House of Marketers vs Hypertly

Why brands look at different influencer agencies

Brand teams often end up weighing two influencer marketing partners side by side. That usually happens once budgets grow, stakes are higher, and you need proof that your investment can lead to real results instead of vanity metrics.

When people look at House of Marketers vs Hypertly, they are trying to understand which one can best turn social attention into sales, app installs, or sign‑ups. Both lean on creators, but they show up differently.

You are likely looking for clarity on three things: what each agency really does for brands, how hands‑on they are from start to finish, and which one fits your budget, timeline, and internal resources.

TikTok influencer agency overview

The primary theme here is the TikTok influencer agency space. Both agencies position themselves as specialists in turning short‑form video into growth, often for fast‑moving consumer brands and apps.

They help with strategy, creator sourcing, creative direction, campaign management, and reporting. The focus is not on selling software, but on providing managed services that remove guesswork for marketing teams.

Understanding how they differ in creative vision, channel focus, and client support will help you choose the right partner rather than just the flashiest case study.

What each agency is known for

Before choosing a partner, it helps to know what each name brings to mind in the market. This is less about their pitch decks, and more about how brands and creators tend to describe them.

How House of Marketers is generally seen

This team is often associated with TikTok‑first thinking. They are known for running performance‑minded campaigns that still feel native to the platform instead of looking like re‑cut TV ads.

Many marketers see them as strong in app install pushes, direct response funnels, and global creator casting, especially when you need multi‑country coverage and localized creative.

How Hypertly is generally seen

Hypertly is perceived as an influencer partner that leans into content that feels personal and story driven. Rather than just pushing discount codes, they tend to work on creator narratives that fit the brand’s tone.

They are often associated with lifestyle, beauty, and consumer brands that care about brand love and community, not only last‑click sales.

House of Marketers in more detail

To pick the right partner, you need to understand what daily collaboration looks like. Let’s unpack the core pieces of what House of Marketers typically offers brands.

Services brands usually tap into

The agency positions itself as end‑to‑end on short‑form creator campaigns. Most engagements include planning, production support, creator management, and performance tracking tied to business goals.

Typical services include:

• Influencer strategy focused on TikTok and other short‑form channels
• Creator sourcing and vetting across regions and languages
• Creative direction and content calendars
• Campaign management, approvals, and live optimization
• Paid amplification using creator content
• Reporting on reach, engagement, and measurable outcomes

Approach to campaigns

Their campaigns often start with a clear performance goal. That might be app installs, sign‑ups, or revenue. Creative is then shaped backwards from that target rather than starting with a trend and hoping it works.

They frequently lean on structured testing, running different creator hooks, formats, and calls‑to‑action, then scaling whatever performs best with paid media support.

Creator relationships and casting style

This agency tends to work with a wide mix of creators, from micro voices in niche communities to larger personalities who can drive massive reach. Matching audience fit matters more than vanity follower counts.

Creators are usually briefed with guardrails instead of rigid scripts, leaving room for them to keep their usual tone. That can help content feel less like ads and more like honest recommendations.

Typical client fit and use cases

House of Marketers usually suits brands that treat TikTok as a core growth driver, not just a side experiment. They are especially attractive if you run clear performance campaigns and already understand attribution.

Common fits include:

• Mobile apps aiming to lower cost per install
• Ecommerce brands wanting measurable revenue from creators
• Consumer startups needing fast reach in new markets
• Established brands testing TikTok with serious budgets

Hypertly in more detail

Hypertly also runs creator programs, but with a slightly different angle. Understanding where they shine can show whether they match your brand’s style and internal structure.

Services on offer

Their work centers around creator‑led content across social platforms, with a strong emphasis on native storytelling. They usually help brands move from one‑off posts to more consistent presence with trusted creators.

