Find Your Influence vs August United

Why brands compare influencer marketing agencies

When you start looking at influencer marketing partners, you quickly run into names like Find Your Influence and August United. Both work with creators at scale, but they feel very different once you dig into how they run campaigns.

Most brand teams want clarity on three things: what each agency actually does, how hands-on they are, and which one is more likely to fit their goals, timelines, and budgets.

What “influencer agency services” really means

The primary focus here is influencer agency services. Both organizations help brands find creators, manage partnerships, and turn content into measurable impact. The difference is less about labels and more about style, structure, and the level of creative and strategic support you want.

What each agency is known for

Both agencies sit in the same broad space, but they have grown up in different ways. That shapes the kind of work they do and the brands they resonate with most.

What Find Your Influence is known for

This agency built its name around technology-enabled influencer marketing. It often emphasizes data, reach, and the ability to track performance across many creators and campaigns.

Brand teams that like structure, dashboards, and measurable results tend to pay attention. There is usually a strong focus on matching, reporting, and scale.

What August United is known for

This shop is often associated with storytelling, community-building, and “united” creator relationships. It tends to highlight long-term partnerships rather than one-off posts.

Marketing leaders who care about brand voice and emotional resonance often see this as a draw. The pitch leans into narrative and creative collaboration.

Inside Find Your Influence

Find Your Influence positions itself as a full-service influencer marketing partner with a strong tech layer. The service model aims to help brands run creator programs from end to end.

Services they typically offer

Services vary by client size and scope, but they commonly include:

• Influencer discovery across major social platforms
• Campaign strategy and creative briefs
• Contracting and negotiations with creators
• Content approvals and compliance support
• Performance tracking and reporting
• Always-on influencer programs or seasonal pushes

The agency leans into repeatable workflows, aiming to make influencer work feel more predictable and less chaotic.

How they tend to run campaigns

Find Your Influence usually builds campaigns around clear targets: impressions, clicks, conversions, or content volume. The process often starts with audience and platform selection.

From there, they identify relevant creators, secure agreements, and coordinate content publishing timelines. Reporting ties activity back to brand goals.

Creator relationships and network

They maintain access to a wide pool of creators, often through a blend of direct relationships and discovery tools. This tends to favor breadth over a small curated roster.

That approach helps when you need many influencers at once, across different niches, regions, or audience sizes.

Typical client fit

Brands that often lean toward this agency include:

• Mid-market companies wanting measurable influencer programs
• Larger brands needing multi-market or multi-platform campaigns
• Teams that like dashboards, data, and structured reporting
• Performance-focused marketers who care about trackable outcomes

If your team wants influencer marketing to plug into a performance stack, this style usually feels comfortable.

Inside August United

August United operates as an influencer marketing agency with a strong emphasis on storytelling and community. The brand voice often highlights “uniting” creators and fans around shared values.

Services they typically offer

Their service mix usually covers familiar areas but may lean more into narrative and campaign identity:

• Influencer strategy rooted in brand story and mission
• Creator casting with attention to values and personality
• Creative concepting and campaign themes
• Content production support and collaboration
• Events, live activations, or experiential elements
• Reporting focused on engagement and brand lift signals

The goal is often to create memorable, shareable moments rather than only hitting performance metrics.

How they tend to run campaigns

August United usually starts with story. They work with your team to define the emotional core and message you want creators to carry.

Campaigns often feature fewer but more deeply involved influencers, allowing for richer content, ongoing series, or multi-touch storytelling arcs.

Creator relationships and community

This agency tends to emphasize close relationships with a curated group of creators. They look for strong alignment with brand values, not just audience metrics.

Over time, this approach can lead to recurring collaborations, creator “ambassadors,” and long-term advocacy rather than one-off shoutouts.

Typical client fit

Brands drawn to this style often include:

• Consumer brands wanting deep audience connection and trust
• Companies with strong stories, missions, or lifestyle identities
• Teams willing to co-create with influencers, not just brief them
• Marketers focused on brand love, not only short-term sales

If you want influencer content to feel like a natural extension of your brand’s world, this direction can be compelling.

How the two agencies really differ

On the surface, both agencies find creators and run campaigns. The differences show up in how they think, communicate, and measure success.

Approach and mindset

Find Your Influence often leans into structure and measurement. August United usually leans into story and relationships. Both care about results, but they frame “results” differently.

One may feel more performance-centric, while the other feels more brand-centric and expressive.

Scale and campaign style

If you need hundreds of creators posting on a tight schedule, a more systemized approach can help. That’s where a tech-forward agency tends to shine.

If you need a smaller group of deeply involved creators building a narrative, the storytelling-first approach may feel right.

Client experience and collaboration

With a metrics-driven agency, you might see more dashboards, structured calls, and reports. With a story-led agency, you might have more creative workshops and collaborative sessions.

Neither is inherently better. The key is which style fits how your team likes to work.

Pricing approach and how engagements work

Neither of these agencies sells something like a simple software subscription. Pricing usually reflects custom campaigns, influencer fees, and agency support.

How influencer marketing agencies usually charge

In this space, price is typically shaped by several elements rather than one flat rate.

