House of Marketers vs Everywhere

Why brands weigh up different influencer agencies

When you start looking at leading influencer partners, two names that often come up side by side are House of Marketers and Everywhere. Both help brands work with creators, but they do it in slightly different ways.

Most teams want clarity on three simple things: what each agency actually does, how they run campaigns, and which one is more likely to move the needle for their specific goals.

Before diving in, it helps to frame the decision around one key idea: influencer marketing agency choice. Your choice here shapes not only your results, but also how much of the work your team will need to handle day to day.

Table of Contents

• What each agency is known for
• House of Marketers in depth
• Everywhere in depth
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations of each agency
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner for you
• Disclaimer

What each agency is known for

Both agencies help brands partner with influencers, but they lean into different strengths, channels, and client types.

Understanding those differences up front makes it easier to decide who is likely to fit your brand, your budget, and your internal bandwidth.

House of Marketers at a glance

House of Marketers is widely associated with TikTok and short form video. They tend to position themselves around fast growth, performance focused campaigns, and creative that feels native to social feeds.

They often spotlight work with mobile apps, ecommerce brands, and tech driven businesses that want measurable outcomes like installs or direct sales.

Everywhere at a glance

Everywhere is typically framed as a more classic influencer and social agency. They tend to emphasize long term brand building, storytelling, and community focused work across multiple platforms.

They are often a fit for consumer brands, lifestyle products, and companies that care about ongoing presence rather than only short bursts of performance.

House of Marketers in depth

This agency is best known for leaning hard into TikTok and creator led performance campaigns. Their messaging focuses on rapid testing, social first creative, and measurable growth.

Core services you can expect

Their offering usually covers the full campaign lifecycle, especially on TikTok and other short form channels.

• Influencer sourcing, vetting, and matchmaking
• Creative strategy focused on native social content
• Script or brief development for creators
• Campaign management and communication with influencers
• Paid amplification using creator content
• Reporting around installs, clicks, or sales

For many brands, this feels like a plug and play growth engine if TikTok or short video is central to their plan.

How they tend to run campaigns

Campaigns are usually built around batches of creators producing content within a tight window. The agency then tests what works and pushes the best content harder.

You can expect structured briefs, deadline driven content delivery, and a strong push on performance metrics rather than only views or likes.

This style often suits products with clear calls to action, like apps, online services, and direct to consumer offers.

Relationships with creators

House of Marketers typically works with a wide range of creators, from micro influencers to larger names, depending on the brief and budget.

The relationship is often campaign focused. Creators are brought in for specific pushes, especially when a brand wants fast reach or to test many angles quickly.

That can be powerful for rapid learning, but sometimes less focused on multi year ambassador roles.

Typical client fit

Brands that get the most from this agency usually share a few traits.

• Clear performance goals such as installs, trials, or sales
• Comfort testing multiple creatives and creators fast
• Products that already convert well once people land
• Openness to bold, native style content that feels less polished

If your team wants to treat creators almost like a performance ad channel, this kind of partner can be a strong match.

Everywhere in depth

Everywhere, on the other hand, typically emphasizes broader social presence and community rather than only short term spikes.

They often blend influencer work with wider social media support, helping brands show up consistently across platforms.

Core services you can expect

Their services usually cover influencer work plus wider social storytelling.

• Influencer discovery and outreach across platforms
• Content planning for longer term programs
• Social media management or support
• Events or experiential activations with creators
• Brand narrative and messaging support
• Reporting around awareness, engagement, and sentiment

This tends to resonate with brands that value reputation, community, and steady presence as much as direct response results.

How they tend to run campaigns

Everywhere typically structures work around longer arcs. Instead of a single big push, there might be many smaller collaborations over months.

They may combine organic influencer content, brand social channels, events, and occasional product launches under one umbrella.

This approach tends to feel more relationship driven and less like a quick performance sprint.

Relationships with creators

This agency often leans into repeat partnerships and ambassador style relationships. Creators may post for a brand across several months or multiple campaigns.

That lets them become familiar faces for the audience and gives brands more emotional depth, not just reach.

It can, however, move slower for brands that want immediate, trackable returns.

Typical client fit

Brands that gel with Everywhere usually have a longer horizon and care deeply about how they are perceived.

• Consumer brands in lifestyle, beauty, food, or wellness
• Companies focused on storytelling and brand personality
• Teams that want creators woven into many touchpoints
• Marketers who value sentiment and loyalty alongside sales

If your leadership cares as much about reputation as direct revenue, this style often feels natural.

How the two agencies really differ

On the surface, both are influencer marketing agencies. Once you look closer, their priorities and working styles diverge in important ways.

Focus and channels

House of Marketers usually leans hard into TikTok and short form platforms where performance data is front and center.

Everywhere spreads its attention more widely across social networks, often pairing creators with organic brand channels and offline touchpoints.

Neither is right or wrong. The better question is which matches your audience and your current marketing mix.

Campaign tempo and style

One feels more like a sprint; the other more like a marathon.

• House of Marketers: faster tests, tighter waves of content, strong emphasis on performance data.
• Everywhere: steadier flow, long term programs, stronger lean into narrative and community.

Think about whether your team wants quick hits and rapid learning or carefully built relationships and momentum.

Measurement and success metrics

The performance focused approach tends to highlight installs, revenue, or cost per result.

The brand first approach tends to report more on reach, sentiment, share of voice, and long term lift.

