Fresh Content Society vs Obviously

Why brands compare these two influencer partners

Many marketing teams look at Fresh Content Society and Obviously when they want serious help with creator marketing on platforms like Instagram, TikTok, and YouTube.

Both are full service influencer agencies, but they serve slightly different needs, brand sizes, and styles of working.

You might be asking which one is better for long term content, which is better for fast campaigns, or which fits your budget and internal resources.

What each agency is known for

The primary keyword for this page is influencer marketing agencies, because that is what both groups actually are: full service teams that create and manage campaigns with social creators.

They both handle strategy, sourcing, outreach, content approvals, and reporting. But they emphasize different things.

Fresh Content Society is often associated with social first brand building, ongoing content, and community focused campaigns rather than one off bursts.

Obviously is widely known for large scale influencer programs, big name brand work, and global casting when brands need hundreds of creators at once.

When you weigh them side by side, the decision usually comes down to your goals, your budget, and how hands on you want to be.

Fresh Content Society in plain language

Fresh Content Society is a Chicago based social media and influencer partner that leans heavily into everyday content, not just big launch moments.

They work with brands that want to stay active on social all year, keep feeds fresh, and build relationships with fans over time.

Services and channel focus

This agency does more than just find influencers. They blend social media management with creator partnerships so your brand feels consistent across channels.

Common services include:

• Influencer strategy and campaign planning
• Creator sourcing and vetting for brand fit
• Content creation for social feeds and paid usage
• Community management and engagement
• Paid social support and amplification of creator content
• Analytics and performance tracking on social platforms

They focus a lot on platforms where visual and short form content wins, especially TikTok, Instagram, YouTube, and Facebook.

How they run campaigns

Fresh Content Society tends to shape campaigns that feel like ongoing shows, not just single ads. Think recurring creator partners, repeating formats, and consistent posting.

A typical campaign flow might look like this, even if details vary by client:

• Discovery call to understand your goals and target people
• Research into trends, competitors, and content gaps
• Concepts for creator angles, storylines, and formats
• Creator shortlist based on tone, audience, and budget
• Content briefs and creative direction for each partner
• Posting plans across your channels and theirs
• Ongoing tweaks based on what actually performs

They usually try to tie creator output to your always on social plan, so your brand voice carries through organic posts, influencer content, and paid social.

Creator relationships and ideal clients

Fresh Content Society often leans into mid sized creators and niche experts who can talk about your product in a believable way, instead of only chasing celebrities.

They tend to fit brands that care about direct response and long term social presence, not just vanity metrics like followers or likes.

Some typical client profiles include:

• Growing consumer brands that need consistent social content
• Retail or franchise brands that want local creator support
• CPG brands seeking everyday usage moments shown by real people
• Companies without strong in house social teams that need partners

If you want a partner close to the day to day of your social channels, this type of agency can feel like an extension of your marketing team.

Obviously in plain language

Obviously is a larger influencer focused agency with offices in multiple regions and a reputation for working with well known global brands.

They are often chosen for bigger campaigns that require structured processes, large creator rosters, and cross country or multilingual support.

Services and channel focus

Their core strength lies in big influencer rollouts, seeded product programs, and multi wave content pushes. They typically handle:

• Global influencer strategy and creative direction
• Large scale creator casting and contracting
• Product seeding and gifting programs
• Usage rights management and content licensing
• Measurement frameworks tied to brand lift or sales
• Ongoing ambassador or advocacy programs

They work across all major social networks, but are particularly active where influencer culture is strongest, including Instagram, TikTok, and YouTube.

How they run campaigns

Because of their size and global reach, Obviously often looks like a traditional marketing partner with detailed process and documentation.

When a brand signs on, they usually set up:

• Clear objectives, such as launch awareness, new market entry, or seasonal pushes
• Audience and region targeting across multiple countries
• Creator tiers, from nano to celebrity level, mapped to budget
• Structured briefing, review, and approval steps
• Roll out plans that wave content over weeks or months
• Dashboards or reporting packages summarizing results

This can be especially helpful for larger corporations that need predictable communication, documentation, and regular stakeholder updates.

Creator relationships and ideal clients

Obviously works with a broad mix of talent, including many creators who have done repeated brand work and understand promotional expectations.

They are a strong fit for companies that want polish, structure, and the ability to brief dozens or hundreds of creators at once.

Typical client types include:

• Enterprise brands needing multi market campaigns
• Household name consumer products and beauty brands
• Tech and app companies launching in new regions
• Retailers with frequent product drops and seasonal pushes

If you have big budgets and stakeholders who expect global scale and formality, this kind of agency tends to feel familiar.

How the two agencies really differ

You only need to state the full phrase Fresh Content Society vs Obviously once. Beyond that, think of them as two styles of creator partner: one leaning into ongoing social presence, the other into scaled campaigns and enterprise level structure.

At a high level, here is how they typically differ.

• Scale and reach: Obviously is better suited for very large, multi country campaigns. Fresh Content Society leans more into focused, ongoing programs.
• Style of content: Fresh Content Society emphasizes social first storytelling and community. Obviously leans toward structured, polished creator output for big brand moments.
• Relationship feel: Fresh Content Society often feels like a tight, embedded team. Obviously can feel like a more formal agency partner.
• Internal needs: If your company has complex approval layers, Obviously may slot in more easily. If you want fast, nimble social response, Fresh Content Society may be more flexible.

