Find Your Influence vs Obviously

Why brands weigh influencer agency options

Choosing an influencer partner can feel overwhelming. You want real results, not vanity metrics, and you also want an agency that fits your brand’s size, budget, and culture.

Many marketers end up comparing Find Your Influence vs Obviously when they’re trying to decide between different styles of influencer support.

For this page, the primary focus keyword is influencer marketing agencies. You’ll see it show up naturally as we walk through how each partner actually works.

What these agencies are known for

Both agencies live squarely in the world of influencer marketing agencies, but they’ve grown up with slightly different flavors and reputations.

At a high level, you’re choosing between different blends of creative direction, data, and day‑to‑day support rather than completely opposite services.

Reputation in the influencer space

Both teams are recognized for running managed campaigns that connect brands with social creators, handle outreach, and oversee content from idea to reporting.

They’re used by consumer brands that care about Instagram, TikTok, YouTube, and sometimes longer form partnerships like ambassadorships or affiliate programs.

Typical reasons brands consider them

• They don’t have the time or team to manage creators directly.
• They want better reporting and quality control than ad-hoc outreach.
• They are ready to scale beyond one-off gifted posts.
• They need help balancing brand safety with authentic creator voices.

From there the questions become: who manages the details, how they work with creators, and what kind of hands-on help you actually get.

Inside Find Your Influence’s approach

This agency grew by offering brands a managed solution that blends campaign services with access to a large creator network.

They position themselves as a partner that can handle influencer work from planning to performance tracking.

Core services and campaign style

Services usually center on building and running full campaigns across several platforms rather than quick one-off posts.

• Strategic campaign planning and concept ideas
• Influencer sourcing based on audience fit and past performance
• Negotiating fees and managing contracts
• Creative briefing and content approvals
• Tracking deliverables and timelines
• Reporting on reach, engagement, and sometimes sales impact

The team often acts like an extension of your marketing department, especially for brands that have limited in-house social support.

How they work with creators

The agency tends to lean on an established creator community plus ongoing recruiting for new talent.

They usually develop structured briefs but still let creators maintain their voice so content feels natural to followers.

Relationships are often transactional but can grow into repeat partnerships and long-term brand advocacy when performance is strong.

Fit for different kinds of brands

This style of partner often attracts mid-market and growing brands that want measurable campaigns but still need guidance on what to test.

It can work well for categories like beauty, fashion, CPG, wellness, and direct-to-consumer brands looking to increase awareness and social proof.

Inside Obviously’s approach

Obviously built its name around large-scale programs and data-driven casting, especially for national and global brands.

Their pitch often centers on managing complex campaigns efficiently while still delivering creative that feels organic.

Core services and campaign style

Like most influencer marketing agencies, they design and execute multi-step campaigns across channels.

• Campaign strategy with clear goals and messaging themes
• Creator discovery using audience data and content style
• Rate negotiations, contracts, and compliance checks
• Creative coordination and content review processes
• Managing shipments, product seeding, and logistics
• Detailed performance reporting and learnings

They often take on complex briefs, including multi-country campaigns, large creator cohorts, and ongoing ambassador programs.

How they work with creators

Obviously usually emphasizes broad networks and scalable workflows, which makes sense for higher-volume campaigns.

They build systems for discovering, vetting, and organizing many creators at once while still aiming for a personal touch in communications.

This approach suits brands that need dozens or hundreds of pieces of content in a short time window.

Fit for different kinds of brands

Their sweet spot tends to be brands with bigger ambitions, larger budgets, or the need for regional or global reach.

Think consumer tech, major retailers, subscription services, and established consumer brands looking to refresh with creator content.

How their approaches really differ

On paper, both agencies sound similar: strategy, sourcing, management, reporting. The real differences show up in scale, process, and how closely they collaborate with your team.

Scale and campaign complexity

Both can run multi-influencer campaigns, but one often leans into high-volume programs with many creators, while the other may be more adaptable for mid-sized, test-and-learn work.

If you’re planning hundreds of posts across several markets, a more enterprise-style approach can be helpful.

Creative style and content ownership

Both agencies put structure around briefs and approvals. In practice, some brands experience one as slightly more flexible and others as more tightly controlled.

Ask each agency how they handle revisions, brand safety concerns, and who owns content usage rights for ad whitelisting or repurposing.

Account management and communication

Day-to-day contact is where many brands feel the difference.

Some teams operate like a boutique shop with close contact, while others feel more like a larger operation with processes tailored for scale.

Neither is inherently better; it depends on whether you expect weekly hand-holding or are comfortable with set check-ins.

Measurement and business impact

Both agencies report on reach and engagement, but how they connect those numbers to sales and brand lift can vary.

