types of brands and stages.

When InBeat is usually a better fit

• Growth‑stage ecommerce brands focused on performance marketing
• Startups or DTC companies that want to test lots of creators quickly
• Teams comfortable evaluating cost per acquisition, ROAS, and LTV
• Brands that already have product‑market fit and want to scale

When Incast is usually a better fit

• Brands entering Brazil or Latin America that need local guidance
• Consumer giants planning national or regional awareness pushes
• Entertainment, sports, or gaming brands needing star power
• Marketers who prioritize cultural relevance and public buzz

If you are unsure where you fit, map your top priority: sales now, or long‑term visibility and positioning in a region.

When a platform like Flinque makes more sense

Not every brand needs a full‑service agency. Some simply want better tools and workflows to run influencer work in‑house.

Flinque is an example of a platform‑based alternative that lets brands handle influencer discovery, outreach, and campaign management themselves.

This can make sense if you already have marketing staff, want to keep relationships direct, or prefer to invest in tooling rather than recurring retainers.

Situations where a platform might fit better

• You run frequent, smaller collaborations and want cost control.
• Your team prefers seeing every step, message, and contract.
• You already have creative direction and just need structure.
• You want to build your own long‑term creator community.

Agencies like InBeat or Incast usually make more sense when you lack internal time, expertise, or connections to run everything yourself.

FAQs

How do I choose between micro and macro influencers?

Micro creators usually bring tighter communities and better engagement, while macro influencers offer reach and prestige. If you care about sales testing, go smaller. If you need mass awareness around a big moment, larger names can work better.

Can I work with both agencies at the same time?

Yes, some large brands split work by market or objective. For example, one partner could handle performance‑driven micro campaigns while another leads celebrity or regional pushes. Just be clear on territories, rights, and messaging to avoid overlap.

How long does it take to see results from influencer campaigns?

Initial results can appear within weeks, especially for direct response offers. Strong learning usually emerges after several cycles of testing briefs, creators, and hooks. Many brands plan at least three to six months before judging long‑term effectiveness.

Do these agencies guarantee specific sales numbers?

Influencer agencies rarely guarantee sales because performance depends on product, pricing, offer, and broader marketing. They may commit to creator deliverables and reach estimates, but sales outcomes are usually described as targets, not guarantees.

What should I prepare before talking to any influencer agency?

Clarify your budget range, main markets, target audience, and key products. Bring past performance data, examples of content you like, and internal timelines. A clear brief helps any agency or platform move faster and propose realistic options.

Conclusion: choosing the right partner for your brand

Both agencies help brands grow through creators, but they suit different situations. One leans into testing many smaller creators for performance, while the other emphasizes larger names and regional depth, particularly in Latin America.

Before you decide, be honest about budget, regions, and how you’ll measure success. If you want full support and lack time in‑house, an agency makes sense. If you prefer hands‑on control, a platform like Flinque can be a flexible alternative.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.