Why brands look at different influencer partners
When marketers weigh Find Your Influence vs BEN, they are usually trying to pick the right partner for consistent, impactful creator campaigns. You might be wondering who really understands your audience, who can scale, and who feels like the better long‑term fit for your brand.
That’s where your choice of influencer agency services really matters. The right team shapes your strategy, your creator relationships, and how your brand shows up in front of customers.
Table of Contents
- What each agency is known for
- Inside Find Your Influence
- Inside BEN
- How the two agencies really differ
- Pricing approach and how work is structured
- Strengths and limitations for each option
- Who each agency is best suited for
- When a platform like Flinque can make more sense
- FAQs
- Conclusion: choosing the right partner
- Disclaimer
What each agency is known for
Both agencies are known for pairing brands with creators, but they lean into different strengths and histories. Understanding those differences will help you see where your own priorities fit.
Find Your Influence grew up as an influencer-focused shop, known for hands-on campaign management and access to a broad mid-tier creator pool across social platforms.
BEN, by contrast, is often associated with deep ties to entertainment. It leans heavily into creator partnerships on YouTube and other video-first channels, often blending influencer work with broader content and media plays.
Each one promises strategic planning, creator sourcing, production support, and reporting. The biggest differences show up in culture, scale, and the kinds of brand stories they like to tell.
Inside Find Your Influence
Find Your Influence is best known for straightforward influencer agency services aimed at brands that want structured campaigns without losing personal contact with the team running them.
Services and campaign focus
The agency typically supports social campaigns on Instagram, TikTok, YouTube, and blogs, with an emphasis on clear deliverables and measurable results.
- Influencer discovery and vetting
- Campaign strategy and creative direction
- Contracting and compliance
- Content reviews and approvals
- Performance tracking and wrap-up reports
You can expect them to handle most of the day-to-day details, while still seeking your input on key creative and messaging choices.
How campaigns usually run
Campaigns tend to follow a structured flow. The team clarifies your goals, defines the audience, and then builds a creator shortlist that fits your brand voice and budget.
They coordinate briefs, negotiate fees, and oversee timelines, so creators know what is expected and when. You get visibility into the process without needing to manage every message.
Content goes through approvals, then launches according to a schedule built around product drops, seasonal pushes, or specific promotions.
Creator relationships and style
Find Your Influence works with a wide range of influencers, often focusing on small to mid-sized creators who can deliver stronger engagement for niche audiences.
This often appeals to brands that care more about genuine conversation than massive follower counts. It also helps stretch campaign budgets by balancing reach and depth.
The agency usually positions itself as a collaborative partner to influencers, aiming to keep briefs clear but flexible enough for authentic content.
Typical client fit
Brands that choose this agency usually share a few traits. They want measurable results, but they also want a team that feels accessible and responsive.
Common fits include:
- Consumer brands looking to grow awareness or trial
- Ecommerce companies wanting trackable sales lift
- Emerging brands testing influencer marketing for the first time
- Marketing teams without internal influencer specialists
If you want help from planning through reporting, and expect to stay involved in key decisions, this kind of partner may suit you.
Inside BEN
BEN (often seen as BENlabs) is widely recognized for its deep work in creator partnerships and entertainment-driven campaigns, especially on video platforms.
Services and creative reach
Beyond standard influencer agency services, BEN focuses on creator-led storytelling, often blending organic content, product placement, and performance-driven ideas.
- Influencer and creator strategy
- YouTube and video-centric campaigns
- Content integration and product placement
- Cross-channel amplification and paid media support
- Measurement and optimization
This can be appealing if your brand sees video creators and entertainment as core to your marketing mix.
How campaigns unfold
Campaigns typically begin with audience and channel planning. The BEN team digs into where your customers spend time, especially within YouTube and other long-form content.
They then match you with creators whose channels naturally fit your message. These might be gamers, lifestyle vloggers, educators, or niche experts.
Campaigns can mix sponsored videos, subtle integrations, and multi-video concepts designed to feel native to each creator’s style.
