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Agency comparison · Updated August 14, 2026

Cloutboost vs Ykone: Which to Pick

These two could not sit in more different worlds. Cloutboost lives among players, running gaming creators on Twitch and YouTube. Ykone lives in luxury and beauty, working with houses like Dior and Chanel from Paris. The choice is really which world your brand belongs to.

Short answer: pick Cloutboost if your audience is players and the world is gaming. Pick Ykone if your audience is luxury and beauty consumers. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Cloutboost if

  • Your audience is players and gaming fans
  • You are marketing a game, app or gaming product
  • You need Twitch and YouTube gaming culture

Choose Ykone if

  • Your audience is luxury or beauty consumers
  • You want polished, aspirational production
  • You value relationships with fashion and beauty houses
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

Cloutboost vs Ykone vs Flinque

Fourteen factors across all three, from a gaming world to a luxury one. Flinque is the flat-price software option on the right.

FactorCloutboostYkoneBest valueFlinque
Best forGaming creator campaignsLuxury and beauty campaignsTeams running discovery in-house
TypeGaming-only influencer agencyLuxury and beauty agencySelf-serve software
WorldPlayers and gamingLuxury and beautyAny niche you filter for
HeadquartersReported Texas or CaliforniaParis, FranceRemote, serving 25+ countries
PlatformsTwitch and YouTubeInstagram-led, visual4 platforms
SignatureReal-time campaign optimizationIn-house production studios200 data points per creator
Reported clientsSamsung, Sony and WargamingDior, Chanel and LVMHSelf-serve, no client gate
Recent changeNoneMerged into the ONE group, 2026None
EngagementFull-service managedFull-service managedSelf-serve software
Creator poolGaming channelsLuxury and beauty creators10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Cloutboost

Gaming worldPlayersTwitch and YouTubeManaged

Cloutboost belongs to the gaming world. It is a gaming-only influencer agency that spends its days among players, streamers and the rhythms of a game launch, running Twitch and YouTube creators through a full-service managed model with real-time campaign optimization behind it. Reported clients like Samsung, Sony, Rovio and Wargaming confirm where it lives. What you get is a team fluent in player communities, which is a culture with its own etiquette that outsiders routinely misread.

That cultural fluency is the reason to hire it and the reason not to when your brand lives somewhere else entirely. A luxury or beauty campaign needs a sense of aspiration and polish that a gaming shop is not built for, just as a game launch needs a feel for players that a luxury agency lacks. Two small profile points, Cloutboost's founding year and its headquarters, are reported inconsistently and worth confirming on a call, though neither changes the essential fact that this is a gaming specialist through and through.

What Cloutboost does well

  • Genuinely fluent in player communities
  • Twitch and YouTube gaming creators
  • Real-time optimization for game campaigns
  • Reported clients are major games brands

Where it falls short

  • Wrong world for luxury or beauty
  • Founding year and HQ reported inconsistently
  • No self-serve platform or published rates
  • A single-vertical shop by design

What is Ykone

ParisLuxury and beautyProduction studiosONE group

Ykone belongs to the opposite world: luxury and beauty. A Paris agency, it has built its name on influencer marketing for the top of the market, with reported relationships that include Dior, Chanel, L'Oreal and LVMH, backed by in-house production studios that give its work an aspirational, editorial polish. This is a house that understands how luxury brands guard their image, which is a very different craft from mobilising a streamer audience around a game.

One current fact matters for anyone scoping Ykone now. It remains active but merged with Mirror Mirror in January 2026 to form a combined business called the ONE group, so the entity you engage today sits inside that larger structure. That can mean more production and reach, while it is also worth confirming how the merged group is organised and who leads your account. For a luxury or beauty brand the fit is clear regardless, since this is an agency that has always spoken the language of that market.

What Ykone does well

  • Deep in luxury and beauty
  • Reported relationships with major houses
  • In-house production for aspirational polish
  • Understands how luxury brands guard image

Where it falls short

  • Wrong world for a gaming launch
  • Now inside the merged ONE group to confirm
  • Instagram-led rather than gaming platforms
  • No published pricing and no self-serve search

Cloutboost vs Ykone head to head

There is almost no overlap here, which makes the decision easy once you name your world. Cloutboost lives among players and knows how to move a gaming audience, yet it would be lost pitching a couture house. Ykone lives in luxury and beauty and knows how to make aspiration land, yet it would be lost rallying a Twitch chat. The right choice is simply a description of your brand: a game aimed at players picks the gaming shop, a luxury or beauty brand picks the luxury agency, with neither asked to cross into the other's territory.

There is one option that does not care which world you are in. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can filter for gaming streamers or for beauty and luxury creators yourself and vet them before hiring a specialist built for one world.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

Your world is gaming

You are marketing to players and need a team fluent in Twitch and YouTube culture. That is Cloutboost.

→ Pick Cloutboost

Your world is luxury or beauty

You need aspirational, polished work and relationships with the top houses. That is Ykone, now within the ONE group.

→ Pick Ykone

You want to filter yourself

By gaming or by luxury and beauty, on data. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

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Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about Cloutboost and Ykone

What is the difference between Cloutboost and Ykone?
Cloutboost is a gaming specialist that works Twitch and YouTube on behalf of video-game brands. Ykone is a Paris luxury and beauty agency with reported relationships to houses like Dior and Chanel, now part of the ONE group after a 2026 merger. One lives in the gaming world. The other lives in luxury and beauty, so they suit opposite brands.
Which suits a video-game brand?
Cloutboost. It is fluent in player communities and works the platforms where gaming lives, Twitch and YouTube, with reported games clients like Sony and Wargaming. Ykone's expertise is luxury and beauty, a world with different codes, so for a game aimed at players the gaming specialist is the obvious fit.
Which suits a luxury or beauty brand?
Ykone. It has built its name on the top of the market, with in-house production studios and reported relationships to houses like Dior, Chanel and LVMH. That understanding of how luxury guards its image is exactly what a premium brand needs. It is not something a gaming agency like Cloutboost is built to provide.
Is Ykone still operating after the merger?
Yes. Ykone remains active but merged with Mirror Mirror in January 2026 to form a combined business called the ONE group, so it now sits inside that larger structure rather than standing entirely alone. For a brand scoping it today the sensible step is to confirm how the merged group is organised and who will actually lead the account.
Can one of them handle both worlds?
Not credibly. Cloutboost's fluency is in players and gaming while Ykone's is in luxury and beauty, so each would be out of place in the other's market. A brand that somehow needs both, say a luxury gaming crossover, is really running two campaigns, so it is better to hire each specialist for the part it genuinely knows than to stretch one across both.
Why does the gaming or luxury distinction matter so much?
Because influencer marketing is as much about cultural fit as reach. Player communities and luxury audiences respond to completely different tones, creators and production values, so an agency native to one will usually misjudge the other. Matching the agency's world to your brand's world is what stops a campaign feeling like an outsider talking to an audience that can tell.
How much do they cost?
Neither publishes pricing. Cloutboost reports project costs of roughly $10,000 to $24,999 without a fixed rate card, while Ykone quotes a managed luxury or beauty program. So the real number only appears once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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