House of Marketers vs The Station

Why brands compare these influencer agencies

When brands look at House of Marketers and The Station, they’re usually trying to choose the right partner for social campaigns, especially on fast-moving platforms like TikTok and Instagram.

They want clear answers on services, creator access, pricing style, and how much hands-on support they’ll receive.

What these agencies are known for

The primary keyword we’ll focus on here is influencer marketing agencies. Both companies fall into that category, but with different flavors.

Most marketers first hear about them through case studies, social channels, or word of mouth from other brand teams.

House of Marketers at a glance

House of Marketers is often associated with TikTok-first work. Many people see it as a specialist partner for short-form video and performance-focused influencer campaigns.

They tend to highlight growth, app installs, and measurable results across paid and organic creator content.

The Station at a glance

The Station is generally seen as a creator-focused agency with roots in content production and talent collaborations.

Brands may turn to them when they care about polished storytelling, strong creator relationships, and coordinated content output across channels.

House of Marketers overview

This agency positions itself around social growth through influencers, especially on TikTok. The emphasis is usually performance, audience reach, and turning creator content into ads that convert.

Services brands usually get

Typical services include:

• Influencer discovery and vetting on TikTok, Instagram, and other social apps
• End-to-end campaign planning for launches, app installs, or brand awareness
• Creative direction for short-form video and hooks
• Usage rights and turning influencer posts into ad creatives
• Reporting on reach, engagement, and cost metrics

They often promote experience with mobile apps, consumer brands, and fast-scaling products.

How campaigns are usually run

Most of their work centers on structured campaigns with clear goals and timelines. You’ll typically see:

• A defined brief and target audience
• A curated list of creators matched to that brief
• Creative concepts, scripts, or direction for posts
• Content approvals and scheduling
• Paid amplification of winning content as ads

Brand teams often let them manage daily coordination, then review results at agreed checkpoints.

Creator relationships and style

Because of their TikTok-heavy angle, they often work with creators who are comfortable with trends, sounds, and quick editing styles.

The tone leans toward energetic and direct-response friendly content, like app walk-throughs, UGC-style reviews, and clear calls to action.

Typical client fit

House of Marketers tends to fit brands that:

• Want rapid reach on TikTok or similar platforms
• Care strongly about performance metrics and conversions
• Have budgets for ongoing testing and creative iteration
• Are comfortable giving up some creative control in exchange for speed

They’re often a match for app-first companies, eCommerce brands, and digital-native businesses.

The Station overview

The Station is usually recognized for bringing together creators and brands around storytelling and content production.

Where some agencies lean fully into performance metrics, this shop often emphasizes creative output and brand fit.

Services brands usually get

Common services include:

• Influencer sourcing and contract management
• Content production support, from ideas to final edits
• Campaign planning across multiple creators and channels
• Longer-term creator partnerships and brand ambassador programs
• Performance tracking on views, engagement, and sentiment

They may also support content that lives beyond social feeds, like use in ads or brand channels.

How their campaigns tend to run

Work often revolves around narrative concepts or themes rather than just one-off posts.

You might see mini-series, episodic campaigns, or coordinated posting across several creators to tell a bigger brand story.

Creator relationships and tone

The Station’s reputation leans toward close creator partnerships. Many of the creators they work with are treated as collaborators, not just media placements.

Content can feel more polished, with stronger emphasis on aesthetic, editing, and storytelling flow.

Typical client fit

The Station usually works well for brands that:

• Care deeply about visual style and narrative
• Want creators to feel like true partners
• Value consistent content over time, not just one-off bursts
• Are building or refreshing brand identity on social channels

This can suit lifestyle, fashion, beauty, and entertainment brands, along with others that thrive on strong storytelling.

How the agencies differ in practice

Both are influencer marketing agencies, but they show up differently in day-to-day work with brand teams.

Focus areas and channel strength

House of Marketers often leans into TikTok and performance outcomes, using creators as a growth engine.

The Station usually takes a broader view of social storytelling, sometimes across platforms, treating influencers like a creative studio extension.

Campaign style and content flavor

Campaigns with House of Marketers typically have a strong test-and-learn structure, with many variations of hooks, angles, and calls to action.

With The Station, you may see fewer variations but deeper thought into production quality and narrative consistency across content.

Client experience and involvement

If you want someone to aggressively optimize creative for performance, House of Marketers might feel natural.

If you want to collaborate closely on story, positioning, and visuals, The Station may offer a more creative-focused experience.

Pricing and engagement style

Neither agency publishes simple price tags because costs depend heavily on scope, creator fees, and content volume.

Both usually work on custom quotes tailored to your campaign size and needs.

