Cure Media vs Pulse Advertising

Why brands weigh Cure Media and Pulse Advertising

Many brands exploring European influencer marketing agencies quickly run into two recurring names: Cure Media and Pulse Advertising. Both work with social creators at scale, but they show up in different conversations, pitch different strengths, and suit different types of marketing teams.

You might be asking simple questions: Who will actually move the needle for my brand? Who truly understands my market? And how hands-on do I want to be in the day-to-day campaign work?

This page walks through how each agency is positioned, what they do well, where they may not be ideal, and when a more flexible platform-based route could fit better.

What Cure Media and Pulse Advertising are known for

Cure Media is often associated with data-driven influencer work across Europe, especially for fashion, lifestyle, and consumer brands wanting measurable impact rather than just social buzz.

The agency talks a lot about long-term creator partnerships, deeper audience analysis, and tying content to performance metrics like sales, traffic, and new customer growth.

Pulse Advertising has a strong reputation around highly polished creative work, social storytelling, and big cross-channel moments. They are visible in global campaigns that mix brand image with social reach.

Their positioning leans into premium content, strong relationships with well-known creators, and integrated campaigns that can stretch from TikTok to out-of-home and brand activations.

Both are full-service influencer agencies, not self-serve software. You are hiring a team to plan, manage, and optimize your social creator activity, rather than logging into a platform to do it yourself.

Cure Media overview

Cure Media is a Nordic-born agency that has grown across Europe, working heavily with e-commerce and digitally savvy consumer brands. They often appeal to marketers who care deeply about measurable performance.

Services Cure Media typically offers

While exact offerings evolve, Cure Media generally helps brands with end-to-end influencer marketing. That usually covers strategy, creator selection, campaign delivery, and reporting.

Influencer strategy aligned with brand and performance goals
Creator discovery and vetting based on audience data
Campaign planning, briefing, and content coordination
Always-on and seasonal influencer programs
Measurement tied to reach, engagement, and often sales
Support across Instagram, TikTok, YouTube, and blogs where relevant

They openly emphasize “always-on” approaches, where creators work with a brand repeatedly instead of one-off collaborations.

How Cure Media tends to run campaigns

Cure Media usually builds campaigns around a clear outcome: brand awareness, new customers, or direct sales. From there, they map influencers, creative angles, and schedules.

They rely heavily on data about each creator’s audience, engagement quality, and historic performance. That can help avoid investing in creators with inflated or misaligned followings.

Campaigns often mix macro and micro creators, using larger names to set the tone and smaller profiles to deepen credibility and frequency with niche segments.

Creator relationships at Cure Media

Instead of owning a closed network, Cure Media taps broad pools of creators but aims to build repeated collaborations with those who perform well for specific brands.

This often means you won’t be limited to a fixed roster. The agency can scout creators that fit your segment and then turn them into a semi-regular “brand squad” over time.

The upside is flexibility and wider reach; the tradeoff is that some creators might not have long shared history with the agency at the start.

Typical brands that work with Cure Media

Based on public case studies, Cure Media tends to attract brands that sell directly to consumers, especially in fashion, beauty, lifestyle, home, and similar categories.

They often fit marketers who:

Want influencer marketing to drive measurable growth
Operate e-commerce or omni-channel retail
Need a partner comfortable with multiple European markets
Expect clear reporting and structured optimization

Marketing teams with performance or growth targets usually find this focus appealing, especially if they have to justify budgets internally.

Pulse Advertising overview

Pulse Advertising is a global influencer and social agency with offices in several major cities. Their external branding leans into creativity, culture, and high-profile collaborations.

Services Pulse Advertising is known to provide

Pulse typically works across the full influencer campaign lifecycle, but with strong emphasis on storytelling and cross-channel brand building.

Influencer strategy and campaign concepts
Casting and negotiation with influencers and creators
Creative direction and content planning
Multi-country campaign rollout and coordination
Social amplification, possibly including paid support
Campaign reporting focused on reach, engagement, and brand lift indicators

They often appear in large-scale collaborations for fashion, luxury, travel, and lifestyle sectors where brand image matters as much as direct sales.

