Fresh Content Society vs Clicks Talent

Why brands look at these two agencies

Brands sorting through influencer partners often end up weighing Fresh Content Society against Clicks Talent. Both help companies work with creators, but they solve slightly different problems and attract different kinds of marketers.

The primary keyword for this page is influencer agency choice, because at heart you are choosing how you want help with creators, campaigns, and social channels.

Most teams want clarity on what each group actually does, who they serve best, how hands-on they are, and what this means for budget, results, and internal workload.

Table of Contents

• What each agency is known for
• Fresh Content Society overview
• Clicks Talent overview
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations of each agency
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner for you
• Disclaimer

What each agency is known for

Both organizations live in the same broad space of influencer and social media work, but their reputations highlight different strengths and use cases.

Understanding those differences at a high level helps you quickly see which direction feels closer to what your brand needs over the next year.

Fresh Content Society in simple terms

Fresh Content Society is often associated with full social media ownership. Think brand accounts, daily content, community replies, and creators woven into a larger social plan.

They position themselves less as a one-off influencer broker and more as an ongoing social partner focused on organic channels, content ideas, and steady growth over time.

Clicks Talent in simple terms

Clicks Talent is widely linked with TikTok and short form viral moments. They are known for connecting brands with creators who already have attention and can push quick spikes in visibility.

Their roots are in matching advertisers to talent rather than managing every piece of a brand’s social presence in-house.

Fresh Content Society overview

To understand whether this team fits your needs, it helps to look at how they approach services, campaigns, creators, and which clients usually get the most value.

Services you can expect

Fresh Content Society leans toward full channel ownership with services that usually include:

• Social media strategy and content planning
• Day to day content creation for platforms like Instagram, TikTok, Facebook, and YouTube
• Community management and comment replies
• Influencer and creator collaborations tied to a broader content calendar
• Paid social amplification around key posts and launches

Influencer work here is typically one part of a wider social system, not the entire engagement.

How they tend to run campaigns

Campaigns often start with long term social goals rather than one viral moment. They aim to match creator content with your existing style, voice, and ongoing themes.

Expect structured planning, content outlines, and coordination across your brand channels, not just deliverables on a single creator’s profile.

Creator relationships and style

Because they work heavily in organic social, they usually look for creators comfortable blending into a brand’s world, not just posting one ad and moving on.

This can lead to longer running relationships with selected creators, especially when they perform well and fit your brand tone.

Typical client fit

This group often resonates with brands that:

• Want an outside team to run most day to day social activity
• Care about steady, consistent content more than one-off bursts
• See creators as part of their brand storytelling, not a shortcut
• Have limited in-house social staff and need real execution support

Clicks Talent overview

Clicks Talent grew from a background in short form creators, especially those popular on TikTok and similar platforms.

They lean into pairing brands with influencers who already understand trends, sounds, and what hooks people quickly in vertical video.

Services you can expect

While details can evolve, Clicks Talent is commonly associated with:

• Influencer sourcing and matchmaking, especially for TikTok and Reels
• Campaign coordination and content brief support
• Negotiation of deliverables, timing, and usage rights with creators
• Support for viral challenges, branded sounds, and hashtag pushes
• Occasional cross platform creator work beyond TikTok, depending on talent

The emphasis is on connecting you with the right people and driving attention quickly.

How they tend to run campaigns

Campaigns are often designed around clear, short term goals like app installs, product launches, or brand awareness bursts.

You may see concentrated activity around a specific window, with several creators posting within a tight schedule to maximize momentum.

Creator relationships and style

Because of their talent roots, they often work with a wide network of creators already familiar with brand deals and sponsored content.

This means you get access to people who understand the ad side of their channels, but it may feel more transactional than long term brand immersion.

Typical client fit

Clicks Talent often fits brands that:

• Have clear, short term launch or promo goals
• Want fast reach on TikTok or other short form platforms
• Already handle daily social content internally or elsewhere
• Are open to experimental, trend driven ideas and rapid testing

How the two agencies really differ

On the surface, both sit in the influencer and social world, but they behave differently in how they engage and what they try to own for you.

Depth of social ownership

Fresh Content Society usually aims to own most of your social activity, including non influencer content and community replies.

Clicks Talent leans toward owning the creator layer, leaving your internal team or another partner to run the brand accounts themselves.

Campaign pace and time horizon

If you want ongoing, always-on social growth, Fresh Content Society’s style may align better with your expectations.

If you want sudden spikes, viral tests, and big pushes during key dates, Clicks Talent’s creator programs can be attractive and highly flexible.

Creative control and collaboration

With a full social partner, you typically collaborate on brand voice, visual style, and long term content direction.

With a talent centered partner, you often focus on high level messaging, creator selection, and campaign rules while leaving executions to the influencers.

Scale and type of creator network

Clicks Talent is commonly associated with higher volumes of short form creators, especially in youth driven niches and entertainment.

Fresh Content Society may work more deeply with fewer creators integrated into your recurring content, supporting cohesive storytelling rather than pure scale.

Pricing approach and how engagements work

Neither group sells like a software product with fixed seats or plans. Pricing depends on scope, channel mix, and how many creators or deliverables you need.

