House of Marketers vs Incast

Why brands look at global influencer agencies

When brands compare House of Marketers vs Incast, they are usually trying to choose the right global influencer partner. Both focus on social creators, but they work in slightly different ways and attract different types of clients.

Most marketers want clarity on four things: what each agency actually does, how they handle creators, what results they aim for, and how much support they can realistically expect.

What these influencer agencies are known for

The semantic focus here is an influencer campaign partner. Both companies position themselves as done-for-you agencies that run creator campaigns from planning through reporting.

They help brands find creators, negotiate content, coordinate posts, and track performance across platforms like TikTok, Instagram, and YouTube.

At a high level, they are known for three core things: creative strategy for social content, access to talent, and hands-on campaign management.

House of Marketers in plain language

House of Marketers is widely associated with TikTok-first campaigns and content tailored to short-form video. They often highlight growth, virality, and performance-focused storytelling.

Instead of just sending a list of influencers, their value lies in shaping concepts, trends, and hooks that feel native to TikTok while still matching your brand message.

Services and typical campaign flow

House of Marketers offers full-service support built around social video. Key activities usually include:

• Campaign strategy for TikTok and short-form video
• Influencer discovery, vetting, and outreach
• Creative briefing and content direction
• Negotiation of deliverables and usage rights
• Campaign management and performance tracking
• Paid amplification and whitelisting on social

A typical project starts with your goals, like app installs, e‑commerce revenue, product awareness, or user-generated content. They then map content formats and creators around those outcomes.

Creator relationships and talent pool

This agency leans into strong ties with TikTok creators and other short-form video talent. They tend to favor creators who already know how to perform on fast-moving platforms.

Brands often rely on them to spot emerging creators, micro-influencers in niche areas, and talent who can adapt quickly to trends and challenges.

Typical client fit

House of Marketers usually appeals to brands that want reach and performance on short-form platforms. Common client profiles include:

• Mobile apps and gaming companies seeking installs and signups
• Direct-to-consumer brands leaning heavily on TikTok or Reels
• E‑commerce businesses testing new markets with creator content
• Global brands wanting youth-focused campaigns with a modern tone

It often suits teams that are comfortable letting creators take creative control within a clear, performance-driven brief.

Incast in plain language

Incast is also an influencer marketing agency but is more often associated with multi-market, multi-platform campaigns. They highlight reach across regions and structured campaign operations.

While they work with short-form video, they typically emphasize broader creator programs that can include Instagram, YouTube, and sometimes long-term brand advocacy.

Services and campaign structure

Incast offers a range of managed services that cover influencer work from planning through reporting. This normally includes:

• Campaign planning and creator selection across platforms
• Negotiating fees, contracts, and deliverables
• Managing content approvals and timelines
• Coordinating posting schedules and deliverables
• Performance reporting across markets and platforms

Their structure may feel closer to a classic integrated marketing partner, balancing creator work with brand guidelines and regional adaptation.

Creator relationships and network reach

Incast tends to show depth in multi-country creator networks. They are likely to maintain relationships with influencers across Latin America, North America, and other regions, depending on public information.

For brands expanding into new countries, this can matter more than niche platform specialization alone.

Typical client fit

Incast often resonates with marketers who need reliable execution across markets rather than purely trend-driven content. Typical fits include:

• Brands planning cross-border influencer campaigns
• Companies wanting consistent brand messaging across countries
• Marketers who value structured timelines and traditional reporting
• Teams combining influencer work with broader media planning

This can be appealing if your internal team must justify results in several markets to regional or global leadership.

How the two agencies differ

Although both are influencer-focused, their emphasis feels different in practice. You can think of it as “TikTok-first performance” versus “multi-market influencer programs.”

Approach to creative and content

House of Marketers tends to prioritize content that looks like native short-form video, often leaning into trends, sounds, and creator-first storytelling.

Incast appears slightly more traditional in shaping campaigns around brand guidelines, brand safety, and consistent cross-market messaging.

Scale and geographic reach

House of Marketers is often talked about for global reach through TikTok and social video, with particular strengths where TikTok is key to growth.

Incast shines when a brand needs a structured program that spans several regions, with coordinating teams aligning different markets under one plan.

Client experience and communication style

Some marketers describe TikTok-focused agencies as feeling scrappier and faster, with a heavy focus on creative iteration and quick testing.

Multi-market influencer agencies may feel more like a classic agency partner, with formal updates, cross-market coordination, and layered account management.

The real question is whether you prefer a nimble, trend-chasing partner or a more structured, multi-region engine.

Pricing approach and engagement style

Neither agency follows a simple public price list, because pricing depends heavily on talent fees, scope, and complexity. Instead, they usually develop custom quotes around your brief.

How agencies typically charge for influencer work

Both companies tend to build fees around a mix of campaign size, influencer tiers, and service level. Common elements include:

• Minimum campaign budgets or monthly retainers
• Creator fees based on audience size and deliverables
• Agency management fees for planning and execution
• Optional paid amplification on social platforms

Larger programs involving multiple markets, higher tier creators, or complex content rights naturally cost more.