How Pulse Advertising usually runs campaigns

Pulse tends to start with a strong creative idea that can translate across countries and formats. Influencers are then cast to bring that story to life in their own voice.

Campaigns often involve polished content, trend-aware angles, and coordination across Instagram, TikTok, and sometimes offline experiences or events.

This approach can work especially well when your brand needs cultural relevance and strong visual identity across multiple channels.

Creator relationships at Pulse Advertising

Pulse positions itself as close to top creators and trendsetters, with strong relationships that can unlock premium collaborations and large-scale coverage.

They typically focus on influencers who can deliver both reach and aspirational content, especially in fashion, beauty, travel, and lifestyle scenes.

For bigger campaigns, this can translate to curated casts of creators aligned with your brand’s desired image and audience.

Typical brands that work with Pulse Advertising

Pulse often surfaces in global and regional campaigns for lifestyle and aspirational brands. Public examples include well-known fashion, automotive, and travel names.

They can be a good fit for marketers who:

Prioritize brand image, storytelling, and cultural relevance
Run multi-country or global marketing efforts
Value access to premium or high-visibility creators
Want integrated social campaigns rather than isolated posts

Teams with strong brand objectives and larger creative ambitions tend to connect well with this style.

How the two agencies really differ

Even though both are influencer agencies, the way they talk about their work and the types of clients they attract reveal some practical differences.

Focus: performance-led vs story-led

Cure Media generally speaks to marketers who need influencer work to prove its value in hard numbers. They highlight data, testing, and incremental results.

Pulse is more visible in campaigns that anchor around bold creative, big ideas, and brand storytelling. Measurement still matters, but brand presence is central.

Scale and geography

Cure Media is strongly rooted in Europe, particularly the Nordics and key EU markets, making them appealing if Europe is your core focus.

Pulse positions itself as more global, with offices and case studies spanning different regions. That can be helpful for brands needing unified social activity across multiple continents.

Client experience and collaboration style

Cure Media often appeals to structured performance teams who like clear frameworks, reports, and ongoing optimization loops.

Pulse tends to resonate with brand and creative teams who want to co-create standout campaigns and memorable social moments, sometimes tied to key launches or seasonal pushes.

Both should provide end-to-end management, but the conversations and priorities in meetings may feel different depending on your internal focus.

Pricing and engagement style

Neither agency openly lists fixed pricing, which is normal for influencer agencies. Costs usually depend on your scope, markets, and creator level.

How pricing usually works with agencies like these

Fees are typically built from several parts rather than a simple package. You can expect conversations around:

Total campaign or annual budget you want to invest
Influencer fees based on follower size, demand, and deliverables
Agency management costs for strategy, coordination, and reporting
Creative needs such as concepting, production support, or editing
Any paid media to boost influencer content

Both agencies may offer project-based work for specific launches and longer retainers for ongoing influencer programs.

Engagement models you might encounter

Common engagement structures with service-based influencer agencies include:

Campaign-based projects for a launch or season
Retainer agreements for always-on influencer programs
Pilot projects to test fit before longer commitments

Expect pricing to scale with markets covered, number of creators, length of engagement, and how involved the agency is in strategy and production.

Strengths and limitations

Every agency has areas where they shine and places where another option might be more suitable. Knowing that upfront helps set realistic expectations.

Where Cure Media tends to shine

Strong emphasis on measurable results and performance
Experience with e-commerce and consumer growth goals
Comfort with multi-market work across Europe
Structured approach to testing and iterating on creators

Brands under pressure to prove ROI often appreciate how Cure Media talks about numbers, testing, and long-term program building.

Potential limitations with Cure Media

Might feel more performance-oriented than some brand teams prefer
Creative ambitions may not be as bold as specialist brand agencies
Best fit likely when Europe is a priority region

A common concern is whether a performance-focused agency will fully capture a brand’s unique personality and creative vision.

