Fanbytes vs Cure Media

Why brands look at these two influencer partners

Many marketers weigh up London-based Fanbytes against Sweden’s Cure Media when they want fresh influencer campaigns that still feel strategic and safe for the brand.

Both specialise in social creators, but they lean into very different strengths, audiences, and working styles.

If you are planning campaigns on TikTok, Instagram, or YouTube and wondering which partner fits, you are mainly searching for clarity on results, creative control, long term value, and how much help you will actually get day to day.

What social influencer agency choice really means

The primary phrase here is social influencer agency. Choosing one is less about buzzwords and more about how they blend creative ideas, data, and relationships with creators.

Your choice affects everything from how fast campaigns go live to how much you learn about your audience and how future proof your strategy becomes.

When you compare partners, you are really asking three things. Who understands my customer? Who can protect my brand while still taking risks? And who will treat this as a long term growth channel instead of a one off stunt?

What each agency is best known for

Before digging into details, it helps to know what each team has become known for in the market and why brands typically approach them in the first place.

What Fanbytes is known for

Fanbytes started with a strong focus on Gen Z and younger audiences, mostly through fast moving channels such as TikTok, Instagram Reels, and Snapchat.

The agency built its reputation on playful, trend led content that does not feel like old school advertising, yet still aims to drive installs, traffic, or sales.

Brands often look to this team for launch moments, social “buzz”, and creative angles that plug into internet culture without feeling forced or out of touch.

What Cure Media is known for

Cure Media has a reputation for always on, structured influencer work with a particular strength in fashion, lifestyle, and retail, especially across European markets.

They position themselves heavily around data informed planning, long term creator partnerships, and measurable performance outcomes rather than one off bursts.

Companies talk about this agency when they want influencer activity to sit alongside other marketing channels, rather than as a separate experiment off to the side.

Inside Fanbytes: services, style, and client fit

Fanbytes operates as a full service influencer marketing agency with a strong slant toward creators who speak to younger, mobile first audiences in a very native way.

Core services and campaign types

The agency typically covers strategy, creator sourcing, creative direction, content production, and reporting across social platforms, often starting with TikTok.

Common services include:

• End to end influencer campaigns on TikTok, Instagram, Snapchat, and YouTube
• Creative ideation and scripting tailored to short form video
• Creator casting, contracts, and rights negotiations
• Paid amplification of creator content through social ads
• Campaign tracking, basic reporting, and optimisation

For many brands, this looks like a managed team that handles everything from the initial brief to the final performance wrap up.

Approach to creative and storytelling

Fanbytes’ creative style is generally punchy, humorous, and rooted in trend aware formats such as challenges, memes, and sound based storytelling on TikTok.

They often aim to blend brand messages into content that feels like it belongs organically in a user’s feed, not just as an obvious ad break.

This sometimes means leaning into looser formats, imperfect filming, and creator led ideas instead of heavily polished, studio style content.

Relationships with creators

The agency has built connections with a broad network of creators who mostly appeal to Gen Z and young millennials, across gaming, lifestyle, beauty, and culture.

Since so much work is trend driven, they often recruit both well known creators and smaller voices who are gaining traction in specific niches.

Brands who value speed and flexibility often like this, as it can shorten the time between idea, talent selection, and content going live.

Typical client fit for Fanbytes

Fanbytes is usually a stronger fit for brands that want to tap into younger audiences, especially when the main goal is awareness, app installs, or social buzz.

You often see them work with consumer brands in gaming, music, entertainment, fintech, beauty, and youth focused retail.

Companies who are comfortable with bolder, less traditional storytelling often get more from this style of partner than those needing very strict control.

Inside Cure Media: services, style, and client fit

Cure Media positions itself as a strategic influencer partner for established brands, with a deeper focus on long term planning and performance measurement.

Core services and campaign types

The agency tends to handle audience research, strategy, creator selection, content planning, and reporting, often across Instagram, TikTok, and blogs.

Common offerings include:

• Always on influencer programs with repeated collaborations
• Market roll outs across multiple European countries
• Content planning around launches, seasons, and sales periods
• Measurement frameworks tied to brand and sales metrics
• Creative briefing and content feedback cycles

For many brands, this looks like an influencer team extension that plugs into existing media, PR, and ecommerce plans.

