Cure Media vs Hypertly

Why brands look at different influencer partners

When you’re planning influencer work, choosing the right partner can feel overwhelming. Agencies like Cure Media and Hypertly both promise growth through creators, but they often serve different needs, budgets, and brand stages.

You’re usually trying to answer a few simple questions: Who understands my audience, who can I trust with my budget, and how involved do I want to be in the day-to-day?

What each influencer marketing agency is known for

The primary keyword for this page is influencer marketing agency choice. That phrase captures what you’re really trying to figure out as you weigh up these two partners.

Both Cure Media and Hypertly sit firmly in the service camp. They help brands work with creators, rather than selling software for you to run campaigns alone.

They typically handle planning, creator sourcing, outreach, contracts, content approvals, tracking, and reporting. In short, they run the engine while you set direction and sign off key decisions.

From public information, Cure Media is often associated with fashion, lifestyle, and consumer brands, especially in Europe. Their messaging leans into data, long-term brand building, and ongoing influencer programs.

Hypertly, where discussed online, is more often linked to growth-focused work, creators who can move the needle quickly, and campaigns that feel closer to performance marketing.

So while both deliver end-to-end services, they differ in focus. One leans more into brand storytelling and structured programs. The other is talked about more in terms of quick-moving, growth-minded campaigns.

Cure Media in plain language

Cure Media is described publicly as a specialist influencer agency working with consumer brands, especially in fashion, beauty, lifestyle, and retail. They emphasize running influencer work as a steady channel rather than one-off stunts.

You can think of them as a partner for brands that want steady growth, reliable processes, and structure. They tend to speak the language of marketing teams used to planned campaigns, quarterly reviews, and specific goals.

Services Cure Media is known to offer

While the exact menu shifts by client, typical services mentioned in public sources include:

• Influencer strategy aligned with broader marketing goals
• Creator discovery and vetting across Instagram, TikTok, YouTube, and blogs
• End-to-end campaign management and communication
• Content briefing, approvals, and coordination with your brand team
• Reporting on reach, engagement, and sales impact
• Support for always-on influencer programs, not just one-off bursts

They present themselves as a long-term partner, not just a project-based vendor. Many of their case studies talk about multi-season or multi-year journeys.

How Cure Media tends to run campaigns

Cure Media is often associated with structured planning. Campaigns usually start with looking at your ideal customer, the channels where they spend time, and the kinds of creators they trust.

From there, they typically map out creator lists, content formats, posting calendars, and clear approval flows. This can be especially helpful for brands with established guidelines and multi-country teams.

Measurement is another recurring theme. Case studies and public content highlight tracking sales uplift, new customer growth, and brand awareness, rather than only likes and comments.

Creator relationships and style of content

Cure Media often talks about long-term creator relationships. The idea is to bring back the same faces regularly, so your brand feels like a natural part of the creator’s life rather than a one-off ad.

Content they showcase tends to feel polished but still native to each platform. Think coordinated campaigns where multiple creators tell similar stories in their own way, timed around launches or key seasons.

Typical client fit for Cure Media

Public-facing work suggests they often attract:

• Fashion, beauty, and lifestyle brands aiming to build long-lasting customer relationships
• Ecommerce and retail companies looking for predictable, repeatable influencer programs
• Marketing teams that value strong reporting and clear structure
• Brands ready to invest in ongoing campaigns rather than a single experiment

They can be especially appealing if you already run paid social, email, and brand campaigns, and want influencer work that plugs smoothly into that mix.

Hypertly in plain language

Hypertly is also positioned around using creators to drive brand growth, but where it’s mentioned online, the tone skews more towards speed and performance. Think campaigns designed to spark quick attention and measurable results.

Rather than positioning mainly as a fashion or retail expert, Hypertly is described in ways that fit a broad range of consumer brands willing to test and move quickly.

