Find Your Influence vs Veritone One

Why brands weigh these two influencer partners

Many marketers looking at influencer campaign help end up choosing between Find Your Influence vs Veritone One. Both work with creators, but they support brands in different ways, at different scales, and with different content strengths.

To keep things clear, this page looks at each as a service-based agency, not as software. The primary search focus here is the phrase influencer marketing agencies, because that is how most brands think about this decision.

Table of Contents

• What each agency is known for
• Find Your Influence overview
• Veritone One overview
• How their approaches really differ
• Pricing and how engagements work
• Strengths and limitations
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

At a high level, both are influencer marketing agencies, but they built their reputations in different corners of the media world.

Understanding those roots helps you decide which feels closer to the kind of campaigns you want to run.

What Find Your Influence is recognized for

This agency is closely associated with digital-first creator campaigns. Think Instagram, TikTok, YouTube, and blogs, with a strong focus on content that lives on social channels.

Brands often look to this team for managed influencer programs, campaign planning, and creator sourcing across multiple social platforms.

What Veritone One is recognized for

This agency is best known for its work in audio and entertainment style media. That includes podcast influencers, radio hosts, and personalities that blend content and advertising.

They also handle digital video and social creators, but their roots in audio and broadcast-style content set them apart for some marketers.

Find Your Influence overview

This agency leans into social-first storytelling through influencers. Most brand conversations here start with, “Who is our audience following online, and how do we show up in their feeds in a natural way?”

Core services

Services are centered on running influencer campaigns from strategy through reporting. You can usually expect support such as:

• Creator discovery and vetting across social platforms
• Campaign planning, concepts, and creative direction
• Contracting, briefing, and content approvals
• Paid amplification of creator content
• Performance tracking and recap reporting

The focus is on being a hands-on partner rather than handing you a tool and stepping back.

How they usually run campaigns

Most campaigns start with clarifying your goals, like awareness, content production, or sales. From there, the team proposes creator mixes and content ideas that match your objectives and budget.

They typically coordinate outreach, negotiate deliverables, manage timelines, and keep both sides aligned through launch and reporting.

Creator relationships and style

This group tends to focus on social-native creators, including micro and mid-tier influencers. That means people whose primary audience is built on platforms like TikTok, Instagram, and YouTube.

The goal is to find creators whose content style already fits your brand voice, so sponsored posts feel like a natural extension of their usual work.

Typical brands that fit well

Find Your Influence often suits brands that:

• Care most about social presence and content output
• Want structured, managed influencer programs
• Need help tracking performance beyond vanity metrics
• Prefer a partner comfortable across many social channels

Categories can range from beauty and fashion to apps, consumer tech, food, and lifestyle products.

Veritone One overview

Veritone One operates more like a media agency that deeply understands talent-driven content. They are especially visible in podcast advertising and radio-style personality endorsements.

Core services

Their offering spans both influencer and broader media support. Typical service areas include:

• Podcast and host-read endorsement campaigns
• Audio and radio influencer partnerships
• Video creator campaigns and brand integrations
• Planning and buying across multiple media channels
• Data-informed optimization and reporting

They lean into measurable direct-response style campaigns as well as brand awareness programs.

How they usually run campaigns

Campaigns often begin with audience targeting and channel selection. For example, choosing specific podcasts or hosts whose audiences match your target customer.

They then negotiate placements, manage reads or integrations, monitor performance, and shift spend toward what is working best.

Creator and host relationships

Veritone One’s strength is often in long-term relationships with show hosts and on-air personalities. These voices tend to have deep trust with their audiences.

That can translate into endorsement-style campaigns where the host weaves your brand into their regular content, not just standalone ad spots.

Typical brands that fit well

Veritone One usually fits brands that:

• Want to tap into podcast and audio audiences
• Care about host-read endorsements and credibility
• Have budgets for multi-channel, multi-show testing
• Value media buying experience alongside influencer work

Common examples include subscription services, financial brands, health products, and direct-to-consumer startups scaling nationally.

How their approaches really differ

Both teams help brands work with influential voices, but they take different routes to get there. Understanding these differences is often what unlocks clarity.

Channel focus

Find Your Influence is heavily social and creator driven. If your mind goes straight to Reels, TikTok trends, and Instagram carousels, you are in their wheelhouse.

Veritone One leans more into podcasts, radio, and other audio plus video content with built-in audiences, then layers digital channels on top.

Content style and storytelling

With Find Your Influence, content usually feels like native social posts, stories, and short-form videos. The storytelling is often visual and lifestyle focused.

With Veritone One, a lot of impact comes from voice, storytelling, and long-form content where hosts speak at length about your brand.

Scale and complexity

Veritone One is accustomed to national and even global audio campaigns, with many shows and placements running at once.

Find Your Influence tends to structure campaigns around groups of creators and content waves, which can scale, but within social platforms rather than broadcast media.

Measurement and goals

Both care about performance, but the lens can differ. Social-focused work may look at reach, engagement, content reuse, and sales lifts tied to tracking links.

Audio and host campaigns often lean into measured response, such as promo code redemptions, unique URLs, or spikes in branded search.

Pricing and how engagements work

Neither agency sells simple menu pricing. Costs depend on your goals, required services, and how much media or creator volume you want to run.

How influencer marketing agencies usually price

Most agencies charge using a mix of fees and pass-through costs. Influencer pay, host fees, and media spend are often billed directly to you.