How Fresh Content Society typically charges

Because they often run full social programs, fees usually center around retainers for ongoing work, plus extra budget for influencers and ads.

Expect a base monthly cost covering strategy, content creation, posting, and reporting, with separate line items for creator fees and media spend.

How Clicks Talent typically charges

Since their focus is on connecting you with influencers, costs usually revolve around campaign budgets and individual creator packages.

You may see pricing structured around the number of creators, video deliverables, platforms involved, and complexity of usage rights and timelines.

Factors that influence overall cost

• Number of social channels you want covered
• Volume and quality level of content you expect each month
• Influencer size, from micro creators to big names
• Regions and languages you want to reach
• Need for strategy, reporting, and long term planning versus quick campaigns

*A common concern is not knowing total creator and management costs until late in the process.* Asking for sample scopes helps reduce surprises.

Strengths and limitations of each agency

All partners have tradeoffs. Knowing them upfront saves you from misaligned expectations after contracts are signed.

Where Fresh Content Society tends to shine

• Strong for brands that want one partner to handle most social tasks
• Good at building consistent brand storytelling across channels
• Helpful for teams with limited in-house marketers or designers
• Can nurture deeper creator relationships that match long term goals

The downside is that this depth often requires larger retainers and more trust in their ongoing direction and execution.

Where Fresh Content Society may fall short

• Not ideal if you only want a simple one-off creator push
• May feel like “too much” for very small brands or early tests
• Slower to spin up quick experiments compared to pure creator booking shops

You trade some agility for structure, planning, and big picture brand thinking.

Where Clicks Talent tends to shine

• Strong access to short form creators, especially TikTok heavy talent
• Good for rapid attention, trends, and viral style pushes
• Flexible for one-off campaigns or seasonal bursts
• Lets your in-house team stay in control of brand channels

This can be powerful if you already have social basics in place and just need fresh faces and reach from creators.

Where Clicks Talent may fall short

• Less focused on owning your entire social presence
• May require stronger internal marketing to tie campaigns together
• Influencer efforts can feel disconnected if your brand lacks a clear content base

If you want one group to own strategy, content, and creators, a talent centered setup might feel fragmented.

Who each agency is best for

The right influencer agency choice depends on how much help you need and how you like to work with partners.

Best fit for Fresh Content Society

Consider this group if you are:

• A consumer brand wanting steady, polished social presence
• A mid sized company without a full in-house social team
• Looking for one long term partner, not multiple vendors
• Focused on combining organic content, creators, and paid support

Best fit for Clicks Talent

Consider this group if you are:

• Launching apps, games, or consumer products needing quick buzz
• Already staffed with social people who run your accounts daily
• Open to short term, trend driven campaigns
• Comfortable managing broader brand storytelling internally

When a platform like Flinque makes more sense

Agencies are not the only route. A platform such as Flinque can help if you want more control or need to stretch budget further.

Flinque is built as a software platform, not a full service agency. It supports influencer discovery, outreach, and campaign tracking in one workspace.

Why some brands lean toward platforms

• You want to keep relationships with creators in-house
• Your team is comfortable managing campaigns with software help
• You need flexibility to run many small tests without long contracts
• You prefer paying for a tool rather than ongoing agency retainers

In this setup, you trade execution done for you in exchange for cost savings and direct control over every message and partner.

When agencies still make more sense

Agencies remain helpful when your team is too stretched to manage day to day work or when you need outside creative direction.

If you lack time, experience, or staff, platforms alone may not replace a partner who can plan, create, and troubleshoot campaigns for you.

FAQs

How should I choose between these two influencer partners?

Start with your main need. If you want full social ownership and long term content support, lean toward a social focused team. If you mainly need short form creators and quick reach, a talent centered group often fits better.

Can I use both types of partners at the same time?

Yes, some brands hire one partner for ongoing social content and another for creator heavy bursts. Just make sure responsibilities are clear, messaging is aligned, and reporting is shared across everyone involved.

Do these agencies work with small budgets?

Both typically prefer budgets that allow for real results. Smaller brands are not excluded, but very low spend may limit creator quality, volume of content, or how involved their teams can be in strategy and execution.

How long does it take to see results from influencer work?

Short form campaigns can generate early signs within days of posting. However, building reliable performance and learning what works usually takes months of testing, refining creators, and improving briefs and offers.

Is a platform enough if I have no influencer experience?

A platform can help you stay organized, but without basic knowledge you may struggle with briefs, contracts, and creative review. Many newer teams start with agency help, then gradually move some work in-house using software.

Conclusion: choosing the right partner for you

The best influencer agency choice depends on how much help you need, how fast you want to move, and how you define success.

If you want deep social media support, ongoing content, and creators woven into everything, a full service social partner is appealing.

If your team already runs strong brand channels and you mainly want bursts of creator reach, talent driven support may be more efficient.

For brands with capable teams but tight budgets, a platform alternative such as Flinque can deliver structure while keeping execution in your hands.

Clarify your goals, budget range, and internal bandwidth. Then ask each option to walk you through a sample three month plan so you can see whose approach matches how you actually like to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.