Fresh Content Society vs August United

Why brands look at these two influencer partners

When marketers compare Fresh Content Society vs August United, they’re usually trying to pick the right long‑term partner for social and influencer work, not just a one‑off campaign manager.

You might be asking who understands your audience better, who can handle complex content calendars, and who can turn influencers into real customers.

Both are full‑service influencer marketing agencies serving brands that want hands‑on help instead of doing everything in‑house.

The primary idea here is simple: influencer marketing agency choice can shape how your brand shows up online, how creators talk about you, and how measurable your results feel.

Let’s walk through what each agency is known for, how they work, and which one might be the better fit for your stage and budget.

What each agency is known for

Both teams run influencer campaigns, but they’re known for slightly different strengths and kinds of clients.

What Fresh Content Society is mainly known for

This agency is often associated with social‑first thinking and strong content production across platforms like TikTok, Instagram, and YouTube.

They tend to talk about building ongoing communities, not just quick bursts of influencer content that disappear after a week.

They’re also known for pairing influencer work with broader social media management, including strategy, content calendars, and performance tracking.

What August United is mainly known for

August United is recognized for building structured influencer programs for established brands, often with more formal brand guidelines and approval flows.

They’ve been linked publicly with bigger names in food, consumer goods, and lifestyle.

Their messaging often leans toward “uniting” brands and creators around shared values and clear storytelling, with heavy attention to brand safety.

Fresh Content Society

Let’s look more closely at what Fresh Content Society does, how they handle campaigns, and what kind of clients tend to get the most value.

Core services and focus

This shop leans into being a full social media partner, not just an influencer middleman.

Common services include:

• Influencer marketing strategy, sourcing, and campaign management
• Day‑to‑day social media management and content calendars
• Short‑form video production for TikTok, Reels, and Shorts
• Paid social amplification tied to creator content
• Reporting and optimization based on ongoing performance

They often pitch themselves to brands that want one team handling both the influencer side and the brand’s own channels.

How they run campaigns

Their campaigns usually start with audience and platform choices first, then creators.

They tend to emphasize native content that looks and feels like it belongs on each platform instead of highly polished TV‑style creative.

Expect an approach that mixes brand‑owned content with creator posts, sometimes tying into trends and challenges to ride existing attention.

Relationships with creators

This agency appears to work with a broad network of creators in niches like gaming, sports, lifestyle, and consumer products.

They seem comfortable with both micro and mid‑tier influencers, not just big celebrity names.

Because of the social‑first mindset, creators are often treated as ongoing partners, reused across multiple campaigns where it makes sense.

Typical client fit

Brands that often fit well with this team share a few traits:

• They want someone to “own” social media and not just run one‑off influencer activations.
• They believe short‑form video is central to their growth.
• They are open to more playful, platform‑native creative.
• They can commit to multi‑month or always‑on social programs.

If your team is small and stretched thin, letting one partner handle social and creators can reduce coordination headaches.

August United

Now let’s look at August United’s services, campaign style, and which brands usually see the strongest returns.

Core services and focus

August United positions itself squarely as an influencer marketing and creator partnerships agency.

Their work tends to sit within integrated brand campaigns across digital, retail, and sometimes offline channels.

Core offerings often include:

• Influencer program strategy and planning
• Creator sourcing, vetting, and contracts
• Campaign management and approvals
• Content usage rights and brand safety checks
• Measurement and performance reporting

They sometimes plug into larger marketing ecosystems alongside PR, media, and creative agencies.

How August United runs campaigns

Campaigns typically begin with brand objectives, then messaging, then creator casting.

Expect structured timelines, detailed briefs, and more robust pre‑approval of concepts for bigger brands with strict guardrails.

Content is designed to reflect the brand’s story and values, then delivered through influencers that feel authentic to their followers.

Creator relationships and values

This team emphasizes creator alignment with brand values, not just reach.

They’re likely to lean heavily on background checks, content audits, and brand safety reviews before signing any influencer.

For larger household brands, that extra layer of review can be reassuring, especially for family, health, or financial products.

Typical client fit

August United often suits brands that:

• Already have internal brand and social teams and need external influencer specialists.
• Work within regulated categories or strict brand rules.
• Plan national or large‑scale launches with many stakeholders.
• Value formal process, documentation, and risk management.

If your leadership expects tight controls and detailed reporting, their structure can feel more comfortable.

How the two agencies really differ

On the surface, both run influencer programs, but the experience for your brand can feel different.

Social‑first partner vs influencer specialist

Fresh Content Society tends to be the “social department” for brands that don’t have one, blending social management with influencer work.

August United behaves more like a dedicated influencer arm that plugs into a broader marketing plan you already have.

Creative style and tone

Fresh Content Society usually leans into punchy, trend‑aware content that feels like it belongs in your feed right now.

August United tends toward more polished story arcs tied closely to campaign themes and brand guidelines.

One isn’t better than the other; it’s about whether you want looser creativity or stricter brand control.

Process and structure

Fresh Content Society may feel lighter and more flexible for brands that move quickly on social.

August United generally offers more layers of review, which can slow things down but increase consistency and reduce risk.

Large corporate teams with legal and compliance needs often appreciate that extra structure.

Scale and types of campaigns

Fresh Content Society often shines on always‑on social programs where influencer content feeds regular posting and paid amplification.

