House of Marketers vs August United

Why brands weigh up different influencer marketing agencies

Brands today rely on creator partnerships to reach people who tune out traditional ads. That’s why teams often compare influencer agencies side by side, trying to understand who will protect their brand, stretch their budget, and actually move the needle.

House of Marketers and August United both focus on creator partnerships, but they approach the work in different ways. You’re likely asking which partner will best match your market, your internal resources, and how hands-on you want to be.

This page walks through what each agency is known for, how they usually work with clients, and where each one tends to shine or fall short. The aim is to help you feel confident taking the next step, whether that’s a discovery call or looking at a different route entirely.

What these influencer agencies are known for

The primary focus here is the keyword phrase influencer marketing agency choice. That’s really what this comes down to: choosing a partner that fits the way your business works, not just whoever has the flashiest case study.

Both agencies focus on full service influencer campaigns, not self-serve software. You’re hiring teams to plan, manage, and optimize creator projects from start to finish, usually with custom strategies and one-off or ongoing campaigns.

At a high level, both offer:

• Influencer strategy and creative concepts
• Talent discovery, vetting, and contracting
• Campaign management and content approvals
• Reporting on reach, clicks, and sales impact

Where they differ is in origin, culture, and the kinds of brands they tend to attract. One leans toward growth on fast-moving social platforms, while the other often works with established consumer brands looking for long-term brand lift.

House of Marketers in plain language

This agency built its reputation on short-form social content, especially TikTok. They typically lean into creative formats that feel native to the platform, often mixing organic-style clips with performance-focused concepts geared toward conversions.

Services and typical campaign style

House of Marketers usually acts as a full service partner. You hand them a growth goal or awareness target, and they design the creator program around that outcome, often with strong input on both creative and media.

• Influencer discovery and casting focused on TikTok and Instagram
• Creative concepts shaped to short-form video trends
• Campaign setup, management, and content coordination
• Usage rights and whitelisting for paid amplification
• Performance tracking focused on clicks and conversions

Campaigns are generally designed to feel like they belong in users’ feeds, not like repurposed brand TV spots or banner ads. Expect a heavy focus on hooks, fast pacing, and content that sparks shares.

Approach to creators and content

Creator selection tends to prioritize fit with platform culture and performance potential, sometimes over celebrity status. You’ll often see mid-tier and micro creators driving volumes of content, rather than only a small set of major names.

Brands that lean into their advice usually allow more creative freedom, within a clear approval process. That freedom is what tends to make short-form content work, especially when you want content that doesn’t feel scripted.

Typical client fit

This agency often suits brands that:

• Care deeply about TikTok or Reels as priority channels
• Want direct response outcomes like app installs or sales
• Are ready to test and iterate quickly on creative ideas
• Have budgets that can support multiple creators and variations

House of Marketers may be less ideal for teams looking mainly for PR-style fame or traditional celebrity endorsements. Their strength lies in scalable, social-first creator content aligned tightly with performance goals.

August United in plain language

August United is often associated with broader influencer strategies for consumer brands, including long-term partnerships and content that spans multiple platforms. They frequently work with household names and established marketing departments.

Services and how campaigns usually look

Like many full service influencer shops, August United typically covers strategy through to reporting. You’ll likely work with account leads, strategist roles, and talent experts, especially for larger annual programs.

• Influencer and creator program strategy
• Talent sourcing across YouTube, Instagram, TikTok, and blogs
• Content planning tied to product launches and key moments
• On-going relationship programs and ambassador initiatives
• Measurement of awareness, sentiment, and brand lift

Campaigns can include a blend of hero creators with bigger audiences plus supporting voices. You may see longer-form content, event integrations, or cross-channel rollouts alongside the usual short videos.

Creator relationships and brand safety

The agency tends to highlight brand safety, fit with brand values, and long-term creator relationships. This is often important for companies in food, family, finance, or other categories where trust matters as much as clicks.

Content often feels polished and aligned with overall brand campaigns. This can be reassuring for brand teams who must coordinate with TV, retail, and digital efforts around the world.

Typical client fit

August United tends to be a strong fit for brands that:

• Want influencer work that connects to broader brand campaigns
• Need deep vetting and guardrails around creator partners
• Have internal teams and approvals that favor structured processes
• Value long-term partnerships over one-off influencer bursts

They can be less ideal if your main goal is rapid-fire testing on a single emerging platform with smaller budgets. Their structures are built with bigger programs and multiple stakeholders in mind.

How the two agencies really differ

On the surface, both agencies may sound similar. They pitch full service influencer marketing, creative strategy, and measurement. But once you look at how they operate day to day, some clear differences show up.

Channel focus and creative style

House of Marketers usually leans harder into fast-moving, short-form platforms. Creative tends to feel edgy, quick, and heavily optimized for scroll-stopping impact and direct response goals.

August United leans more toward blended channel strategies that support long-term brand narratives. Content often has a more polished, campaign-like feel across platforms like YouTube, Instagram, TikTok, and even blogs.

Campaign pace and testing approach

Social-first shops tend to test more variations quickly, adjusting messaging and creator mixes based on performance data. You’ll usually see more agility, but also more need for flexible approvals.

Agencies built around larger brand programs may move at the pace of big marketing calendars. That means more structure upfront, more detailed plans, and sometimes slower pivots once things launch.

Client experience and communication

With any agency, your experience depends heavily on your specific team. That said, clients often notice a difference in how informal or formal the relationship feels and how much strategic steering they want versus tactical execution.

Some marketers prefer a scrappy, test-and-learn partner; others want detailed decks, cross-channel alignment, and coordination with media, PR, and retail teams worldwide.

Typical brand types

In practice, these agencies often attract different client mixes. You might see more app, DTC, or digitally native brands attracted to TikTok heavy partners, while more mature CPG, retail, or legacy brands gravitate toward firms like August United.