Where Pulse Advertising tends to shine

High-impact creative and visually strong campaigns
Access to premium and globally known creators
Experience with multi-country storytelling and launches
Strong fit for lifestyle, fashion, travel, and aspirational brands

Brand and creative leaders often value Pulse for their ability to craft striking social content that feels on-trend and culturally aware.

Potential limitations with Pulse Advertising

May prioritize brand-building over direct-response performance
High-end creator casts can push budgets up
Best suited to brands ready for larger creative plays

Marketers heavily focused on short-term sales or strict performance targets might feel this approach is less tailored to pure acquisition.

Who each agency is best for

In practice, the right choice depends on your goals, markets, budget, and internal expectations around influencer marketing.

Cure Media: who is the best fit

Cure Media often suits brands that view influencer work as a performance and growth channel as much as a branding channel.

Direct-to-consumer and e-commerce brands in fashion, beauty, lifestyle
Retailers wanting to connect online and offline sales via creators
Marketing teams needing solid reporting and clear KPIs
Companies focused mainly on European consumer markets

If your leadership expects weekly or monthly performance reports tied to actual business metrics, this style is attractive.

Pulse Advertising: who is the best fit

Pulse generally works best for brands prioritizing brand equity, culture, and large-scale visibility.

Fashion, luxury, travel, and automotive brands needing high-end image
Global or regional brands planning cross-market social launches
Companies planning bold creative or experiential campaigns
Teams comfortable investing for long-term brand value, not just short-term sales

If your main goal is to be seen, talked about, and remembered in key social moments, Pulse’s style is often a strong match. If you are also comparing discovery tools and execution platforms, it is worth exploring a Heepsy alternative to find a solution that aligns better with your long term campaign strategy and measurement needs.

When a platform like Flinque makes more sense

Some brands look at agencies, run the numbers, and realize they want more control and flexibility than a full-service model offers.

In those cases, a platform-based option such as Flinque can be attractive. Flinque is built for brands that want to manage influencer discovery and campaigns themselves without paying for agency retainers.

Instead of outsourcing everything, your team uses software to search for creators, manage outreach, track deliverables, and review results.

This route often makes sense if:

You have in-house marketers ready to own influencer work
Your budget is meaningful but not at big-agency levels
You prefer direct relationships with creators
You want to test or scale programs gradually on your terms

The tradeoff is that you get less done-for-you strategic guidance and project handling. In exchange, you keep closer control and can often stretch budget further.

FAQs

Is Cure Media better than Pulse Advertising?

Neither is universally better; it depends on your goals. Cure Media often fits brands focused on measurable performance in Europe, while Pulse is stronger for global, creative, brand-led campaigns with bigger visual ambitions.

Which agency is more suitable for small budgets?

Both typically work with brands ready to invest serious marketing budgets. If funds are tighter, a smaller specialist agency or a platform like Flinque may offer more flexibility and lower ongoing management costs.

Can these agencies work with micro-influencers?

Yes. Both can include micro-influencers within broader strategies. Cure Media often mixes micro and macro profiles for performance, while Pulse may combine them with high-profile names for wider storytelling.

Do I need an agency if I already have in-house social staff?

Not always. Agencies add scale, expertise, and creator relationships. If your team has time, skills, and tools, you may manage influencers directly or use a platform to support internal efforts.

How long should I test an influencer agency?

Plan for at least one to two campaign cycles or a few months of always-on work. This lets you see how they optimize, improve creator selection, and respond to early performance data.

Conclusion

Choosing between these two agencies is less about who is “best” and more about what you truly need from influencer marketing over the next year or two.

If your leadership expects clear performance metrics and you focus heavily on European consumer markets, Cure Media’s data-led style may be the safer match.

If your priority is bold, culture-driven social presence across several countries, and you are ready to invest in premium creative, Pulse Advertising will likely feel more aligned.

For brands wanting control and flexibility, a platform route like Flinque can also be worth exploring, especially if you have in-house marketers keen to be hands-on.

Start with your goals, your markets, and how involved you want to be day to day. Then speak openly with each potential partner about expectations, scope, and what success means for your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.