House of Marketers vs Influence Hunter

Why brands compare influencer marketing agencies

When you look at influencer partnerships today, two names often come up for brands exploring managed help. You might be weighing a specialist TikTok agency against a broader outreach-focused shop and wondering which direction fits your goals.

The choice matters. It affects your budget, the creators you reach, and how hands-on you need to be. Many brands want clear answers on what’s included, how campaigns are actually run, and what kind of results to expect.

To keep things focused, this overview zooms in on influencer agency selection

Table of Contents

• What these agencies are known for
• House of Marketers overview
• Influence Hunter overview
• How their approaches differ
• Pricing and how engagements work
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: how to make your choice
• Disclaimer

What these agencies are known for

Both agencies operate as done-for-you influencer marketing partners, not self-serve tools. They help brands find, manage, and activate creators while handling day-to-day campaign details.

One has roots in short-form video and performance-driven TikTok work. The other is often associated with efficient outreach and volume-based creator partnerships for growth-focused brands.

In both cases, you’re not buying software. You’re hiring people to plan campaigns, talk with influencers, negotiate content, and measure outcomes on your behalf.

House of Marketers overview

This agency is widely recognized for its TikTok-first mindset. Many brands turn to them when they want to unlock short-form video at scale, especially for direct-to-consumer products and mobile apps.

They tend to emphasize creative strategy, data-driven testing, and production workflows that suit the fast pace of TikTok and similar platforms like Instagram Reels and YouTube Shorts.

Their core services

Services often revolve around building and running full campaigns, including planning, creator selection, content production, and performance optimization. The aim is usually to blend brand storytelling with measurable growth goals.

• TikTok and short-form video strategy
• Influencer discovery and vetting
• Brief creation and creative direction
• Content approvals and feedback loops
• Usage rights and whitelisting for paid ads
• Reporting and performance insights

How they run campaigns

Campaigns generally start with clear goals, such as app installs, online sales, or awareness in a new market. From there, they match your brand with suitable creators, manage outreach, and coordinate content that fits TikTok’s style.

They typically lean into testing different hooks, formats, and creators to see what resonates. Strong performers are then reused or repurposed as ads to push results further.

Creator relationships and network style

The agency usually works with a curated pool of creators plus new talent sourced per campaign. The focus is often on creators who understand short-form storytelling, trends, and performance metrics.

Relationships are shaped around clear briefs, timely feedback, and ongoing collaboration when a creator proves to drive consistent results for a brand.

Typical client fit

Brands that gravitate toward this shop often fall into growth-oriented or product-led categories. They want short videos that do more than tell a story; they want measurable lifts in installs, signups, or sales.

• Mobile apps, gaming, and fintech
• Direct-to-consumer beauty and skincare
• Fashion and lifestyle brands targeting Gen Z
• Ecommerce brands leaning heavily on paid social ads

Influence Hunter overview

Influence Hunter is widely described as an influencer outreach and campaign management agency. Many brands look to them when they want a structured way to contact lots of creators and build repeatable programs.

They tend to focus on end-to-end management, from researching relevant influencers to coordinating posts, giveaways, and brand partnerships across social channels.

Their core services

Services generally include campaign planning, influencer sourcing, outreach, and day-to-day coordination during a campaign. They often aim to secure content and exposure at efficient rates for growth-minded companies.

• Influencer research and outreach
• Negotiation of deliverables and terms
• Campaign coordination and tracking
• Gifted and paid collaborations
• Reporting on coverage and engagement

How they run campaigns

Campaigns often start with audience and platform priorities, such as Instagram, TikTok, or YouTube. They then build a list of suitable creators, handle outreach at scale, and coordinate content timelines and approval steps.

The emphasis tends to be on efficient outreach methods, securing both micro and mid-tier creators to cover your category with a mix of smaller and more visible voices.

Creator relationships and outreach style

Influence Hunter often works with a wide variety of influencers, from smaller niche experts to more established social media personalities. The style leans toward repeatable outreach systems rather than relying solely on a fixed talent roster.

That can be helpful if your goal is to test many creators quickly or run ongoing seeding campaigns with new faces each month.

Typical client fit

Many of their clients are growth-stage brands and ecommerce teams looking for consistent influencer content, social proof, and traffic without building a large internal influencer department.

• Consumer products targeting Instagram and TikTok
• Subscription boxes and lifestyle brands
• Food, beverage, and wellness products
• Startups wanting validation from creators in their niche

How their approaches differ

On paper both are influencer marketing partners, yet they lean in different directions. One feels like a short-form performance specialist, the other like a high-volume outreach and coordination engine.

The short-form focused agency generally dives deep into creative testing and ad-ready content. Influence Hunter usually stresses broad outreach, content volume, and multi-channel reach.

Think of it as a difference between “creative performance lab” and “structured outreach system.” Both aim for results, but through different routes and workflows.

Scope of work and involvement

With a TikTok-heavy shop, you may see heavier involvement in creative angles, scripting, and editing for direct-response style videos. They often treat every clip as a potential ad asset.