You don’t have to fit those boxes, but they can be clues about where each agency’s processes and references are strongest.

Pricing approach and how work is scoped

Neither agency usually lists fixed menu prices, because costs vary widely by brand needs, creator fees, and duration. Expect tailored quotes after an initial conversation about goals and budget.

How agencies typically charge

Most influencer agencies follow similar pricing structures that blend multiple components:

• Agency fees for strategy, management, and reporting
• Influencer fees based on audience size and deliverables
• Production costs for higher-end shoots or special formats
• Paid media budgets to boost top-performing content

Some brands work on one-off campaign fees, while others sign retainers, especially when they want always-on influencer presence or regular creator content.

What drives cost up or down

Your final quote usually depends on a few key factors:

• Number and size of influencers involved
• How many posts or videos each creator makes
• Need for travel, events, or high-production shoots
• Markets and languages included in the plan
• Duration of the program, from weeks to full year

*A common concern for brands is not knowing whether an agency’s proposal is truly right-sized or padded for comfort.* That’s why asking for clear breakdowns and scenario options is essential.

Engagement style and expectations

With House of Marketers, you’ll typically see programs scoped heavily around social-first outcomes like installs, signups, or online sales. That can make it easier to judge ROI on performance-based goals.

August United often helps brands justify budgets by tying influencer work to broader campaign goals like awareness lift, share of voice, and brand sentiment, not only immediate conversions.

Strengths and limitations to keep in mind

No agency is perfect for everyone. Understanding relative strengths and possible downsides helps you ask better questions on intro calls and during the proposal stage.

Where House of Marketers tends to shine

• Deep focus on short-form platforms like TikTok
• Strong understanding of what drives scroll-stopping content
• Ability to manage many creators for performance testing
• Good fit for growth goals such as app installs or signups

Limitations can include less emphasis on long-term brand storytelling and potentially less overlap with highly traditional marketing processes or PR-forward approaches.

Where August United often stands out

• Experience with established consumer brands and complex teams
• Emphasis on brand fit, safety, and long-term trust
• Comfort with cross-channel campaigns and ambassador programs
• Ability to align influencer work with big marketing moments

Potential limitations include less agility for brands that want constant rapid tests, and a structure that may feel heavier for smaller budgets or emerging companies.

Questions to ask either agency

Regardless of which agency you contact, ask for examples that match your size and industry. Request real case studies showing your desired outcome, not only award-winning creative.

Ask to meet the actual team that would work on your account, not just senior leadership. Culture fit and communication style matter as much as capabilities on paper.

Who each agency is best suited for

To make this more practical, here’s how many marketers think about matching their needs to the right partner profile without overcomplicating things.

When to lean toward House of Marketers

• You see TikTok or Reels as your main growth drivers.
• Your internal team wants a strong performance focus.
• You are open to agile testing and frequent creative changes.
• You prefer multiple mid-sized creators over a single hero face.

If you’re a mobile app, DTC brand, or fast-scaling eCommerce company, this style often fits well, especially when you already run paid social and need creator content to boost it.

When to lean toward August United

• You manage a mature brand with strict guidelines.
• You want influencer work tied tightly to big brand campaigns.
• You value long-term ambassadors and recurring relationships.
• You need detailed approvals and clear risk management.

CPG, retail, family brands, and companies working under heavy regulation often find comfort in this style, especially when many internal stakeholders must review the work.

When a platform option may be better

Sometimes, the right answer isn’t a full service agency at all. If you have a capable in-house team, you might prefer direct control over the influencer program using dedicated software.

Platforms like Flinque let brands discover creators, manage outreach, track content, and monitor performance without paying ongoing agency retainers. You keep ownership of relationships and processes.

This route usually makes sense when:

• You already have staff who can manage influencers day to day.
• You want to build your own long-term creator roster.
• You prefer paying for tools rather than agency markups.
• You value transparency in rates and creator communications.

If you’re not sure whether to choose software or an agency, think honestly about your bandwidth, expertise, and appetite for hands-on work with creators and contracts.

FAQs

How do I know which type of influencer partner I really need?

Start with your internal capacity. If your team is small or new to creator marketing, a full service agency can shorten the learning curve. If you already have strong social and content staff, a platform or lighter support may be enough.

Can I work with both an agency and a platform like Flinque?

Yes, some brands use an agency for large brand campaigns while running smaller or always-on initiatives with their own tools. Just be clear about ownership of creator relationships and data from the start.

How long should I test an influencer agency before judging results?

Many brands start with a single campaign over two to three months. That gives enough time to test creators, content angles, and reporting quality before committing to a long-term retainer or multi-year program.

What should I look for in an influencer agency contract?

Pay attention to scope of work, approval rights, ownership of content, usage durations, cancellation terms, and how performance will be measured. Ask for plain English explanations for anything that feels vague or overly complex.

Is it okay to push back on an agency’s influencer choices?

Yes. You should feel comfortable questioning any creator or content direction. A strong agency will explain their recommendations clearly and work with you to find options you feel good about backing publicly.

Conclusion

Picking between influencer partners is less about who looks best on a slide and more about who matches how you work, how fast you move, and what outcomes you value most.

If you want aggressive social-first growth and rapid testing, an agency deeply tied to short-form platforms can be powerful. If you need careful brand stewardship and cross-channel alignment, a more traditional influencer partner may be wiser.

Clarify your goals, budget range, and internal bandwidth before any sales call. Share those openly and ask each agency how they’d structure a three to six month plan for you. The clarity of their answer often tells you more than any pitch deck.

And remember, you can revisit your setup over time. Many brands shift from agencies to platforms, or vice versa, as their teams and budgets evolve.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.