• Overall campaign budget and length
• Number of influencers and audience size
• Platforms involved and content volume
• Production needs, such as video shoots or events
• Agency management, strategy, and reporting time

Expect custom quotes rather than menu-style packages with fixed costs.

Engagement styles you might see

Engagements usually fall into a few broad buckets:

• Single campaigns tied to a launch or season
• Quarterly or annual retainers for ongoing influencer work
• Test pilots leading into longer-term programs

Find Your Influence may frame some work around recurring, measurable programs. August United may frame some work around long-term storytelling themes.

Strengths and limitations to keep in mind

Every agency has areas where it shines and areas where it may not be ideal. Knowing this protects you from misaligned expectations.

Where Find Your Influence tends to shine

• Running campaigns at scale across many creators
• Providing measurable outcomes and structured reports
• Aligning influencer work with performance marketing efforts
• Helping teams new to influencers feel organized and supported

A common concern is whether large, data-driven programs can still feel authentic to audiences.

When campaigns push pure numbers, some content can risk feeling similar or formulaic if not carefully guided.

Where August United tends to shine

• Building emotional, story-led campaigns with creators
• Developing long-term brand advocate relationships
• Creating cohesive creative concepts with a strong narrative
• Supporting brands that want community and connection

A common concern is whether deep storytelling can keep up with aggressive short-term sales targets.

Story-heavy campaigns may take longer to plan and may not always match the pace of strictly performance-focused efforts.

Potential limitations to consider

These are not hard rules, but patterns to watch for as you evaluate both.

• Highly structured programs can sometimes feel less flexible mid-flight.
• Story-first programs can sometimes feel slower to launch at scale.
• Both may be overkill for very small budgets or hyper-local tests.

Knowing your own pressure points helps you ask sharper questions in early calls.

Who each agency is best for

Matching your needs to the right partner matters more than choosing the “biggest name.” Here is a simple way to think about fit.

When Find Your Influence might be right for you

• You want clear performance metrics tied to influencer content.
• You need a larger number of creators working within tight timelines.
• Your leadership cares about structured reporting and ROI narratives.
• You prefer a systemized, tech-enabled approach to influencer work.

This is often attractive for ecommerce, apps, or brands with strong digital funnels.

When August United might be right for you

• You want influencers to help tell a bigger brand story.
• You value long-term ambassadors over one-off placements.
• You are willing to invest in creative concepts and narrative arcs.
• You measure success partly through brand health and engagement.

This can suit lifestyle, food and beverage, wellness, and mission-driven brands.

Examples of brands that use influencer agencies

To ground this, consider common use cases seen across the industry.

• A beauty brand partnering with creators for TikTok “get ready with me” series.
• A fitness company working with trainers on Instagram Reels programs.
• A food brand sponsoring recipe content on YouTube and blogs.
• A fintech app using micro-influencers to explain features on social.

Both agencies can support similar scenarios, but they’ll bring different flavors to the work.

When a platform like Flinque makes more sense

Full-service agencies are not the only path. Some teams prefer a platform-based approach that keeps more control in-house.

What a platform approach looks like

Instead of hiring an agency to manage everything, you use software to discover influencers, coordinate campaigns, and review results yourself.

Flinque is one example of a platform that lets brands handle discovery and campaign workflows without committing to agency retainers.

When a platform could be better for you

• You have in-house marketing staff who can manage creator outreach.
• Your budget is limited, but you still want structured workflows.
• You want to keep direct relationships with influencers.
• You prefer experimenting and learning before committing to large engagements.

In some cases, teams start with a platform, then move to an agency when programs grow. Others stay with a platform to keep flexibility and control.

FAQs

How do I choose between these two agencies?

Start with your main goal. If you want measurable scale and structure, lean toward data-driven support. If you prioritize storytelling and long-term creators, lean toward relationship-first support. Then speak with both and see which team “gets” your brand faster.

Can smaller brands work with influencer marketing agencies?

Yes, but budgets matter. Agencies usually work best when you have enough budget to cover creator fees and management. If you are very early, a lighter platform or smaller test campaigns might be a better starting point.

Do influencer agencies guarantee sales or ROI?

No reputable agency should guarantee sales. They can forecast potential results and design campaigns carefully, but audience behavior is never fully predictable. Look for honest conversations about risk, learning, and optimization instead of promises.

How long does it take to launch a campaign?

Timelines depend on complexity, but many programs take four to eight weeks from briefing to first posts. More complex storytelling, travel, or production needs can lengthen that. Rushed timelines usually limit creator choice and creativity.

What should I ask during the first call with an agency?

Ask for examples similar to your industry, budget, and goals. Clarify how they find creators, measure success, and communicate during campaigns. Also ask how they handle problems, like underperforming posts or creator issues.

Helping you choose the right partner

Choosing between influencer marketing agencies is less about picking a winner and more about finding a match. Both organizations can run strong campaigns when paired with the right brand and expectations.

If you value scale, structure, and measurable outcomes, a more data-forward agency model may suit you. If you value story, community, and emotional connection, a narrative-first partner may feel better.

Be clear on your goals, budget, and how involved you want to be. Talk honestly about these points in early calls. The agency that listens carefully and reflects your priorities back with concrete ideas is usually the one to trust.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.