Neither approach is automatically better. It depends on whether you value agility and day to day social or scale and enterprise processes.

Pricing and how engagements usually work

Both agencies typically work on custom pricing, not public packages. Your costs usually include their management fees plus influencer payments and content production costs.

Common pricing structures might involve:

• Monthly retainers for ongoing social and influencer support
• One off campaign fees tied to specific launches or seasons
• Creator fees based on follower size, engagement, and content scope
• Production budgets for higher end video or photo shoots
• Paid social budgets to boost top performing creator posts

Your quote will depend on your goals, the number and size of influencers, the amount of content needed, and how many markets you want to cover.

Fresh Content Society may feel more accessible for brands starting with modest budgets and focused channels, although serious work still requires meaningful spend.

Obviously tends to attract brands with higher campaign budgets and more complex demands, which often means larger overall investment.

Key strengths and common limitations

Both agencies bring clear strengths, but no partner is perfect for every brand or stage. Thinking honestly about pros and cons will help you choose wisely.

Strengths of Fresh Content Society

• Strong focus on social first thinking and everyday content
• Closer integration between influencer work and your own channels
• Nimble approach that can adjust quickly to trends and feedback
• Good fit for brands wanting creator content plus community building

Many brands worry that creators will feel disconnected from their ongoing social voice, which is something this type of partner tries to solve.

Limitations of Fresh Content Society

• May not be ideal for very large global rollouts needing hundreds of creators
• Resources and reach can be more focused than giant network agencies
• Best suited for brands that value day to day social, not only huge launches

Strengths of Obviously

• Strong experience with large scale and global influencer programs
• Ability to manage big creator rosters and complex logistics
• Familiar agency feel that fits enterprise marketing teams
• Useful for launches, rebrands, and tentpole campaigns

Limitations of Obviously

• May feel heavier or slower for smaller, fast moving brands
• Minimum budgets can be higher than boutique options
• Always on social content may be less central than big campaigns

Neither limitation list is a deal breaker. They simply point to the types of brands that will feel most at home with each partner.

Who each agency is best suited for

If you are trying to decide between them, it helps to look at your own situation rather than hunting for a universally better choice.

When Fresh Content Society is usually the better fit

• You want ongoing creator content that feeds your social channels year round.
• Your team is lean and you need help with ideas, production, and community.
• You care about performance metrics tied to regular social engagement and sales.
• You prefer a partner that feels close to your everyday marketing rhythm.

When Obviously is usually the better fit

• You are planning a big launch or rebrand needing many creators at the same time.
• Your company is global or multi region with complex internal approvals.
• Your budgets support larger creator fees and paid media to match.
• You want formal reporting, structured processes, and enterprise style support.

Think about which bullet list feels most like your current reality and which matches how your leadership expects to work with partners.

When a platform alternative like Flinque makes sense

Some brands do not need a full service agency at all. Instead, they want tools to find influencers and run campaigns themselves with a smaller budget.

A platform like Flinque can be useful when:

• You have in house marketers who can handle outreach, briefs, and approvals.
• Your budget is limited and large management fees are out of reach.
• You want more direct contact with creators and more control over negotiations.
• You prefer testing influencer marketing on a smaller scale before hiring agencies.

Flinque is not a replacement for a dedicated strategy and creative partner, but it can reduce reliance on agencies when your team is willing to be hands on.

FAQs

How do I choose between these influencer agencies?

Start with your goals, budget, and internal capacity. If you want ongoing social content and closer collaboration, Fresh Content Society may suit you. If you need large, global campaigns and structured processes, Obviously might be the better match.

Can smaller brands work with these agencies?

Some smaller brands can work with them, but both generally expect budgets that cover creator fees and management time. If your budget is very limited, starting with a platform like Flinque or testing a few creators directly can be smarter.

Do these agencies only work with big influencers?

No, both use a mix of nano, micro, and larger creators. The exact mix depends on your goals, budget, and what kind of stories you want told. Many campaigns now lean heavily on mid sized creators for better engagement and cost efficiency.

How long does it take to see results from influencer campaigns?

Most brands start to see early signals within the first month of content going live, especially on social engagement and traffic. Strong sales impact and brand lift usually become clear over several months of consistent activity and optimization.

Should I use one agency for everything or split by region?

If your markets are tightly linked and you want consistent storytelling, using one agency can simplify things. If your regions are very different in language, culture, or regulations, local partners or a mix of agency and platform can sometimes work better.

Conclusion: deciding where to invest

Choosing between these influencer marketing agencies is less about which one is objectively better and more about which one matches your stage, goals, and working style.

If you want a social first partner that stays close to your daily content and community, Fresh Content Society is worth exploring.

If your priorities are global scale, complex launches, and enterprise grade structure, Obviously is likely to feel more natural.

And if your team wants direct control with lower fixed costs, a platform like Flinque might let you run influencer marketing without a full service agency.

Take stock of your budget, timeline, risk tolerance, and internal talent. Then speak with each provider, ask specific questions about process and fit, and choose the partner that feels aligned with how you actually work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.