Approach to creative and planning

While content is still native to each channel, Cure Media tends to favour more structured planning over spontaneous trend chasing.

They often work with creators over several months to build familiarity with the brand, ensuring the messaging and visuals align with broader marketing goals.

This steadier tempo can feel slower than short term stunts, but it usually suits brands that care deeply about consistency and brand safety.

Relationships with creators

Cure Media often leans on established relationships with lifestyle, fashion, and family oriented creators, especially in Nordic and wider European markets.

The emphasis is on repeat collaborations, building creator familiarity with the products, and nurturing audiences over time.

This helps brands move beyond one off posts toward ongoing storytelling, seasonal campaigns, and repeated touchpoints with the same followers.

Typical client fit for Cure Media

You will often see mid sized and larger brands in fashion, home, beauty, and retail working with Cure Media to make influencer content a steady marketing channel.

These companies usually have clear brand guidelines, a structured marketing calendar, and a need for cross market coordination.

Marketers who want strong reporting and predictable workflows often feel more comfortable with this type of partner.

How these two agencies truly differ

On the surface, both are influencer marketing agencies, but once you look closer, their strengths and working styles diverge quite clearly.

Audience focus and channel strengths

Fanbytes leans younger, with a lot of experience on TikTok, Snapchat, and youth culture driven formats that move quickly.

Cure Media leans toward shoppers who follow fashion and lifestyle creators, often on Instagram and TikTok, with a focus on purchasing decisions.

If your customer is a teenager discovering new apps, you may lean one way. If it is a thirty something browsing outfits and homeware, you may lean the other.

Campaign tempo and style

Fanbytes tends to favour fast moving, trend led collaborations that can spike attention during launches, events, or cultural moments.

Cure Media usually designs longer term programs built around seasons, product drops, and recurring collaborations with the same influencers.

Your choice depends on whether you are chasing short bursts of attention or building a dependable, ongoing traffic and sales driver.

Creative freedom versus structured control

Fanbytes usually gives creators more freedom to experiment with humour, memes, and platform specific jokes, within agreed guidelines.

Cure Media leans into more structured briefs, clear messaging, and layered approvals to keep content closer to brand guidelines.

*A common concern brands raise is how much control they will have over what creators say once the campaign starts.*

Geography and market depth

Fanbytes has a strong UK presence and works with global platforms, often tapping into English speaking audiences across markets.

Cure Media has deep experience in the Nordics and wider European regions, which can be valuable for cross country campaigns.

If you are entering specific European markets with local creators, Cure Media’s footprint may feel more reassuring.

Pricing approach and how work is structured

Neither agency sells simple SaaS subscriptions. Instead, pricing tends to reflect campaign scope, creator fees, and the level of ongoing support.

How agencies usually structure fees

Both groups typically price through custom quotes that include strategy time, project management, creator costs, content editing, and reporting.

You might see fees broken into separate buckets, including:

• Influencer fees, based on reach, engagement, and usage rights
• Agency management and creative strategy time
• Production support or additional content editing
• Optional paid media to boost top performing posts

Larger brands may move to retainers, while smaller teams may start with one off campaigns before committing longer term.

How Fanbytes typically works with budgets

Because of its emphasis on TikTok and Gen Z focused formats, Fanbytes often structures budgets around launch moments and short term bursts.

A brand might fund a concentrated campaign with several creators over a few weeks, then review results before planning follow up waves.

Retainers are still possible, but many marketers test first with focused, measurable projects.

How Cure Media typically works with budgets

Cure Media often encourages longer term partnerships that span several months or quarters, aligning with a brand’s trading calendar.

Budgets are usually allocated across multiple content drops, repeated collaborations, and sometimes multiple markets.

This can feel like a bigger commitment, but it is designed to build a consistent channel rather than a one off experiment.

Strengths and limitations of each partner

No agency is perfect for every brand or every moment. Understanding where each one shines and where it may fall short will help you make a clearer decision.

Where Fanbytes tends to shine

• Strong feel for youth culture, memes, and fast moving trends
• Comfortable working at speed for launches and viral style pushes
• Deep TikTok understanding, including creative formats that feel native
• Appealing for brands seeking attention and buzz rather than only sales

Marketers who want experimentation and are willing to trust creators creatively often see strong results here.

