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Introduction
This is steady against spiky. Fresh Content Society runs your social presence all year and pulls creators in to amplify it. PopShorts builds big, buzzy campaign moments designed to spike attention. Both use creators well, yet they are built for different rhythms.
Fresh Content Society
Fresh Content Society, founded in 2014 and led by Scott Emalfarb, is an independent woman owned agency with no holding company overhead. It is a full stack social media management shop covering strategy, content, community, paid social, influencer management and reporting, run as a bolt on extension of your in-house team. The model is always on rather than one off, with reporting tied to business outcomes and it works mostly with mid market, B2B and consumer brands. Best for brands that want a steady social first partner that uses creators well.
PopShorts
PopShorts is a Los Angeles influencer agency built around video activations, a four time Shorty Award finalist and an ADDY winner. It leans into big, buzzy, stunt driven campaigns and short form video moments with creators, staying hands on from strategy through production and reporting. Its client roster runs to entertainment and retail names like Disney, Adobe, Fox, Sony, Hulu and Nordstrom. Best for brands chasing reach and cultural impact inside a defined campaign window.
How to choose
Match it to the rhythm you need. If you want an ongoing social program where creators feed a year round content engine, Fresh Content Society is the steady partner. If you want a short, loud campaign moment built for reach and buzz, PopShorts is the specialist. One keeps the lights on, the other throws the party.
Running it yourself
If the creator sourcing is the part you want to own, Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X. Filter by audience and engagement and vet each on roughly 200 data points, then run an always on program or a one off push on your own terms.
Find and vet creators for any campaign rhythm
Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X. Filter by audience and engagement, check roughly 200 data points per creator and start free with no sales call.
Find and vet these creators yourself, free
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.
FAQs
What does Fresh Content Society do?
Fresh Content Society is an independent woman owned social media management agency founded in 2014. It covers strategy, content, community, paid social, influencer management and reporting as an always on extension of a brand's in-house team, mostly for mid market, B2B and consumer brands.
What does PopShorts specialize in?
PopShorts is a Los Angeles influencer agency built around short form video activations. A four time Shorty Award finalist and ADDY winner, it runs big, buzzy, stunt driven campaigns with creators for entertainment and retail brands like Disney, Adobe and Hulu.
Fresh Content Society or PopShorts, which fits me?
Choose Fresh Content Society for an always on social program where creators feed a year round content engine. Choose PopShorts for a short, loud campaign moment built for reach and cultural buzz. Steady partner versus cultural spike.
Is Fresh Content Society only for big brands?
It works mostly with mid market, B2B and consumer brands and runs as a bolt on to an existing marketing team. Its always on model suits brands that want social handled as an ongoing program rather than a single campaign.
Can I run creator campaigns without an agency?
Yes. Flinque indexes 10M plus verified creators across four platforms with roughly 200 data points each, so you can find and vet creators yourself and run either an always on program or a one off push without a retainer.
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