With Influence Hunter, the emphasis may be more on getting many posts live reliably. You get social proof and reach across many creators, even if each piece of content is more lightly guided.

Scale and depth

One agency often goes deeper with a smaller set of creators per campaign, optimizing heavily for results. Influence Hunter may reach out to many more influencers per cycle, accepting a broader but sometimes less customized spread.

Neither model is automatically better; it depends on whether you value depth and testing or broad coverage and consistent posting.

Pricing and how engagements work

Both agencies usually price through custom quotes instead of public rate cards. The total investment depends heavily on your goals, platforms, and the level of support you need.

You’ll typically see costs broken up between what creators are paid and what the agency charges for their time and expertise. Some clients work on single campaigns, others on ongoing retainers.

Common pricing pieces

• Agency fees for planning and management
• Influencer fees or product seeding costs
• Creative production or editing work
• Paid media or whitelisting add-ons
• Reporting and optimization time

Engagement styles you might encounter

Both agencies may offer project-based work for a specific launch or quarter. Larger brands sometimes move into monthly retainers, where campaigns run continuously with fresh creators each month.

*Many marketers worry about paying large retainers before seeing clear results.* This is where scoping a pilot campaign with well-defined goals can help.

Factors that raise or lower cost

Costs increase with high follower counts, premium verticals, complex content requests, and the number of posts required. If you prefer micro-influencers, tools like gifted campaigns can stretch your budget further.

More strategic time, deeper creative involvement, and multi-country rollouts also add to the total. Always ask what’s included in management versus pass-through influencer fees.

Strengths and limitations

No agency is perfect for every brand or stage. Each one shines in certain areas and feels less ideal in others. Knowing those trade-offs makes your decision far easier.

Where a TikTok-first agency shines

• Strong feel for TikTok trends and hooks
• Performance focus, especially for installs and sales
• Deeper creative direction and testing frameworks
• Content often repurposed effectively as paid ads

Limitations may appear if you want equal focus on every platform, or if you prefer slower, brand-only storytelling rather than fast-paced direct-response style content.

Where Influence Hunter stands out

• Efficient influencer outreach and management
• Ability to work with large numbers of creators
• Useful for continuous product seeding and gifting
• Flexible across many categories and sizes of brand

Limitations may include less depth on sophisticated creative testing, and occasional variance in content quality if many different creators are used at once.

Common concerns brands often share

*Brands frequently worry about paying agency fees without a clear sense of expected returns or guaranteed content quality.* The best way to reduce that concern is to ask for case studies, references, and sample deliverables before signing.

Clarity around timelines, reporting frequency, and what happens if creators underperform also helps align expectations early.

Who each agency fits best

While both can help many types of brands, certain situations clearly favor one model over the other. Think about your budget, risk tolerance, and how much internal bandwidth you have.

Best fit for a TikTok-heavy creative partner

• Brands ready to invest in TikTok as a core channel
• Mobile apps and ecommerce teams wanting measurable installs or sales
• Marketers wanting ad-ready influencer content for paid campaigns
• Companies with some creative freedom to test bold concepts

Best fit for Influence Hunter’s style

• Brands seeking reliable influencer outreach without building an in-house team
• Companies wanting many creators posting each month for social proof
• Marketers focused on Instagram and TikTok coverage together
• Early-stage startups with flexible goals around awareness and content

Questions to ask yourself before choosing

• Do you care more about deep testing or broad coverage?
• How involved do you want to be in creative approvals?
• Is TikTok your main priority or just one of many channels?
• Are you comfortable with retainer agreements, or prefer smaller pilots?

When a platform like Flinque makes more sense

Full-service agencies are powerful, but they’re not the only option. For some teams, a platform-based approach like Flinque can deliver more control and lower ongoing costs.

Flinque is designed as a platform, not an agency. It lets brands discover influencers, manage outreach, and track campaigns without long-term retainers or relying fully on an external team.

Situations where a platform can win

• You have a small marketing team willing to manage creators directly.
• Your budget can’t justify agency retainers, but you still want structured workflows.
• You prefer seeing the entire influencer list and contacts yourself.
• You’re running many small test campaigns instead of a few big pushes.

Hybrid approaches

Some brands blend both models. They hire an agency for major launches or complex multi-country pushes and use a platform like Flinque for always-on seeding, micro-influencers, or creator reactivation.

This can keep agency retainers smaller while still giving your team steady content and testing opportunities year-round.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have a clear product-market fit, a working marketing funnel, and budget set aside for both creators and management fees. If you’re still validating the core offer, smaller tests or a platform approach may be safer.

Which agency is better for short-form video ads?

A TikTok-first shop is generally better suited if your priority is ad-ready short-form videos with heavy creative testing. Ask specifically about their experience turning influencer content into high-performing paid campaigns across TikTok and other platforms.

Can these agencies guarantee sales or installs?

No reputable agency will guarantee specific revenue or install numbers. They can share case studies, typical performance ranges, and strategies used, but actual results depend on product appeal, pricing, landing pages, and wider marketing support.

How long should I test an agency before scaling?