Find Your Influence vs IMA

Why brands compare influencer marketing agencies

When you start looking for outside help with influencer work, two names that often pop up are Find Your Influence and IMA. Both support brands with planning, running, and optimizing creator campaigns across social platforms.

Most marketers comparing them want clarity on services, cost expectations, day‑to‑day collaboration, and what kind of results each is best suited to deliver.

Table of Contents

• What each agency is known for
• Find Your Influence for influencer growth
• IMA for global influencer campaigns
• How these agencies really differ
• Pricing and engagement style
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

The primary keyword for this topic is influencer marketing agencies. Both of these businesses sit squarely in that space, but with different strengths and reputations.

Find Your Influence is often associated with data‑driven campaign planning and performance tracking, especially for North American brands focused on measurable sales or lead results.

IMA, sometimes referred to as IMA Agency or IMA Influencer Marketing Agency, is known for global reach, creative storytelling, and polished content across Europe, North America, and beyond.

Understanding what each is known for helps you decide whether you need heavy creative firepower, performance focus, or a balance of both.

Find Your Influence for influencer growth

Find Your Influence operates as a full service influencer marketing partner. It supports brands from discovery and strategy through reporting and optimization, often leaning on internally built technology and detailed analytics.

Core services and focus

Services typically span the full campaign lifecycle, including strategy, creator sourcing, contract negotiation, and ongoing management of content and deliverables.

Common offerings include:

• Influencer discovery and vetting across major social platforms
• Campaign strategy focused on clear KPIs like sales or signups
• End‑to‑end campaign management and communication with creators
• Content guidelines, approvals, and compliance support
• Reporting, insights, and recommendations for future work

Many brands choose them when they need a structured process and predictable reporting, rather than one‑off influencer outreach.

How they run campaigns

Find Your Influence usually starts with a clear brief, budget range, and main performance goals. From there, they map creator types, platforms, and formats that fit your targets.

Execution tends to be methodical. You can expect timelines, milestones, and regular performance check‑ins, rather than purely ad hoc content drops.

Measurement often goes beyond likes and comments. They look at reach, click‑throughs, conversions, and sometimes brand lift, depending on the tracking tools you use.

Creator relationships and network style

The agency works with a broad network of creators across categories such as beauty, fashion, lifestyle, fitness, family, gaming, and more.

They typically tap both existing relationships and fresh discovery. That balance helps them avoid overusing the same influencers while still benefiting from proven partners.

Creators may appreciate streamlined communication and predictable payment workflows, which can improve content quality and cooperation for your brand.

Typical client fit

Find Your Influence can be a match if you:

• Want performance‑oriented influencer programs tied to sales or leads
• Operate mainly in North America or prioritize that region
• Need hands‑on support from initial strategy through reporting
• Prefer structured timelines, clear KPIs, and consistent checkpoints

It suits brands that view influencer work as a measurable marketing channel, not just a branding add‑on.

IMA for global influencer campaigns

IMA is a well‑known influencer marketing agency originally rooted in Europe, working with global and regional brands across many verticals.

Its reputation centers on creative campaign ideas, strong production values, and cross‑border influencer activations.

Core services and focus

IMA also covers end‑to‑end influencer execution, but often with a strong emphasis on creative concepts and international reach.

Common services include:

• Creative campaign development and storytelling concepts
• Influencer selection across global markets and languages
• Management of content shoots, brand events, and experiences
• Long‑term ambassador and advocacy programs
• Reporting on reach, engagement, and brand impact

They are often chosen by lifestyle, fashion, travel, and premium brands that care deeply about how content looks and feels.

How they run campaigns

IMA typically begins with brand immersion, learning your history, audience, and visual identity. From there, they pitch creative concepts and influencer casting ideas.

Campaigns often include a mix of always‑on activity and hero moments, such as a big seasonal drop or milestone launch.

Measurement may feature brand storytelling metrics alongside performance data, balancing storytelling quality with reach and reaction.

Creator relationships and global reach

IMA has a wide network of creators across Europe, North America, the Middle East, and Asia, depending on each brand’s needs.

They frequently work with fashion, lifestyle, travel, and design‑led influencers, including mid‑tier and top‑tier names.

Their relationships can help with cross‑border logistics, from language and cultural fit to content timelines across time zones.

Typical client fit

IMA often suits brands that:

• Operate across multiple countries or plan global activations
• Prioritize brand storytelling, visuals, and image building
• Have larger marketing budgets and seek polished creative output
• Want a partner with experience in premium and lifestyle sectors

If you need content that looks like a high‑end campaign rather than simple product placements, IMA may be worth exploring.

How these agencies really differ

You might only mention “Find Your Influence vs IMA” once, but the real decision comes down to what kind of help you want, and how you like to work with partners.

Approach and mindset

Find Your Influence often leans into performance and measurable outcomes. Brands focused on conversions, trials, or direct response may find that appealing.

IMA tends to emphasize creative storytelling and brand building. If your priority is perception, visuals, and long‑term affinity, that slant may matter more.

Scale and geography

Both can support multi‑market work, but each has natural strengths. Find Your Influence is often associated with North American campaigns, while IMA is more commonly linked with European and global work.

Your primary markets, languages, and logistics needs should heavily influence which feels like a better partner.

Client experience and collaboration style

With Find Your Influence, you might notice more structured performance reviews, clear reporting cycles, and ongoing optimization based on results.

With IMA, you may experience more emphasis on concepting, creative development, and visual direction, paired with international project management.