Dig into whether they can support promo codes, affiliate links, or brand lift studies, and how they use those learnings to adjust future campaigns.

Pricing style and how engagements work

Neither agency sells simple software subscriptions. Instead, they act as service partners with pricing built around scope, time, and creator fees.

How brands are usually billed

• Custom campaign quotes based on goals and deliverables
• Retainer-style relationships for ongoing programs
• Separate line items for creator payments and agency management
• Occasional project fees for strategy or creative concepts

Your total budget usually includes both the agency’s fee and the money paid out to influencers.

What drives cost up or down

• Number of creators and posts you want
• Platforms used (TikTok and YouTube often cost more per creator)
• Whether you need full creative production or lighter touch oversight
• Markets involved and language support
• Depth of reporting, analytics, and testing

*A common concern is whether agency fees eat up too much budget before creators are even paid.*

This is why it’s important to ask for a clear breakdown of agency fees versus influencer spend in every proposal.

Strengths and limitations to keep in mind

Every partner has trade-offs. The goal is not perfection but finding a fit that matches how you like to work.

Where these agencies tend to shine

• Taking influencer work off your team’s plate
• Bringing process to creator outreach and approvals
• Leveraging existing creator relationships
• Producing content that looks native to each platform
• Helping brands avoid common legal and compliance issues

Common limitations you should expect

• Less flexibility if your budget is very small
• Slower moves if many stakeholders need to approve content
• Potential misalignment if briefs are vague or rushed
• Limited experimentation if your scope is tightly defined

*Some marketers worry that agency processes might slow things down or make content feel less authentic.*

The best way to avoid this is to review past work, talk through workflows, and set expectations on decision speed early.

Who each agency tends to fit best

Instead of asking which agency is “better,” it’s more helpful to ask which one fits your stage, needs, and budget.

When a mid-market focused style works best

• Growth-stage brands moving beyond gifting into paid partnerships
• Marketing teams with limited internal social or creator expertise
• Companies that want guidance on testing concepts and formats
• Brands willing to start with modest programs and scale over time

When an enterprise-leaning style works best

• Brands planning national or global launches with heavy creator support
• Companies that need detailed reporting for leadership and finance teams
• Teams familiar with agencies and comfortable with structured processes
• Organizations looking to run large ambassador or affiliate ecosystems

Questions to ask yourself before choosing

• How much internal time can we give to influencer work?
• Do we want a “thought partner” or mostly execution?
• Is our budget ready for paid creators plus agency fees?
• How quickly do we need to see measurable impact?

When a platform like Flinque can make more sense

Full service influencer marketing agencies are not the only option. Some brands prefer more control and lower ongoing fees.

This is where a platform such as Flinque can enter the picture.

How a platform approach differs

Flinque operates as a software-based solution rather than a managed agency.

Instead of paying retainers, you use the platform to find creators, manage outreach, and track campaigns yourself, often with lighter support from a customer team.

This appeals to brands with in-house social teams that want to stay hands-on.

When a platform can be a better fit

• You already have someone responsible for influencer relationships.
• Your budget can’t support both creator fees and hefty retainers.
• You want to build your own creator network over time.
• You prefer direct contact with influencers rather than going through an agency.

You trade some of the done-for-you convenience for control, flexibility, and potentially more efficient long-term costs.

FAQs

How do I know if my budget is big enough for an influencer agency?

If you can only afford gifted posts or a handful of very small payments, a full-service agency may feel expensive. When you have funds for both agency fees and several paid creator partnerships, managed services start to make more sense.

Should I work with one agency or several at once?

Most brands start with one partner to avoid overlapping outreach and mixed messaging. Larger companies may use several agencies for different regions or product lines, but that adds coordination work on your side.

Can these agencies guarantee sales from campaigns?

No reputable agency can promise exact sales numbers. They can estimate results based on past work, but real impact depends on your offer, prices, landing pages, and how well creator content connects with their audiences.

How long does it take to launch an influencer campaign?

Expect several weeks from kickoff to live content. Agencies need time to clarify goals, source and confirm creators, ship products, create briefs, and get content approved. Rushed timelines usually reduce quality and creator choice.

What should I ask during agency pitches?

Ask for case studies in your category, clarity on fees versus creator spend, details on how they pick influencers, examples of reports, and who exactly will manage your account. Request sample briefs and contracts before signing.

Helping you make a confident choice

You’re not just picking from a list of influencer marketing agencies. You’re choosing a working relationship that will touch your brand’s voice, visuals, and community.

Start with your goals, budget, and bandwidth. Decide how involved you want to be, and how quickly you need to scale.

Then speak openly with each partner about expectations, reporting, and creative style. The right choice is the one that fits your team, not just your wishlist.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.