Jan 10,2026Cure Media and Everywhere are both influencer marketing agencies, but they serve brands in notably different ways. If you are deciding where to invest your budget, you are really choosing between two styles of collaboration, two geographies, and two ways of working with creators.
Why brands look at these two agencies
Many brands compare influencer agency services when they have already tested small campaigns and now want consistent, measurable results. You may be wondering which partner will truly understand your audience, protect your brand, and still deliver sales or signups.
The primary question is not just “who is better,” but “who is better for you.” Location, category expertise, and campaign style all matter more than the agency’s awards page.
In this context, a key topic is influencer agency services and how each company structures its work around strategy, creator selection, and reporting.
What each agency is known for
Cure Media is generally recognized as a Nordic-born influencer agency focused on data-driven campaigns for fashion, lifestyle, and retail brands across Europe. They lean strongly into structured planning, testing, and measurement.
Everywhere, headquartered in the United States, is often associated with creative, community-focused work, including events, brand activations, and social-first storytelling tied closely to American audiences.
Both handle full-service influencer programs, but the feel of their work, their networks, and their regional focus can be quite different in practice.
Cure Media overview
Cure Media started in Sweden and has grown into a specialist influencer agency working mainly with consumer brands, especially in fashion, beauty, and lifestyle. Their reputation centers on structured, always-on influencer programs rather than one-off stunts.
Core services from Cure Media
Cure Media positions itself as a full-service partner, often covering everything from planning to reporting. Typical offerings include elements such as:
- Influencer strategy tied to brand and performance goals
- Creator discovery and vetting across relevant markets
- Campaign production, briefing, and content approvals
- Paid amplification of creator content where needed
- Ongoing optimization and performance tracking
Instead of only delivering one-off campaigns, they frequently help brands build long-term creator programs that run over months or years.
How Cure Media runs campaigns
Their campaigns tend to follow a repeatable structure. First they define your target audiences, then match creator personas, then test content types and placements. Over time, they double down on creators and formats that perform best.
This approach is attractive if you want influencer work to feel more like a predictable media channel and less like occasional experiments that may or may not work.
Creator relationships and network style
Cure Media typically taps into a broad network of creators across Europe, especially in the Nordics, Germany, and other key markets. They work with both mid-sized and larger influencers, with a strong focus on brand fit and audience relevance.
They often prioritize long-term partnerships with creators, not only one-off posts. This can help your brand feel more authentic across repeated collaborations.
Typical brand fit for Cure Media
Cure Media often appeals to brands with a clear e-commerce focus or measurable performance goals. Fashion retailers, beauty brands, and lifestyle companies with multi-market ambitions may find their approach especially aligned.
If you report frequently on ROI, CAC, and revenue tied to marketing channels, their style may feel familiar and reliable.
Everywhere overview
Everywhere is a US-based influencer and social media agency that blends influencer work with broader social storytelling and event-driven experiences. Their history includes campaigns connected to conferences, local events, and brand community-building.
Core services from Everywhere
While offerings can evolve, Everywhere commonly focuses on integrated services such as:
- Influencer outreach and relationship management
- Social media content strategy and execution
- Event-based creator activations and live coverage
- Brand ambassador programs and long-term partnerships
- Campaign reporting and social listening
Their work often blends online and offline elements, especially when brands want a real-time social presence around major moments.
How Everywhere runs campaigns
Campaigns from this team often lean into storytelling and live engagement. That may mean real-time coverage at events, creator meetups, or themed content waves tied to cultural moments important to your audience.
This can create high-energy spikes of attention and conversation, especially on platforms like Instagram, X, or TikTok.
Creator relationships and community feel
Everywhere often emphasizes community and two-way interaction, working with creators who have loyal audiences that respond strongly to conversation and events. They may tap into local influencers for regional activations or national voices for larger campaigns.
You can expect a strong focus on authenticity, in-person experiences, and social buzz rather than only performance metrics.
Typical brand fit for Everywhere
This agency usually suits brands that value storytelling, community connection, and experiential moments. Consumer brands, destinations, local or regional businesses, and event-driven organizations may find them a strong cultural fit.
If your success is measured by engagement, buzz, and brand sentiment, their style can be very powerful.
How the two agencies differ
At a glance, both agencies deliver influencer marketing. Under the hood, their focus, geography, and culture set them apart in ways that really matter for your results.
Regional focus and market strengths
Cure Media leans heavily into European markets, with special strength in the Nordics and fashion-forward regions. Everywhere is rooted in the United States and is often closer to American culture, trends, and events.
Your core customer base is a major deciding factor. European online retailers may benefit more from Cure Media, while US brands focused on domestic campaigns may feel better served by Everywhere.
Campaign style and measurement
Cure Media emphasizes structured, measurable campaigns with clear goals such as sales, leads, or traffic. Reporting and optimization are central to their value.
Everywhere often focuses on storytelling, experiences, and social engagement. Measurement matters, but the emotional and community impact of campaigns is frequently front and center.
Category expertise and use cases
Cure Media often partners with fashion, beauty, and lifestyle brands that rely on online sales and multi-market reach. Their work fits well when you want repeatable performance across many influencer collaborations.
