House of Marketers vs Disrupt

Choosing an influencer marketing partner can feel risky, especially when your budget and brand reputation are on the line. Many brands narrow options down to agencies like House of Marketers and Disrupt, then look for clear, real-world differences before committing.

You’re usually trying to answer a few simple questions: Who really understands my audience? Who will treat my brand and creators with care? And who can actually move the needle on sales or app installs, not just vanity metrics?

This page breaks down how these agencies tend to work, where they shine, and when another route—like a dedicated platform—might be smarter for your team.

What these influencer agencies are known for

The primary keyword here is influencer campaign agency. Both companies sit firmly in that space, but they lean into it differently.

House of Marketers is widely associated with TikTok-first campaigns, performance-driven content, and fast-growing consumer apps and brands that want short-form video to carry the load.

Disrupt tends to be linked with bold campaigns, culture-led ideas, and social content that aims to spark conversation rather than only drive direct response results.

Each runs end-to-end influencer activity, but their reputations hint at different strengths. One often appeals to growth and performance teams, the other to brand and social teams looking for standout creativity.

House of Marketers in plain language

At a high level, House of Marketers focuses heavily on TikTok and short-form platforms, building campaigns around data, creative testing, and measurable outcomes like installs, sign-ups, or sales.

Core services you can expect

Their offering usually covers the full influencer campaign lifecycle, from planning to reporting. Brands often work with them for:

• Influencer sourcing and vetting for TikTok and other short-form platforms
• Creative strategy and content concepts tailored to vertical video
• Contracting, brief creation, and content approvals
• Paid amplification and TikTok Ads support
• Performance tracking and optimization across creators

Most of the time, they position themselves as an extension of your growth and marketing team, not just a matchmaker between you and creators.

How they tend to run campaigns

Campaigns are usually built around clear, trackable goals. Think app installs, trial sign-ups, or sales, not just reach.

They often test multiple creative angles, influencers, hooks, and formats. Content that performs well can be repurposed as Spark Ads or other paid formats to stretch your results.

This testing-heavy, performance-driven approach suits brands that are comfortable with rapid iterations and learning from data, even if some content misses the mark along the way.

Creator relationships and talent style

Because of their TikTok focus, you’ll often see them work with a wide range of creators, from nano to macro, across lifestyle, gaming, finance, beauty, and more.

They usually prioritize creators who understand native short-form storytelling. That means fast hooks, strong watch time, and content that blends into a user’s “For You” feed rather than feeling like a traditional ad.

Relationships can be campaign-based or longer term. Many brands lean on them to keep a consistent pool of creators for ongoing monthly efforts.

Typical client fit for House of Marketers

Their sweet spot often includes:

• Mobile apps and SaaS businesses focused on installs or sign-ups
• Ecommerce brands wanting direct revenue from TikTok and short-form content
• Consumer startups that need growth quickly and are open to testing
• Marketing teams that care deeply about tracking and return on ad spend

If your leadership is asking for clear numbers tied to spend, this style of influencer work usually feels easier to defend internally.

Disrupt in plain language

Disrupt is usually seen as a social-first agency that leans heavily into culture, bold creative, and campaigns that stand out from generic influencer content.

Core services you can expect

They also handle end-to-end execution. Brands often look to them for:

• Influencer and creator discovery across Instagram, TikTok, YouTube, and more
• Creative concepts built around moments, trends, or cultural hooks
• Campaign planning, management, and reporting
• Content production support, including briefs and storyboards
• Social-first brand campaigns that mix paid and organic tactics

The emphasis is usually on making something memorable and shareable, not only something that looks like every other performance ad in the feed.

How they tend to run campaigns

Campaigns frequently start from a big idea or message rather than only from performance metrics. The team then finds creators who can bring that idea to life authentically.

Success is often judged on reach, engagement, brand lift, conversation, and how strongly the story lands with your audience, alongside any tracked sales or sign-ups.

This is especially helpful for launches, rebrands, or tentpole moments where you need your brand to feel alive in culture, not just in ad dashboards.

Creator relationships and talent style

Disrupt usually works with creators whose personalities and communities fit a brand’s tone of voice and values. Think storytellers, entertainers, and opinion leaders, not just anyone with high follower counts.

Their work often includes a mix of macro influencers for scale and mid or micro creators for depth of engagement and credibility.

In some cases, this can evolve into recurring partnerships that feel like brand ambassadorships rather than one-off paid posts.

Typical client fit for Disrupt

They are often a match for:

• Consumer brands wanting buzz, brand love, and cultural relevance
• Companies planning launches, stunts, or large creative campaigns
• Marketing teams focused on brand building and storytelling
• Brands that see influencer content as a core part of their social presence

If your CMO is talking about brand equity, emotional connection, or cultural presence, this style of agency can feel like a natural partner.

Key differences in style and focus

When people search for a comparison between House of Marketers and Disrupt, they’re usually trying to understand differences in mindset, not just services.

In simple terms, you can think of the gap this way: one leans more into performance and TikTok-centric execution, the other into broader social storytelling and culture-led creativity.

