Fresh Content Society vs SociallyIn

Why brands weigh up these influencer partners

Brands choosing between Fresh Content Society and SociallyIn are usually trying to find a team that can reliably turn social media attention into sales, signups, or loyal fans.

You might already know influencer marketing works, but want clarity on who will manage the details, protect your brand, and justify the spend.

In other words, you are not just buying posts. You are buying strategy, creative ideas, relationships with creators, and constant campaign management.

This is where a focused choice between two established shops starts to matter.

What “social influencer partners” really means

The primary theme here is social influencer partners. Both agencies help brands tap creators and social channels to reach the right people.

They handle scouting influencers, negotiating deals, shaping creative, and monitoring what happens after content goes live.

For you, the question is less “Which agency is bigger?” and more “Who understands my audience and will move fast without losing control?”

What each agency is known for

Fresh Content Society and SociallyIn both sit in the full service social and influencer space, but they show up differently.

Think of them as two flavors of the same solution, each with its own sweet spot depending on your goals and how you like to work.

Fresh Content Society at a glance

Fresh Content Society often leans into social media as a whole, with influencer work as a natural part of everything else they run.

They are typically associated with ongoing content, channel management, and community growth layered with creator campaigns.

SociallyIn at a glance

SociallyIn is generally seen as highly creative and social first, with a strong push toward custom content on platforms like TikTok, Instagram, and emerging spaces.

Influencers become one of the tools they use to make brands feel native to each platform.

Fresh Content Society in plain language

Fresh Content Society presents itself as a social media partner that also drives influencer work, not just one time creator deals.

They usually talk about long term channel health, not only quick spikes in traffic.

Services you are likely to see

Their services often cover the full social and influencer mix, such as:

• Social strategy tied to business goals and audience insight
• Ongoing content planning, production, and publishing
• Influencer discovery and vetting by niche and brand fit
• Campaign planning with clear outcomes, like sales or signups
• Community management and comment response
• Reporting around reach, engagement, and conversions

Influencer campaigns in this setup tend to feel like an extension of your always on social efforts, not side projects.

How campaigns are usually run

Fresh Content Society is likely to treat campaigns as part of a wider content calendar, rather than isolated promotions.

You can expect them to align creator posts with planned brand content, product launches, or seasonal pushes.

They may suggest a mix of macro influencers for reach and micro creators for trust, depending on your budget and timeline.

How they tend to work with creators

The team generally looks for creators who already speak to your audience, instead of chasing raw follower counts.

They will often manage outreach, contracts, usage rights, and creative direction, while trying to keep the creator’s voice authentic.

Content may be repurposed across your channels, ads, emails, or website, when usage rights allow.

Typical client fit for this style

Fresh Content Society tends to suit brands that see social as a core growth channel, not a side task.

The best fits often include:

• Growing ecommerce brands looking for steady, compounding social results
• Consumer goods brands wanting consistent brand storytelling
• Local or regional businesses ready to scale their online presence
• Organizations wanting one partner for both content and influencer work

SociallyIn in plain language

SociallyIn is usually seen as a creatively driven social agency that uses influencers to produce native feeling content for each platform.

They put a lot of energy into original ideas, short form video, and content series that keep your brand in the feed.

Services you are likely to see

Their services generally include social and creator work such as:

• Platform specific social strategies, often TikTok and Instagram heavy
• Content ideation, scripting, and full production
• Influencer sourcing by style, format, and creative fit
• Campaign execution across multiple social platforms
• Paid social support to boost influencer content
• Performance tracking around engagement and reach

Influencer content tends to feel like it truly belongs on each platform, not like repurposed ads.

How campaigns are usually run

SociallyIn is likely to push for fresh ideas and bolder creative angles, especially in short form video.

Campaigns may involve multi creator “waves” of content, trends, or challenges to drive volume and repetition over a short time.

They often align influencer content with broader social pushes, helping your pages stay busy while campaigns run.

How they tend to work with creators

The agency usually looks for creators known for strong content quality, not just followers.

You can expect them to guide concepts and production details, while keeping enough freedom for creators to feel natural on camera.

Stuff like contracts, deliverables, and legal protections is typically handled by their team.

Typical client fit for this style

SociallyIn often works well with brands willing to experiment and lean into trend driven content.

Strong fits commonly include:

• Consumer brands targeting younger or very online audiences
• Products that shine in short video, like food, beauty, or lifestyle
• Companies eager to stand out with bold creative ideas
• Teams comfortable with handing off most day to day execution

How their approaches feel different

On the surface, both partners manage influencers and social, but the experience on your side can feel different.

Think of it as two different “modes” of working toward results.

Balance between content and campaigns

Fresh Content Society often leans into steady, always on content and community building, with influencer work layered into that system.

SociallyIn can feel more like a creative engine pushing high energy campaigns and original content in bursts.

Both can do either, but you may sense a stronger bias in these directions.

Style of creative ideas

Fresh Content Society may favor ideas grounded in your brand story, product benefits, and long term positioning.

SociallyIn is more likely to push trend aligned concepts, playful takes, and content skits tuned to each platform’s culture.

Neither is right or wrong. It depends on how far from the brand’s comfort zone you are willing to go.

Client experience day to day

With Fresh Content Society, you might feel a close integration with your internal marketing, as if they are part of your team.

SociallyIn can feel like working with a creative studio that brings ideas and asks you to react and approve.

