House of Marketers vs MoreInfluence

Why brands weigh up these influencer agencies

When brands look at House of Marketers and MoreInfluence, they are usually trying to find a partner that feels like an extension of their own team. Both focus on influencer programs, but they solve slightly different problems for marketers.

Some brands want large-scale campaigns with TikTok-focused storytelling. Others need flexible creator programs that support multi-channel growth, steady content output, or product launches across a full year.

This is where choosing the right influencer marketing services matters. The wrong choice can mean wasted budget, vague reporting, or creators who do not match your brand’s voice or customers.

What each agency is known for

House of Marketers is widely associated with TikTok-first campaigns. The team has deep roots in short-form video, paid media amplification, and creator strategy built around fast-moving trends and performance.

MoreInfluence is typically seen as a broader influencer partner. It tends to lean into full-funnel programs across platforms like Instagram, YouTube, and TikTok, often with a focus on brand lift and sales impact.

Both sit in the same space, but their reputations differ. One is often chosen for high-impact, social-native storytelling, while the other is favored by marketers seeking a wider channel mix and long-term creator relationships.

House of Marketers overview

House of Marketers is generally known for helping brands tap into TikTok culture and short-form video at scale. It focuses on matching brands with creators who understand trends, hooks, and engaging vertical content.

Core services you can expect

While service menus evolve, brands usually turn to this agency for full-service influencer campaigns. These often include strategy, creator sourcing, content briefs, and campaign management.

Typical services include:

• Influencer sourcing and vetting, with a strong focus on TikTok creators
• Campaign strategy, creative concepts, and content angles
• Contracting, compliance, and usage rights negotiation
• Content review workflows and feedback coordination
• Paid social amplification of creator content
• Basic reporting on reach, views, engagement, and conversions

The emphasis often sits on fast-moving creative that feels native to TikTok and short-form video platforms, not overly polished brand ads.

How they tend to run campaigns

Campaigns usually start with a discovery phase where the team learns your goals, ideal customer, and key platforms. From there, they suggest concepts and influencer mixes that fit those targets.

Brands typically see:

• Creative concepts rooted in TikTok trends, sounds, and challenges
• Structured briefing so creators know what to say without sounding scripted
• Phased rollouts to test hooks and creative angles before scaling
• Performance reviews, followed by content iteration or paid boosts

The working style often suits marketers comfortable with rapid testing, fast creative cycles, and a strong social-first mentality.

Creator relationships and talent access

House of Marketers is known for its TikTok creator network and experience working directly with platform-native talent. For many brands, this network is a key reason to consider them.

They typically handle outreach, negotiations, and communication with creators. The goal is to make the process lighter for the brand, while still keeping you in control of approvals and key messages.

Typical brands that work well with them

This agency often appeals to companies that want to grow faster on TikTok or rely heavily on short-form social content. That includes:

• Direct-to-consumer brands in beauty, fashion, and lifestyle
• Apps, gaming, and tech products looking for user growth
• Consumer brands targeting Gen Z and younger millennials
• Marketers testing TikTok as a new major channel

It is generally a strong fit when you want TikTok to be more than an experiment and are ready to invest real budget in that channel.

MoreInfluence overview

MoreInfluence positions itself as an influencer partner that can support brands across channels, not just on a single platform. It tends to emphasize measurable impact, brand safety, and structured campaign planning.

Core services you can expect

This agency usually works as a full-service partner, guiding brands from strategy through reporting. While details vary by client, services typically cover:

• Influencer discovery and vetting across Instagram, TikTok, and YouTube
• Campaign strategy designed around specific business goals
• Creative direction and content guidelines for creators
• Negotiating fees, usage rights, and deliverables
• Day-to-day campaign management and communication
• Reporting around reach, engagement, and down-funnel metrics

The intent is usually to create campaigns that not only look good, but also support awareness, consideration, or direct sales, depending on your goals.