Services Hypertly is likely to focus on

Without inventing specific offerings, public references and typical agency models suggest services such as:

• Campaign planning aimed at clear growth or launch goals
• Creator sourcing with an eye on engagement and conversion
• Negotiating fees, deliverables, and usage rights
• Day-to-day coordination with influencers and their teams
• Tracking campaign outcomes and refining future efforts

The emphasis tends to be less on brand heritage and more on what gets results fast while still respecting brand guidelines.

How Hypertly tends to run campaigns

Hypertly is typically described around fast-moving campaign cycles. That can mean shorter planning windows, quicker tests of different creators, and adjustments based on early results.

For brands comfortable with experimentation, this can feel refreshing. For teams that need long approval chains, it might feel a bit fast-paced unless processes are clearly aligned up front.

Creator relationships and style of content

Content associated with this type of agency often leans into hooks that stop scrolling quickly. TikTok and Instagram Reels, punchy stories, and short-form reviews are usually a large part of the mix.

Relationships can still be long-term, but there’s often a wider variety of creators tested across campaigns, especially when the goal is to find who truly converts.

Typical client fit for Hypertly

From public descriptions and patterns, they are likely to resonate with:

• Emerging brands that want to grow fast through social buzz
• Direct-to-consumer businesses that watch acquisition costs closely
• Marketing teams eager to test many creators and formats
• Brands with flexible creative rules and rapid approval workflows

If your mindset is “let’s try, learn, and scale what works,” this style of agency can be a strong match.

How the two agencies really differ

At a glance, both companies help you work with influencers. The real differences surface in how they approach planning, brand building, and the rhythm of your campaigns.

From public information, Cure Media presents as a partner for structured, long-term influencer programs. Hypertly appears closer to a growth-driven, fast-test partner.

Approach to planning and goals

Cure Media’s communication suggests deeper upfront planning. They talk a lot about understanding your customer, syncing with other channels, and seeing influencers as a long-term engine.

Hypertly messaging, on the other hand, aligns more with rapid experimentation. Smaller test cycles, quicker shifts between creators, and stronger emphasis on immediate performance are common themes.

Scale and type of brands

Cure Media often promotes work with established consumer brands, including recognizable names in fashion and lifestyle. These companies usually have defined brand stories, strict guidelines, and larger annual budgets.

Hypertly is more frequently connected with challenger or growth brands. These teams might be smaller, move faster, and be willing to trade some formality for speed.

Client experience and collaboration style

If you value detailed planning decks, clear roadmaps, and regular review calls, Cure Media’s style may feel natural. They tend to communicate like a seasoned marketing partner for mid-size to enterprise teams.

If you prefer fast iterations, hands-on experimentation, and “let’s ship and see” energy, Hypertly’s approach may feel more aligned. The energy can be closer to a growth agency than a traditional branding shop.

Pricing approach and how work is structured

Neither agency publicly lists simple price tags, which is normal for this kind of work. Costs will depend heavily on your goals, markets, and the level of support you need.

Most influencer agencies build pricing from a few moving parts: campaign scope, number and size of creators, content formats, and ongoing support like reporting and optimization.

How agencies typically charge

Expect a mix of management fees and influencer payments rather than a single flat cost. Common structures include:

• Campaign-based projects: One-off pushes for launches or key seasons.
• Monthly retainers: Ongoing programs with continuous content and optimization.
• Hybrid models: A base fee plus performance-related bonuses.

Influencer fees are usually passed through or managed as part of your total campaign budget, depending on the agreement.

What influences Cure Media style pricing

For a structured, always-on partner like Cure Media, pricing often reflects depth of planning, strategic support, and the number of markets covered. Running programs across several countries, for example, usually raises both fees and creator costs.

Long-term programs can sometimes unlock better rates per campaign because planning and learnings carry over, but they do require a steady investment.

What influences Hypertly style pricing

With a performance-focused partner like Hypertly, your investment often tracks how aggressively you want to test. More creators, more content, and more platforms all push budgets higher.

If your priority is discovering “winning” creators and scaling quickly, management fees will reflect that higher touch, test-and-learn approach.

Key strengths and where each can fall short

Every agency model comes with trade-offs. The goal is not to find a perfect partner, but the one whose strengths line up with your biggest needs.