Creator relationships and networks
BEN is known for working with established creators and channels that already have strong production values and loyal audiences.
This can include larger YouTube channels, established streamers, or creators tied to specific entertainment genres, like gaming or tech reviews.
The agency tends to prioritize content that feels like part of a channel’s natural story, rather than pure ads, which can help with viewer trust and long-term impact.
Typical client fit
Brands that lean toward BEN often have more complex or ambitious video needs, and are comfortable playing in entertainment-heavy spaces.
- Companies targeting YouTube and streaming audiences
- Brands that view creators as a key media channel
- Marketers ready to test integrations and long-term creator partnerships
- Larger teams seeking support at scale across many creators
If you think about influencers less as one-off posts and more as ongoing storytellers for your brand, this style may resonate.
How the two agencies really differ
Both partners help brands work with creators, but they differ in emphasis, culture, and how they bring ideas to life. That is where your choice becomes clearer.
Focus and creative style
Find Your Influence often leans into structured, multi-platform campaigns with clear deliverables and a strong focus on measurable outcomes.
BEN focuses heavily on video and entertainment, often embedding brands into storylines, formats, and recurring creator content that feels organic.
One style may feel more like high-touch media planning, the other more like being part of digital shows your customers already love.
Scale and complexity
BEN typically works on larger, more complex campaigns, especially when brands need deep YouTube integration or many creator relationships at once.
Find Your Influence often attracts teams that want to grow steadily, test ideas, or run repeatable campaigns across social platforms without overwhelming internal resources.
Think of one as geared slightly more toward entertainment-scale initiatives and the other toward adaptable, campaign-based programs.
Client experience and collaboration
With either agency, you get strategic guidance and hands-on execution. The feel of that partnership can differ though.
Find Your Influence tends to feel more like an extension of your marketing team, closely involved in brief development and day-to-day updates.
BEN can feel more like a large creative and media partner, especially for brands wanting to plug into robust creator ecosystems and data-driven planning for video content.
Pricing approach and how work is structured
Both agencies price work more like custom marketing services than software platforms. There are no fixed subscription tiers in the way you might see with SaaS products.
What drives costs for Find Your Influence
Expect quotes to reflect your goals, timeline, and how many creators you want to work with. Fees usually blend management costs with influencer compensation.
Key factors include:
- Number and tier of influencers involved
- Type and volume of content required
- Platform mix, such as TikTok, Instagram, or YouTube
- Campaign length and reporting needs
You might engage on a project basis for specific launches, or through ongoing retainers if you run frequent campaigns.
What drives costs for BEN
With BEN, budgets often respond heavily to the scale of video work and the stature of the creators involved, especially on YouTube and other video platforms.
- Creator reach and production value
- Depth of integration into content or shows
- Number of episodes or videos involved
- Additional media or amplification beyond organic posts
Retainers or multi-campaign relationships are common for brands committing to ongoing creator storytelling and integrations across multiple creators or seasons.
How to think about budget ranges
Neither agency should be seen as a low-cost option in the sense of paying small one-off creator fees. Both are structured to deliver managed, strategic work.
Your decision should be based more on where you want to invest: broad social campaigns with strong coordination, or deeper video-led partnerships in entertainment environments.
Strengths and limitations for each option
Every agency choice includes trade-offs. Knowing these ahead of time helps prevent mismatched expectations and awkward mid-campaign surprises.
Where Find Your Influence shines
- Accessible team that feels closely tied to your marketing efforts
- Comfortable handling multi-platform campaigns with many mid-tier creators
- Good for brands that need structured workflows and clear reporting
- Helpful for marketers newer to influencer work who want more guidance
Many brands worry they’ll be left managing creators alone; this model aims to remove that burden.
Where Find Your Influence may fall short
- May not be the best fit for heavily entertainment-driven, long-form video concepts
- Not focused on being a pure software self-serve option
- Custom service means less plug-and-play than some simpler influencer marketplaces
It works best when you want a partner to run campaigns, not just a list of influencers.
