Fanbytes vs HelloSociety

Why brands look at these two influencer agencies

Brands often weigh Fanbytes and HelloSociety when they want partners experienced with social creators, but with slightly different strengths. You might be asking which team better fits your audience, channels, and internal resources.

To help, this breakdown looks at services, campaign style, creator networks, pricing, and ideal client fit.

What these influencer agencies are known for
Fanbytes overview
HelloSociety overview
How their approach to influencer work differs
Pricing and how engagements usually work
Strengths and limitations
Who each agency is best for
When a platform alternative makes sense
FAQs
Conclusion
Disclaimer

What these influencer agencies are known for

The primary keyword for this topic is social influencer agencies. Both teams fall into that bucket, but their reputations grew from different angles of social media and creator work.

Fanbytes is usually associated with younger audiences, short video, and culture-driven campaigns. The agency built its name around TikTok, Snapchat, and Gen Z focused social content.

HelloSociety, acquired by The New York Times Company years ago, is often connected with Pinterest and premium brand storytelling. It later expanded into broader social creative and influencer collaborations.

You can think of Fanbytes as more youth and trend focused, while HelloSociety leans toward polished, lifestyle content for established brands.

Fanbytes overview

Fanbytes is a UK-born influencer marketing agency known for tapping into youth culture and fast moving platforms. The team works closely with creators on TikTok, Instagram, YouTube, and Snapchat.

Services you can expect from Fanbytes

Most brands come to Fanbytes for end-to-end campaign help. Typical services include:

Campaign strategy and creative concepts tailored to Gen Z and young millennials
Influencer sourcing and vetting across TikTok, YouTube, Instagram, and Snapchat
Full campaign management, from briefs to approvals and scheduling
Paid amplification and whitelisting around creator content
Performance reporting and insights on views, clicks, and engagement

The agency often builds custom creative angles around trends, audio, and memes native to specific social platforms.

How Fanbytes tends to run campaigns

Fanbytes usually starts with your core goal, like app installs, awareness, or signups, and then maps it to social formats. Expect a strong focus on video hooks and watch time.

The team often leans into:

Short-form vertical video on TikTok and Reels
Story-led sequences on Snapchat and Instagram Stories
Challenges, duets, and interactive formats to spark participation

Campaigns often revolve around clear performance metrics, such as click-throughs to landing pages, install volume, or tracking codes.

Fanbytes and their creator relationships

Over time, Fanbytes has built close ties with a roster of creators who understand youth trends. They tend to prioritize creators comfortable shooting quick, native content.

The agency will usually help you balance large and mid-tier creators, then support them with creative direction, editing help, and scheduling coordination.

Typical Fanbytes client fit

Fanbytes tends to suit brands that care about younger audiences, trend participation, and measurable performance. Examples of good fits include:

Mobile apps and gaming brands chasing downloads and sessions
Music, entertainment, and streaming launches
Direct-to-consumer products targeting teens and students
Consumer brands wanting to refresh their image for Gen Z

If your team wants bold, culture-tuned ideas rather than conservative content, Fanbytes may feel natural.

HelloSociety overview

HelloSociety built its early reputation on Pinterest creators and visual storytelling for lifestyle brands. After becoming part of The New York Times Company, it gained access to premium brand relationships and broader social briefs.

Services you can expect from HelloSociety

HelloSociety focuses on creative, content-led influencer work. You will commonly see services such as:

Concept development for brand stories across social channels
Creator sourcing, especially within lifestyle, home, fashion, and food
Content production using influencers as both talent and creators
Cross-channel distribution, often tied to visual platforms
Reporting on reach, engagement, and brand fit

The agency places strong emphasis on high quality visuals and consistent brand style across assets.

How HelloSociety tends to run campaigns

Campaigns from HelloSociety usually start from a brand story or visual direction, then pull in creators to help bring that story to life.

Expect a process that may include:

Creative mood boards, shot lists, and script outlines
Matching brands with creators known for curated feeds and strong aesthetics
Multi-image sequences, idea pins, Reels, and long-form visuals

Performance still matters, but brand lift and content quality often share equal weight with direct clicks.

HelloSociety and their creator relationships

HelloSociety tends to work with creators who have strong portfolios in lifestyle, home decor, fashion, wellness, and food. These creators are often skilled photographers, stylists, or storytellers.

The agency guides them through brand goals while giving space for their unique visual style to show.

Typical HelloSociety client fit

HelloSociety often fits best with brands that value polished storytelling and premium positioning. Examples include:

Home and decor brands wanting inspiring, save-worthy content
Fashion and beauty names favoring editorial style visuals
Food and beverage companies seeking recipe or hosting content
Heritage or luxury brands wanting elevated creative output

If staying tightly on-brand and visually consistent is your priority, HelloSociety can be appealing.

How their approach to influencer work differs

If you look at Fanbytes vs HelloSociety side by side, the main differences show up in channels, tone, and how they define success.

Channel strengths and audience focus

Fanbytes leans heavily toward platforms where young users spend time: TikTok, Snapchat, and Instagram Reels. Their campaigns are usually native to these quick video channels.

HelloSociety’s foundation was Pinterest and visual platforms, widening into Instagram and other social spaces. Its work often resonates with slightly older demographics and lifestyle focused consumers.

Creative style and brand tone

Fanbytes campaigns often feel energetic, playful, and trend-driven. It is common to see challenges, memes, and informal creator storytelling.

HelloSociety typically produces refined, cohesive content that would not feel out of place in brand lookbooks or high end magazines.

