InBeat Agency vs ARCH

Why brands weigh up InBeat and ARCH

When brands start looking at influencer marketing agencies, InBeat and ARCH often land on the same shortlist. Both focus on creator-led campaigns, yet they appeal to slightly different needs, budgets, and ways of working.

You’re usually trying to answer simple questions: Who will actually move the needle, who understands my audience, and how involved do I need to be?

What micro influencer marketing means here

The shortened primary keyword here is micro influencer marketing. That’s the space where both agencies do most of their work, even if they also engage larger creators when it makes sense.

Micro creators usually sit in that sweet spot where their audiences are loyal, their prices are accessible, and content feels like a peer recommendation instead of an ad.

What each agency is known for

Both teams work in the same broad space, but they’ve grown reputations in different corners of it. Understanding those reputations gives you an instant filter.

What InBeat is generally known for

InBeat is widely associated with performance-driven creator campaigns. It leans heavily on micro influencers, especially for direct-to-consumer brands and apps that care about trackable growth.

You’ll often see their name tied to user acquisition pushes, TikTok and Instagram content waves, and ongoing creator programs built to scale.

What ARCH is generally known for

ARCH is better known for brand-first, creative storytelling. It tends to work with brands that want high-quality, polished collaborations that match a clear visual identity or lifestyle aesthetic.

You’ll hear about ARCH in the context of brand launches, product drops, and campaigns where storytelling and look-and-feel matter as much as raw reach.

Inside InBeat: services and style

Think of InBeat as a partner for brands that want volume, testing, and constant optimization, especially across TikTok, Instagram, and UGC-style content.

Core services you can expect

Details shift by client, but services generally center on:

• Influencer discovery focused on micro and mid-tier creators
• Campaign strategy tailored to growth goals
• Creator outreach, vetting, and contract management
• Brief creation and content direction
• Content approvals and revisions
• Reporting around reach, engagement, and conversions
• Repurposing creator content across ads and social

Many brands lean on InBeat to find and manage dozens or even hundreds of creators, especially when testing different hooks and formats.

How InBeat tends to run campaigns

Campaigns usually start with a clear growth goal: app installs, free trials, sales, or email signups. From there, the team works backward into formats and creators.

They often prioritize short-form video and UGC that feels native to each platform. There’s usually an emphasis on testing multiple creators and angles, then quickly pushing budget into what works best.

Relationships with creators

InBeat focuses on building rosters of repeat collaborators who know how to sell without sounding forced. That means they often work with creators across multiple campaigns and brands.

Creators are encouraged to keep their personal style, but within guardrails that protect the brand and stay on message.

Typical InBeat client fit

InBeat tends to be a strong fit if you:

• Sell online and care about measurable results
• Run a DTC brand, subscription, SaaS, or mobile app
• Can benefit from ongoing, always-on creator content
• Want to plug creator content into paid ads on Meta or TikTok
• Are comfortable letting creators talk like real people, not polished spokesmodels

It often appeals to teams that view influencer spend like performance media instead of a one-off brand splash.

Inside ARCH: services and style

ARCH usually feels more like a creative storytelling partner that happens to use influencers as its main delivery channel.

Core services you can expect

While details vary, ARCH typically supports brands with:

• Campaign concept and creative themes
• Creator casting that fits specific aesthetics or values
• Production planning for more polished content
• Longer form collaborations and brand narratives
• Content approvals, brand safety, and compliance
• Ongoing community building around chosen creators

The work often leans into higher production value, mood, and consistency across creators.

How ARCH tends to run campaigns

ARCH usually starts with your brand story: what you stand for, how you want to look and sound, and what moments matter to your audience.

From there, it builds creator lineups and content structures that feel like a natural extension of your own content, not just one-off shoutouts.

Relationships with creators

ARCH generally works closely with a smaller group of creators per brand, building longer-term relationships where creators almost feel like brand ambassadors.

Those creators are typically chosen for their fit with your visual identity, values, and audience, not just follower numbers.

Typical ARCH client fit

ARCH is usually right for you if you:

• Lead with brand image and storytelling
• Operate in lifestyle, fashion, beauty, or premium categories
• Value polished, on-brand content over sheer volume
• Want deeper collaborations such as collections or multi-part series
• Have the patience and budget to build long-term creator relationships

It often attracts marketing teams that think in seasons, drops, and moments rather than weekly performance dashboards.

How the two agencies really differ

The obvious difference is style, but there are a few deeper contrasts that matter more when you’re signing a contract.

Performance focus versus brand storytelling

InBeat leans into performance-style micro influencer marketing. It’s often about volume, testing, and optimizing what works, especially on TikTok and Instagram.

ARCH leans into crafted brand narratives and visual consistency. Campaigns can be fewer but more curated, built to shift perception and strengthen positioning.

Scale and number of creators

With InBeat, it’s common to see campaigns that involve many micro and mid-tier creators, each posting multiple times and contributing UGC for ads.

With ARCH, you’re more likely to see a smaller lineup of carefully chosen creators who invest more deeply in each collaboration.

Client experience day to day

On the InBeat side, expect more experiments, iterations, and performance reports. If you enjoy tweaking offers, hooks, and landing pages, that rhythm will feel natural.

On the ARCH side, expect more time spent on creative direction, moodboards, and how everything ties back to your core brand idea.

Types of outcomes you’re optimizing for

InBeat clients often prioritize trackable outcomes like cost per acquisition, add-to-carts, or trial starts. Creator content also feeds performance ad libraries.