On top of that, you pay for planning, management, and reporting. This can be structured as a project fee, retainer, or a percentage of managed spend.

Factors that drive Find Your Influence style budgets

For social-first campaigns, cost typically depends on:

• Number and tier of creators involved
• Number of posts, stories, or videos per creator
• Whether you are buying rights to reuse content in ads
• Length and complexity of the campaign timeline

Brands with lower budgets might start with smaller groups of micro creators, while larger budgets unlock more volume and paid boosting.

Factors that drive Veritone One style budgets

For audio and host-based work, cost often varies based on:

• Size and popularity of shows or hosts
• Number of episodes and placements you run
• Whether you test many shows or focus on a few
• Additional channels, like video or social add-ons

Larger budgets make it easier to run testing across multiple shows before doubling down on top performers.

Strengths and limitations

No agency is perfect for every brand. It helps to think honestly about what each does best and where they may not be the ideal fit.

Where Find Your Influence tends to shine

• Deep focus on social-first creators and formats
• Structured management of influencer workflows
• Ability to repurpose influencer content in ads
• Support for brands wanting always-on creator activity

A common concern is whether campaigns will stay on-brand when many creators are involved. Strong briefing and approval processes usually matter more than the agency label itself.

Where Find Your Influence may feel limited

• Less focus on large-scale podcast and radio buys
• Not a fit if you only want pure media buying without creator work
• Campaigns can feel fragmented if your brand story is unclear

Where Veritone One tends to shine

• Host-read podcast and radio endorsements
• Scaling direct-response driven influencer programs
• Coordinating media plans across multiple channels
• Optimizing spend toward high-performing shows or hosts

Brands who want to hear their name on top podcasts or national broadcasts often gravitate here.

Where Veritone One may feel limited

• Less ideal if you only want small social creator tests
• Audio-focused brands may struggle to reuse content on all channels
• Not every company is ready for the scale these campaigns assume

Who each agency is best for

Thinking about your own stage, budget, and style of marketing makes this much easier to sort out.

Best fit situations for Find Your Influence

• You want social feeds full of creator content that looks organic.
• You care about TikTok, Instagram, and YouTube as priority channels.
• You need support building a repeatable influencer program, not one-off posts.
• You plan to reuse creator content in paid social ads and email.

Best fit situations for Veritone One

• You want your brand read by trusted podcast or radio hosts.
• You have a product that performs well with spoken recommendations.
• You can commit to testing multiple shows or talent, not just one.
• You see influencer work as part of your wider media mix.

Questions to ask yourself before choosing

• Do we picture our message told visually in feeds, or spoken by hosts?
• Are we ready for large-scale media spend, or starting smaller?
• Do we want a long-term program or just a short push?
• How much internal time do we have to manage creators or content?

When a platform like Flinque makes more sense

Not every brand is ready for a full service agency relationship. Some teams prefer to keep control in-house and use software to run campaigns.

That is where a platform-based option such as Flinque can come in, offering tools without full management fees.

Why a platform alternative can be useful

• You want to control creator outreach and negotiations internally.
• Your budgets are smaller, and agency retainers feel heavy.
• You want to learn influencer marketing hands-on before outsourcing.
• You need flexibility to pause, test, and restart campaigns quickly.

Flinque focuses on discovery and campaign coordination, giving brand teams structure while avoiding long agency commitments.

When agencies still make more sense

• You lack the team capacity to manage creators and content.
• You need access to relationships with top hosts or creators.
• You want strategic guidance, not just a tool to log activity.
• Your leadership expects polished reporting and cross-channel planning.

In many cases, brands use platforms early on, then graduate to agency partnerships once budgets and complexity rise.

FAQs

Is one of these agencies better for small brands?

Smaller brands usually find social-first influencer work more affordable than large podcast or radio buys. That often makes a social-focused partner more practical, though very early-stage companies may still be better served by a platform or in-house tests.

Can I work with both agencies at the same time?

Yes, some brands split responsibilities. For example, one partner handles social creator work while the other runs audio and host campaigns. It is important to coordinate messaging and measurement so efforts do not overlap or conflict.

How long does it take to see results from influencer campaigns?

Timelines vary, but many brands see early indicators within the first one to three months. Sales impact can take longer, especially for higher-priced products. Repeated exposure and ongoing creator relationships often perform better than one-off campaigns.

Do I need a big budget to work with an influencer agency?

You do not need a huge budget, but agencies generally expect a minimum level of commitment to run campaigns effectively. That includes creator pay, content costs, and management fees. If your budget is very limited, starting with a platform can be safer.

How do I know if audio or social influencers are better for my brand?

Look at where your customers spend their time and how they usually discover new products. If your audience lives on TikTok and Instagram, social creators make sense. If they listen to many podcasts or radio shows, host-read campaigns may be stronger.

Conclusion: choosing the right partner

Choosing between these influencer marketing agencies comes down to channels, budget, and how involved you want to be in the day-to-day work.

If your heart is set on social creators and visual storytelling, a digital-first partner is usually the natural choice.

If you want trusted voices on podcasts or radio driving response at scale, an audio-focused agency may be better aligned.

Take an honest look at your goals, how much you can spend, and how ready your team is to brief, approve, and support creator content.

From there, speak openly with each agency about expectations, timelines, and what success will look like, and do not hesitate to explore a platform route first if you need to learn the ropes more gradually.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.