HireInfluence vs August United

Why brands weigh these two influencer partners

When brands look at different influencer marketing agencies, they often end up comparing HireInfluence and August United. Both focus on managed creator campaigns, but they feel very different in how they work and the types of brands they tend to attract.

You’re probably asking practical questions: Who will actually run my campaigns? How do they pick creators? What results can I expect for my budget? And how involved will my team need to be day to day?

What each agency is known for

The primary keyword here is influencer marketing agencies, because both teams focus on running campaigns rather than selling software. They help brands plan, source creators, manage content, and report on results from social partnerships.

HireInfluence has built a name around highly produced, often experiential campaigns. They tend to lean into creative storytelling, branded experiences, and standout social concepts for mid-market and enterprise brands.

August United is often associated with building “brand evangelists” and longer-term creator relationships. Their work tends to feel community-driven, weaving influencers into the broader brand story across multiple touchpoints.

HireInfluence: services and style

HireInfluence dates back to the early days of influencer marketing, and that shows in how full service their offering is. They are usually a fit for brands wanting a partner to handle almost everything from concept to final reporting.

Core services you can expect

While exact offerings evolve, typical services include:

• Influencer campaign strategy and creative themes
• Influencer sourcing, vetting, and contracting
• Social content planning and approvals
• On-site content production and event activations
• Paid amplification of creator content
• Cross-platform analytics and reporting

This makes them especially useful for brands that want big, attention-grabbing campaigns around product launches, seasonal pushes, or tentpole events like SXSW or CES.

How HireInfluence typically runs campaigns

Their process often starts with a creative pitch. Instead of just asking, “How many influencers?”, they look for a central idea that can carry across channels like TikTok, Instagram, YouTube, and sometimes in-person experiences.

From there, they design a creator mix: large, mid-size, and smaller influencers depending on the budget and goals. They tend to be hands-on with briefs, content direction, and making sure everything feels on-brand.

Creator relationships and talent style

HireInfluence generally taps into a broad network rather than locking into a small in-house roster. That opens more options across verticals like travel, fashion, beauty, tech, gaming, and lifestyle.

They often work with creators who are comfortable with polished content, complex briefs, and higher production values. This can be ideal for brands that want cinematic visuals or tight brand guidelines.

Typical brands that choose HireInfluence

Based on public case studies and positioning, the agency often attracts:

• Enterprise and household-name brands
• Mid-size consumer brands with strong growth goals
• Companies planning large launches or seasonal pushes
• Marketing teams that want premium, campaign-driven work

They tend to resonate with teams who value creativity, production quality, and “wow factor” across social content and real-world experiences.

August United: services and style

August United approaches influencer work from a relationship and community angle. Their messaging focuses a lot on advocacy and building deeper ties between creators and brands.

Core services you can expect

Common services the team is known for include:

• Influencer strategy aligned with broader brand marketing
• Creator discovery, vetting, and outreach
• Longer-term ambassador and advocate programs
• Content planning across social platforms
• Measurement and performance reports

They sometimes weave influencer work into other marketing activities like content marketing, customer storytelling, or community engagement.

How August United tends to run campaigns

Rather than focusing only on one-off bursts, August United often talks about long-term partnerships. They look to match brands with creators who genuinely align with the product and values.

This can mean multi-month or always-on programs where the same influencers appear repeatedly, rather than constantly rotating in new faces for each campaign cycle.

Creator relationships and advocacy focus

The agency emphasizes “unifying creators and brands.” Practically, that translates into nurturing recurring collaborations, gathering creator input, and sometimes involving influencers in product storytelling beyond social posts.

This can help content feel more natural and less like a purely transactional ad placement. It may also generate more authentic testimonials, reviews, and ongoing mentions.

Typical brands that choose August United

Public materials suggest they often work with:

• Consumer brands focused on values and lifestyle
• Companies wanting long-term ambassadors, not just one-offs
• Marketing teams interested in community and advocacy
• Brands that want influencers woven into multiple channels

They can be a strong fit if you care as much about ongoing relationships as you do about a big launch moment.

How their approach feels different

Side by side, the biggest differences between these two agencies come down to creative style, time horizon, and how “big” the work feels from the outside.

HireInfluence often leads with big ideas and event-style experiences. August United tends to lean into advocacy, loyalty, and community-building across a longer timeline.

Campaign style and creative direction

If you want a campaign that looks like a splashy event, with tight creative direction and possibly on-site production, the former may feel more natural. Their reputation is built on standout, visual-first campaigns.

If you want the same creators talking about your brand over months, in more conversational content, the latter’s style of ongoing relationships may be more aligned with your goals.

Scale and operational feel

Both can handle significant budgets, but their energy is different. One feels like a creative production engine; the other more like a relationship studio focused on ambassador programs.

Neither is inherently better. It comes down to whether you want a high-impact spotlight moment or slower, relationship-led growth through trusted voices.

Client experience and communication

With HireInfluence, you may feel more like you’re commissioning a big creative project with many moving parts. Expect detailed planning, clear milestones, and structured creative approvals.

With August United, conversations may center more on the people behind the content, their stories, and how to keep creators engaged and aligned over time.

Pricing approach and how work is scoped

Neither team publishes rigid pricing tables the way a software platform might. Both typically quote based on each brand’s needs, scope, and campaign goals.

