Disrupt vs Hypertly

Why brands weigh up different influencer agencies

When you look at influencer agencies, you want more than big promises. You want to know who understands your audience, who can deliver results, and who is the best fit for your budget and team.

Two names that often come up are Disrupt and Hypertly. Both help brands work with creators, but in different ways.

This overview focuses on influencer agency comparison for brands, so you can see how each side works, what they prioritize, and where they might not be ideal.

What each agency is known for

Both agencies live in the same world of creator partnerships but lean into different strengths. You can think about them in terms of campaign style, vertical focus, and how hands-on they are.

How Disrupt is generally positioned

Disrupt is usually framed as a bold, high-energy agency that leans on culture, trends, and social storytelling. They often appeal to brands that want to feel current, fast-moving, and plugged into what younger audiences care about.

They are typically associated with campaigns built around social video, brand moments, and measurable awareness or sales outcomes.

How Hypertly is generally positioned

Hypertly tends to be described as more performance and content focused. Rather than just big splash moments, they lean into building repeatable creator programs that can scale across channels.

They usually attract brands that care about content volume, testing lots of creators, and getting clear signals on what drives engagement and conversions.

Inside Disrupt’s style of influencer marketing

Disrupt acts like a creative extension of your marketing team, especially if you care about culture, stunts, and storytelling that stands out in busy feeds.

Core services Disrupt typically offers

Their work usually covers the full campaign cycle. While details can change, you can expect services along lines like these:

• Campaign strategy and creative concepts for social
• Influencer discovery, vetting, and casting
• Contracting, negotiation, and compliance
• Content direction and production support
• Paid social amplification of creator content
• Reporting on reach, engagement, and outcomes

Think of them as a done-for-you partner where they handle most of the heavy work.

How Disrupt approaches campaigns

Their work often starts from a big idea instead of a simple brief like “get five influencers to post.” They aim to build a story that can run across TikTok, Instagram, YouTube, and sometimes offline touchpoints.

Campaigns are usually built around moments: a new launch, a season, an event, or a brand narrative that needs energy behind it.

Creator relationships and casting style

Disrupt tends to lean toward creators who are plugged into culture and have strong personalities. They may mix larger names with punchy mid-tier voices who can bring the idea to life.

They’ll typically manage outreach, negotiations, and briefs, so your team mostly approves casting and creative direction rather than handling every detail.

Typical client fit for Disrupt

Brands that lean toward Disrupt often share a few traits:

• Consumer brands aiming at Gen Z or younger millennials
• Companies launching products that need buzz and visibility
• Teams that want bold creative and are open to risk
• Marketing leaders who value cultural relevance and shareability

They can work with both growth brands and larger companies, but are especially appealing when you need standout campaigns, not just a steady flow of posts.

Inside Hypertly’s style of influencer marketing

Hypertly usually presents itself as more structured, data-oriented, and geared toward ongoing programs rather than only big, one-off bursts.

Core services Hypertly typically offers

While positioning can vary, Hypertly often covers these areas of support:

• Influencer program planning and channel mix
• Creator research, qualification, and outreach
• Content briefs, approvals, and quality checks
• Ongoing program management and communication
• Performance tracking and optimization across campaigns

Their value lies in repeatability. They work to build creator engines that can be scaled or refreshed over time.

How Hypertly approaches campaigns

Hypertly tends to focus more on system than spectacle. Rather than big stunts, they’re often building pipelines of content and partnerships that keep running.

They might test many creators, double down on top performers, and keep refining based on engagement, watch time, clicks, or revenue metrics.

Creator relationships and casting style

Hypertly’s casting often favors creators who can reliably deliver content across cycles, not just for a single event. That includes micro influencers with loyal communities and creators who are good at following briefs.

They may lean into niches, such as fitness, beauty, gaming, or parenting, where audiences respond strongly to trusted recommendations.

Typical client fit for Hypertly

Brands that choose Hypertly typically want steady, measurable impact:

• Ecommerce and DTC brands focused on conversions
• Apps and digital products that track installs or signups
• Marketing teams that like dashboards and performance reports
• Companies wanting always-on influencer programs

If your main question is “What’s our return on spend?” rather than “How loud is our launch?”, Hypertly’s style may feel more natural.

How these agencies really differ

You only need to reference Disrupt vs Hypertly once to see that they operate in a similar space, but day-to-day the experience can feel quite different.

Style: bold moments vs structured programs

Disrupt leans into bold, creative moments. Their focus is on building campaigns that feel like events, with storytelling at the center.

Hypertly leans into repeatable programs. Their work often feels closer to performance marketing, with influencers as a key distribution channel.

Creative leadership vs optimization mindset

Disrupt tends to act like a creative agency that happens to specialize in creators. They shape concepts, produce ideas, and then find the right faces to carry them.

Hypertly typically behaves more like a performance partner. They experiment, analyze what works, and refine casting and content formats over time.

Scale and pace of campaigns

Disrupt campaigns may involve fewer waves of creators but more emphasis on concept and polish. The goal is often cultural impact and brand lift.

Hypertly campaigns might involve more creators, with a focus on testing lots of combinations of content, audiences, and placements to see what scales.

Client experience and involvement

With Disrupt, you’re often involved at the big moments: briefing, creative approval, and key milestones. They handle much of the granular execution.

With Hypertly, you may see more ongoing reporting and adjustments, especially if your own team is plugged into performance and wants frequent updates.

