Goldfish vs Hypertly

Why brands compare these influencer agencies

When you start looking at influencer marketing partners, two names often come up together: Goldfish and Hypertly. Both work with creators, run campaigns for brands, and promise growth through social media.

You are probably trying to figure out who will actually move the needle for your brand, without wasting budget or time.

That usually means sorting out what they do day to day, how they choose influencers, how closely they work with your team, and which one fits your stage of growth.

What each agency is known for
Goldfish: services and client fit
Hypertly: services and client fit
How the two agencies differ in everyday work
Pricing approach and how engagement works
Strengths and limitations to keep in mind
Who each agency is best for
When a platform like Flinque makes more sense
FAQs
Final thoughts to help you choose
Disclaimer

What each agency is known for

The primary keyword for this page is influencer agency selection. That is really what sits behind most searches that put Goldfish and Hypertly side by side.

Both are service-based influencer agencies, not software tools. They typically handle strategy, influencer sourcing, campaign management, and reporting for consumer brands.

Goldfish is usually seen as a creative-first shop, leaning heavily into storytelling, content ideas, and creator-led concepts that feel native to each platform.

Hypertly is more often associated with data-driven decision making, performance tracking, and tighter links between influencer content and measurable sales or signups.

In practice, both claim to do creative and performance work. The difference tends to be how they talk about success, how they structure campaigns, and which clients feel at home with each team.

Goldfish: services and client fit

Goldfish positions itself as a partner that helps brands show up more human online. Instead of pushing polished ads, they work with creators who can tell honest stories.

Core services Goldfish usually offers

Most full-service influencer agencies cover similar ground, and Goldfish is no exception. Expect offerings like:

Influencer discovery and vetting across platforms
Campaign strategy and creative concepts
Outreach, negotiation, and contract handling
Content reviews and approvals
Product seeding or gifting logistics
Paid amplification of top performing posts
Reporting on reach, engagement, and basic conversions

What tends to stand out is their focus on ideas and storytelling first, then layering metrics on top.

How Goldfish tends to run campaigns

Campaigns with Goldfish often start with a creative theme or umbrella idea. They then find creators whose style can bring that idea to life in ways that feel natural.

You might see a focus on TikTok trends, Instagram Reels, or YouTube storytelling. Scripts are usually loose, allowing influencers to speak in their own voice.

Goldfish usually handles the day to day with influencers, sending you content drafts, key dates, and summary reports so your team is not in every DM thread.

Creator relationships and network style

Agencies like Goldfish often maintain informal “inner circles” of creators they work with again and again, plus a wider network they tap when needed.

For you, this can mean faster campaign setup and creators who already trust the agency, making negotiations easier and timelines tighter.

The tradeoff is that some campaigns may lean on familiar faces, unless your brief clearly pushes for new voices or specific audience segments.

Typical brands that work well with Goldfish

Goldfish usually attracts brands that want to build buzz, emotional connection, or brand love more than immediate performance metrics.

Common fits include:

Beauty, skincare, and hair care lines
Fashion and lifestyle brands
Food and beverage companies targeting younger consumers
Apps or startups looking for awareness in social-first audiences

Brands comfortable with softer KPIs, like sentiment and share of voice, often feel aligned with this style of agency.

Hypertly: services and client fit

Hypertly frames influencer marketing as a growth channel that should be judged like other marketing investments. Their pitch leans more into numbers and tracking.

Core services Hypertly usually offers

On paper, Hypertly’s services may look similar to Goldfish, but with a different emphasis:

Influencer research with strong focus on audience data
Campaign planning around measurable goals
Contracting and rate negotiation with performance expectations
Content guidelines tied to clear calls to action
Tracking links, discount codes, and landing pages
Detailed reporting on clicks, leads, and sales

This approach tends to appeal to marketers used to performance channels like paid social, search, or email.

How Hypertly tends to run campaigns

Campaigns often start from the goal backwards. Hypertly will ask about your target cost per acquisition, average order value, and funnel basics.

They then find influencers whose audience data, past results, and content style align with those targets, not just with your brand aesthetic.

Content briefs may be more structured, with specific talking points and tracking setups to tie results back to individual creators.

Creator relationships and performance focus

Hypertly is likely to develop “go to” creators who consistently deliver results, rotating them into multiple campaigns for different clients.

They may also test many smaller creators, cutting underperformers and doubling down on those who drive real conversions.

This performance mindset can work well if your brand welcomes experimentation and accepts that not every influencer will hit it out of the park.

Typical brands that work well with Hypertly

Hypertly is often a better fit for brands that already track marketing numbers closely and want influencer work to plug into that same dashboard.

DTC ecommerce brands with clear margins and repeat purchase data
Subscription products, from meal kits to SaaS
Apps focused on installs, signups, or trials
More mature brands shifting from pure awareness to profitable growth

If leadership asks for hard ROI from every channel, this style usually feels safer.

How the two agencies differ in everyday work

While both are influencer agencies, they often feel quite different to work with day to day. Think of them as two ends of a spectrum.

Creative style versus performance focus

Goldfish is likely to push for fun, native content that audiences want to watch and share. Success may be framed around reach, engagement, and conversation.

Hypertly is more likely to push for content that clearly drives clicks or purchases, even if it feels slightly more like an “ad” in places.

Neither approach is inherently better. It depends on your brand voice, goals, and how you define success inside your company.

Communication and collaboration style

Brands sometimes describe Goldfish-like agencies as “creative partners” and Hypertly-style teams as “growth partners.”

With a creative partner, you may spend more time in brainstorms, moodboards, and content ideas. With a growth partner, you may spend more time in spreadsheets and performance reviews.

Consider which style will keep your internal team energized rather than drained.

