How to Use the Facebook Branded Content Tool

Introduction

Here is the thing most creators learn the hard way: skip Facebook's branded content tool plus the platform can quietly bury your sponsored post. Use it plus you get clean disclosure, performance insights for both sides plus the option to turn the post into an ad. It takes about a minute to set up. There is no good reason to skip it, plus a real cost if you do. Here is exactly how it works.

What the tool is

The Facebook branded content tool is the platform's native way to label a paid partnership. It adds a visible Paid partnership with tag, links the post to the brand's Page plus opens up extra controls behind the scenes, namely shared performance insights plus the ability to run the post as an ad.

Meta defines branded content broadly: any creator or publisher post that features or is influenced by a business partner in exchange for value. That value is not just cash, it includes free product, discounts, experiences or any other perk. If money or goods changed hands plus a brand features in the post, it is branded content plus Meta expects it to be tagged with this tool, not buried in hashtags.

How to use it

From the creator side, it is quick. First, make sure you are posting from a Page or a Professional Mode profile plus that your content follows Meta's branded content policies. Then start a post the way you normally would.

In the composer, look for the handshake icon or the option to add a paid partnership label. Tap it, search for the brand's Facebook Page plus select it as your business partner. If the brand wants the ability to run your post as an ad, switch on allow business partner to boost before you publish, since that permission has to be set up front. Publish, plus the Paid partnership with label appears under your Page name automatically, with the brand notified that they have been tagged.

The brand side and ads

For the brand, the payoff is twofold. Once tagged, they can view the post's reach plus engagement in their own insights, plus, if boosting is allowed, turn the organic post into a partnership ad. In Ads Manager they pick the existing post, then set objectives, audience plus budget like any other campaign.

The appeal of these partnership ads is that they run under the creator's handle with the Paid partnership label intact, so they keep the authenticity of creator content while gaining paid reach plus targeting. Meta's own data points to this creator-led format outperforming standard brand ads on click-through plus cost per acquisition, which is why so many brands now treat tagged branded content as the raw material for paid campaigns, not just an organic post.

Where Flinque fits

The branded content tool handles the execution: disclosing plus, optionally, amplifying a partnership you have already set up. Flinque is the step before that, finding plus vetting the creator you partner with in the first place. The tool will faithfully label whatever partnership you create, though it cannot tell you whether the creator was a good choice.

That part is Flinque's job. It finds plus vets creators across Instagram, YouTube, TikTok and X, with 200 data points each plus fake-follower detection on every profile, from 49 dollars a month, so the partner you eventually tag with the branded content tool is one whose audience is real plus actually fits your brand. Pick the right creator with Flinque, then disclose plus amplify the work with Facebook's tool. You can try Flinque free with no credit card.