House of Marketers vs Obviously

Why brands look at these two influencer agencies

Brands weighing House of Marketers vs Obviously are usually trying to choose the best partner to grow through social creators without wasting budget, time, or momentum.

Most marketers want clarity on which agency fits their size, goals, channels, and appetite for hands-on involvement.

The primary topic here is the influencer marketing agency choice facing growth-focused brands. You may be launching your first campaign or scaling globally after early wins.

In both cases, you are trying to understand who will actually move the needle, not just send pretty reports.

What each agency is known for

Both agencies focus on running done-for-you influencer campaigns, but they are known for slightly different strengths and histories.

House of Marketers is often associated with TikTok-first campaigns, performance thinking, and leaning into short-form video trends at an early stage.

Obviously is more widely known as a large, established influencer agency that works across many social platforms with a broad creator network and global reach.

Each brings its own culture, process, and comfort zone. Understanding these differences helps you avoid mismatched expectations.

House of Marketers overview

Core focus and background

House of Marketers is frequently positioned as a TikTok specialist, built around deep experience on that platform while also working across Instagram, YouTube, and other channels.

They typically emphasize data-driven growth, creative strategy that matches native platform styles, and campaigns designed to drive installs, signups, or sales rather than just views.

Founders and team members with TikTok-related backgrounds often inform the way they structure campaigns and advise on trends.

Services they usually offer

While exact offerings can evolve, brands commonly look to this agency for full-funnel influencer support covering:

• Campaign strategy tailored to TikTok and other social apps
• Creator sourcing, vetting, and outreach
• Creative brief development and content direction
• Influencer contract negotiation and coordination
• Paid amplification using creator content
• Reporting on reach, engagement, and performance metrics

They often highlight their ability to blend organic creator posts with paid campaigns that feel native to the platform.

How they tend to run campaigns

Campaigns are usually structured around clear goals such as app installs, website traffic, lead generation, or direct sales, especially for digitally savvy brands.

Expect a process that emphasizes testing creative angles, leaning into current trends, and iterating quickly based on early results.

They may guide brands toward sounds, formats, and hooks that already fit what is working on TikTok and Reels.

Creator relationships and network

House of Marketers typically taps into a mix of mid-sized and larger creators who are comfortable producing vertical video that feels authentic rather than overly polished.

They often focus less on celebrity talent and more on creators who can talk persuasively to niche or younger audiences.

Relationships are usually built around repeated collaborations where creators understand performance goals without sacrificing their voice.

Typical client fit

This agency is a potential match if you care deeply about short-form video and want campaigns that feel native to platforms like TikTok.

They often appeal to:

• Mobile apps and SaaS products targeting Gen Z and young adults
• Ecommerce brands pushing seasonal or trend-led products
• Fast-moving startups wanting measurable growth and quick learning cycles
• Brands excited to lean into new formats rather than safe, traditional ads

Obviously overview

Core focus and background

Obviously is one of the more widely recognized influencer agencies, known for working with large consumer brands across multiple social platforms.

They have experience in long-term ambassador programs, multi-country rollouts, and complex brand requirements, including legal and compliance needs.

Their positioning generally leans toward being a one-stop influencer partner for brands that want scale and structure.

Services they usually offer

Obviously tends to cover the full range of influencer needs, often including:

• Influencer strategy and creative concepts
• Large-scale creator sourcing and talent management
• Product seeding and gifting operations
• Content and usage rights management
• Event-based influencer activations
• Reporting across many markets and platforms

This often makes them appealing to bigger marketing teams handling multiple product lines and regions.

How they tend to run campaigns

Campaigns often involve a structured planning phase, brand approvals, and close coordination with internal teams, especially for enterprise brands.

They may manage hundreds of creators in a single activation, keep detailed workflows, and coordinate with other agencies or internal departments.

This can be useful when you need consistent messaging across many markets and channels.

Creator relationships and network

Obviously typically works with a very broad creator base, from nano and micro influencers to larger names, depending on the brief.

They are often known for nurturing long-term relationships, ambassador programs, and repeat campaigns over many months or years.

Creators may receive structured briefs, clear guidelines, and formal communication, mirroring how big brands usually operate.

Typical client fit

This agency often appeals to established brands that need scale, structure, and the ability to coordinate many stakeholders.

They can be a strong fit if you are:

• A global or national consumer brand with multiple markets
• A marketing team used to formal processes and approvals
• Planning long-term ambassador or always-on influencer activity
• Managing strict brand safety, legal, or compliance requirements

How the agencies differ in practice

Both agencies run influencer campaigns, but they often feel different to work with day to day, especially around speed, structure, and channel focus.

Channel emphasis and creative style

House of Marketers often leans hardest into TikTok and short-form video trends, making it attractive if that is your main focus.

Obviously is more clearly spread across platforms, including Instagram, YouTube, and others, often matching the needs of larger, multi-channel brands.

Your channel mix and creative comfort level play a big role in deciding between them.

Scale and complexity

Obviously is generally known for handling larger, multi-country programs and working smoothly with big internal teams and multiple partners.

House of Marketers may feel more nimble, leaning into fast-paced experimentation on emerging formats and growth campaigns.

Complex briefing structures favor an agency used to enterprise processes, while agile brands might value faster iteration.

Style of client experience

With Obviously, you may experience more structured touchpoints, detailed documentation, and formal reporting, which steady marketing teams often appreciate.

