Everywhere vs IMA

Why brands compare influencer agencies like Everywhere and IMA

When you start looking for help with creators, two agencies often pop up: Everywhere and Influencer Marketing Agency (IMA). Both help brands work with influencers, but they do it in slightly different ways.

Most marketers want to know which partner will bring real results, fit their budget, and match the way their team likes to work day to day.

What creator campaign agencies are known for

The primary topic here is influencer campaign agencies, meaning done-for-you partners that plan and run creator work for brands. These teams don’t sell logins or software seats; they sell strategy, talent management, and execution.

Instead of you chasing influencers one by one, agencies handle outreach, briefs, contracts, approvals, and reporting. They often also advise on creative angles, messaging, and which platforms to use first.

Well known examples in this space include firms like:

Viral Nation
Obviously
August United
Mediakix
Carusele

Everywhere and IMA sit in this same broad category, but each has its own flavor, strengths, and ideal client profile.

What Everywhere focuses on

Everywhere is typically known as a boutique influencer and social media agency. It leans into hands-on creative help and close, long-term relationships with both brands and creators.

You’re more likely to get a smaller team that really knows your account well, rather than a huge global network with many layers between you and your day-to-day contact.

Services you can usually expect from Everywhere

While exact offerings can shift over time, this kind of agency usually focuses on:

End-to-end influencer campaign planning and execution
Social media strategy and content ideas
Creator scouting and vetting across Instagram, TikTok, YouTube, and blogs
Campaign management, approvals, and reporting
Event-based or experiential activations with creators

The emphasis is often on creative storytelling and aligning influencer content with your brand’s tone, not just raw reach.

How Everywhere tends to work with creators

Smaller teams usually mean tighter relationships with talent. These agencies often know many of their creators personally or through repeated work.

That can translate into smoother communication, more trust, and content that feels authentic rather than scripted. However, it may also mean fewer total creators in their immediate circle compared with a giant global shop.

Typical brands that lean toward Everywhere

Brands that often gravitate to this style of partner include:

Consumer brands wanting consistent storytelling rather than one-off bursts
Regional or national brands wanting a close, accessible team
Companies that value creative control and clear brand voice
Marketing teams that prefer steady, ongoing collaboration

If you care deeply about tone, brand safety, and a personal working relationship, this type of agency often feels like a natural fit.

What IMA focuses on

Influencer Marketing Agency, often shortened to IMA, is usually positioned as a larger, more globally recognized player. It tends to highlight its reach, data-driven approach, and structured processes.

Instead of a small shop flavor, you’re likely dealing with a more established operation focused on scaling campaigns across many markets and creators.

Common services from IMA-type agencies

Larger influencer agencies generally offer a wide mix of services, such as:

Global influencer campaign strategy and execution
Creator discovery across many regions and languages
Full campaign management, contracts, and compliance
Analytics, performance tracking, and post-campaign reporting
Support for multi-market brand launches or product pushes

The pitch is often about structured processes, scalability, and consistent execution across many influencers at once.

How IMA-style agencies work with creators

Agencies of this size usually tap a wide network of influencers, from niche micro creators to well known personalities. Relationships can be a blend of long-term partners and fresh talent sourced for each brief.

Communication is often more systematized, with clear briefs, timelines, and performance expectations for each creator.

Typical brands drawn to IMA

Global or fast-growing brands often prefer this type of networked partner, especially when they need:

Large-scale launches across multiple countries
Access to many creators in different languages and cultures
Heavier analytics and structured reporting on results
A team that’s handled big campaigns for household-name brands

If scale and reach sit at the top of your wish list, a larger influencer agency often makes sense.

How these two agencies truly differ

Put simply, you’re comparing a more boutique feel with a more global, scaled setup. Both run influencer campaigns; their main differences lie in how they work and who they’re built to serve.

Think about the choice like this: do you want a highly personal crew that feels like an extension of your team, or a bigger operation geared for complex, multi-country campaigns?

Difference in scale and reach

Everywhere-style agencies usually run fewer campaigns at once, with a concentrated team. That often brings deeper involvement in your brand’s story and flexible adjustments as campaigns unfold.

IMA-style agencies tend to run many campaigns and manage large creator lists. This can mean faster scaling and broader reach, especially for global initiatives.

Difference in creative style

Smaller partners often lean into hands-on creative collaboration. They may hop on frequent calls, refine messaging with you, and tweak briefs until they feel just right.

Bigger agencies often apply tried and tested frameworks. That structure can be a benefit when you need consistency across dozens or hundreds of creators.

Difference in client experience

With a boutique partner, you may speak to the same few people throughout your relationship. Over time, they can learn your preferences deeply.

With a large agency, you’ll usually work with an account team composed of specialists. That can mean more resources, but also more layers between you and decision makers.

Pricing approach and how work is structured

Neither of these agencies sells off-the-shelf software. Instead, they quote based on your goals, spend, and how much support you need.

Pricing is typically built around a mix of influencer costs, agency fees, and sometimes extra charges for creative or paid media support.