ARCH clients often watch softer signals: brand sentiment, share of voice, content saves, and whether their look and message feel stronger in the market.

Pricing approach and ways of working

Neither agency sells simple self-serve plans. Pricing depends on your needs, creator mix, and level of service, but there are clear patterns to expect.

How agencies typically structure pricing

Both teams usually combine a management or strategy fee with creator costs. You might also see extra fees for creative production or paid amplification.

Influencer fees themselves vary based on audience size, platform, exclusivity, content rights, and how long you can reuse the content.

How InBeat usually charges

InBeat often groups work into campaign-based budgets or ongoing retainers. Your spend covers strategy, creator sourcing, management, and reporting.

Because there can be many micro creators involved, a big slice of budget goes into fees and content usage rights, especially if you repurpose posts as ads.

How ARCH usually charges

ARCH may form a retainer or scoped engagement around a launch, season, or ongoing brand program. Fees cover creative development plus campaign management.

Creator costs can skew higher per person if you’re working with more established names or expecting more polished production and extended content rights.

What drives cost up or down

• Number of creators and platforms used
• Creator size, from micro to macro and celebrity
• Complexity of production or locations
• Need for exclusivity or long usage rights
• Whether you run always-on or one-off bursts

Be ready to discuss budget ranges early. That saves time on both sides and helps shape a realistic game plan.

Strengths and limitations of each

Every agency has trade-offs. The key is matching those trade-offs to your priorities and constraints.

Where InBeat tends to shine

• Strong for brands that rely on measurable growth and online sales
• Good at scaling micro influencer marketing across many creators
• Well suited to testing different messages and offers
• Helpful if you want lots of UGC for paid ads and landing pages

A common concern is whether so much testing might dilute brand aesthetics, especially for brands with strict visual rules.

Potential limitations with InBeat

• May feel fast-moving or experimental for teams that prefer slower, curated storytelling
• Heavy micro focus might not satisfy brands chasing big-name endorsements
• Content can feel less “luxury” if you expect high-end art direction every time

Where ARCH tends to shine

• Great for brands that live and die by image and lifestyle
• Strong at aligning creators with specific aesthetics and values
• Useful when you want a cohesive story across every collaboration
• Good fit for launches, rebrands, and hero moments

Some brands worry that a curated, high-touch approach may deliver fewer posts or creators per dollar than a more performance-focused setup.

Potential limitations with ARCH

• May feel slower or more deliberate, which can be tough for fast-testing teams
• Usually better at brand outcomes than strict performance metrics
• Less ideal if you need large volumes of UGC each month

Who each agency is best suited for

Once you know your own priorities, it becomes much easier to see where each agency fits.

When InBeat is likely your better fit

• You run a DTC brand, app, or subscription and chase measurable results.
• You’re comfortable with a lot of creator testing and iteration.
• You want ongoing, always-on content and UGC to fuel ads.
• Your brand voice is casual, social-first, and platform-native.

When ARCH is likely your better fit

• You’re building a lifestyle or premium brand where visuals matter most.
• You want creators who feel like long-term ambassadors, not one-off mentions.
• You care deeply about mood, storytelling, and brand consistency.
• You can live with fewer, more crafted collaborations instead of big creator volume.

When a platform like Flinque fits better

Not every brand needs a full-service agency. Some want more control, lower fixed fees, or the ability to build internal skills around creators.

What Flinque offers instead

Flinque is a platform that helps brands handle influencer discovery and campaign management themselves. Think of it as software to find, organize, and work with creators without committing to agency retainers.

You still pay creators, but much of the coordination is done in-house using the platform.

When a platform model is a better call

• You have a small team that’s willing to learn influencer workflows.
• You plan to run frequent campaigns and want to avoid recurring agency fees.
• You prefer owning all creator relationships directly.
• You’re comfortable building internal playbooks over time.

If you’re very early-stage or highly hands-on, a platform can be a good starting point, with the option to test agencies later.

FAQs

Is one of these agencies objectively better?

No. Each suits different needs. InBeat is often better for performance-focused brands, while ARCH suits brands that care most about image and storytelling. Your goals, timelines, and resources should drive the choice.

Can I work with both agencies at the same time?

You can, but it requires clear boundaries. Some brands use one for performance campaigns and another for flagship launches. Make sure scopes, territories, and creator rights do not overlap or conflict.

Do I need a big budget to work with these agencies?

You don’t need a massive global budget, but both are better fits once you can commit meaningful spend. You’ll need room for agency fees, creator payments, and potential paid amplification.

How long does it take to see results?

Performance-focused work may show early signals in weeks, but stronger outcomes usually appear over a few months. Brand-first collaborations can take longer to translate into sales, especially for premium categories.

Should I start with micro influencers or bigger names?

Most brands start with micro influencers because they’re affordable, authentic, and easier to test. Larger creators come later, once you know which angles, audiences, and messages resonate best.

Conclusion: choosing the right partner

Your choice comes down to three questions: How performance-driven are you, how important is strict visual control, and how involved do you want to be day to day?

If you want scalable micro influencer marketing and measurable growth, InBeat will probably feel more natural. If you care more about crafted storytelling and premium image, ARCH may be the better fit.

And if you’d rather build influencer muscle in-house, consider a platform like Flinque to manage discovery and campaigns yourself. The right answer is the one that matches your goals, budget, and appetite for hands-on work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.