*A common concern for brands is that results can feel fuzzy if the agency does not tie activity back to business outcomes clearly enough.*

Pricing approach and how engagements work

Neither agency publicly sells simple off the shelf plans the way software tools do. Pricing is almost always custom.

Typical pricing building blocks

Expect both partners to factor in a few common elements when creating quotes.

• Number and size of influencers involved
• Desired platforms and content formats
• Campaign length and number of deliverables
• Geographic reach and markets targeted
• Level of strategy, creative, and reporting support needed

On top of creator fees, you will likely see an agency management fee for planning and running the work.

House of Marketers pricing style

Because they often run performance oriented campaigns, budget discussions may revolve around target results, media amplification, and the volume of content needed.

You may hear questions like how many installs you want, which regions you care about, and how aggressively you want to test.

This then shapes both creator payouts and the agency’s management fee.

Everywhere pricing style

With a brand and community focused partner, budgets are more likely framed around program length and depth of involvement.

Typical structures include ongoing retainers, plus separate creator fees and any production or event costs.

Brands often commit for longer periods so the agency can build and maintain consistent activity.

Strengths and limitations of each agency

Every agency choice involves trade offs. The key is knowing which trade offs you are comfortable with.

Where House of Marketers tends to shine

• Strong understanding of TikTok and short form trends
• Clear focus on measurable performance and growth
• Fast feedback loops through rapid creative testing
• Useful for app launches, ecommerce pushes, and product sprints

On the flip side, brands seeking slow burn storytelling or multi year ambassador programs may find the vibe a little too campaign heavy.

Where Everywhere tends to shine

• Deeper emphasis on brand voice and narrative
• Ability to mix influencer work with social channel support
• Longer term creator relationships and community building
• Good for lifestyle brands and reputation focused teams

The limitation is that short term performance goals may feel less central, especially if your leadership insists on strict direct response tracking.

Balancing expectations

Whichever path you choose, alignment up front is crucial. Share your non negotiables clearly.

If your CEO expects revenue numbers, say so. If your CMO is willing to invest in brand even without immediate sales proof, that shapes which agency is more suitable.

Misaligned expectations are often the real issue, not the agency’s actual skills.

Who each agency is best for

Your decision becomes easier when you map each partner to real world scenarios, rather than abstract pros and cons.

Best fits for House of Marketers

• Mobile apps seeking installs and user growth
• Direct to consumer brands with proven product market fit
• Startups with funding earmarked for rapid acquisition
• Marketing teams comfortable letting creators test bold ideas
• Brands whose audience lives heavily on TikTok or Reels

If you want to treat creators like a growth lever, and can handle frequent creative experimentation, this path often makes sense.

Best fits for Everywhere

• Consumer brands that sell across many retail or online channels
• Companies with a strong story or lifestyle angle
• Teams that value consistent presence over short spikes
• Leaders who care deeply about brand sentiment and loyalty
• Brands planning events, launches, or ongoing social storytelling

This tends to work best if you are thinking in years, not weeks, and want creators woven into many parts of your marketing.

When a platform like Flinque makes more sense

Not every brand needs or wants a fully done for you agency. Some teams prefer to keep strategy in house but still want better tools.

Where a platform can help

A platform based option like Flinque gives you infrastructure without the long agency retainers.

• Search and filter creators in your niche
• Manage outreach, briefs, and tracking in one place
• Keep control of relationships and negotiations directly
• Reuse learnings across many campaigns and markets

This suits teams that already have marketers or social managers ready to own the day to day work.

When to choose a platform over an agency

A self managed platform is often a better fit if you recognize yourself in some of these situations.

• You have strong in house creative and strategy skills.
• Your budget is tight, but you are willing to trade money for time.
• You want to build direct relationships with creators you can reuse.
• You prefer flexibility over fixed scope agreements.

If your team is lean and new to influencer work, however, an experienced agency can still be worth the extra cost.

FAQs

How do I decide which influencer agency style fits my brand?

Start with your main goal. If you want direct sales or installs fast, performance oriented partners make sense. If you want long term presence and storytelling, pick a brand focused team. Then layer in channel fit, budget, and how hands on you want to be.

Can I work with both agencies or should I choose one?

You can work with more than one partner, but it adds coordination overhead. Many brands start with one main agency, learn what works, then consider adding a second for new markets, audiences, or creative styles once they have a clearer playbook.

How long before I see results from influencer campaigns?

Short term campaigns can show early indicators within weeks, especially for direct response goals. Brand building work usually needs several months to show meaningful lift. Plan for at least one to three months of activity before making firm judgments.

Do I need a big budget to work with influencer agencies?

You do not always need huge budgets, but there is usually a minimum level to cover creator fees and management time. If funds are very limited, starting with a self managed platform or smaller, tightly scoped test can be more realistic.

Should I prioritize big influencers or many smaller ones?

It depends on your goal and product. Large influencers offer reach and social proof. Smaller creators often bring deeper trust and better engagement. Many brands blend both, using ambassadors or micro influencers for depth and larger names for big moments.

Conclusion: choosing the right partner for you

Your decision is less about which agency is “better” and more about which is aligned with your stage, budget, and appetite for risk.

If you lean toward fast tests and measurable performance, the more growth driven style will feel natural. If you care most about reputation and steady presence, the brand and community route fits better.

Map your goals, be honest about your internal capacity, and ask each potential partner direct questions about how they measure success.

And if you want maximum control with lower ongoing fees, a platform like Flinque can sit between fully in house efforts and traditional retainers, letting your team steer the ship while still having structure and tools.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.