How pricing is typically structured

For both agencies, you’ll usually see cost buckets like:

• Influencer fees and usage rights
• Agency management and strategy time
• Creative direction and production support
• Paid media budgets, if they also run ads

Some brands engage them per campaign; others run ongoing retainers for continuous work.

What tends to drive costs up or down

Key cost drivers include:

• Number and tier of creators involved
• How many pieces of content each creator must deliver
• Whether content needs higher production, editing, or locations
• Length of the engagement and whether you require always-on support

*A common concern is not just the cost itself, but whether that spend clearly ties back to sales or growth.*

Strengths and limitations of each agency

Every influencer partner brings trade-offs. Understanding them helps you set realistic expectations.

Where House of Marketers tends to shine

• Strong fit for brands that want measurable outcomes like installs or sales
• Deep focus on short-form platforms and trends
• Experience with turning influencer assets into paid ads
• Clear test-and-optimize mindset for creative

Brands that love numbers and dashboards usually appreciate this focus on performance.

Possible limitations with House of Marketers

• Might feel more performance-driven than brand-story focused
• Content may lean heavily into direct response angles
• May not be ideal if you primarily want cinematic or long-form storytelling

Some teams who want pure branding or artistry may feel the style isn’t “emotional” enough.

Where The Station tends to shine

• Comfortable with creative storytelling and visual identity
• Close relationships with creators and talent
• Good fit for brands that need standout content, not just ads
• Can support longer-term creator partnerships

Marketers looking to build a recognisable voice on social usually value this strength.

Possible limitations with The Station

• May feel less like a performance-optimization engine
• Deeper production can increase timelines and budgets
• Might not prioritize aggressive split testing the way growth teams expect

Some growth-focused brands might wish for more relentless experimentation or cost-per-acquisition focus.

Who each agency suits best

Think about your goals, resources, and how quickly you want to move. That usually points you toward the better partner.

When House of Marketers is usually a strong fit

• You’re a startup or scale-up needing fast user or revenue growth
• You care deeply about ROAS, CPI, or CPA from influencer content
• You see TikTok and similar apps as main growth channels
• You’re comfortable with data-led creative decisions

When The Station is usually a strong fit

• You want to build a long-lasting brand presence through creators
• You value strong storytelling and visually cohesive content
• You’re planning ongoing series or multi-creator campaigns
• You prefer deep collaboration with creators over one-off posts

When a platform like Flinque fits better

Full-service agencies are not the only option. Some brands prefer software platforms that let in-house teams run influencer work themselves.

Why some brands choose a platform

Flinque, for example, is a platform that helps brands handle influencer discovery and manage campaigns in-house.

Instead of paying large retainers, you pay for access to tools and data, while your team handles outreach, briefs, and approvals.

When a platform may make sense

• You have internal marketing staff able to manage influencers
• You want to build your own creator relationships, not outsource all of it
• You need more control and visibility over every step of the process
• Your budget is limited but you still want structured influencer activity

In these cases, a tool like Flinque can sit between doing everything manually and hiring a fully managed agency partner.

FAQs

How do I choose between these influencer marketing agencies?

Start with your primary goal. If you want measurable growth on platforms like TikTok, a performance-focused agency helps. If you want brand storytelling and long-term creator relationships, look for a partner that emphasizes creative direction and content quality.

Can I work with both agencies at the same time?

Yes, some larger brands split responsibilities. One partner may handle performance-focused campaigns while another manages branding or specific regions. Just be sure roles are clearly defined to avoid confusion, duplicated work, or inconsistent messaging across campaigns.

Do these agencies work with small budgets?

Influencer fees and content needs mean there is usually a minimum budget. Smaller brands sometimes start with a pilot campaign to test fit. If your budget is tight, a platform solution or direct creator outreach may be more realistic to begin with.

How long before I see results from influencer campaigns?

Awareness can appear quickly, but meaningful performance trends usually emerge over several weeks or across multiple campaigns. Expect to test different creators, hooks, and content formats before you find winning patterns that consistently move your key metrics.

Is it better to use an agency or hire in-house?

Agencies bring experience, creator access, and faster ramp-up. In-house teams offer deeper brand knowledge and long-term control. Many brands start with agencies, learn what works, then gradually build internal roles while still partnering for large or complex campaigns.

Conclusion

Choosing between these influencer partners comes down to your goals, budget, and how involved you want to be in the creative process.

If you want rapid testing and strong performance focus, a growth-driven agency can be powerful.

If you want storytelling and rich creator relationships, a creative-led partner may fit better.

For teams with time and people to manage creators directly, a platform like Flinque can offer more control and often lower ongoing costs.

Map your needs, be honest about internal capacity, then speak with each provider about specific case studies close to your brand and targets.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.