Pricing approach and engagement style

Both agencies typically price based on scope rather than set public packages. You can expect to discuss goals, channels, and timelines before seeing a quote.

How agency pricing generally works

Influencer agency fees usually combine three pieces:

• Creator fees for posts, content usage, or exclusivity
• Management or service fees for strategy and coordination
• Production and paid media budgets, if relevant

Costs rise with the number of creators, content volume, and how intensive the creative or reporting work will be.

Typical engagement styles

Disrupt may be brought in for large, time-bound campaigns, such as a launch or seasonal push. That can mean project-based fees or campaign retainers.

Hypertly may lean slightly more toward retainers or ongoing programs, especially if you are running always-on creator activity with monthly targets.

Factors that tend to raise or lower cost

Your quote from either agency will depend on choices like:

• Target markets and number of regions
• Size and fame of creators involved
• Number of posts, videos, or assets needed
• Length of content usage rights and whitelisting
• Whether paid media or content production is included

*The most common surprise for brands is how much content rights and paid usage can add to total cost.*

Strengths and limitations of each option

Every agency has tradeoffs. You want to know where each shines and where expectations need to be managed.

Where Disrupt often shines

• Turning launches into shareable, memorable moments
• Creating high-energy concepts that feel culturally aware
• Handling complex creative production across channels
• Working with a mix of bigger and mid-tier creators

If your priority is brand heat and storytelling, their style can be powerful.

Where Disrupt may feel less ideal

• Brands wanting simple, always-on seeding at low budgets
• Teams focused almost solely on direct response metrics
• Marketers who want to manage creator relationships themselves

*Some teams worry that strong creative vision could reduce flexibility if they change direction mid-campaign.*

Where Hypertly often shines

• Building repeatable influencer programs that run every month
• Testing many creators and content types to find winners
• Optimizing for measurable performance metrics
• Supporting ecommerce, app, and subscription brands

This approach clicks when your leadership wants consistent, trackable results.

Where Hypertly may feel less ideal

• Brands wanting one huge, culture-shifting launch moment
• Teams expecting big-budget production on every asset
• Companies that view influencer work mainly as brand storytelling

*A common concern is that performance focus can make creative feel formulaic if not balanced with brand voice.*

Who each agency tends to suit best

Instead of asking “Which agency is best?” it’s more useful to ask “Which one is best for us right now?”

When Disrupt is usually a strong fit

• You are launching or relaunching a consumer brand and want buzz.
• Your audience is youth-driven and very active on TikTok or Instagram.
• You value bold, memorable campaigns over quiet, ongoing activity.
• Your team prefers a partner that leads creative thinking.

When Hypertly is usually a strong fit

• You run an ecommerce or app-based business with clear KPIs.
• You want a steady drumbeat of creator content every month.
• You care deeply about tracking sales, signups, or installs.
• Your leadership expects detailed reporting and optimization.

Questions to ask yourself before choosing

• Do we need a big moment or a long-term system?
• Is our primary goal awareness, content, or conversions?
• How much creative control do we want to keep in-house?
• What level of budget can we commit over six to twelve months?

Honest answers to these questions usually point clearly toward one type of partner.

When a platform alternative like Flinque can help

Sometimes, neither agency style is exactly right, especially if budget or control are big concerns. This is where a platform approach can work better.

What a platform-based option looks like

Tools like Flinque are built to help brands find creators, manage outreach, and track performance without a full agency team.

Instead of paying for strategy and execution in one package, you use software to run the workflows while your in-house team stays hands-on.

When Flinque-style platforms make sense

• Your budget can’t stretch to ongoing retainers but you still want structure.
• You already have marketing staff who can manage creators directly.
• You want flexibility to pause or ramp activity quickly.
• You prefer owning creator relationships long term.

This route works well for growing brands that want to build internal capability, not outsource everything.

FAQs

How do I choose between these agencies if my goals are mixed?

Prioritize your main outcome for the next six to twelve months. If you need a standout launch, lean toward a creative-heavy partner. If you want ongoing, measurable results, pick a performance-oriented team and layer in creativity over time.

Can smaller brands work with these kinds of agencies?

Yes, but you’ll need realistic budgets. Both sides usually require enough spend to cover creator fees and management time. If your budget is tight, a platform like Flinque or a small pilot project may be a better starting point.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up quickly, sometimes within days of launch. Sales and brand lift usually need several weeks or multiple campaign waves to read clearly, especially if you’re testing new messages or audiences.

Should I prioritize big influencers or many smaller ones?

It depends on your goal. Big names are great for reach and headlines. Many smaller creators can build trust and depth across niches. Most strong programs use a mix, with testing to see which group moves your key metrics.

What should I prepare before talking to any influencer agency?

Have a clear budget range, target audience, main goals, timeline, and examples of brands or campaigns you admire. The more specific you are about success, the easier it is for an agency to design the right approach and quote accurately.

Finding the right partner for your brand

You’re not just picking an influencer agency. You’re choosing how your brand will show up in people’s feeds and conversations.

If you want bold, culture-led launches and creative storytelling, a partner like Disrupt’s style may serve you well.

If you care most about ongoing programs, data, and performance, a Hypertly-type approach will likely feel more comfortable.

And if you prefer to keep control in-house and scale at your own pace, exploring platform options such as Flinque can unlock a middle path.

Start by defining success in simple terms, be open about your budget, and pick the partner whose strengths line up clearly with your next stage of growth.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.