Go Fish Digital vs Cure Media

Why brands weigh these two influencer partners

Brands hunting for reliable influencer marketing help often narrow things down to a few well known agencies. Two names that come up a lot are Go Fish Digital and Cure Media.

Both support brands with creator campaigns, but they come from different backgrounds and ways of working. That’s why marketers want clarity on which partner actually fits their goals.

This page walks through how each agency approaches influencer work, what they’re best at, where they may not fit, and how to think about cost, fit, and alternatives.

The core focus: influencer marketing services

The primary keyword here is influencer marketing agencies. That’s what most brands search when deciding between these two companies.

While both support creator campaigns, they differ in how much they focus on influencers versus broader digital marketing or specific industries like fashion and retail.

What each agency is known for

Before diving deep, it helps to understand what each name means in the market. That context will frame every other decision you make.

Go Fish Digital in simple terms

Go Fish Digital is widely known as a digital marketing agency. Its roots are in SEO, reputation management, and content marketing for brands that care about search visibility and online perception.

Influencer outreach and digital PR tend to sit within a wider mix of online growth tactics. Creator work is often integrated with search, content, and PR initiatives rather than standing alone.

Cure Media in simple terms

Cure Media, based in Europe, is recognised primarily for influencer marketing. It has a strong footprint in fashion, lifestyle, and retail, working closely with brands that want always on creator programs.

The company is often linked with data driven selection and long term partnerships between brands and influencers, rather than just one off sponsored posts.

Inside Go Fish Digital’s influencer work

Services that touch creators

Even though Go Fish Digital is broader than influencer marketing alone, it does offer services that rely heavily on creators and online voices.

• Digital PR and outreach to online publishers and creators
• Content campaigns that earn links and social shares
• Online reputation projects that use trusted voices
• Influencer outreach tied to SEO and brand visibility

In most engagements, creators are one part of a bigger plan focused on earning attention, links, and coverage for the brand.

How campaigns typically run

Campaigns often start from a search or visibility problem. For example, a brand might need more high quality mentions and links to improve search rankings or repair reputation.

From there, the agency may ideate shareable content, then identify influencers, bloggers, and publishers that can amplify it to the right audience.

Creator relationships and style of collaboration

Because Go Fish Digital comes from a digital PR background, its “influencer” relationships often include bloggers, niche site owners, and online publishers, not just Instagram or TikTok stars.

The tone of outreach is usually editorial and value driven. They focus on stories and useful content that a creator’s audience would genuinely like.

Typical client fit for Go Fish Digital

Go Fish Digital tends to suit brands that need influencer activity to support wider online goals, not as a standalone channel.

• Companies focused on improving Google search rankings
• Brands worried about online reputation or negative reviews
• B2B and B2C firms needing coverage from niche sites and experts
• Marketers who want one agency to manage search, content, and outreach

Influencer work here often helps solve awareness or search problems, rather than being the entire growth strategy.

Inside Cure Media’s influencer work

Services purely focused on influencer campaigns

Cure Media positions itself clearly around influencer marketing. Most of its offering is built directly around creators and social platforms.

• Influencer strategy and audience research
• Creator selection and relationship management
• Campaign planning, content briefs, and posting schedules
• Measurement and reporting focused on brand and sales impact
• Always on influencer programs, not only one off bursts

The emphasis is often on long term collaborations with a core group of creators that consistently represent the brand.

How Cure Media tends to run campaigns

Campaigns usually start with audience and category insights. They look at who a brand needs to reach and which creators genuinely influence those people.

From there, they plan waves of creator content across platforms like Instagram, TikTok, and YouTube, often timed with product launches and retail peaks.

Creator relationships and brand safety

Cure Media invests heavily in knowing its creator pool. This can include understanding audience demographics, past performance, content style, and brand suitability.

They manage contracts, briefs, and approval flows, aiming to keep content on brand while still feeling natural to the influencer’s audience.

Typical client fit for Cure Media

This agency is usually a fit for brands that see influencers as a main growth lever rather than a side channel.

• Fashion and apparel brands targeting style focused audiences
• Beauty and skincare companies relying on visual storytelling
• Retailers and ecommerce brands wanting direct sales impact
• Consumer brands needing ongoing social buzz and content

Clients often come with clear budgets earmarked for creators, and they expect measurable reach, engagement, and sometimes revenue outcomes.

How the two agencies really differ

Although both can involve creators, they differ in core focus, typical use cases, and the type of marketing team they best support.

Focus: influencer only vs broader digital mix

Cure Media focuses much more narrowly on influencer marketing as a core engine for brand growth.

Go Fish Digital is broader, with strong roots in SEO, reputation, and content. Influencer activity is often part of that wider service mix, not the entire story.

Industry focus and geographic footprint

Cure Media strongly leans into fashion, lifestyle, and retail sectors, especially across European markets.

Go Fish Digital works across many industries, including B2B and SaaS, and often serves clients looking for English speaking markets and global search visibility.

How they talk about results

Cure Media usually frames results around social reach, engagement, and impact on brand and sales. They focus on which creators drive ongoing value.

Go Fish Digital often talks about rankings, traffic, links, sentiment, and earned coverage, with influencer work helping those goals indirectly.

Client experience and day to day collaboration

With Cure Media, marketing teams can expect more time spent on content ideas, creator casting, and calendar planning for social channels.

