House of Marketers vs Stargazer

Why brands weigh up these influencer agencies

Brands often find themselves choosing between different influencer partners when planning TikTok, Instagram, or YouTube campaigns. Two names that come up often are House of Marketers and Stargazer, especially for performance driven social campaigns.

Marketers usually want clarity on real outcomes, not buzzwords. You might be asking: Who actually moves the needle on sales, app installs, or sign ups? Who understands TikTok culture? Who treats creators fairly and delivers reliable reporting?

This is where the idea of performance influencer campaigns becomes central. Instead of just chasing views, you probably care about cost per acquisition, return on ad spend, and long term brand growth.

Both agencies specialise in social creator work, but they come at it from slightly different angles. Getting that difference clear can save you a lot of time, budget, and stress during launch.

What each agency is known for

The primary keyword here is “performance influencer campaigns”. Both teams lean strongly into results focused creator work rather than simple brand awareness alone.

House of Marketers is widely associated with TikTok heavy strategies. They often highlight paid social, creator whitelisting, and user generated content to support app and eCommerce growth.

Stargazer is often linked to performance partnerships across several platforms. Think TikTok, YouTube, and Instagram mixed with tracking setups aimed at measurable returns.

While each agency covers broader social media, both are generally chosen by brands that want measurable impact. That might be app downloads, sign ups, subscriptions, or direct purchases.

For you, the real question is: which style of performance influencer campaigns feels closer to your brand, your team, and how you like to work?

House of Marketers in simple terms

This agency built its name by leaning hard into TikTok from an early stage. Many of their public case stories centre on mobile apps, fast growth brands, and performance driven testing.

Core services you can expect

While packages vary by client, the service mix usually revolves around four big pieces of work. Each step is meant to push performance while staying native to TikTok style content and broader social trends.

• Strategy for TikTok focused or short form campaigns
• Influencer discovery, vetting, and relationship handling
• Content production, often shaped for paid social use
• Paid amplification and optimisation around results

Many brands use them almost like an outsourced TikTok growth partner. They aim to turn creator content into both organic buzz and strong paid campaigns.

How they usually run campaigns

Campaigns often start with clear goals, such as cost per install, cost per lead, or return on ad spend. Creative concepts and creator briefs are then built around those numbers.

Short form content tends to be shot in native styles. Think point of view clips, quick challenges, or simple storytelling pieces that feel like everyday TikTok trends.

That content can then be repurposed into paid ads. Creator handles, Spark Ads, and whitelisting structures are often used to keep posts feeling authentic while still pushing scale.

Working with creators through this agency

House of Marketers typically handles end to end creator management. That means sourcing, negotiating, briefing, approvals, and handling posting schedules on your behalf.

They tend to focus on TikTok specialists and vertical expertise. For example, gaming, finance, beauty, or fitness creators who already know how to speak to those communities.

Because a lot of attention goes into performance metrics, creators may be selected not only for reach, but also for click through, watch time, and conversion sensitivity.

Typical brands that fit well

House of Marketers generally suits brands that move quickly and care about high growth on short form channels. They are often used by:

• Mobile apps looking to scale installs globally
• DTC brands pushing TikTok Shop or website sales
• Companies testing new markets through social first launches
• Growth teams that want heavy experimentation with content

If your main question is “how do we win on TikTok and turn it into revenue?”, this kind of agency profile may feel natural.

Stargazer in simple terms

Stargazer is typically framed as a creator driven performance partner with multi platform reach. Their work commonly spans YouTube, TikTok, and Instagram, leaning into measurable outcomes.

Core services you can expect

Their offering usually covers a full campaign flow, from early planning to detailed reporting. While details shift by client, the core areas often include:

• Influencer selection and outreach across several platforms
• Campaign planning around performance goals and funnels
• Creative coordination and content approvals
• Tracking setup, optimisation, and performance reporting

The multi platform angle can be ideal if you want both long form storytelling via YouTube and quick hits on TikTok or Reels.

How Stargazer tends to run campaigns

They usually start with business goals such as revenue, subscriptions, or user growth. From there, creator slots are mapped around audience fit and projected performance.