Common pricing elements

Most full service influencer partners consider factors like:

Number and size of creators involved
Platforms used (TikTok, Instagram, YouTube, etc.)
Type of content: posts, Stories, Reels, Shorts, long-form videos
Campaign length and complexity
Need for strategy, creative concepts, or extra assets

From there, they build a proposal that includes your creator budget plus management fees.

How Everywhere-type agencies tend to bill

Boutique teams often work on campaign-based projects or retainers. You might see a single number that covers both talent fees and agency management, or a breakdown of each piece.

This style can be flexible for mid-sized brands that want clear expectations without over-complicating the structure.

How IMA-style agencies tend to bill

Larger agencies usually create more detailed scopes of work. That may include separate lines for strategy, management, reporting, creative development, and media amplification.

Global brands might commit to annual or multi-campaign partnerships, which can unlock more planning support and continuity across markets.

Key strengths and real limitations

Every agency choice involves trade-offs. Understanding those trade-offs clearly will help you avoid surprises six months into your partnership.

Where Everywhere-style partners shine

Close, long-term relationships with a smaller client list
Hands-on support for social content and brand storytelling
Flexibility for evolving campaigns and creative experiments
Often more approachable for small and mid-sized teams

Many brands worry about becoming “just another account” at a big shop; smaller teams can ease that concern.

Where Everywhere-style partners may fall short

Limited capacity for large, multi-country scale-outs
Smaller internal teams if you need very specialized roles
Potentially fewer built-in tools for complex analytics
Less experience with huge global launches, depending on track record

Where IMA-style partners shine

Broad creator networks spanning many regions and languages
Experience with large budgets and big launches
Structured processes, documentation, and reporting
Access to specialists in strategy, production, and analytics

Where IMA-style partners may fall short

Less personal feel if you’re a smaller client
More defined processes can make quick pivots slower
Higher minimum spend or longer commitments in some cases
Potential complexity for straightforward, local campaigns

Who each agency is best for

To choose well, match each agency type to your brand’s size, needs, and comfort with hands-on involvement.

Brands that tend to fit Everywhere-style partners

Growing consumer brands wanting steady creator work, not just one-offs
Marketing teams that value frequent communication with a tight-knit crew
Companies focusing on a few core markets rather than many regions
Brands that care deeply about storytelling, tone, and community feel

Brands that tend to fit IMA-style partners

Global or venture-backed brands with larger influencer budgets
Teams planning multi-market product launches
Companies needing detailed analytics and structured reporting
Brands willing to work within defined processes and timelines

Questions to ask yourself before choosing

Do we need deep personal attention or broad reach first?
Are we running a few campaigns or building a global program?
How important is detailed reporting versus creative partnership?
What level of budget and commitment are we comfortable with?

When a platform like Flinque makes more sense

Not every brand needs a full service agency. Some teams are ready to manage creators themselves, if they have the right tools.

That’s where platform-based options such as Flinque can come in as an alternative.

How a platform-first approach works

Instead of paying an agency retainer, you use software to find influencers, manage outreach, coordinate content, and track performance in-house.

Your marketing team stays in control of strategy and creator relationships. The platform handles workflow, organization, and data.

When Flinque-style platforms may be better

You already have someone in-house who can own influencer work.
You want to test many creators without committing to agency fees.
You prefer to keep direct relationships with influencers long term.
You need flexibility to pause, scale up, or pivot quickly.

If you like building internal skills and want cost control, a platform can be a strong alternative to full service campaigns.

FAQs

How do I know if my brand is ready for an influencer agency?

You’re usually ready when you have clear goals, a defined target audience, and budget to test creators for at least several months. If you’re still validating product-market fit, start small or use a platform to experiment first.

Can smaller brands work with larger agencies like IMA?

Sometimes, yes, but it depends on your budget and goals. Larger agencies may have minimum spend levels. If your budget is modest, a boutique partner or platform may deliver more attention and flexibility.

Do these agencies handle content usage rights?

Most full service influencer agencies negotiate usage rights as part of creator contracts. Always ask how long you can use the content, on which channels, and whether there are extra fees for ads or paid amplification.

How long should I plan to run influencer campaigns?

Expect at least three to six months to see real patterns. Short bursts can work for product launches, but lasting brand impact and reliable data usually come from repeated waves of creator activity over time.

What if I want both an agency and a platform?

Many brands blend the two. An agency can handle large, strategic campaigns, while your team uses a platform to test smaller creators or keep always-on relationships going between bigger pushes.

Finding the right partner for your brand

Choosing between a boutique influencer partner and a larger, global agency isn’t about right or wrong. It’s about fit.

If you value tight collaboration, deep brand understanding, and a personal touch, a smaller team like Everywhere may feel right. If scale, global reach, and structured processes matter most, an IMA-style partner can be powerful.

And if your team is ready to roll up its sleeves, a platform such as Flinque can give you control without full service fees.

Start by clarifying your goals, budget, and how involved you want to be. Then ask each potential partner to show real examples that match your situation, not just their best highlight reel.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.