Scale and channel mix

Performance-focused agencies often run larger numbers of smaller collaborations, especially with micro and mid-tier influencers.

Creative-first shops might favor a tighter group of creators, spending more per post to get standout content that can be reused across channels.

Ask each agency how many influencers they typically activate per campaign and on which platforms they see the best fit for your audience.

Pricing approach and how engagement works

Neither agency usually publishes simple pricing tables, because costs depend heavily on creator rates, scope, and your goals.

Common pricing structures with influencer agencies

Most influencer agencies, including Goldfish and Hypertly, use a mix of:

Campaign-based project fees
Ongoing monthly retainers for continuous support
Influencer fees paid through the agency or directly
Management or service fees added on top of creator costs

They may wrap all of this into one combined budget for simplicity, or separate line items so you can see where money goes.

What usually drives total cost

Several factors shape your final quote:

Number of influencers and content pieces
Size and fame of chosen creators
Platforms involved and content formats
Regions or countries you want to target
How deeply the agency is involved in strategy and reporting

Performance-focused agencies may also propose bonuses or higher fees tied to revenue or lead targets.

Engagement style and length

You might start with a single test campaign to see if the agency and your team work well together.

If that goes smoothly, agencies often suggest three to six month retainers to maintain momentum, optimize creator mixes, and build recurring partnerships.

Longer relationships allow them to negotiate better with creators and improve results over time, but they also lock in more of your marketing budget.

Strengths and limitations to keep in mind

Every agency model has tradeoffs. Knowing them upfront helps you set the right expectations internally.

Where Goldfish-style agencies shine

Strong storytelling that fits naturally into social feeds
Campaigns that boost brand love and recognition
Closer creative collaboration with your internal team
Content you can reuse in ads, email, and on-site

A common concern is whether this level of creativity will clearly show up in sales numbers that finance teams care about.

Where Goldfish may feel limited

Less focus on detailed performance experiments
Harder to forecast cost per acquisition or per lead
May not be ideal if you must prove short term ROI

For some brands, this is fine; for others, it can cause friction with leadership.

Where Hypertly-style agencies shine

Clear, measurable goals for each campaign
Frequent testing of creators, offers, and messages
Better visibility into which influencers drive revenue
Stronger alignment with performance and growth teams

This structure often makes it easier to secure budget from leadership who expect precise reporting.

Where Hypertly may feel limited

Content can drift toward feeling more like ads
Influencers may have less creative freedom
Brand storytelling and long term equity may get less focus

If your value lies in emotion, story, or visual identity, you may need to push for a better balance.

Who each agency is best for

It helps to map your situation to the type of client each agency tends to serve best.

When Goldfish is usually a better fit

Emerging brands trying to stand out in crowded markets
Products where demonstration, storytelling, or lifestyle is key
Teams that value creative ideas and visual identity
Budgets aimed at awareness, engagement, and market buzz

If your leadership understands that awareness can lift all channels, this direction can work very well.

When Hypertly is usually a better fit

Brands with clear unit economics and performance targets
Companies already used to channels like Meta or Google ads
Teams comfortable with experimentation and rapid testing
Budgets tied to revenue, leads, or specific conversion goals

This can be especially powerful for DTC brands aiming to scale influencer spend like any other performance channel.

When a platform like Flinque makes more sense

Not every brand needs a full-service agency. Some want more control, lower management fees, or closer relationships with influencers.

How a platform-based approach works

Flinque is an example of a platform where you can discover creators, manage outreach, track campaigns, and see performance inside one system.

Instead of paying agency retainers, you pay for software access and keep more of the budget for creator fees directly.

Your team handles strategy and communication, while the platform handles search, workflows, and reporting.

Who usually benefits from a platform

Brands with in-house marketing teams willing to learn influencer work
Companies wanting to build direct creator relationships
Marketers frustrated by agency markups or slow communication
Smaller budgets where management fees eat too much of spend

If you want to keep influencer knowledge inside your company, a platform can be more sustainable long term.

FAQs

How do I choose between a creative and performance-focused influencer agency?

Start with your main goal. If you need brand love and awareness, lean toward creative partners. If leadership demands measurable sales and ROI, a performance-focused team is usually safer. Many brands eventually blend both, but one side should lead.

Can I work with both styles of agency at the same time?

Yes, some brands hire one partner for big creative moments and another for always-on performance campaigns. Just be clear about roles, budgets, and who owns which channels, so agencies are not competing or duplicating work.

How long before I see results from influencer marketing?

Awareness campaigns can show lift in weeks, but brand impact usually compounds over months. Performance-driven campaigns may show purchases quickly, yet need time to find the right creators and offers. Plan for at least one to three months of testing.

What should I ask an influencer agency before signing?

Ask about recent client examples, how they pick influencers, how they handle contracts, what reporting looks like, and who manages your account. Request a clear breakdown of fees versus creator payments and understand what success will be measured against.

Is a platform like Flinque harder to use than an agency?

It requires more involvement from your team, but many marketers adapt quickly. If you are comfortable with other marketing platforms, you can usually learn influencer tools. The tradeoff is more time spent, but greater control and often lower costs.

Final thoughts to help you choose

To decide between these influencer agencies, start by writing down your top three goals, your realistic budget, and how involved you want your team to be.

If you want standout storytelling and culture-fit content, a creative-leaning partner like Goldfish may fit best, especially for awareness and brand building.

If your world revolves around numbers and you need clear proof of revenue impact, a performance-leaning team like Hypertly will likely feel more natural.

For hands-on teams ready to manage relationships directly, a platform such as Flinque can give you flexibility and control without ongoing agency retainers.

Whichever path you choose, insist on clarity around goals, timelines, reporting, and fees before any contracts are signed. That alignment matters more than any single agency name.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.