Working style and involvement

With House of Marketers, brands usually hand over a growth objective and collaborate on creative angles and trends, then rely on the team to manage execution.

With Incast, marketers may spend more time aligning markets, brand guidelines, and language adaptations, especially when multiple regions are involved.

In both cases, you are paying partly for time-saving campaign management and creator access you may not have internally.

Strengths and limitations of each agency

No influencer partner is perfect for every brand. Understanding strengths and trade-offs will make expectations clearer from day one.

House of Marketers: where they shine

• Deep focus on TikTok and short-form content formats
• Comfortable with creative that feels native, playful, and trend-led
• Useful for products that rely on social buzz or virality
• Strong fit for app launches, e‑commerce pushes, and direct-response goals

A common concern is whether trend-heavy creative stays on-brand and safe across all markets.

House of Marketers: possible limitations

• May be less ideal if you rarely use TikTok or Reels
• Trend-focused work can feel fast-paced and less predictable
• Global brand teams might need extra guardrails on messaging

Incast: where they shine

• Experience coordinating multi-country influencer programs
• Focus on structured communication and cross-market alignment
• Good for brands needing consistency in several languages or regions
• Appeals to marketers who report into regional or global teams

Some marketers worry about whether a structured, multi-market setup can still deliver content that feels spontaneous and native.

Incast: possible limitations

• May feel more formal and process-heavy for small, fast tests
• Could be less focused on niche TikTok trends or micro-moments
• Smaller brands might find the process bigger than they need

Who each agency is best suited for

Choosing between these agencies is less about which one is “better” and more about which one fits your goals, timelines, and team style.

When House of Marketers tends to fit

• Brands leaning heavily on TikTok, Reels, or YouTube Shorts
• App-first businesses chasing installs, signups, or direct revenue
• Marketers comfortable with bold, trend-driven creator content
• Growth teams wanting measurable performance from social video

It often suits companies that want to experiment quickly, test multiple hooks, and let creators lead within clear performance targets.

When Incast tends to fit

• Brands operating or launching in several countries at once
• Marketing leaders who need centralized oversight across regions
• Companies that value process, reporting, and brand consistency
• Teams handling influencer as one piece of a broader media mix

This is often appealing when internal stakeholders expect detailed documentation, approvals, and multi-region reporting dashboards.

When a platform like Flinque can make more sense

Full-service agencies are not the only way to run creator work. Some brands prefer to keep control in-house and reduce management fees.

Flinque is an example of a platform-focused alternative that lets teams discover creators, manage outreach, and coordinate campaigns themselves.

Why some brands prefer a platform

• They already have social or influencer managers in-house
• They want transparency into outreach, conversations, and pricing
• They run many small campaigns rather than a few large ones
• They want to test creators quickly before investing in large retainers

A platform approach requires more internal time and skills but can reduce long-term costs and give your team closer contact with creators.

When an agency still makes more sense

Agencies are usually the better route when you lack internal capacity, need fast scale across dozens of creators, or must coordinate multiple countries under tight timelines.

They also help when you feel unsure about contracts, usage rights, or brand safety and want a partner to handle those details.

FAQs

How should I brief influencer agencies for the first time?

Share your goals, target audience, main markets, budget range, and non‑negotiable brand rules. Include past wins and failures. The clearer your brief, the easier it is for any agency to shape a realistic plan and flag potential issues early.

Do I need a minimum budget to work with these agencies?

Most established influencer agencies prefer a minimum campaign size to cover creator fees and management time. The exact figure varies, but if your budget is very small, a self-managed platform or direct outreach may be more practical.

How long does it take to launch a campaign?

Expect a few weeks for scoping, creator selection, contracts, and content approvals. Multi-country campaigns may take longer. Tight timelines are possible, but they often limit creator choice or reduce time for thoughtful creative testing.

Can these agencies guarantee sales or installs?

No reputable influencer agency will guarantee specific sales numbers. They can share benchmarks and case studies, but results depend on your product, offer, creative, targeting, and market conditions. Focus on clear goals, tracking, and honest post-campaign reviews.

Should I work with one agency globally or several local ones?

A single global agency offers consistency and simpler communication. Local agencies may bring deeper cultural insight and local creator ties. The right answer depends on your markets, team structure, and how important local nuance is for your brand.

Conclusion: deciding based on your needs

Choosing between these influencer partners comes down to how you balance speed, structure, and geography. One leans into TikTok-style performance and bold creative, while the other is often favored for multi-market coordination and consistency.

Clarify your true goals, priority markets, risk tolerance, and desired involvement level. Then speak openly with each team about what success looks like and how they would get you there.

If you prefer full control and have in-house capacity, exploring a platform like Flinque can be a useful alternative to a traditional agency model.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.