Where Cure Media tends to shine

• Strong fit for brands that want influencer work to feel like a core marketing channel.
• Helpful for teams that prefer structure, documentation, and clear processes.
• Experience with fashion, lifestyle, and retail can speed up planning for similar brands.
• Good for leaders who need confident reporting to justify budgets internally.

Possible limitations with Cure Media

• The structured approach can feel slower if you are used to rapid tests.
• Best results often come from multi-month or multi-market engagements, which may be heavy for very small budgets.
• Some brands worry they will lose day-to-day control over creator choices.

Where Hypertly tends to shine

• Strong match for brands chasing quick learnings and growth-focused results.
• Comfortable with testing many creators and formats to see what sticks.
• Good for teams that like to move fast on short-form content trends.
• Can be appealing if you lean more toward performance marketing than classic brand building.

Possible limitations with Hypertly

• Fast-paced testing might feel chaotic for brands that need strict approvals.
• Less focus on long, slow brand storytelling can be a drawback for heritage brands.
• Results may vary more from test to test until “winning” creators are found.

Who each agency suits best

If you strip away the logos and marketing language, the choice usually comes down to how you like to work and what stage your brand is in.

When Cure Media is usually the better fit

• You are a mid-size or larger consumer brand with clear positioning and guidelines.
• You want influencer activity to run year-round, not only for launches.
• You need structured reporting for stakeholders and leadership.
• Your team prefers planned calendars over constant last-minute changes.

When Hypertly is usually the better fit

• You are a fast-growing DTC or challenger brand hungry for quick results.
• You are comfortable testing many creators and dropping what does not perform.
• Your approval cycles are short, and your team enjoys rapid feedback loops.
• You are okay with some volatility as you search for big wins.

When a platform like Flinque may make more sense

Agencies are not the only option. Platform-based tools like Flinque let brands discover influencers, manage outreach, and run campaigns without paying full-service retainers.

This model can fit well if your internal team is ready to be more hands-on, but you still need help with search, organization, and tracking.

Why some brands choose a platform over an agency

• You have in-house marketers who enjoy working directly with creators.
• You want to keep control over creator selection and negotiation.
• You prefer to invest more into creator fees and less into external management.
• You see influencer work as an ongoing channel and want tools to run it yourself.

Flinque, in particular, is positioned as software that supports influencer discovery and campaign coordination. It is not an agency, so you keep ownership of strategy and day-to-day communication.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have a clear product, defined target audience, and marketing budget you can commit for several months. If your team is stretched thin and you want organized campaigns, an agency can add real value.

Can I test influencer marketing with a very small budget?

You can, but partnering with a full-service agency may be hard with very limited funds. Consider starting with a smaller test, using a platform, or working with a handful of micro-creators to learn what resonates first.

Should I focus on one platform or many?

Most brands see better results by starting where their customers already spend time. It is often smarter to go deep on one or two platforms, learn what works, and only then expand to others with proven playbooks.

How long before I see results from influencer work?

Short-term metrics like clicks and sales can show up in weeks. Stronger results, like brand recall and repeat purchases, usually build over several months of consistent campaigns and recurring creator partnerships.

Do I have to give creators full creative freedom?

No, but the best results usually come from clear guidelines plus room for creators to speak naturally. Overly rigid scripts can feel like ads and hurt performance. Aim for boundaries, not word-for-word control.

Final thoughts and how to choose

Choosing between these influencer partners is less about who is “better” and more about who matches your reality. Look first at your goals, budget, and how you like to work day to day.

If you value structure, brand building, and long-term programs, a partner like Cure Media may feel right. If you want speed, experimentation, and growth-style campaigns, Hypertly may fit better.

For teams ready to manage more internally, a platform such as Flinque can keep costs focused on creators rather than management fees. It comes down to whether you want hands-on control or a done-for-you model.

Whichever route you choose, be clear about success metrics, timelines, and decision processes from the start. That clarity matters more than the logo on the agency deck.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.