Everywhere has a strong background in event-linked campaigns, conferences, civic and local projects, and brands that want to humanize their story across social channels.
Pricing and engagement style
Neither agency sells simple off-the-shelf plans. Influencer work is usually priced based on your goals, scope, and the creators you want to involve. Still, there are common patterns that can help you budget.
How agencies typically charge
Both agencies commonly build custom quotes. Costs usually blend three types of spending: agency fees, creator fees, and any media or production budget. Your total cost will depend heavily on how ambitious your plans are.
- Agency fees for strategy, management, and reporting
- Influencer payments or product seeding costs
- Paid media to boost top content if needed
- Production costs for events, video, or photography
Cure Media pricing style
Cure Media often works on larger, ongoing programs. That can mean retainers or multi-month agreements that cover a defined volume of campaigns, creators, and optimization cycles, often for brands that see influencer work as a core channel.
The more markets, creators, and content types you include, the higher the investment tends to be.
Everywhere pricing style
Everywhere may structure fees around specific campaigns, events, or time-bound collaborations. Retainers can still exist, but many engagements revolve around key dates such as product launches, conferences, tourism seasons, or civic initiatives.
Costs rise with travel, on-site staffing, and the volume of content created during events.
Strengths and limitations
No agency is perfect for everyone. It is helpful to be honest about what each tends to do well and where they may not be the best option.
Where Cure Media tends to shine
- Strong fit for fashion, beauty, and lifestyle brands
- Experience with multi-market European campaigns
- Structured, test-and-learn approach to optimization
- Ability to build always-on creator programs
A common concern is whether this more structured, data-heavy approach might feel less flexible or spontaneous for brands that love fast, creative experiments.
Potential limitations for Cure Media
- May be less natural for brands focused only on US markets
- Could feel too complex for very small budgets or one-off tests
- Best suited for brands ready to commit seriously to influencer work
Where Everywhere tends to shine
- Strong connection to US audiences and culture
- Creative, event-driven campaigns and live activations
- Storytelling and community-building on social channels
- Support for civic, local, or destination projects
Potential limitations for Everywhere
- May not be ideal for multi-country European scaling
- Event-heavy work can become expensive for limited budgets
- Less focused on performance-style metrics than some brands want
Who each agency is best suited for
Your choice should reflect your geography, goals, and how you like to work. Thinking through concrete scenarios often makes the answer clearer.
Best fit scenarios for Cure Media
- European fashion or beauty brand scaling across multiple countries
- Online retailer wanting influencer work treated as a main acquisition channel
- Marketing team that values detailed reporting and structured testing
- Brand ready for a multi-month or multi-market creator program
Best fit scenarios for Everywhere
- US-based brand focused on domestic growth and community
- Organization planning events, conferences, or tourism campaigns
- Brand seeking lively, human storytelling on social media
- Team that wants close collaboration around key moments and launches
When a platform like Flinque may be better
Agencies are not the only option. If you prefer more control and want to avoid long retainers, a software platform can be a better fit, especially once your internal team is comfortable with influencer marketing.
Why some brands choose platforms
Platforms such as Flinque let you discover creators, manage outreach, track content, and measure results inside one system. You still pay creators, but you are not paying a full agency team to manage every detail.
This can be attractive if you have a hands-on team and want to stretch your budget further.
When a platform may beat a full-service agency
- You already know your audience and creative direction
- Your team has time to manage creator outreach and approvals
- You want to test many small collaborations instead of a few big ones
- You need flexibility to pause or scale quickly without renegotiating contracts
If your main need is execution support and strategic guidance, agencies make sense. If your main need is efficiency and speed under your own control, a platform may be the better route.
FAQs
Is one of these agencies better for small brands?
Both can support smaller brands, but full-service agencies usually work best when you have enough budget for meaningful tests. Very small businesses may get more value from a platform or smaller, local consultants.
Do these agencies guarantee sales from influencer campaigns?
No responsible influencer agency can guarantee specific sales numbers. They can forecast outcomes, optimize campaigns, and share case studies, but results still depend on your product, pricing, and overall market conditions.
How long should I work with an influencer agency before judging results?
Plan for at least three to six months of activity. This allows time to test creators, refine messaging, and see real patterns in performance instead of judging on a single campaign.
Can I work with both an agency and a platform?
Yes. Some brands let an agency run strategic or flagship campaigns while using a platform to manage long-tail creators or affiliates. Coordination is important so work is not duplicated or misaligned.
What should I prepare before speaking with either agency?
Have clarity on your target audience, budget range, main business goals, markets, and any internal restrictions on content or creators. The clearer your brief, the more accurate and useful their proposal will be.
Conclusion
Your ideal partner depends on where your customers live, how you define success, and how much support you need. Cure Media leans into structured, cross-market influencer programs, especially for fashion and lifestyle brands in Europe.
Everywhere is often best when you want US-focused, story-driven, and event-connected campaigns that build community and buzz. A platform such as Flinque can be smarter if you want control, flexibility, and lower management costs.
Start by mapping your goals, budget, and desired involvement level. Then speak openly with each option about expectations, reporting, and timelines. The right fit will feel aligned not only on price, but on how you both believe influencer marketing should work.
Disclaimer
All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.
Jan 10, 2026