Everywhere vs Stryde

Why brands weigh influencer marketing agencies

When you look at Everywhere and Stryde, you are really deciding how you want influencer marketing to support your wider growth. Both work with creators, but they fit different types of brands, budgets, and goals.

Most marketers want clarity on three things: expected results, how hands-on they must be, and what style of team best suits their brand voice.

What each agency is known for

The primary keyword to keep in mind here is influencer marketing agency choice. That is the real decision underneath this brand comparison.

Everywhere is generally associated with large scale, social-first campaigns that lean into culture, events, and broad brand awareness.

Stryde is usually known for its focus on ecommerce, content marketing, and growth-driven strategies that support online sales, especially for consumer brands.

While both can tap influencer partnerships, they sit in different corners of the marketing world. One leans into storytelling and buzz, the other into structured growth and online revenue.

Everywhere: services and style

Everywhere, often called Everywhere Agency or Everywhere Digital, has built its reputation in social media and influencer programs that feel lively, human, and closely tied to real-time culture.

Core services you can expect

Offerings can vary over time, but brands usually look to this team for help with social visibility and creator programs around launches or events.

• Influencer campaign planning and execution
• Social media content and community support
• Brand storytelling and creative concepts
• Campaign reporting and performance insights

Campaigns often include a mix of platforms like Instagram, TikTok, and sometimes blogs or YouTube depending on the audience.

How Everywhere tends to run campaigns

Everywhere usually approaches a campaign by first understanding your brand story, then mapping it to creators who already speak to your target communities.

You can expect help with influencer selection, outreach, negotiation, content briefs, and coordination of posts. They typically keep communication running between you and each creator.

Content is often tailored to feel organic rather than overly scripted, though they still align on key messages and brand safety guidelines.

Creator relationships and network feel

Agencies like Everywhere often maintain ongoing relationships with a wide range of niche and mid-sized creators, plus some larger names when budgets allow.

They might not own an influencer “database” in the tech sense, but they cultivate trusted partners they can call on for repeat collaborations and multi-brand deals.

For you, that can mean smoother collaborations, less risk around professionalism, and creators who already know how to work with structured campaigns.

Typical client fit for Everywhere

Everywhere often works well for brands that want a strong presence on social and value storytelling, reach, and buzz over strict performance metrics.

• Consumer brands aiming for awareness or brand lift
• Companies tying campaigns to events, launches, or causes
• Marketing teams that prefer a full-service partner for social
• Teams that want a human, collaborative relationship with creators

If your brand identity is playful, community-driven, or rooted in culture, this style can be especially powerful.

Stryde: services and style

Stryde positions itself more heavily around ecommerce growth, digital marketing strategy, and content that brings qualified shoppers to your store.

Core services you can expect

While offerings evolve, Stryde is typically associated with tying content and outreach directly to sales numbers and long-term revenue.

• Content marketing and SEO for ecommerce brands
• Influencer campaigns aimed at product sales
• Email, paid ads, and conversion-focused support
• Analytics and performance improvement over time

Influencer efforts here are usually woven into a broader ecommerce marketing plan rather than standing alone.

How Stryde tends to run campaigns

Stryde’s campaigns often begin with research into your target shopper, keyword opportunities, and current store performance.

Influencers are then chosen and briefed in a way that supports both awareness and measurable outcomes like email signups or purchases.

They typically track results through referral links, exclusive offers, or other ecommerce-friendly tracking methods to show what moved the needle.

Creator relationships and channel mix

Stryde often focuses on creators who can nudge genuine shopping behavior, including niche experts, bloggers, and video reviewers in specific categories.

Think parenting, lifestyle, fashion, health, home, or other verticals where content drives real buying intent rather than only likes.

The channel mix may include Instagram and TikTok but often leans harder on blogs, YouTube, and search-friendly content that keeps sending traffic over time.

Typical client fit for Stryde

Stryde usually fits brands that treat influencer content as part of a repeatable growth system, not just a one-off splash.

• Established or scaling ecommerce brands
• Companies selling higher-margin or repeat purchase products
• Teams that care about tracking return on ad spend
• Marketers who enjoy testing, measuring, and refining over time

If your team reports regularly on revenue, customer acquisition cost, and lifetime value, Stryde’s style may feel more natural.