YouTube might host longer reviews or sponsor segments, while TikTok boosts discovery and quick action. Instagram fills in with reels, stories, and posts.

Performance is then tracked through links, codes, and analytics integrations, helping you see which creators and platforms drive the best outcomes.

Creator partnerships and relationships

This agency typically maintains broad relationships across influencer tiers. That includes nano, micro, and larger creators in different regions and languages.

They often focus on creators who are comfortable blending brand messages into their regular content. Authenticity and trust are key to driving clicks and conversions.

Because multi platform work is common, the same creator may be used across several channels, giving your brand repeated touchpoints with their audience.

Typical brands that fit well

Stargazer usually works best for companies aiming for performance but not limited to one social channel. They are often chosen by:

• Subscription services, SaaS brands, and digital products
• eCommerce brands selling globally across multiple markets
• Gaming and entertainment companies seeking engaged fans
• Marketers who want both storytelling and direct response

If your plan is “let’s reach people wherever they watch content, and measure ROI carefully”, their style may resonate.

How the two agencies really differ

On the surface, both focus on creators and results. Underneath that, there are several practical differences that matter when you sign a contract and start shipping briefs.

Platform focus and style of content

House of Marketers tends to double down on TikTok and short form, especially for app growth and social commerce. Their creative often feels native to TikTok trends and meme culture.

Stargazer typically spreads campaigns across short and long form platforms. You might mix YouTube integrations with TikTok clips and Instagram placements to build layered impact.

If TikTok is your main battlefield, one approach may feel more specialised. If you want broader coverage, the other may align more closely.

Campaign structure and experimentation

House of Marketers often favours rapid iteration and testing. They may launch many creative variations, shift budgets quickly, and chase lower acquisition costs through constant tweaks.

Stargazer might lean more on planned waves of creator content, especially on YouTube. That can mean fewer, deeper creator partnerships but with strong storytelling.

Your internal style matters here. Fast moving growth teams may want endless tests. Brand teams might prefer more planned, narrative driven work.

Client experience and communication style

With House of Marketers, you may feel like you are working with a TikTok native growth squad. Expect heavy creative input, performance reviews, and strong views on what works.

With Stargazer, you might experience a more rounded approach across several platforms. Reporting can feel more cross channel, covering multiple touchpoints.

Neither style is universally better; the best fit depends on where your own team is strongest and how much you rely on agency guidance.

Pricing approach and engagement style

Both agencies usually work on custom quotes rather than off the shelf price lists. Costs depend heavily on your goals, markets, and creator expectations.

How pricing tends to be structured

Influencer work carries several cost layers. You will usually see a mix of creator fees, management time, and sometimes paid media budgets layered on top.

• Creator fees based on reach, engagement, and exclusivity
• Agency management fees for planning and execution
• Production or editing costs when needed
• Media spend if you run paid ads from creator content

Both agencies are likely to recommend minimum budgets to reach meaningful scale, especially for performance experiments and data collection.

Campaign based vs ongoing relationships

Some brands work on one off campaigns to test the waters. Others move into ongoing retainers once they see traction and want predictable support.

With House of Marketers, app first and growth heavy brands may favour ongoing engagements so they can keep testing and scaling without resetting every time.

With Stargazer, recurring partnerships help structure multi wave YouTube or cross channel pushes around seasonal or quarterly goals.

Factors that most influence cost

Instead of fixating on rates alone, focus on what shapes price. Common drivers include:

• Number of creators and their follower ranges
• Number of markets and languages covered
• Content formats and deliverables per creator
• Length of campaign and reporting depth required
• Level of creative support your team expects

*A frequent concern is paying agency fees without seeing clear proof of impact.* Asking for test phases and transparent metrics can reduce that anxiety.

Strengths and limitations to keep in mind

No agency is perfect for every brief. Understanding where each shines, and where they may not, helps you choose more confidently.

Where House of Marketers often shines

• Deep focus on TikTok and short form content culture
• Strong alignment with mobile apps and high growth products
• Performance orientation with testing and optimisation cycles
• Ability to turn creator posts into strong paid ads

Limitations may include less emphasis on longer form storytelling, and a style that feels very growth focused, which some brand teams may find intense.