How they tend to run campaigns

Campaigns with MoreInfluence often begin with a deeper planning phase. The team typically aligns on target audience, platforms, messages, and offers before any creators are hired.

From there, you can usually expect:

• A curated list of suggested influencers with profiles and past content
• Clear campaign briefs outlining do’s and don’ts
• Multi-wave content drops or multi-month partnerships
• Reporting that highlights what is working and what to adjust

This slower, methodical pace can be ideal for brands that need more control, multiple approvals, or tighter alignment with broader marketing plans.

Creator relationships and talent access

MoreInfluence works with a wide range of creators, from smaller niche experts to larger personalities. The focus is usually less on one specific platform and more on relevance to your customer and message.

They typically handle most creator logistics and make sure content fits brand safety guidelines, which is especially important in regulated or reputation-sensitive industries.

Typical brands that work well with them

This agency is often a match for brands that see influencer work as part of a bigger marketing mix, especially when multiple channels are involved. Common fits include:

• Established consumer brands expanding into influencer marketing
• B2C companies needing both awareness and measurable sales impact
• Brands in health, wellness, finance, or other sensitive niches
• Marketing teams that need detailed reporting and oversight

If you want influencer campaigns that connect tightly with email, paid search, or TV, a more cross-channel partner can be appealing.

How their approaches differ

On the surface, both agencies manage creators and campaigns for brands. The real differences show up in focus, pace, and how they think about content.

Platform focus and creative style

House of Marketers generally leans into TikTok and other short-form video platforms, leaning heavily on trends and native-style storytelling. Creative often feels fast, playful, and highly social-first.

MoreInfluence tends to focus on a wider mix of platforms, tailoring content and creators to where your customers actually spend time. Creative is usually rooted in your broader brand message, not just the latest trend.

Campaign structure and experimentation

In many cases, House of Marketers will push for testing different creators, hooks, and formats quickly. The mindset is closer to performance marketing, where rapid iteration is encouraged.

MoreInfluence often builds campaigns with more upfront planning. While there is still experimentation, the structure tends to feel more like a classic brand campaign with set phases and milestones.

Client experience and collaboration style

With House of Marketers, you might feel like you are working with a nimble social-native team, moving quickly and leaning on their instincts for what works on TikTok.

With MoreInfluence, the experience may feel more traditional agency-like, with planning decks, clear phases, and a more formal reporting rhythm. Some brands prefer this added structure.

Pricing and how engagements work

Both influencer firms usually price on a custom basis. Costs depend on your goals, the number of creators, content volume, and any paid promotion layered on top.

Common pricing elements

You will rarely see fixed public price sheets. Instead, expect a mix of:

• Campaign-based fees covering strategy and management
• Influencer fees based on reach, engagement, and usage rights
• Retainers for ongoing programs over several months
• Optional paid social budget to boost creator content

Both agencies usually handle negotiations with talent and roll those costs into your overall budget proposal.

What affects your total budget

Your budget will move up or down based on:

• Number of influencers and tiers (nano, micro, macro, celebrity)
• Number of posts, stories, shorts, or long-form videos per creator
• Geographic reach and target markets
• Length and scope of usage rights for content
• Need for in-depth analytics or ongoing optimization

A global, multi-channel launch with dozens of creators will obviously cost more than a small test with a handful of influencers.

How engagements typically run

House of Marketers often works on campaign-based projects or ongoing retainers, especially when TikTok becomes a core part of your marketing mix.

MoreInfluence also uses campaign or retainer models but may lean into longer-term relationships where influencer work is always-on, not just tied to single launches.

Strengths and limitations to keep in mind

Every agency has areas where it shines and places where it may not be the right fit. Understanding this upfront makes decisions much easier.

Where House of Marketers usually stands out

• Deep understanding of TikTok culture and formats
• Strong network of creators comfortable with short-form video
• Agility and comfort with rapid testing and trend-based content
• Ability to pair organic creator posts with paid amplification

The flip side is that if you need heavy coverage on YouTube, long-form video, or non-social channels, you may need additional partners or internal support.