How the two agencies really differ

While both can work with creators, their typical center of gravity is quite different.

Everywhere tends to emphasize brand storytelling, social buzz, and building a public presence that feels current and engaged.

Stryde leans toward ecommerce performance, using content and creators as part of a broader growth engine that supports steady sales.

Client communication styles can differ too. Creative-led teams often spend more time on concept, messaging, and visual direction, while growth-led teams invest energy in testing and performance reviews.

This means your experience as a client may feel either more creative-brain driven or more numbers-driven, depending on which agency you choose.

Pricing approach and engagement style

Neither agency follows a simple SaaS-style menu of prices. Instead, costs typically depend on your goals, scope, and influencer mix.

How pricing usually works

Both agencies are likely to start with a discovery call to understand your needs. From there they usually offer a custom proposal.

• Agency strategy and management fees, often on a retainer
• Influencer payments, either per campaign or ongoing
• Creative production costs, if custom assets are needed
• Media amplification or paid social, when relevant

For seasonal or event-based pushes, you might see project-based quotes. For ongoing programs, a monthly or quarterly retainer is more common.

Engagement style and expectations

With Everywhere, you may see more emphasis on creative concepting and campaign narrative inside your proposal.

With Stryde, you may see more detail on measurement frameworks, traffic expectations, and how influencer content fits with SEO or ads.

In both cases, you should expect to set clear timelines, review cycles, and brand guidelines upfront to avoid last-minute surprises.

Strengths and limitations to keep in mind

Every agency has trade-offs. Understanding them upfront helps you manage expectations and avoid mismatches.

Where Everywhere often shines

• Building social presence that feels human and connected
• Creating campaigns that get people talking and sharing
• Working with a variety of creators across platforms
• Helping brands step confidently into influencer marketing

A common concern is whether these awareness-focused campaigns translate clearly into measurable sales.

Where Stryde often shines

• Connecting influencer content to ecommerce growth
• Using blogs, search, and long-life content for lasting traffic
• Building marketing systems instead of one-off stunts
• Reporting on revenue-oriented metrics over time

The flip side is that very brand-led teams may find the approach a bit structured if they are seeking big, splashy moments above all else.

Limitations to be aware of

Influencer marketing is rarely a magic switch. Both agencies are constrained by your product appeal, creative freedom, and budget.

If your brand is still unproven, or your offer does not yet resonate with customers, even strong creators can only do so much.

You should also account for lead time. Quality campaigns take weeks or months to plan, launch, and optimize, especially when several creators are involved.

Who each agency is best suited for

To choose well, match each agency’s strengths to your current stage and goals rather than chasing the flashiest option.

When Everywhere is a strong match

• Consumer brands wanting to boost visibility and social proof
• Companies planning launches, events, or cause-based campaigns
• Teams that want an agency to handle most creator logistics
• Marketers prioritizing brand voice and cultural relevance

If you care more about being seen, discussed, and remembered, this style of partner can be very effective.

When Stryde is a strong match

• Ecommerce brands focused on revenue and measurable growth
• Stores wanting content that keeps bringing in shoppers over time
• Teams comfortable with testing and ongoing optimization
• Marketers reporting to leaders who expect clear numbers

If you are tracking every dollar spent and earned, a growth-oriented agency may better fit your reporting culture.

When a platform like Flinque makes more sense

Some brands want influencer marketing support but are not ready for a full-service agency commitment or retainer.

In those cases, a platform such as Flinque can act as a middle path, letting you discover creators and manage campaigns in-house.

You keep more direct control over creator selection, messaging, and negotiations, while using software to keep everything organized.

This route often fits brands that have someone on the team willing to learn influencer outreach and campaign management, but who still want structure and tools.

If budgets are tight, a platform-first approach can also free up more money to pay creators directly instead of large management fees.

FAQs

How do I know if I need an influencer-focused agency at all?

You likely need one if you want to work with multiple creators, lack internal bandwidth, or feel unsure how to brief, manage, and track campaigns. If you only need occasional posts, you might handle partnerships directly or with a smaller partner.

Can these agencies guarantee sales from influencer campaigns?

No agency can guarantee specific sales numbers. They can design campaigns that lower risk, choose creators carefully, and optimize over time. Sales results still depend on your product appeal, pricing, landing pages, and the wider market.

How long should I test an influencer program before judging results?