In practice, both will manage logistics; the difference is where their attention and expertise feel strongest.

Pricing and engagement style

Neither agency uses simple public price tags. Influencer work depends on many moving parts, so costs are typically scoped per brand or per project.

How pricing usually works

Most influencer agencies price around a mix of campaign budget, management fees, and sometimes longer‑term retainers.

Key factors that shape cost include:

• Number of influencers and their audience size
• Markets and languages involved
• Content formats: posts, videos, stories, events, trips
• Usage rights and how long content is reused
• Level of strategy, creative work, and reporting required

Expect to receive custom proposals rather than picking a one‑size‑fits‑all package.

Engagement models you might see

Common engagement styles include:

• Project‑based campaigns for launches, holidays, or seasonal pushes
• Retainers for always‑on influencer work throughout the year
• Pilots that test a smaller scope before scaling

Find Your Influence may lean into ongoing performance optimization under a retainer. IMA may mix retainers with larger hero campaigns and creative concepts.

What to ask about pricing

When you speak with either agency, ask:

• How influencer fees and agency fees are separated in the quote
• What is included in management and strategy time
• How they handle overages, scope changes, or added markets
• What level of reporting and insights you get at each budget tier

Clear answers will help you forecast spend and justify investment internally.

Strengths and limitations

Every agency has areas where it shines and places where it may not be ideal. Understanding that balance can save you misaligned expectations later.

Where Find Your Influence stands out

• Strong orientation toward measurable outcomes and data
• Helpful for brands that treat influencer work like a performance channel
• Structured campaign planning and reporting routines
• Good fit for North American or performance‑driven programs

A common concern is whether a performance focus might limit more adventurous creative ideas.

Where Find Your Influence may feel limiting

• May feel too structured for brands wanting looser, experimental content
• Might not be ideal for purely image‑driven, luxury‑style campaigns
• Global reach can exist, but may not match agencies rooted in many markets

Where IMA stands out

• Strong creative storytelling and visual focus
• Experience with premium, lifestyle, and global brands
• Ability to run cross‑border programs with multilingual creators
• Good for building brand image and awareness over time

Some marketers worry that creative excellence might come with higher budgets than they first expect.

Where IMA may feel limiting

• May not be the most natural choice for scrappy, smaller budgets
• Heavier emphasis on brand perception than raw performance in some cases
• Approval processes can feel complex for very fast‑moving brands

Who each agency fits best

Seeing yourself in a typical client profile can make the decision clearer. Use these as directional, not strict, rules.

Best fit for Find Your Influence

• Mid‑size to large brands focused on North America
• Consumer products, apps, and services with clear conversion goals
• Marketers who need dashboards, reports, and regular performance reviews
• Teams that prefer a predictable process over ad hoc content deals

If your CFO wants to see influencer work tied clearly to revenue or signups, this kind of partner can be helpful.

Best fit for IMA

• Global or multi‑country brands in fashion, beauty, lifestyle, or travel
• Companies planning hero creative moments or large launches
• Teams that care deeply about brand image, visuals, and storytelling
• Marketers with budgets that allow for multi‑market creativity

If you want content that feels like a magazine shoot or brand film, and not just simple influencer posts, IMA’s style may resonate.

When a platform like Flinque makes more sense

Not every brand needs a full service influencer agency. Some teams prefer to keep strategy in‑house and use a platform to handle discovery and workflow.

Where Flinque can fit

Flinque is an example of a platform‑based alternative. Instead of hiring an agency on retainer, you use software to find creators, organize outreach, and track campaigns yourself.

This can suit brands that:

• Have in‑house marketing staff ready to manage influencer relationships
• Want to control day‑to‑day communication with creators
• Need to test influencer work with leaner budgets
• Prefer flexible month‑to‑month platform access over long retainers

You trade off some of the done‑for‑you service and strategic guidance, but gain more control and potentially lower ongoing agency costs.

FAQs

How do I choose between these two influencer marketing agencies?

Start with your main goal. If you prioritize measurable performance and structured reporting, lean toward more data‑driven partners. If you want global creative storytelling and high‑end visuals, agencies with strong creative reputations may fit better.

Can smaller brands work with established influencer agencies?

Sometimes, but not always. Many agencies focus on mid‑size and enterprise budgets. Smaller brands can still reach out, but should be ready for minimum campaign spends or consider platforms and boutique partners as alternatives.

Do these agencies only work with big influencers?

No. Most established agencies mix large, mid‑tier, and micro creators depending on goals and budget. You can often request a heavy focus on micro or niche influencers if that matches your audience and spend level.

How long does it take to launch a campaign with an agency?

Timelines vary, but four to eight weeks is common from initial brief to first content going live. That window covers strategy, casting, contracting, content planning, and approvals before launch.

Should I use an agency or manage influencers in‑house?

If you lack time, relationships, or experience with contracts and measurement, an agency can reduce risk. If you have a capable internal team and limited budget, managing in‑house with a platform may offer more flexibility.

Conclusion

Choosing between influencer marketing agencies is less about which name is “better” and more about which fits your goals, markets, and working style.

If you need clear performance tracking and structured processes, a data‑leaning partner can help. If you’re focused on global brand storytelling, a creativity‑driven agency may serve you better.

Be open about your budget, timeline, and internal capacity. Ask each potential partner how they would approach your next launch, what success looks like, and how they report on it.

From there, trust the mix of fit, transparency, and chemistry. Influencer success is built on long‑term relationships, and that starts with choosing the right team at your side.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.