With Go Fish Digital, discussions often involve SEO performance, technical fixes, on site content, and then outreach and campaigns that use creators to seed coverage.

Pricing approach and how engagements work

Neither company sells simple SaaS style packages. Pricing is usually custom and tied to scope, markets, and goals.

How Go Fish Digital usually charges

Because it’s a multi service agency, pricing may bundle several services. Influencer outreach can be one part of a broader retainer.

• Monthly retainers for ongoing SEO, content, and outreach
• Project fees for specific campaigns or reputation issues
• Costs influenced by number of markets and complexity
• Creator fees folded into campaign budgets when applicable

The agency may manage creator payments, or sometimes brands pay influencers directly while Go Fish handles strategy and outreach.

How Cure Media typically prices work

Pricing is often centered on influencer campaign scope and the number and level of creators involved.

• Campaign based budgets tied to volume and tier of influencers
• Retainers for always on creator programs across the year
• Additional costs for strategy, reporting, and content usage rights
• Budgets shaped by target markets and platform mix

Brands should expect management fees on top of influencer compensation, because the agency handles selection, briefing, coordination, and reporting.

Strengths and limitations to keep in mind

Every partner will shine in some areas and fall short in others. Understanding that early makes expectations clearer.

Where Go Fish Digital tends to shine

• Strong experience with SEO, technical audits, and content strategy
• Ability to connect influencer work with link building and PR
• Useful for brands dealing with online reputation concerns
• Flexible across B2B and B2C industries

For brands where search and online perception matter most, this broader skill set can be powerful.

Where Go Fish Digital may feel limited

• Influencer work might not be the central focus of the engagement
• May be less tailored for heavy fashion and lifestyle influencer ecosystems
• Some brands could want deeper, always on creator programs

Marketers who want influencer marketing to be their main engine may feel the focus is spread across too many services.

Where Cure Media tends to shine

• Clear focus on influencer partnerships and creator storytelling
• Strength in fashion, beauty, lifestyle, and retail sectors
• Experience managing long term creator collaborations
• Measurement centered on social impact and often sales lift

For brands already sold on influencer marketing, this depth can be very appealing.

Where Cure Media may feel limited

• Less focus on SEO, technical site issues, and broader digital mix
• Might not be ideal for B2B or niche industries with small creator pools
• Influencer budgets can be significant for always on work

Some brands may still need a separate partner for search, conversion, or performance marketing, adding overall complexity.

Who each agency is best suited for

Thinking in terms of “best fit” makes the decision more practical and less abstract.

When Go Fish Digital usually fits best

• You want one team to handle SEO, content, and outreach together.
• Your main pain points are rankings, traffic, or online reputation.
• Influencer work is a support channel, not your main growth lever.
• You operate in B2B, SaaS, or industries with fewer flashy creators.

When Cure Media usually fits best

• You sell consumer products that look great on social platforms.
• You’re ready to invest seriously in influencer marketing.
• You value long term creator relationships over one offs.
• You want consistent social content and brand presence through influencers.

When a platform like Flinque makes more sense

Full service agencies are not the only option. Some brands outgrow manual spreadsheets but don’t want ongoing retainers with an external team.

This is where a platform such as Flinque can fit. It helps brands discover creators, manage outreach, and track campaigns internally.

Instead of paying an agency to handle everything, your in house team uses Flinque’s tools to build and run programs themselves, while still keeping influencer fees transparent.

This route often suits brands that:

• Have a dedicated in house marketing team willing to learn
• Prefer direct relationships with creators
• Want to build internal knowledge instead of relying on agencies
• Need flexibility to scale budgets up or down quickly

If you already manage creators manually and feel the strain, a platform can be a middle ground between full DIY and full service.

FAQs

Is either agency better for small brands?

Both can work with smaller brands, but each typically prefers meaningful budgets. Smaller teams sometimes start with a few test campaigns or use a platform approach before moving to full service retainers.

Do these agencies only work with big influencers?

No. Both can work with micro and mid tier creators. Cure Media often blends different tiers to balance reach and cost. Go Fish Digital may favor niche creators or publishers relevant for search and authority.

Can I use more than one partner at the same time?

Yes, some brands use multiple partners. For example, an SEO and PR agency plus a specialist influencer team, or an agency plus a platform. Just keep roles clear to avoid overlap and confusion.

How long should I commit before judging results?

Expect at least three to six months for patterns to emerge, especially with always on influencer programs. One off bursts can work for launches, but long term learning usually produces better returns.

Do I need an in house team if I hire an agency?

Yes, you still need someone internally to own goals, feedback, approvals, and coordination. Agencies add capacity and expertise, but they still rely on your team’s input and decisions.

Conclusion: choosing the right partner for you

The best choice depends less on brand size and more on your main problems, channels, and appetite for influencer marketing as a core growth driver.

If you need an agency that marries creator outreach with SEO, reputation, and content, the broader digital focus may suit you better.

If you want influencers at the center of your marketing, especially in fashion, beauty, or lifestyle, a specialist like Cure Media will likely feel more aligned.

And if you prefer to keep control in house, building your own relationships and processes, a platform based route such as Flinque can help you scale without fixed agency retainers.

Start by writing down your top three business goals, primary channels, and expected level of involvement. Then talk openly with potential partners about those points, budget ranges, and how success will be measured.

The right choice is the one that fits your reality, not just who has the most impressive logo wall.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.