Services often include:

• Influencer planning tailored to brand tone and audience
• Creator scouting and relationship management
• Content briefs and story frameworks
• Campaign coordination and approval workflows
• Ongoing reporting and learning cycles

Approach to campaigns

Hypertly tends to prioritize brand alignment and creator fit over hyper‑aggressive conversion tactics. They often build campaigns that feel like a series of touchpoints instead of a single burst of activity.

This can mean multi‑wave content, recurring creator partnerships, and a steady drumbeat of posts that keep the brand present in key communities over time.

Creator relationships and style of content

Creators who work with Hypertly often lean toward lifestyle, fashion, wellness, and everyday storytelling. The content may look more like genuine day‑in‑the‑life posts, product diaries, or how‑to routines.

There is usually room for creators to share honest opinions and integrate products into their usual style, which can help build trust among followers.

Typical client fit and use cases

Hypertly can be a good fit if you care deeply about long‑term brand perception and less about direct performance metrics on day one. You may still track sales, but the primary focus is relationship building.

Common fits include:

• Beauty and skincare brands wanting loyal communities
• Lifestyle and fashion labels seeking ongoing creator faces
• Wellness and fitness brands focused on trust and education
• Consumer brands building awareness in niche audiences

How the two agencies differ

Both teams work with influencers, but their styles and sweet spots are not identical. Understanding those differences helps you avoid getting lost in similar‑sounding pitches.

Channel and performance focus

House of Marketers is usually more associated with TikTok performance and measurable outcomes. Hypertly, while also using TikTok and other platforms, often leans more toward storytelling, branding, and community building.

If your leadership team is heavily focused on acquisition metrics, you may naturally gravitate toward a performance‑led partner.

Creative direction and tone

The first agency often pushes short, punchy content tailored for testing and scaling with paid support. Creative is closely tied to hooks and calls‑to‑action that can drive action fast.

The second tends to lean into softer storytelling, focusing on authenticity, daily routines, and content that blends into lifestyle feeds rather than feeling like direct ads.

Scale and campaign structure

Campaigns with House of Marketers can involve larger creator rosters, multiple markets, and aggressive testing frameworks, making them suitable for ambitious launches or product pushes.

Hypertly may focus more on carefully curated groups of creators working over longer periods, which can create familiarity and deeper connections with audiences.

Client experience and collaboration

If your team wants detailed performance breakdowns and structured experimentation, you may feel more at home with an agency that speaks in metrics and growth experiments.

If you value brand storytelling workshops, nuanced creative discussions, and slower but deeper partnerships, Hypertly’s style could feel more aligned with your way of working.

Pricing approach and engagement style

Neither side tends to publish rigid price lists because projects vary so much. Instead, they both lean on custom proposals after understanding your goals, geography, and creator mix.

How agencies usually build pricing

Influencer agencies typically roll several cost components into one overall project budget. That means you see a single number, but it covers multiple moving parts.

• Influencer fees and usage rights
• Agency time for strategy, management, and reporting
• Creative direction and possible production support
• Optional paid amplification budgets

Some engagements run as one‑off campaigns; others turn into retainers where the agency manages ongoing creator work monthly.

Budget levels and expectations

Performance‑focused agencies usually prefer budgets that allow for testing and iteration. If your budget is very small, it can be hard to run enough creator experiments to learn what works.

Story‑driven partners may be more flexible on spend per month, but will still want to ensure creators are paid fairly and long‑term relationships are realistic.

Engagement style and communication

House of Marketers‑style engagements often include structured check‑ins, performance reviews, and clear optimization plans. You may see dashboards or regular slide summaries tying creator work to business outcomes.

Hypertly’s style might feel more like a creative studio, with more time spent on moodboards, content examples, and alignment on how the brand should live inside real‑life creator content.

Strengths and limitations to keep in mind

Every partner has trade‑offs. The right choice depends on what matters most to you over the next 6–12 months, not just in the next two weeks.