Common pricing elements for both

Regardless of which team you pick, you’ll usually see a mix of:

• Agency fees for strategy, management, and reporting
• Influencer compensation (flat fees, packages, or other structures)
• Production costs, if extra content or events are involved
• Paid media budgets to boost creator content

Most campaigns are either short-term projects around a specific launch or part of a longer retainer for always-on work.

How HireInfluence may handle budgets

Because they often handle high-production campaigns and events, budgets can lean toward bigger, more concentrated spends. You might see emphasis on creative development, production crews, and premium creator talent.

This can work well if you have a clear launch window and want to make maximum noise with a defined budget and timeline.

How August United may handle budgets

With a focus on long-term advocacy, costs may be structured around multi-month programs. That could mean a predictable retainer for agency work plus ongoing creator fees spread out across the year.

This structure often helps brands who want influencer activity woven into their steady marketing rhythm rather than only big spikes.

Strengths and limitations on both sides

Every influencer partner has trade-offs. Understanding those upfront helps you avoid mismatched expectations once contracts are signed.

Where HireInfluence tends to shine

• High-impact, visually rich campaigns that stand out
• Event-based and experiential concepts linked to social
• Multi-platform campaigns covering TikTok, Instagram, YouTube, and more
• Handling complex logistics across many creators and deliverables

A common concern is whether this level of production is “too much” for smaller budgets or simpler needs.

Potential drawbacks with HireInfluence

• May feel like overkill if you only need a small creator push
• High-touch production can demand more budget flexibility
• One-off campaigns may not always translate into ongoing advocacy

Brands wanting tighter ongoing feedback loops with creators might need to push for more community elements in the brief.

Where August United tends to shine

• Building long-term creator relationships and ambassador programs
• Integrating influencers into broader brand storytelling
• Driving word-of-mouth through relatable, everyday content
• Nurturing a stable of recurring advocates over time

A common concern is whether slower, relationship-led growth will feel “big enough” for urgent launch deadlines.

Potential drawbacks with August United

• May not emphasize big experiential stunts as heavily
• Relationship-focused work can take time to fully pay off
• Brands seeking quick, one-time spikes may feel impatient

If your leadership expects instant viral hits, you’ll want to align internal expectations with the slower burn of advocacy-driven work.

Who each agency is best for

Both agencies can deliver strong outcomes, but each naturally fits different types of brands, budgets, and timelines.

When HireInfluence is likely the better fit

• You’re planning a major launch, rebrand, or event.
• You want bold, high-production campaigns that grab attention.
• Your budget can support premium creators and production.
• You prefer an agency to manage almost every detail.

This path makes sense if your internal team is lean and you need a partner that can serve as your external campaign engine.

When August United is likely the better fit

• You care deeply about long-term creator relationships.
• You want ongoing ambassadors, not just short bursts.
• Your brand story and values are central to your marketing.
• You like the idea of community, advocacy, and loyalty.

This path often works for brands that see influencers as long-term partners, similar to other key marketing channels.

When a platform like Flinque may make more sense

Full service influencer marketing agencies are powerful, but they aren’t ideal for every situation. Some brands want more control and less reliance on external teams.

In those cases, a platform-based alternative such as Flinque can be useful. Instead of paying ongoing agency retainers, you use software to discover creators, manage outreach, and track campaigns directly.

This approach can fit if:

• You have an in-house marketing team able to manage creators.
• You want to test influencer partnerships with smaller budgets.
• You prefer to own relationships and data long term.
• You like experimenting quickly without lengthy scopes of work.

Flinque is not an agency; it’s a toolset for brands that want to run influencer programs themselves with more flexibility and direct oversight.

FAQs

How do I choose between these two influencer agencies?

Start with your goals and timelines. If you want a big, high-impact campaign around a launch, one agency may fit better. If you want long-term creators who feel like part of your brand, the other’s advocacy focus might be stronger.

Do these agencies work with small businesses?

They tend to be better suited for mid-size and larger brands, especially those with enough budget for managed campaigns. Very small businesses or early startups may find more flexibility using a platform or smaller boutique shop.

Can I use an influencer platform and an agency at the same time?

Yes. Some brands hire an agency for major campaigns while using a platform to manage smaller collaborations. The key is to keep roles clear so creators aren’t confused by overlapping outreach or mixed messages.

How long does it take to launch a campaign?

Most managed influencer campaigns take several weeks to a few months to plan, source creators, create content, and go live. Timelines depend on creative complexity, the number of partners, and legal or brand approval processes.

What should I prepare before talking to an influencer agency?

Come with clear goals, rough budget ranges, your target audience, key products to feature, and any non-negotiable brand rules. Examples of content you like also help agencies quickly understand your style and expectations.

Conclusion: choosing the right partner for your brand

Choosing between these two influencer marketing agencies comes down to how you want your brand to show up and how quickly you need results. Both can work well, but they favor different styles and timeframes.

If you want big, visually bold campaigns with a defined start and end date, a production-heavy partner may fit better. If you want long-term creator relationships that grow slowly but steadily, an advocacy-led team might be the smarter choice.

Consider your budget, your appetite for involvement, and your timelines. If you prefer to keep more control in-house or test influencer marketing in smaller steps, a platform like Flinque can give you more flexibility without long-term retainers.

Whichever path you choose, anchor the decision in clear goals, honest budget ranges, and how much day-to-day ownership your team is ready to take on.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.