House of Marketers vs LTK

Why brands weigh TikTok influencer agencies

When brands look at House of Marketers and LTK, they are usually trying to understand which partner will drive more reliable TikTok and social sales, while still feeling easy to work with and transparent about money.

Some teams want deep creative help, others want shoppable content and clear sales data. You may want both.

That is why choosing between two influencer marketing partners can feel risky. You know creators matter, but it is hard to see what really happens behind the pitch deck.

This overview focuses on how each agency actually runs campaigns, what they do for brands, and who tends to get the most value from each choice.

What TikTok influencer services usually cover

The primary theme here is TikTok influencer services, because that is where both names tend to stand out. They are not generic social media shops; they live heavily in creator marketing and social commerce.

Most brands considering them want help with three things: picking the right creators, turning content into sales, and understanding which pieces of content actually worked.

Before looking at each agency, it helps to remember what “full service” normally includes.

• Finding and vetting creators who match your audience
• Negotiating fees and usage rights
• Planning campaign ideas and content angles
• Managing creator communication and deadlines
• Approvals and quality control on content
• Reporting on reach, clicks, and sales where possible

Both players exist in this space, but they lean into different strengths and styles of collaboration.

What each agency is known for

You will often see these two mentioned together because they both work with big brands and focus on social creators, but their reputations are not the same.

How people usually describe House of Marketers

This shop is often associated with TikTok-first thinking. It built its name by focusing on short video growth, user acquisition, and performance on that specific platform rather than trying to be everywhere equally.

Brands tend to see it as a partner for growth drives, launches, and creator content designed to feel native to TikTok’s culture.

How people usually describe LTK

LTK, formerly known as rewardStyle and LIKEtoKNOW.it, is widely recognised for blending creators, commerce, and affiliate style sales tracking.

It works with a large network of lifestyle, fashion, beauty, and home creators, with a strong focus on shoppable content and measurable revenue, especially for retail and consumer brands.

Inside House of Marketers

This section looks at what this agency typically offers, how it treats TikTok and other channels, and which brands generally feel at home there.

Core services

Offerings generally centre on TikTok and short form video. You will see services like influencer campaigns, paid TikTok ads strategy, and creative production for performance focused content.

The team often builds both organic creator content and ad-ready assets, so brands can repurpose top videos into paid campaigns.

Campaign approach

Campaigns here usually start from clear performance goals. That could be app installs, new customer sign ups, or revenue during a launch window.

Instead of only counting vanity metrics, there is often strong emphasis on clear objectives such as cost per action, click throughs, or other direct results.

Creative ideas are built around TikTok-native trends, sounds, and formats. Content is designed to feel organic, but with structured testing and iteration behind it.

Creator relationships

This agency typically works with a mix of TikTok-first creators and broader social personalities. The focus is less on celebrity-style talent and more on creators who know how to perform on the platform.

They often manage creator briefs, content approvals, and usage rights for you, which can save smaller teams a lot of time.

Typical client fit

Brands that tend to match well include fast moving consumer products, mobile apps, eCommerce brands, and companies focused on younger audiences already active on short form video.

If your main channel is TikTok or you want it to become one, this partner often feels like a focused, specialist choice.

Inside LTK

Now let us look at LTK, which sits closer to the creator commerce and affiliate side of influencer work, while still offering managed services for bigger brands.

Core services

LTK is best known for connecting brands with creators who drive shoppable content, especially across fashion, beauty, home, and lifestyle verticals.

It hosts a large creator network and helps brands turn influencer activity into trackable clicks and purchases across multiple retailers and online stores.

Campaign approach

This partner often designs long term creator programs, not just one-off blasts. It encourages creators to feature your products in ongoing content, lookbooks, hauls, and seasonal themes.

There is strong emphasis on tracking product links and sales, often mirroring affiliate marketing structures while still feeling like social storytelling.

Creator relationships

LTK’s network is one of its biggest assets. Many creators treat it as a central hub for brand partnerships and shopping focused content.

For brands, this can mean faster access to a wide range of creators who are already used to blending storytelling, styling, and commerce.

Typical client fit

Retailers, fashion labels, beauty brands, and home goods companies often find a natural match here. Especially those that benefit from look based inspiration, outfit building, and seasonal shopping moments.

If your products are easy to show, style, and shop, this environment can work very well.

How the two agencies really differ

On the surface, both are influencer-focused partners. Underneath, they are built for slightly different moments in a brand’s journey.

Channel focus and content style

One leans hard into TikTok and short form performance, building content that looks local to that platform, with metrics that feel close to paid growth marketing.

The other stretches across more platforms, with a strong anchor in Instagram, shoppable feeds, and affiliate friendly tracking linked to lifestyle and retail.

Sales tracking and attribution

LTK is widely associated with shoppable links and affiliate style measurement, making it easier for brands to see product level performance and ongoing creator driven sales.

The TikTok focused agency places more weight on campaign goals, ad performance, and scaling winning content through blended organic and paid strategies.

Brand experience and collaboration

With a performance leaning partner, you might spend more time defining precise goals, creative testing plans, and paid amplification paths.

With a commerce centric partner, you may talk more about assortment, hero products, seasonal pushes, and long term creator relationships.

Stage of growth and priorities

Young brands seeking fast awareness or app growth may gravitate toward a TikTok-first specialist. Established retailers or labels wanting consistent shoppable content may feel more at home in the LTK ecosystem.