Where House of Marketers tends to shine

• Strong fit for brands with defined performance goals
• Comfortable handling multi‑market or multi‑language campaigns
• Clear frameworks for testing and scaling winning content
• Experience with app growth and direct response funnels

Some brand teams worry that a pure performance focus might overlook softer brand building, so you will want to align on balance upfront.

Where Hypertly tends to shine

• Deep focus on creator‑brand alignment and long‑term fit
• Content that feels like everyday storytelling, not just ads
• Helpful for lifestyle and beauty brands that sell through trust
• Can support ongoing creator relationships, not only one‑offs

On the flip side, stakeholders who expect immediate performance wins may find slower, brand‑led approaches harder to measure at first.

Potential limitations to watch for

No agency can be everything at once. Before signing, ask for honest discussion of where each team is not the best fit.

• If you have tiny budgets, both sides may struggle to deliver meaningful scale.
• If your team wants full creative control, agency‑led storytelling may feel restrictive.
• If you expect instant viral hits, you may be disappointed regardless of partner.

Who each agency is best for

It’s usually easier to choose when you map each option to common brand situations. Think less about buzzwords and more about what your next year really looks like.

When House of Marketers is a strong choice

• You treat TikTok and similar channels as key growth engines.
• You have meaningful budgets and need performance accountability.
• You want multi‑market creator campaigns run from one place.
• Your leadership cares about installs, sign‑ups, or sales metrics.

If this sounds like you, you likely need structured testing, cross‑border reach, and an agency comfortable tying creative to bottom‑line outcomes.

When Hypertly is a strong choice

• Your brand lives in lifestyle, beauty, wellness, or fashion.
• You care deeply about authenticity and long‑term creator fit.
• You’re open to slower, layered growth through repeated exposure.
• You want creators to feel like real partners, not media placements.

If this matches your reality, prioritize partners that understand your brand’s emotional role in people’s lives and can translate that into creator content.

When a platform like Flinque makes more sense

Full‑service agencies are not the only way to run influencer programs. Some brands prefer to stay closer to the work and keep more control in‑house.

Flinque is one example of a platform‑based option. Instead of hiring an agency on retainer, you use technology to discover creators, manage outreach, and coordinate campaigns yourself.

Why some brands choose a platform

• You have a small but capable in‑house marketing team.
• You want to own creator relationships directly over time.
• Your budget is better suited to tools plus internal effort than agency retainers.
• You prefer seeing every step inside a system rather than relying on email threads.

This route can make sense if you want flexibility, are comfortable learning as you go, and can invest time into hands‑on campaign management.

FAQs

How should I decide between these two influencer agencies?

Start with your main goal. If you need measurable performance and large‑scale testing, pick the more performance‑driven partner. If you care more about long‑term storytelling, community, and brand tone, lean toward the more narrative‑focused one.

Can smaller brands work with these agencies?

Smaller brands can work with influencer agencies, but budgets need to match expectations. If your spend is very limited, consider starting with a focused test, fewer creators, or using a platform to manage outreach in‑house before scaling.

Do these agencies only work on TikTok?

Both are closely linked to short‑form video, especially TikTok, but many campaigns spill over into Instagram Reels, YouTube Shorts, and sometimes other social channels, depending on where your audience spends the most time.

How long does it take to see results from influencer campaigns?

You may see early signals within weeks, especially in performance campaigns. Stronger brand lift and community effects usually take longer, often over several months of repeated creator content and message reinforcement.

Should I use an agency or build an in‑house influencer team?

Use an agency if you need speed, creator access, and proven processes without hiring a full team. Build in‑house if you want long‑term ownership, have time to experiment, and are ready to invest in staff and tools like Flinque.

Choosing based on your goals

Your choice should come down to where you want your brand to be in a year, not which pitch deck looks best. Clarify how much you care about direct performance, deep storytelling, or a blend of both.

If performance metrics and large‑scale testing matter most, a more data‑driven TikTok partner will likely serve you well. If you prize brand voice and creator relationships above all, lean toward storytelling‑centric support.