August United is frequently associated with larger campaign pushes, seasonal promotions, and multi‑creator flights around key brand moments.

Pricing approach and how work is scoped

Neither agency publishes simple price lists, because costs depend on many moving parts.

Common pricing structures

Both typically use some mix of:

• Custom project fees for specific influencer campaigns
• Monthly retainers for ongoing management or social support
• Influencer fees based on reach, deliverables, and content rights
• Production or editing costs for higher‑end content
• Paid media budgets to boost creator content

What drives total cost

Your final budget is shaped by factors like:

• Number of influencers and platforms involved
• Type and volume of content expected
• Need for usage rights or whitelisting for paid ads
• Length of the campaign or ongoing partnership
• How much strategy and reporting support you require

More complexity, more stakeholders, and more approvals usually mean higher management fees.

When each feels affordable or expensive

Fresh Content Society may feel efficient for brands that combine social management and influencer work under one budget.

August United may feel more premium but justified for national campaigns or when you need rigorous brand safety processes.

Either way, meaningful influencer programs usually require five‑figure or higher overall budgets, not small test spends.

Strengths and limitations

Every agency has trade‑offs. Understanding them helps you avoid mismatched expectations.

Where Fresh Content Society tends to shine

• Integrating influencer content with daily social posting and community building
• Moving quickly with short‑form video and trend‑driven content
• Acting as an external social team for lean marketing departments
• Testing and iterating content across multiple platforms

A common concern is whether trend‑driven content can still match strict brand rules or conservative leadership tastes.

Where Fresh Content Society may fall short

• Highly regulated industries that require heavy legal oversight
• Brands needing major offline or retail program integration
• Global campaigns needing large teams across many markets

Where August United tends to shine

• Serving larger brands with complex approval flows
• Running structured, multi‑influencer campaigns around big launches
• Balancing storytelling, brand safety, and clear reporting
• Working alongside other agencies within a broader ecosystem

Some marketers worry that heavy process could limit creator freedom and make content feel too staged.

Where August United may fall short

• Very small brands or early‑stage startups with modest budgets
• Teams that want super rapid, experimental content cycles
• Brands needing constant daily social posting on a tight budget

Who each agency is best for

Thinking about your size, risk tolerance, and social maturity can make the choice much clearer.

Best fit for Fresh Content Society

You may lean toward this agency if:

• You want one partner to run both your social channels and influencers.
• Your brand voice is fun, bold, or highly visual.
• You see TikTok, Reels, and Shorts as core channels.
• Your internal team is small and needs daily execution help.
• You’re okay with testing, learning, and adjusting quickly.

Best fit for August United

August United is likely a better match if:

• You’re a mid‑market or enterprise brand with many internal stakeholders.
• You care deeply about risk, brand safety, and vetting.
• You plan national launches or seasonal pushes with big budgets.
• You already have separate agencies for media, PR, or creative.
• You want robust documentation and structured campaign timelines.

When a platform like Flinque makes more sense

Not every brand needs or can afford full agency support. Sometimes a platform approach fits better.

What Flinque offers in this space

Flinque is a platform that helps brands discover creators, manage outreach, and run influencer campaigns without hiring an agency on retainer.

It gives in‑house teams tools to organize creators, track content, and keep communication in one place.

When to consider a platform instead of an agency

• You have at least one in‑house marketer with time to manage creators.
• Your budgets are smaller and you need to stretch every dollar.
• You prefer to keep relationships with influencers direct and long term.
• You want more control over day‑to‑day decisions rather than handing them off.

In these cases, a platform can help you grow your influencer efforts until you’re ready for full‑service support.

FAQs

How do I choose between these two influencer agencies?

Start with your biggest need: daily social help or structured influencer campaigns. If you want one partner for social and creators, lean toward a social‑first team. If you’re a bigger brand with strict rules and big launches, a more structured influencer specialist may be better.

Can smaller brands work with these agencies?

Some smaller brands do, but both typically expect meaningful budgets for creator fees and management time. If your spend is limited, consider starting with a platform like Flinque or smaller projects before committing to a full‑service relationship.

Do they only work with big influencers?

No. Both agencies use a mix of micro, mid‑tier, and larger creators depending on goals and budget. Micro influencers can be powerful for niche audiences, while bigger names help with broad awareness. Your brief usually shapes the mix they recommend.

How long should an influencer program run?

Short, one‑month bursts can work for launches, but most brands see better results from three to six month partnerships or ongoing creator programs. Longer timelines allow testing, learning, and building real familiarity between influencers and their audiences.

What should I prepare before talking to either agency?

Have clarity on your main goal, target audience, rough budget range, key platforms, and how much internal time you can commit. Share past wins and failures so they can avoid repeating mistakes and quickly understand your brand’s reality.

Conclusion: choosing the right fit

Choosing between these influencer partners is really about where you are today and how involved you want to be.

If you need deep help with social channels plus creators, a social‑first agency that acts like an external department often makes sense.

If you’re an established brand planning big, high‑visibility campaigns, a structured influencer specialist may be safer and easier to plug into your existing setup.

And if you’re still early or want more control, starting with a platform like Flinque can help you learn the ropes before committing to a full‑service retainer.

Match your choice to your budget, your appetite for risk, and how hands‑on you want to be. From there, the right partner usually becomes clear.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.