Where Stargazer often shines

• Multi platform campaigns across YouTube, TikTok, and Instagram
• Balance of storytelling and direct response goals
• Access to creators in many niches and audience sizes
• Structured tracking and performance reporting setups

Limitations might appear if you want ultra specialised TikTok only work or extremely fast iteration cycles tailored to a single channel.

Common concerns brands share

*Many marketers worry about committing large budgets before they know if creators will truly convert.* That is why both agencies often run test phases or smaller trials before full scale rollouts.

Another shared concern is brand safety and alignment. Both teams typically vet creators, but you should still request visibility and final say where needed.

Finally, some brands fear losing control over creative output. Clear briefs, reference content, and approval steps can ease that worry regardless of which partner you select.

Who each agency is best suited for

The right fit depends on your goals, channels, and how much support your team already has in house.

When House of Marketers may be your best fit

• Your main growth channel vision is TikTok or short form video.
• You are a mobile app, fast growth DTC brand, or social commerce player.
• You want aggressive testing to find winning angles fast.
• Your internal team needs external help with TikTok native creative.

They can feel like an extended growth team focused on creator led performance, especially for app driven funnels and social first launches.

When Stargazer may be your best fit

• You want coverage across several social platforms at once.
• Your product benefits from longer form explanations or reviews.
• You value detailed tracking of sales, subscriptions, or leads.
• You have budgets for multiple creator waves over months.

This style suits brands that want to show up where their audience spends time, from YouTube deep dives to quick feed content, all tied to business outcomes.

When a platform like Flinque makes more sense

Full service agencies are not the only option for performance influencer campaigns. You may prefer more control and lower ongoing fees if your team enjoys hands on work.

A platform such as Flinque positions itself as a way to handle influencer discovery and campaign workflows without locking into large retainers.

Instead of outsourcing everything, your team can:

• Search and shortlist creators directly
• Manage outreach and communication in house
• Coordinate briefs, approvals, and deliverables
• Track campaign performance through the platform

This can suit brands with smaller budgets, strong internal marketers, or those wanting to test influencer activity before committing to a heavy service relationship.

However, you must invest your own time and systems. If your team is stretched thin, a full service partner may still be the better path.

FAQs

Is it better to hire an influencer agency or build an in house team?

If you have time, budget, and hiring capacity, in house teams offer control and long term savings. Agencies bring speed, experience, and existing creator networks. Many brands start with an agency, then gradually build internal skills.

How long does it usually take to see results from creator campaigns?

Early signals like clicks and sign ups can appear within days of launch. Reliable performance insights usually need several weeks of testing, especially when creators are spread across formats and markets.

Can smaller brands work with these agencies, or are they only for big budgets?

Both agencies tend to favour meaningful budgets because creator fees and media spend add up. Smaller brands may still run test campaigns, but platforms like Flinque can be more budget friendly for early experiments.

What should I prepare before speaking to an influencer agency?

Have clear goals, rough budgets, target markets, and examples of content you like. Knowing your must have brand rules and legal requirements will also speed up planning and approvals.

How do I know if a creator is really right for my brand?

Look beyond follower counts. Check audience fit, past brand partnerships, tone of voice, engagement quality, and any controversies. Ask agencies or platforms for audience data and examples before approving talent.

Conclusion: choosing the right fit

Choosing between these influencer partners is less about who is “best” and more about who is best for your situation. Your goals, channels, budget, and internal capacity should guide the decision.

If TikTok and fast growth are at the heart of your plan, a TikTok native specialist like House of Marketers may feel right. If you want multi platform reach with strong performance tracking, Stargazer’s style could be more suitable.

When budget or team structure makes agencies challenging, a platform like Flinque can offer more control with fewer ongoing commitments. That route demands more effort from your side but can deliver flexibility.

Start by writing down your primary goal, ideal launch date, and realistic budget. Then speak openly with potential partners, asking about test phases, reporting, and how they have solved problems for brands like yours.

The best choice is the one that gives you confidence, clarity on results, and a working relationship your team actually enjoys.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.