Both can be strategic, but one leans more into culture and trends, the other into timeless visual storytelling.

Measurement and campaign goals

Fanbytes is often brought in when brands want measurable actions, such as app installs or website visits, from younger audiences.

HelloSociety tends to be tapped for long-term brand perception, visual content libraries, and sustained awareness, especially for lifestyle products.

Your decision may come down to whether you prioritise sharp performance metrics or building a visual brand world.

Pricing and how engagements usually work

Neither agency sells off-the-shelf software plans. Both work as service partners, building quotes around your brief, budget, and timeline.

How agencies like these set pricing

Pricing usually combines multiple factors:

Campaign scope and number of creators involved
Influencer rates, including usage rights and exclusivity
Creative development and production support
Paid media budgets to boost content
Account management, reporting, and strategy time

Expect to share your goals, rough budget, and key markets so the team can build a custom proposal.

Short projects, tests, and retainers

Some brands start with a single campaign to test fit and results. Others move into ongoing retainers once they trust the team.

Short projects are common for product launches or seasonal pushes, while retainers work for always-on content and ambassador programs.

Scope can cover anything from a handful of creators to larger multi-market efforts.

Strengths and limitations

Both agencies bring real strengths, but no partner is perfect for every situation. Thinking through tradeoffs helps you set realistic expectations.

Where Fanbytes often shines

Deep comfort with TikTok, Snapchat, and fast moving social trends
Strong focus on youth culture and Gen Z behaviours
Willingness to test creative angles quickly and iterate
Ability to turn internet moments into branded stories

A common concern is whether playful, trend-led content will still match brand guidelines and long-term positioning.

If you can accept some looseness in tone to gain authenticity, Fanbytes can be powerful.

Where HelloSociety often shines

High-quality, polished visuals suitable for brand reuse
Strong fit for lifestyle, decor, fashion, and food sectors
Experience working with larger, established brands
Storytelling that reinforces brand values and mood

Some marketers worry that heavily curated content can feel less spontaneous than what users expect in their feeds.

If your priority is timeless, on-brand content, that tradeoff may be acceptable.

Potential limitations to keep in mind

Influencer work from either agency requires budget for both fees and production.
Campaign timelines can stretch once approvals and content rounds are involved.
Not every creator partnership will outperform, even with strong planning.

Going in with clear expectations on speed, approvals, and risk helps both sides.

Who each agency is best for

If you are still torn, it helps to think in terms of brand type, goals, and how much creative control you want to keep.

When Fanbytes is usually a better fit

You target Gen Z or young millennials as a primary audience.
Your channels already lean into TikTok, Snapchat, or Reels, or you want to grow there.
You care about measurable outcomes like installs, signups, or direct traffic.
You are open to playful, experimental content that feels native to youth culture.

When HelloSociety is usually a better fit

Your products sit within lifestyle, home, fashion, food, or wellness.
You value carefully curated visuals and long-term brand stories.
You want content that doubles as marketing assets across channels.
Your leadership prefers polished, editorial content over meme-style trends.

Questions to ask yourself before deciding

Who is our core customer today and in three years?
Where do they spend most of their scrolling time?
Do we need performance now, or brand building over time?
How comfortable are we with risk and experimentation?

Your honest answers to these questions often make the decision clearer.

When a platform alternative makes sense

Full service agencies are not the only option. Some brands prefer to keep more control in-house and use a platform to find and manage creators.

Tools like Flinque, for example, act as discovery and campaign management platforms rather than agencies. Brands can search creators, organise outreach, and track collaborations without long-term retainers.

This type of platform can make sense if:

You have internal marketing staff with time to manage creators.
You want to build direct relationships instead of relying on agency intermediaries.
Your budget is tighter, and you need to prioritise creator fees over agency costs.
You prefer continuous, smaller collaborations instead of big campaign bursts.

An agency can still be valuable for strategy and heavy lifting, but a platform helps when you want hands-on control and flexibility.

FAQs

How do I choose between these two influencer agencies?

Start with your audience, channels, and goals. If you prioritise Gen Z and TikTok style content, Fanbytes may fit. If you value polished lifestyle storytelling and cross-channel visuals, HelloSociety might align better.

Can smaller brands work with agencies like these?

It depends on budget and scope. Both tend to serve brands with meaningful marketing spend, but you can sometimes run smaller tests if your goals and timelines are clear and focused.

Do these agencies only work with big influencers?

No. They often mix large creators with mid-tier and micro influencers. The final mix depends on your budget, goals, and whether you want reach, tight communities, or a blend of both.

How long does an influencer campaign usually take?

Simple campaigns may take a few weeks from brief to launch, while complex, multi-phase work can run for months. Timelines grow when multiple markets, approvals, and production layers are involved.

Should I use an agency or manage influencers in-house?

Use an agency if you lack time, experience, or creator relationships. Go in-house or use a platform if you want control, have internal staff, and prefer to invest more into influencer fees than agency support.

Conclusion

Choosing the right partner comes back to who you are trying to reach, what content feels true to your brand, and how you measure success.

If you want fast-moving, youth-oriented campaigns on emerging platforms, Fanbytes is likely closer to your needs.

If you want elevated, lifestyle-driven storytelling that supports a premium image, HelloSociety may be the better fit.

From there, factor in budget, internal resources, and your comfort with experimentation. You can always start with a smaller engagement, learn from results, and then double down with the agency or platform that proves the best match.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.