Neither option is automatically better. It depends on whether you need sharp performance pushes or broader, ongoing creator commerce.

Pricing style and ways to work together

Neither of these players usually sells cookie cutter packages. Pricing tends to be custom, shaped around your goals, channels, and scale.

How agencies like House of Marketers usually price

Performance leaning influencer agencies often build quotes from a mix of management fees, creative production costs, and creator payments.

Your budget may also include paid media if you plan to turn creator content into TikTok ads or spark ads to reach wider audiences.

• Campaign planning and strategy fees
• Creator fees and content deliverables
• Editing, production, and repurposing
• Optional paid media management on TikTok

Larger retainers often make sense for brands planning multiple waves of campaigns across months or markets.

How LTK style partnerships are often structured

LTK’s world tends to combine campaign management, access to its creator network, and sales driven performance tracking.

You may see a blend of service fees, creator payments, and sometimes performance-based elements tied to sales or affiliate style structures.

• Program setup and account management
• Creator recruitment, negotiation, and fees
• Tracking and reporting across creators and products
• Optional longer term creator programs and renewals

As with most influencer agencies, detailed numbers require direct talks. Public rate cards are rare for this level of partner.

Strengths and limitations to keep in mind

No agency is perfect for everyone. The goal is to understand trade offs clearly enough that you feel comfortable making a choice.

Where TikTok-first specialists shine

• Deep familiarity with TikTok culture, sounds, and trends
• Campaigns built for quick feedback and iteration
• Strong link between creative and paid amplification
• Good fit for app launches, new brand pushes, and youth markets

Limitations can include less focus on long term creator commerce outside TikTok and fewer built in affiliate style structures.

Where LTK style partners shine

• Large lifestyle, fashion, and beauty creator network
• Strong shoppable content and link based sales tracking
• Good for evergreen, seasonal, and always on creator programs
• Clear fit for retailers and brands with broad assortments

Limitations may include less narrow focus on TikTok-only performance and stronger alignment with visually driven consumer categories.

Common concern brands share

The most frequent worry is paying premium agency fees without getting clear proof of impact. This is why it is crucial to ask up front how each partner attributes results, which numbers they report regularly, and how they handle underperforming creators.

Who each agency is best for

It helps to think less about which name is “bigger” and more about where your brand sits today and what you need over the next twelve to eighteen months.

Best fit for a TikTok-first partner

• Mobile apps seeking installs from younger audiences
• DTC brands wanting viral style short video pushes
• New products needing fast awareness during launches
• Marketers who want to test, learn, and scale content quickly

Best fit for LTK

• Fashion and beauty brands with wide product lines
• Home and lifestyle labels relying on visual inspiration
• Retailers who want measurable, shoppable creator content
• Teams ready to run long term creator partnerships

Questions to ask yourself before choosing

• Is TikTok my main growth engine, or one of many channels?
• Do I care more about short bursts of growth or steady, shoppable content?
• How much can my team handle in-house versus needing full support?
• Am I comfortable with custom, flexible budgets rather than fixed plans?

When a platform like Flinque can make more sense

Sometimes, neither full service option feels quite right. Maybe your budget is tight, or your team wants to stay closer to day-to-day creator work.

What a platform based alternative offers

Flinque, for example, is a platform that helps brands discover creators and manage campaigns without committing to large ongoing agency retainers.

Instead of outsourcing everything, your team uses software to search, brief, and track creators, keeping more control in house while still saving time.

When a platform may be better than an agency

• You have a small marketing team but want to stay hands on.
• Your budget does not justify full service fees yet.
• You prefer experimenting across many smaller creators.
• You already have clear creative ideas and just need execution help.

In these cases, a platform like Flinque can act as a middle ground between doing everything manually and fully outsourcing to an agency.

FAQs

How should I choose between these influencer partners?

Start by defining your main goal. If it is TikTok growth and performance, you may lean toward a specialist there. If it is broad lifestyle commerce and shoppable content, LTK often makes more sense. Then compare pricing, reporting, and creator fit.

Can I work with both at the same time?

Yes, many larger brands use multiple partners. You might use a TikTok-focused agency for launches and LTK for ongoing shoppable content. Just make sure responsibilities, territories, and usage rights are clearly divided to avoid confusion.

Do I need a big budget to work with these agencies?

They generally cater to brands with meaningful marketing budgets, especially for multi-market or long term campaigns. If your spend is modest, a more targeted project or a platform like Flinque may be more realistic to start.

What should I ask during the first call?

Ask about typical client sizes, example results in your category, how they choose creators, how they measure success, and what a realistic starting budget looks like. Also ask how they handle underperformance and optimisation mid-campaign.

How long before I see results from influencer campaigns?

Awareness metrics move quickly, sometimes within days. Sales and long term impact usually take longer, often several weeks or multiple content waves. Expect faster signals on short form platforms and slower, steadier gains from ongoing creator relationships.

Conclusion

Choosing an influencer partner is less about finding a universal “best” agency and more about matching the right strengths to your current stage and goals.

If you live and breathe TikTok and want fast testing and performance, a short video focused specialist will likely feel natural.

If your world revolves around lifestyle shopping, seasonal edits, and a strong retail presence, LTK’s creator commerce environment likely lines up better.

For teams who prefer to stay hands on or have tighter budgets, a platform like Flinque can give you structure and search tools without locking you into large retainers.

Whichever route you take, push for clarity on goals, budgets, creator fit, and reporting before you sign. That transparency will matter more than any single name.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.