Both will likely provide regular calls, updates, and reports, but the tone and pace may differ.

Type of social presence they build

Fresh Content Society often builds a consistent presence that grows slowly and steadily over time.

SociallyIn might drive bigger spikes tied to particular campaigns or content series.

Ideally, you want both steady growth and bursts of attention, but it helps to know what each partner tends to emphasize.

Pricing style and how work is scoped

Neither agency operates like software with fixed plans. Pricing is almost always custom.

You will usually share your goals, rough budget, required platforms, and timing, then receive a tailored proposal.

Common pricing pieces you may see

• Strategy and planning fees for research and roadmap work
• Monthly retainers for ongoing content, management, and reporting
• Per campaign fees for short term influencer pushes
• Influencer payments, which vary widely by creator and deliverables
• Production costs for video, design, and editing
• Paid media budgets to boost top performing content

You will want to clarify what goes to the agency versus what is passed through directly to influencers and media platforms.

How Fresh Content Society tends to structure work

Given their emphasis on ongoing social and community work, you may see a retainer that covers steady content and management.

Influencer campaigns can be scoped as add ons or baked into that monthly structure with separate creator budgets.

This can help if you want predictable monthly costs and long term support.

How SociallyIn tends to structure work

With SociallyIn, you might see more distinct scopes around specific campaigns or content pushes, plus optional ongoing management.

Influencer campaigns may be packaged around a creative concept with clear deliverables and timelines.

This can suit brands focused on launches, seasons, or big promotional moments.

Strengths and limitations to consider

Every agency has tradeoffs. The right choice is about matching those tradeoffs to your needs, not hunting for perfection.

Where Fresh Content Society often shines

• Strong fit for brands wanting one partner for both social and influencer work
• Good for building long term social presence, not just one offs
• Useful if you want tight alignment between content, community, and creators
• Helpful for teams needing steady support and predictable collaboration

A common concern is whether long term retainers lock you in before you have seen enough results.

Limitations you should keep in mind

• Less appealing if you only want a single, short burst influencer push
• Ongoing work can demand internal time for approvals and feedback
• May feel slower to dramatic changes if your brand needs constant reinvention

Where SociallyIn often shines

• Strong at high impact creative concepts and short form video
• Good for brands willing to act fast on platform trends
• Helps products that benefit from seeing, tasting, or trying on screen
• Useful for campaigns built around launches, drops, or promotions

Some teams worry that trend driven creative might veer too far from brand guidelines.

Limitations you should keep in mind

• Campaign centric scopes may feel less suited to slow and steady content
• High concept work can require more internal approvals and stakeholder buy in
• Brands wanting conservative, low risk content might feel out of sync

Who each partner is best for

It helps to picture your brand inside each agency’s sweet spot before you book a call.

When Fresh Content Society is likely a strong fit

• You want to grow social channels over years, not months.
• You need help with content, community, and influencers under one roof.
• Your team prefers a partner that acts like an extension of in house staff.
• You value structure, calendars, and steady reporting over constant pivots.

When SociallyIn is likely a strong fit

• You are ready to push bolder creative work on TikTok, Instagram, or similar.
• You care deeply about video quality and platform native content.
• You often run product launches, drops, or time bound promotions.
• Your internal team can move quickly on approvals and feedback.

When a platform like Flinque may make more sense

Full service agencies are not always the best route, especially for lean teams or brands with smaller budgets.

This is where a platform based option can help.

Why some brands look at Flinque

Flinque is a platform that lets brands discover influencers and manage campaigns directly, without hiring an agency for every step.

You can search creators, track outreach, manage collaborations, and measure impact in one place.

This suits teams willing to be more hands on but wanting structure and tools.

When a platform beats an agency

• Your budget will not comfortably cover an agency retainer plus influencer fees.
• You already have someone in house who can manage creators.
• You want to test influencer marketing before committing to large engagements.
• You prefer direct relationships with influencers instead of a middle layer.

Some brands eventually move from a platform to an agency once they prove the channel and outgrow DIY management.

FAQs

Should I pick one agency for everything or split work?

Most brands benefit from one lead partner for social and influencer work, because it simplifies planning and reporting. Splitting work can make coordination harder unless you have a strong in house team guiding everyone.

How long before influencer campaigns show real results?

It often takes several months to see consistent results. You may get early wins, but reliable performance usually comes after testing creators, formats, and messages, then doubling down on what works.

Can smaller brands work with these agencies?

Smaller brands can work with them if there is enough budget for agency fees and influencer payments. If your budget is very limited, a platform or smaller boutique partner might be a better first step.

How much control will I have over creators’ content?

You approve concepts and key messages, but creators need some freedom to stay authentic. The best results come when you set clear guardrails and let agencies manage details with the influencers.

What should I ask on an intro call?

Ask about their process, recent campaigns in your niche, how they choose creators, how they measure success, and what a realistic first three to six months would look like given your budget and goals.

Bringing it all together

Choosing between these partners is about fit, not finding a universally “better” agency.

If you want steady social growth, close collaboration, and influencers plugged into a wider content plan, Fresh Content Society may feel natural.

If you are ready for bold creative campaigns and platform first video, SociallyIn might be the better partner.

Match each option to your budget, risk comfort, and how involved you want to be day to day.

And if you are not ready for agency level commitments, a platform like Flinque can help you test and learn before you scale.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.