Where MoreInfluence usually stands out

• Multi-channel thinking across Instagram, TikTok, YouTube, and more
• Structured planning and reporting that aligns with larger teams
• Support for long-term creator programs, not only short bursts
• Attention to brand safety and compliance in sensitive categories

This structure can mean approvals and processes move a bit slower than a pure social-native outfit focused on speed and experimentation.

Common concerns marketers share

A frequent worry is paying high fees without clear proof that influencer work is actually driving results. That is why it is important to ask both agencies how they track performance, what they report on, and how they learn from each campaign.

Another concern is creative control. Some brands fear content will not feel “on brand,” while others worry too much control will make posts feel dull or scripted. Striking the right balance is crucial.

Who each agency is best for

You are not just buying services; you are buying a working style. Matching that style to your team’s needs is often more important than small differences in process.

Brands that may fit better with House of Marketers

• Consumer brands making TikTok a primary growth channel
• Marketers who value fast content cycles and trend testing
• Teams willing to lean into native, informal social content
• Companies comfortable with more fluid creative boundaries

If your main goal is to win on short-form video and ride cultural moments, this style of partner may feel natural.

Brands that may fit better with MoreInfluence

• Companies needing consistent presence across several platforms
• Marketing teams that prefer detailed plans and structured reporting
• Brands in regulated or reputation-sensitive spaces
• Organizations coordinating influencer work with other big campaigns

If your leadership team expects clear frameworks, timelines, and board-ready recaps, you may feel more comfortable with a more traditional agency rhythm.

When a platform like Flinque makes more sense

Not every brand needs a full-service agency. Some teams prefer to keep influencer work in-house but still want better tools for finding and managing creators.

Flinque is an example of a platform approach. Instead of hiring an external team to run everything, you use software to handle discovery, outreach, campaign tracking, and reporting.

Situations where a platform can be better

• You have an in-house marketer ready to own influencer programs.
• You want to build long-term creator relationships directly.
• Your budget is growing, but not enough to justify retainers.
• You care about owning your own creator database over time.

This path can give you more control and can be cost-effective, but it also requires internal capacity. You are trading agency support for in-house effort backed by technology.

FAQs

How do I know which agency is right for my brand?

Start with your main channel, budget, and internal capacity. If TikTok is central and you want fast-paced content, one partner may fit better. If you need multi-channel structure and detailed reporting, the other might be a safer pick.

Can I test with a small campaign before committing long term?

Most influencer agencies will offer project-based pilots. Ask for a scoped campaign with clear goals, timelines, and deliverables. Use the results to decide whether a larger investment or retainer makes sense.

What should I ask about reporting before signing?

Request sample reports, ask what metrics they track, and how they attribute results to influencer content. Clarify how often you receive updates and whether they provide insights, not just raw numbers.

Do these agencies own the creator relationships?

Generally, agencies manage relationships during the engagement, but do not “own” creators. Still, contact details and negotiation history often live with the agency, so clarify how much access you will have.

Can I work with an agency and a platform like Flinque together?

Yes. Some brands use a platform to manage smaller creators in-house while an agency handles larger, high-stakes campaigns. It can be a hybrid model if you coordinate goals and tracking carefully.

Conclusion: choosing the right fit for your brand

If you are choosing between House of Marketers vs MoreInfluence, start by writing down your top three priorities. Is it TikTok growth, multi-channel coverage, strict reporting, speed, or cost control?

Next, map those priorities to each agency’s strengths. Consider how your team likes to work, how much control you want, and how quickly you need results. Ask for case studies that match your industry and budget.

If you have the internal team to do more yourself, also look at platform options like Flinque. Owning more of the process can be powerful when you are ready for it.

The best partner is the one that matches your goals, resources, and appetite for hands-on involvement. Once that is clear, the right choice usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.