Focus on performance versus storytelling

House of Marketers typically orients around measurable outcomes and structured tests. Success is strongly linked to data, conversions, and cost efficiency.

Disrupt tends to build campaigns around narrative, big ideas, and cultural fit. Success leans into engagement, buzz, and brand lift, with performance as an additional lens.

Neither approach is “better” by default. The right fit depends on whether your main goal is scale and efficiency or standout brand expression.

Platform emphasis and channels

House of Marketers is strongly associated with TikTok and short-form vertical video, even when they work across other platforms.

Disrupt often spreads its work across TikTok, Instagram, YouTube, and other channels, depending on where your audience spends time and how they like to consume content.

If your focus is specifically on TikTok growth and content, one partner may feel more specialized. If you want a multi-channel social footprint, the other may feel more natural.

Client experience and communication style

Both operate as agencies, meaning you’ll usually have an account team managing campaigns. The feel of that relationship may differ.

Performance-focused teams often bring more frequent reporting, experimentation, and optimization calls. Creative-led teams may spend more time upfront on big ideas, storylines, and production.

Think about what your internal team needs most: high-frequency updates and tests, or deeper creative collaboration and concept development.

Pricing approach and how work is scoped

Neither agency typically lists rigid price tags, because budgets depend heavily on creators, content volume, and goals. Expect a custom quote rather than fixed packages.

Most costs fall into similar buckets: creator fees, strategy and management, content production support, and optional paid amplification or media spend.

How House of Marketers may approach pricing

Budgets are often shaped by performance goals. For example, the scale of creators, number of videos, and planned testing all influence cost.

You might see structures like project-based campaigns for launches, or monthly retainers when you want ongoing influencer activity and optimization.

Performance-focused brands often treat this as part of their growth or paid media budget rather than just PR or awareness spend.

How Disrupt may approach pricing

Pricing commonly reflects the size of the idea and the scale of the campaign, not only the number of posts.

Costs can increase with more complex creative, larger producers or film crews, or bigger-name influencers and public figures.

Some brands work on scoped projects around launches, while others move into long-term retainers covering influencer work, creative strategy, and recurring campaigns.

Strengths and limitations to keep in mind

Every agency has trade-offs. Understanding them upfront helps you choose with open eyes and set better expectations internally.

Where House of Marketers can shine

• Strong alignment with TikTok and performance-focused short-form content
• Clear emphasis on measurable outcomes and optimization
• Helpful when you need rapid testing and learning cycles
• Good fit for app and ecommerce brands with direct response goals

A common concern is whether performance-heavy campaigns will still feel on-brand and not too “salesy.”

Where House of Marketers may feel limiting

• May feel too TikTok-centric if you want broad channel coverage
• Data-first frameworks might underplay softer brand-building goals
• Brands seeking a big, culture-defining concept might want more creative depth

Where Disrupt can shine

• Strong orientation around bold, memorable creative
• Good for launches, stunts, and social moments
• Often well suited to brands focused on storytelling and community
• Helps brands feel more present in culture, not just in ads

Many marketers quietly worry that brand-first campaigns will look great but struggle to prove short-term sales impact.

Where Disrupt may feel limiting

• Creative-led work can take more time to develop and approve
• Some campaigns may emphasize awareness over direct performance
• Brands focused only on cost-per-acquisition might see less fit

Who each agency is best for

If you feel torn, it can help to map typical client types and internal needs to each partner.

Brands that usually fit House of Marketers

• Growth-stage apps and ecommerce brands under pressure to scale fast
• Teams with limited in-house TikTok knowledge
• Marketers who are comfortable sharing clear numeric targets
• Companies already investing in paid media who want creator content to amplify it

If your leadership asks “What did we get for this spend?” every month, the performance angle often feels reassuring.

Brands that usually fit Disrupt

• Lifestyle, fashion, food, entertainment, and consumer brands focused on image
• Companies planning launch moments, rebrands, or seasonal campaigns
• Teams that want influencer work tightly connected to their overall social voice
• Brands that value cultural relevance and creativity as much as direct response

If your biggest challenge is standing out in a crowded market or shifting how people feel about your brand, a creative-forward partner may be the better call.

When a platform like Flinque may fit better

Not every team needs a full-service agency. Some brands prefer direct control, especially if they already have strong in-house marketers and social managers.

A platform such as Flinque sits in a different space from agencies. Instead of managing everything for you, it gives your team tools to handle discovery, outreach, campaign tracking, and reporting in one place.

This can be a better fit if you:

• Have a hands-on team that wants to work directly with creators
• Plan to run ongoing influencer activity and want to own those relationships
• Need to stretch budget further by reducing agency management fees
• Want more transparency into each step of discovery and negotiation

You trade off some done-for-you convenience for more control and, often, more campaigns or creators for the same total budget.

FAQs

Is one of these agencies objectively better than the other?

No. They simply lean into different strengths. One tends to focus more on performance and TikTok, the other on broad social storytelling and bold creative. The right partner depends on your goals, budget, and how your internal team likes to work.

Can I work with both agencies at once?