With House of Marketers, you may get more conversation about trends and experimentation, aiming to squeeze performance out of short-form placements.

Neither approach is universally better; it depends how your team likes to work.

Pricing and how engagements work

Neither agency publishes strict price lists, because influencer work depends heavily on your goals, markets, and creator mix.

Most brands can expect a mix of creator fees, agency fees, and sometimes paid media budgets layered on top of organic content.

How pricing is usually structured

Both agencies typically offer custom quotes based on your brief. Common elements include:

• Number and size of creators involved
• Type of content and usage rights requested
• Campaign length and number of markets
• Level of strategy, creative, and reporting needed
• Whether you add paid amplification budgets

Smaller test campaigns usually cost less but may limit your ability to learn across many creator profiles.

Retainers versus project-based work

Many brands start with a project-based campaign to test fit, then move to retainers once they see results and trust.

Retainers often include ongoing strategy, creator sourcing, and campaign execution across several months.

Project-based work can be useful if you are new to influencers or experimenting with a new market or product.

What typically drives costs up

Costs usually rise when you work with bigger creators, request extensive content rights, or need multi-country rollouts with translation and local compliance.

Adding production-heavy content, usage in paid ads, or tight timelines can also increase overall spend.

Keeping your brief clear and focused helps avoid unnecessary scope creep.

Strengths and limitations

No agency is a perfect fit for every brand. Understanding strengths and compromises helps you decide with clear eyes.

Where House of Marketers tends to shine

• Strong focus on TikTok and short-form video formats
• Performance-minded campaigns tied to installs or sales
• Comfort working with digital-first, growth-oriented brands
• Ability to lean into current social trends quickly

They can be powerful if you are comfortable taking creative risks to capture attention in fast-moving feeds.

Where House of Marketers may feel limited

• Not always an obvious choice for heavily traditional or conservative brands
• May be less focused on massive ambassador rosters over many years
• Best suited to brands that embrace short-form video at the core

A common concern is whether your internal team is ready to commit to short-form content as a main growth lever.

Where Obviously tends to shine

• Large-scale campaigns across multiple platforms and regions
• Structured processes suited to enterprise marketing teams
• Long-term ambassador and always-on influencer programs
• Coordination with multiple stakeholders, departments, and partners

Big brands with complex needs may find comfort in their ability to manage many moving parts without losing control.

Where Obviously may feel limited

• May feel heavier or slower to smaller, scrappier teams
• Best suited for brands ready for more formal processes
• Smaller tests may not fully leverage their scale advantages

Some growing brands worry about becoming a small fish inside a very large pond, even when service is solid.

Who each agency is best for

Best fit for House of Marketers

Consider this agency if your needs align with:

• High focus on TikTok, Reels, and short-form video
• Growth goals tied to direct performance metrics
• App, ecommerce, or digital products aimed at younger audiences
• Comfort with testing creative ideas and moving fast

They often fit marketers who see social channels as core drivers of revenue, not just brand awareness.

Best fit for Obviously

Obviously may be better if your needs include:

• Multiple markets, languages, and product lines
• Complex internal approvals and brand safety rules
• Always-on influencer programs or ambassador rosters
• Need for steady, cross-channel reporting over time

They tend to suit teams managing big budgets, large catalogs, and integrated brand campaigns alongside other channels.

When a platform like Flinque may fit better

Not every brand needs a full-service agency. Some prefer more control and lower ongoing management costs.

Flinque, for example, is a platform that lets brands handle influencer discovery, outreach, and campaigns themselves, instead of relying entirely on an outside team.

This kind of option can make sense when you want to build in-house knowledge and keep closer relationships with creators.

Situations where a platform is helpful

• You have internal marketers ready to manage influencers directly
• You want to run many smaller campaigns without big retainers
• You prefer long-term creator relationships under your own brand
• You see influencer activity as an always-on channel to own

Platforms can reduce dependency on agencies while still giving structure and tools to stay organized and measure results.

FAQs

How do I decide which agency to talk to first?

Start with your main channel and complexity. If short-form video growth is core and you move fast, speak with House of Marketers. If you need large, multi-market campaigns and structured workflows, Obviously may be the first call.

Can smaller brands work with these agencies?

Yes, but expectations matter. Smaller brands usually start with limited pilots or focused campaigns. Be transparent about your budget and goals so each agency can advise whether you are a fit or recommend alternatives.

Do these agencies guarantee sales results?

No reputable agency can guarantee specific sales numbers. They can design campaigns for performance, share benchmarks, and optimize along the way, but final results depend on your product, pricing, funnel, and creative fit with the audience.

Should I ask for case studies before signing?

Absolutely. Request case studies that match your industry, target market, and budget level. Ask how they handled problems, not just successes. This will show you how the team thinks when things do not go perfectly.

Is it better to start with an agency or a platform?

If you are new to influencer marketing and short on time, an agency can shortcut the learning curve. If you have a scrappy team and want to build in-house skill, a platform like Flinque may be more cost-effective over time.

Conclusion: how to choose with confidence

Your choice comes down to goals, budget, and how hands-on you want to be with creators.

If fast-moving, short-form video growth sits at the center of your plan, House of Marketers can be a strong partner.

If you need large-scale, multi-market operations with structured processes, Obviously may align better with your internal setup.

For teams that want control and lower management costs, a platform-led approach such as Flinque can offer a different path.

Whichever route you take, define clear goals, budgets, and timeframes before outreach. That clarity will help any partner design work that actually serves your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.