Where Fanbytes may feel limiting

• Less natural fit for conservative brands needing strict content control
• Short term focus may not suit companies wanting multi year programs
• Younger audience focus may miss older, higher spending shoppers

If you need detailed multi market structuring or heavy internal approvals, you may need to ask many questions about workflow upfront.

Where Cure Media tends to shine

• Structured, always on influencer activity that aligns with other channels
• Strong experience in fashion, retail, and lifestyle verticals
• Depth in European markets and cross country coordination
• Emphasis on repeat creator partnerships for long term impact

Brands that like process, planning, and clear reporting often feel at home with this type of partner.

Where Cure Media may feel limiting

• Less focused on rapid, experimental stunts built around memes
• Longer term mindset may feel heavy if you just want to test quickly
• Structured processes can sometimes slow down reactive ideas

If your brand wants to ride micro trends week by week, you may find these rhythms less flexible than you hoped.

Who each influencer agency is best for

Putting it all together, you can start to map each partner against different types of brands, goals, and team setups.

Fanbytes is usually best suited for

• Consumer apps, gaming, entertainment, and youth focused fintech
• Brands wanting to break through on TikTok or Snapchat quickly
• Marketing teams that welcome bold, creator led ideas and humour
• Campaigns focused on awareness, downloads, or community growth
• Companies testing influencer marketing for the first time with a fast pilot

If your leadership is open to less polished, more playful content, this kind of partner can help you cut through noise.

Cure Media is usually best suited for

• Fashion, beauty, home, lifestyle, and retail brands
• Companies selling across several European countries
• Teams wanting influencer content as part of an integrated plan
• Marketers who need clear reporting tied to sales and brand lifts
• Brands ready for ongoing collaborations rather than one off tests

If your internal stakeholders care about structure, predictability, and long term brand consistency, this style of agency often feels safer.

When a platform like Flinque may make more sense

Full service agencies are not the only option. In some cases, a platform approach can be more practical, especially for resourceful teams.

Flinque, for instance, positions itself as a platform that lets brands discover influencers, manage outreach, and run campaigns without a full service retainer.

This kind of setup can work well when you want:

• More control over which creators you work with and how
• To keep costs down by handling strategy and communication in house
• Flexibility to pause or scale activity month by month
• Closer, direct relationships with creators for the long term

The trade off is that you will need internal time and skills for creative direction, negotiating, briefing, and ongoing optimisation.

Smaller brands, or lean teams that like to learn by doing, often gravitate toward a platform first, then add specialised partners later if needed.

FAQs

Which agency is better for TikTok campaigns?

Fanbytes usually has the edge for TikTok, thanks to its strong roots in short form, youth oriented content and trend driven ideas. Cure Media also uses TikTok, but typically within more structured, brand led programs.

Which partner is better for fashion and retail brands?

Cure Media tends to be a stronger fit for fashion, lifestyle, and retail brands, particularly those selling across European markets and wanting steady, always on creator collaborations tied to sales and brand metrics.

Can small brands work with these agencies?

Both can work with smaller brands, but minimum budgets and expectations vary. If your budget is tight, you may start with smaller pilot campaigns, or consider a platform like Flinque to manage outreach directly in house.

How long does it take to see results?

For launch focused campaigns, you may see early indicators within weeks. For always on programs, it often takes several months to build reliable performance data, especially when you rely on repeated collaborations and seasonal content.

Do I lose control of my brand message with creators?

You set the brief, key messages, and approval process, but creators need some freedom to speak naturally. Agencies differ in how tightly they manage this balance, so clarify guidelines and approvals before signing any agreement.

Conclusion: choosing the right path for your brand

In the end, you are not simply choosing between two names. You are choosing a way of working, a creative attitude, and a level of structure.

If you want bold, youth centric campaigns that tap into trends, a team with Fanbytes’ style may feel right. If you need steady, structured activity tied closely to sales, an approach like Cure Media’s can be reassuring.

Consider three questions. Who is your main customer today? How much control do you need over every post? And how involved can your internal team really be?

From there, shortlist a few partners or platforms, ask for case studies, and have open conversations about budgets, timelines, and expectations.

The best choice is the one that matches your audience, your risk comfort, and your team’s capacity to learn and adapt over the next few years.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.