Where BEN stands out
- Strong connections with video creators and channels, especially on YouTube
- Comfortable with complex integrations and recurring content ideas
- Well-suited to brands treating creators like a core media channel
- Ability to navigate entertainment-style storytelling and placements
This is especially appealing to marketers who think in terms of episodes, series, and long-term creator arcs.
Where BEN may not be ideal
- May feel like more than you need for simple product seeding or small pilots
- Larger video creators and integrations can require higher budgets
- Best suited for teams ready to invest in creator programs, not casual testing
If you just want a handful of Instagram posts around a product launch, other options might be a better starting point.
Who each agency is best suited for
Once you understand your own goals and internal resources, it becomes easier to see who is likely the better fit.
Best fit scenarios for Find Your Influence
- Brands running always-on social campaigns with rotating creators
- Marketing teams that want personal contact and clear project ownership
- Companies testing new markets or segments with focused creator waves
- Performance-minded marketers wanting trackable clicks, signups, or sales
This approach tends to fit when you see influencers as part of your marketing mix alongside paid social, email, and other channels.
Best fit scenarios for BEN
- Brands that want strong presence across YouTube channels and series
- Companies leaning into creator-led entertainment and storytelling
- Marketers planning big launches with integrated video content
- Teams with budget and appetite for long-term creator partnerships
If you want audiences to meet your brand through the shows, streams, and channels they already love, BEN’s model may fit better.
When a platform like Flinque can make more sense
Sometimes, neither full-service agency feels quite right. You might want more control, lighter fees, or the ability to scale in-house expertise over time.
This is where a platform-based option, such as Flinque, can help. Instead of acting as an agency, it provides tools for discovery and campaign management.
You get structure and data without committing to agency retainers. That can be useful if you already have marketing staff ready to run campaigns themselves.
Use a platform like this when:
- Your team wants to own creator relationships directly
- You need flexibility in how much you spend each month
- You value learning and iterating quickly without agency layers
If you later need deeper support, you can still pair platform experience with agency services on larger initiatives.
FAQs
Is one of these agencies better for small brands?
Smaller brands often find a structured, hands-on partner more approachable, especially if budgets are modest and teams are small. The right choice still depends on your goals, channels, and comfort working with creators.
Do I need an agency if I’ve already worked with creators?
Not always. If you have time and internal skills, a platform or direct outreach can work. Agencies become more helpful once campaigns get complex, span many creators, or tie into bigger launches and long-term goals.
How long should I plan for a campaign with these agencies?
You’ll usually want several weeks for planning and creator selection, plus time for content production, approvals, and reporting. Many brands plan at least one to three months from kickoff to final results.
Can these agencies guarantee sales from influencer work?
No ethical agency can guarantee sales. They can design campaigns aimed at conversions, use tracking links and codes, and optimize over time, but results still depend on offer, product fit, and external market factors.
Should I test both agencies before committing long term?
Running pilots with clear goals can be helpful. Just make sure each partner has enough scope and time to show what they can really do, and use consistent metrics when deciding who to keep working with.
Conclusion: choosing the right partner
Your decision comes down to what you want most from influencer agency services. Do you need structured, multi-platform campaigns with strong support, or ambitious entertainment-led creator storytelling?
Consider your budget, the channels that matter most, and how much control your team wants. If you prefer tight collaboration and steady campaigns, a more hands-on, mid-tier creator-focused partner may be ideal.
If you’re aiming for deeper video presence, creator-led entertainment, and YouTube-heavy strategies, leaning toward an entertainment-savvy partner makes sense.
And if you’re ready to manage much of the work in-house, but still want tools and structure, a platform solution like Flinque can give you flexibility without full-service fees.
Start by outlining your goals, timelines, and internal capacity. From there, talk openly with each potential partner about how they work, what they need from you, and how success will be measured.
Disclaimer
All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.
Jan 06,2026
